Why did the Amazon Brand Registry application not pass even though the materials were complete?

Why didn't the Amazon Brand Registry application pass when the materials were clearly complete?

July 7, 2023

Table of Contents
1/Brand Registry (Brand Registry) failed?Pay attention to “lightning protection” in these matters
2/How to help you become a brand owner (Brand Owner)
2.1/Things to know before brand registration
2.2/Preparation before brand registration
2.3 Steps to complete brand registration
2.4/Brand Registry FAQ
3/Become a Brand Owner now and enjoy many exclusive benefits!

Why are my materials ready and still haven't passed the Brand Registry application?

I'm preparing to register my brand recently, but my account has just been suspended. Will this affect my registration?

Is there a step-by-step guide to the brand registration process?What benefits will I receive after completing my registration?

Recently, many sellers and friends may have encountered some questions and questions during Brand Registry (Brand Registry). Here, Xiaobian has specially prepared answers to the relevant precautions for you, and attached full Brand Registry (Brand Registry) guidance to help you avoid the “minefield” and complete the application!

Minefield 1

The compliance of the submitted trademark is not guaranteed

When you apply for the Amazon Brand Registry (Brand Registry), the trademark you submitted will not be able to pass the registration application if:

1. Your trademark has been penalized by the United States Patent and Trademark Office (USPTO).

2. The attorney or law firm responsible for filing your trademark application has previously been penalized or reported by the United States Patent and Trademark Office (USPTO) for violating the rules and regulations of the United States Patent and Trademark Office (USPTO).

You can copy the following link to your browser to visit the official website of the United States Patent and Trademark Office (USPTO): https://www.uspto.gov/

Therefore, Amazon recommends that you take note of the following before submitting an application for the Amazon Brand Registry (Brand Registry):

1. Make sure you have a valid registered trademark filed by a US practicing attorney.

2. Avoid using attorney services that have been penalized by the United States Patent and Trademark Office (USPTO) to prevent fraud.

3. It is recommended that you contact a US attorney directly to complete your trademark application rather than through another intermediary agency.

ATTENTION ‼
If you use an intermediary for US trademark registration or brand registration rather than working directly with a US attorney, your application may be subject to additional review by Amazon and the United States Patent and Trademark Office (USPTO).
You can copy the following link to your browser and visit the Amazon IP Accelerator website to learn more about how to contact a reputable trademark registration law firm:
https://brandservices.amazon.com/ipaccelerator

Minefield 2

The health validity of the seller account is not guaranteed

When you apply for the Amazon Brand Registry (Brand Registry), the trademark you submitted will not be able to pass the registration application if:

If you have not completed the verification of your new seller account, or if your account has been suspended for violating Amazon policies , you will not be able to apply through the Amazon Brand Registry (Brand Registry).

Therefore, before you apply for the Amazon Brand Registry (Brand Registry), please ensure the health and effectiveness of your seller account:

1. If you are a new seller, ensure that you have completed the verification of your new seller account for at least 48 hours before submitting an Amazon Brand Registry (Brand Registry) application.

2. If your seller account has been suspended for violating Amazon policies, and you dispute this decision, you will need to reactivate your seller account by appealing on the Account Status page before submitting an Amazon Brand Registry application.

Reminders

Pre-brand registration review reminder

Seller friends can review the following before starting to apply for the Amazon Brand Registry (Brand Registry) to help you improve your acceptance rate:

1. Check whether the brand already has an R mark or a pending trademark (Pending Trademark) in the country applying for registration, and is a trademark based on valid text or images.

2. Make sure the submitted brand name is exactly the same as the Mark Name registered with the local trademark office (capitalization can be entered according to preference).

3. Make sure that the submitted trademark number is exactly the same as the registration information in the local trademark office.

4. Make sure that the trademark type is correct.

5. Make sure that the trademark image you upload matches the records on the official website of your local trademark office.

6. Ensure that trademark contact information is current and valid in all public resources.

7. Make sure you return the verification code within 14 days of receiving the verification code email.

Once you've made sure the above items are ready, you can start your Brand Registry (Brand Registry) journey!

💡 Scan code instantly 👇

Get the new 2023 Brand Registration User Guide

2.1

Things to know before registering a brand

✨ Prerequisites for brand registration

To be eligible for the Amazon Brand Registry (Brand Registry), your brand must meet one of the following conditions:

1. Have a valid registered trademark (R mark) in each country where you want to register.

2. There are trademarks (TM marks) that are applying for registration at an accredited trademark office.

3. A pending trademark application was submitted through Amazon IP Accelerator.

✨ Which country or region's trademark is being applied for

Currently, the Amazon Brand Registry accepts trademarks from the following countries or regions, including:

✨ What type of trademark to apply for

Currently, Amazon Brand Registry only accepts “text-based trademarks (word marks)” or “image-based trademarks: composed of words, letters, or numbers (design marks),” and you need to pay special attention to the type of trademark you are applying for when registering a trademark.

