Get to Japan in as fast as 4 days!Amazon's Cross-border Shipping Partner Program is online at 40% off in Japan!
July 7, 2023
Table of Contents
01/ SEND is online!List of benefits for sellers in Japan
02/ What is the Amazon Cross-Border Carrier Partner Program (SEND)?
03/ Why choose SEND?
04/ How to activate SEND service quickly?
01/ SEND is online!List of benefits for sellers in Japan
02/ What is the Amazon Cross-Border Carrier Partner Program (SEND)?
03/ Why choose SEND?
04/ How to activate SEND service quickly?

Following the launch in the Middle East and the UK, Amazon's Cross-Border Carrier Partner Program (SEND) is back in our watertight neighbor — Japan 🇯🇵 this year! Combining five major advantages such as timeliness and price, SEND will help Japanese sellers open up first-tier logistics air transportation channels and solve cross-border logistics problems!
Want to know more about the benefits and how to do it? Look here, we have carefully prepared a “SEND User Guide” for you 👇
Lots of benefits, send now!
01 Enjoy endless discounts!
Attention all sellers 📢
From now until March 16, 2023, sellers using SEND Japan service can enjoy a 40% discount on air freight!
Attention new sellers signing up for Fulfilment by Amazon (FBA) services for the first time 📢
For new sellers who register in 2022 and later, sign up for the Fulfilment by Amazon (FBA) service for the first time and use the SEND service, Amazon will provide the seller with a $200 Amazon fulfillment center delivery discount. The offer will apply to logistics costs within the next year.
*Offer valid for 1 year
02 The price is more favorable!
Compared to using offline third-party logistics, SEND's weekday prices are generally 10%-20% lower than simultaneous products! Enjoy 40% off in the first month of launch (from now until March 16)!
Carrier: Shanghai Jieli
Offer valid from now until March 16
The following is the RMB quotation for goods entering the agent's domestic warehouse until the entry into the foreign FBA warehouse

* The above quotation is for reference only. Since it may involve related additional costs (such as general trade agency fees, delivery fees, etc.), the settlement is based on the actual agent reconciliation amount.
Reference quotation for SEND service providers in Japan
💡 Special reminder!
The price of SEND will also change according to different carriers and different time periods, so be sure to pay attention to the real-time price!
03 Faster transit time!
Compared to the logistics time of two to three weeks for shipping, sellers can deliver goods to the Japanese FBA warehouse in as fast as 4 natural days, greatly reducing logistics time and costs. It is particularly suitable for sellers who need to test new products and urgently replenish goods for small to medium items.
After watching so many pounds of benefits, are you already excited?But maybe you don't know enough about Amazon's Cross Border Carrier Partner Program (SEND).
What exactly is SEND?What advantages does it have?It doesn't matter, we'll present you with the “SEND User Guide” next. We will provide you with one-stop answers to all kinds of questions about SEND!
SEND User Guide
What is the Amazon Cross-Border Carrier Partner Program (SEND)?
SEND is the full name of Amazon's cross-border shipping partner program. Third-party logistics partner carriers selected by Amazon send the seller's inbound shipments from China to the Amazon warehouse in the destination country, providing the seller with a one-stop FBA first-way warehousing service.
END-TO-END SERVICES PROVIDED BY SEND 👇
Because of the “self-contained traffic” attribute of influencers, the more fans there are, the more they will retweet and browse each other, which will effectively increase the visibility of the product. Therefore, sellers can cooperate with influencers in the same field to take more exquisite product photos and share real experiences on Inspire, so as to guide more fans in the same field and pay attention to products and brands, thereby driving traffic and increasing conversion opportunities.


Why choose SEND?
As a third-party one-stop first-stop solution officially selected by Amazon, the Amazon Cross-border Shipping Partner Program (SEND) has five major advantages, which can help you quickly seize fleeting valuable business opportunities and enjoy high-quality logistics services!
1 Priority warehousing
Final express delivery is reservation-free, convenient and efficient.
Final express delivery is reservation-free, convenient and efficient.
2. Stable performance
Services are provided by Amazon's selected logistics partner carriers, which promise a 95% fulfillment rate*.
*Promised by the carrier
Services are provided by Amazon's selected logistics partner carriers, which promise a 95% fulfillment rate*.
*Promised by the carrier
3 Customs advantages
Sellers can use the Japanese IOR/ACP service, which allows for fast customs clearance and compliance with a competitive cost advantage.
Sellers can use the Japanese IOR/ACP service, which allows for fast customs clearance and compliance with a competitive cost advantage.
4 Price advantage
Sellers use Amazon's agreed price. The weekday price is about 10%-20% * lower than the simultaneous product, and can enjoy a 40% discount in the first month of launch (until March 16), reducing initial logistics costs.
*Compare the carrier's simultaneous quotes, based on real-time quotes
Sellers use Amazon's agreed price. The weekday price is about 10%-20% * lower than the simultaneous product, and can enjoy a 40% discount in the first month of launch (until March 16), reducing initial logistics costs.
*Compare the carrier's simultaneous quotes, based on real-time quotes
5 One-stop service, transparent tracking
Based on the Send to Amazon (STA) shipping process, sellers can complete online delivery in Seller Central. Amazon Cross-border Shipping Partners (SEND) provide an end-to-end service process to help sellers complete a one-stop integrated service from domestic door-to-door delivery to overseas FBA warehousing delivery, and the entire service process is visually tracked throughout Seller Central.
Based on the Send to Amazon (STA) shipping process, sellers can complete online delivery in Seller Central. Amazon Cross-border Shipping Partners (SEND) provide an end-to-end service process to help sellers complete a one-stop integrated service from domestic door-to-door delivery to overseas FBA warehousing delivery, and the entire service process is visually tracked throughout Seller Central.
How can sellers quickly activate the SEND service?
Seeing this, I'm sure you can't wait to try it out!Next, let's take you through the step-by-step instructions on how to use Amazon's Cross Border Carrier Partner Program (SEND).
Step 1: Create a shipment
1 Click “Manage Amazon Shipments”
2 Click “Send to Amazon” to enter the page

Step 2: Create Shipment—Send to Amazon page
1 Confirm the inventory you want to send
2 Select Carrier - Select “Amazon Partnered Carrier”


Step 3: Shipment Marking and Tracking
1 Shipment marking


2 Shipment tracking


Step 4: Payment
Reconciliation payments on SEND Japan are temporarily carried out offline, that is, sellers directly reconcile and pay with agents. All offline payment stages are settled in RMB.
*Payment terms, etc. require offline communication with the agent.
New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
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