● E-commerce market size is growing rapidly: According to authoritative forecasts, revenue from Australia’s e-commerce market will exceed $43.2 billion in 2023, with a compound annual growth rate (CAGR 2023–2027) of 10.4%3. In addition, from 2017 to 2023, the share of the Australian e-commerce market in overall retail sales increased from 9.5% to 20.5%4, showing that potential for future growth remains considerable.

● Very high penetration of Internet and e-commerce: Australia’s population is only 26.31 million, but as much as 96.2% of the population is online, with 74.0% visiting e-commerce retailers5.

● Strong growth potential: In 2022, the number of monthly visits to Amazon Australia grew 27% year-over-year6.

● Younger users: Amazon Australia shows a clear trend toward a younger user base. Users aged 25–34 account for 30.22% of total users, nearly one-third7.

● Strong spending power: Australians spend an average of $2,033 per person on online shopping each year8, and the average order value is also higher than in other markets, offering strong profits to sellers.

● Language barrier-free: Australia, like the US, is an English-speaking country, making it easy to operate and eliminating language barriers.

As the saying goes, look before you leap. For any seller, product selection is like looking ahead. By developing a smart product selection strategy early on can their efforts will be twice as effective with half the work. Now, let’s walk through some details about product selection strategies for Australia.

Australia is culturally similar to Europe and the US. Therefore, an easy strategy is to use product trends from Europe and the US as a reference and sell the same selections in Australia. On the other hand, because Australia is in the southern hemisphere, its peak and off-peak seasons are opposite to those in Europe and North America, creating strong off-peak sales opportunities and relieving any anxiety about clearing out seasonal products.

Australians appreciate a relaxed and healthy lifestyle. In addition, the customer base in Australia skews younger, so stylish products or tech products are very popular. In terms of pricing, Australia has a high GDP per capita and buyers have a strong purchasing power, so they’re generally willing to buy higher-priced products.

In 2023, in addition to Electronics, which have always performed well, Home, Entertainment, Beauty, and Health and Personal Care categories also continued to grow in Australia.

After developing a product selection strategy, the next challenge for cross-border sellers is how to increase store visibility in Australia and attract more traffic. Sellers can build on everyday traffic-driving methods such as listing optimization, while combining on-Amazon events with off-Amazon traffic to promote products, achieving breakthroughs in both brand and business performance!

On-Amazon traffic mainly comes from six channels: search terms, listing category nodes, filters on the left side of the page, coupons/promotions, on-Amazon events, and on-Amazon advertising. By making full use of the diverse traffic-driving and marketing resources within the Amazon site, sellers can greatly increase their chances of creating bestselling products.

Even more exciting, the Australia marketplace offers several on-Amazon traffic resources: free submissions for on-Amazon events/ads, opportunities to discuss Top Deal submissions with your account manager, more exposure opportunities for brand owners, and high returns on traffic generation.

After making good use of on-Amazon traffic resources, if you want to further build your brand’s influence and take sales to new heights, you may also need to reach more consumers through an “on-Amazon + off-Amazon” approach.

Amazon’s off-site traffic resources mainly fall into three categories: search engine partnership promotions, advertising partnership promotions, and popular resource partnership promotions.

Now that you’ve this fare, are you eager to give it a try and unlock this high-potential marketplace?Amazon has prepared the Australia opportunity starter pack and three support services. It covers everything from your monthly subscription fees to referral fees, and from operations to logistics, to guide your successful cross-border selling journey!

● Global accounts are exempt from monthly subscription fees
Global accounts share the same $39.9 monthly subscription fee. If you’re a global account seller already selling in Europe or the US, you can start selling in Australia without paying an additional monthly subscription fee.
● Lower commission than established marketplaces
Compared with established marketplaces, commissions in Australia are generally 3% lower. For listings with a total sales price of AU$20 or less, Amazon Australia also reduces the referral fee percentage for products in Beauty, Baby, Health and Personal Care, Grocery and Gourmet, and Pet categories to 7% or 8%.
● Logistics fee promotions
Lower FBA fees: Fulfillment fees are up to 16% lower than on Amazon North America and Europe marketplaces.
Consolidated Shipping Program (CSP*) for first-mile logistics in new marketplaces: Ship products with no minimum weight requirement and shipping rates as low as ¥11/kg, significantly reducing logistics costs.
*Services are provided by third-party providers independent of Amazon. Contact the service provider to confirm specific details
FBA New Selection: Offers several discounted services like free monthly storage and free inventory removal. FBA sellers get logistics and storage for new products for as little as ¥0, greatly reducing upfront costs during early product testing.
● Expand to new marketplaces with one click
Australia—New Zealand
With the “New Zealand Export Program,” sellers can easily expand their reach by 20%9 without paying additional fees, helping boost overall sales.
Mature Marketplace—Australia
Using “One-Click Listing Sync,”, you can migrate Listing/A+/video for free in 4 hours and sync reviews from other marketplaces to the Australia marketplace with one click.

Amazon’s official "Rising Star Seller Growth Plan"
Amazon’s “Rising Star Seller Growth Plan” provides one-stop support from registration to getting your first order, helping sellers get started quickly to get ahead in cross-border selling.
● Amazon account managers answer questions in the group daily
● Amazon live courses
● Latest industry trends and real-time policy updates and analysis
● Exchange experiences with peers and interact with real sellers
● Listing optimization guide
● Have the opportunity to become a top seller and meet face-to-face with an account manager
Year-round one-on-one guidance from an Amazon account manager
Sellers who sign up and go live starting today will receive one-on-one Amazon guidance from an account manager. The service covers, but is not limited to, product selection, advertising, operations, and logistics guidance. This benefit lasts until the end of 2023.
Powerful service provider network
Amazon offers all-around support to sellers with the Amazon SPN mini program. It includes service provider information across six dimensions—logistics, advertising optimization, taxes, compliance, third-party payment collection, and training.