You can copy the following link to your browser or scan the QR code below to go to the Amazon Brand Registry website and view the trademark qualification page:
https://brandservices.amazon.com/brandregistry/eligibility

2.2

Preparing for brand registration

Before you begin the Brand Registry, make sure you have the following materials ready:

1. A brand name with a valid trademark that has been registered or is applying for registration; your brand's valid registered trademark must be displayed on your products or packaging, and relevant images must be provided;

2. Trademark registration number (applicable to R standard) or application number (applicable to TM standard) provided by the Intellectual Property Office;

3. A list of product categories (such as clothing, sporting goods, electronics) to which your brand belongs;

4. Also, the required materials will vary depending on the applicant's circumstances. You can prepare the appropriate materials in advance by referring to the table below:

2.3

Steps to complete brand registration

Step1

Go to the Amazon Brand Registry website and log in ✦

Copy the following link to your browser, go to the Amazon Brand Registry website, and start registration now 👇
https://brandservices.amazon.com/brandregistry?lang=zh-CN?ld=SOCNBR2023&ref=SOCNBR2023

You can also register through the “Build Your Brand” page in Amazon Seller Central and click on the Brand Registry related button to go to the Amazon Brand Registry website.

Step2

Submit your information to complete the Amazon Brand Registry account creation ✦

Step3

Once you have completed the above steps, you can start registration 👇

2.4

Brand Registry FAQ

✨Q1

How can I check my application history?

You can check the history of your previously submitted applications or continue to submit suspended applications by logging in to the Brand Registry back office.

View path: Log in to Amazon Seller Central and click Manage > Brand Application.

✨Q2

What if I have trouble signing up?

If you have successfully registered at least one brand in the Amazon Brand Registry, you can contact the Brand Support team by logging in to the Brand Registry backend and finding “Contact Us” on the homepage.

If you haven't completed your brand registration, you'll need to contact the Seller Support team through Amazon Seller Central to submit an issue.

When you complete Brand Registry (Brand Registry) and become a Brand Owner (Brand Owner), you will be able to get more brand and product exposure opportunities, unlock many useful tools and “real money” exclusive benefits, and further expand your brand advantage!

Specifically, being a Brand Owner (Brand Owner) can gain the following benefits:

Advantage 1

Unlock a full range of brand tools to enable development

Enjoy 30+ brand marketing and protection tools, and get support from the five core operating directions of “brand strategy”, “brand image”, “brand growth”, “brand user” and “brand protection”. It helps launch new products quickly in multiple dimensions and helps new stores attract orders!

Advantage 2

Enjoy exclusive brand seller benefits and benefits

Once you have completed the Amazon Brand Registry, you can unlock the exclusive Brand Owner (Brand Owner) benefits in the 2023 Amazon New Seller Package:

1. 5% of the first year or the first 1 million dollar brand product turnover will be refunded. The refund amount will be deducted from the sales commission for the next month;

2. Up to $150,000 rebate: Eligible brands can each enjoy a refund of up to $50,000 on the US, Europe, and Japan sites;

3. $200 Amazon Review Management Tool (Amazon Vine Plan) discount.

For more information on the 2023 New Seller Package offers, please check out 👉 “IMPORTANT | 2023 New Seller Starter Pack” will take effect on March 1! Up to $150,000 rebate for multiple sites》

In addition, brand owners (Brand Owners) can also unlock exclusive benefits in the Amazon Logistics New Product Inventory Program:

US and European brand ASIN sales rebates increased to an average of 10%!

For more information on the Amazon Logistics New Product Warehousing Program, please check out 👉 “2023 Amazon Logistics New Product Warehouse Promotion Program Upgrade, with a maximum average of 10% sales rebate, and a minimum of 0 yuan to test the new model! 》

Advantage 3

Get exclusive resources and services

1. Get courses and training on brand growth topics;

2. The professional team continues research and tracking, fully explores pain points and needs, summarizes overseas operation methodologies, and customizes localized brand building solutions;

3. Use a strong overseas brand service provider system to obtain more support in various areas such as content marketing and creative design.

New Seller Onboarding Guide Video

Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!

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