As an important promotion in the middle of the year, every year Amazon Prime membership day often brings positive benefits of “fame and fortune” to sellers.

🚩 In 2022, Prime members purchased more than 300 million products worldwide, saving 1.7 billion US dollars, all exceeding previous Prime membership daily records. [1]

🚩 Prime Day 2022 was the best sales performance for third party sellers to date. During the event, sales performance of third-party sellers, mainly small and medium-sized enterprises, grew even more than Amazon's own business. [1]

🚩 According to Statista data, during the 2022 Prime membership day, 36% of American consumers will buy at least one product for themselves, 17% of American consumers will search for whether a specific brand has Prime promotions, and 12% of American consumers will try to buy a new brand due to Prime Day promotions (Deals). Only 5% of US consumers will go to other channels to buy after seeing a discount on Amazon. 2.

Amazon has not officially announced the date of Amazon Prime Membership Day 2023. Please follow Amazon's official channels (WeChat account, email, etc.) for the latest notifications. Amazon will provide the latest information as soon as possible.

Of course you can. Amazon Prime Day promotions are divided into different types, and the eligibility requirements for products vary. For new products scheduled to participate in this year's Amazon Prime Day, it is recommended to create and review ASINs at least three months in advance so that they can be listed as soon as possible. Even if you don't qualify for a deal recommendation, it is recommended to submit coupons and exclusive Prime discounts as soon as possible, optimize your rankings, and try to get a certain amount of exposure in peak season traffic.

Amazon Prime Day promotion reports on emerging Amazon sites (Australia, Singapore, UAE, Saudi Arabia, India, etc.) will be communicated with sellers one after another. If you would like more information, we recommend that sellers on the emerging site contact their account manager or check the official email.

Whether it's a regular or peak season promotion, deal promotion recommendations are automatically recommended by the system based on the ASIN's performance. Sellers can check if their ASIN has been recommended in Seller Central (🔍 path: Seller Central -> Advertising -> Lightning Deals -> Create New Promotion).
Deal recommendations are updated every week. If you haven't seen any Deal recommendations yet, don't worry. We recommend checking back regularly every week. Once you see Deal recommendations, you can report them all.

Sellers can apply for multiple promotions during the Amazon Prime Day promotion and submission period, but after the campaign application results and schedule are determined, sellers are advised to consider various factors such as time schedule and product profit for some screening.
It is recommended to use only one promotion tool for the same ASIN at the same time to avoid excessive discounts due to the combination of discounts and affecting profits.

Please do not adjust the active price of the product when the Super Deal is “in progress”. Unauthorized price adjustments may cause system problems that prevent the flash sale from continuing, and cause consumers who have previously purchased this product to have a poor experience, leading to customer complaints, etc.

After Amazon officially announces the 2023 Amazon Prime Membership Day date, go to Seller Central to set up coupons based on the date.

No. For promotions that include variations, avoid creating or assigning new child ASINs within that variation family. This will cause Amazon to re-validate the existing promotion for the new child ASIN, causing the promotion to be suspended or cancelled.

The FBA warehouse will not distinguish whether the item is active inventory on Amazon Prime Day or general inventory. Setting a cutoff date takes into account that compared to a daily basis, a large number of sellers will concentrate on preparing more inventory for Amazon Prime Day. Centralized delivery may cause the warehouse to drastically slow down receive/listing speed, causing the Amazon Prime Day event to be missed.
Sellers are advised to complete delivery before the storage deadline recommended by Amazon. Amazon Prime Day products that arrive later than that date can still be stored, but there is no guarantee that they will participate in the Prime promotion you have reported in a timely manner.

Amazon has prepared a series of tools for sellers to help you sell and monetize your inventory. For details, please refer to 👉 Amazon Logistics's four-step inventory sales and monetization method. For Amazon Logistics (FBA) sellers, in order to prevent products from being stored due to storage restrictions, sellers should hurry up to raise their IPI score or apply for additional storage space in advance to avoid storage space restrictions affecting your peak season storage or causing excessive storage fees.
You can also refer to recommendations from the Inventory Performance Dashboard (🔍 path: Seller Central > Inventory Planning > Performance), such as improving sell-through rates, reducing excess inventory, or fixing Amazon inventory with no active sales information to improve inventory performance index scores.

Before entering FBA products, please follow the five major gold storage rules:
1. Check the eligibility of FBA products to be stored;
2. Match and improve product information;
3. Do a good job in product preprocessing;
4. Provide accurate information on the contents of the box;
5. Standardized goods, safe transportation.