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The secret to Amazon's sales growth in North America!Expand to Canada and Mexico with one click, 30+ promotions throughout the year, and popular categories continue to sell out!
July 7, 2023
Table of Contents
01/ Introduction to the Canada-Mexico site
02/ Canada-ink promotion nodes and popular products
03/ Canada-Mexico support policy
04/ Steps to enter Canada and Mexico
01/ Introduction to the Canada-Mexico site
02/ Canada-ink promotion nodes and popular products
03/ Canada-Mexico support policy
04/ Steps to enter Canada and Mexico
When it comes to Amazon's North America site, which two other sites can you think of other than the famous US site?Yes, the TAs are today's protagonists, Mexico Station and Canada Station.
The scale of e-commerce in North America is always coveted — in 2023, e-commerce revenue in North America will break the trillion-dollar mark1; in 2027, the number of online shopping users is expected to exceed 400 million, and the e-commerce penetration rate will reach 78.7% 2!
North America has become the first stop for many Chinese sellers to go overseas. However, most sellers are probably still concerned about the traditional cross-border destination of the US, but Mexico and Canada stations in the US, one south and one north, actually have huge potential that you may not have known. Looking for “new overseas visits” in 2023, these two sites are definitely worth your attention!
Moreover, in addition to the advantages of Mexico and Canada, which themselves have great potential, steady growth, and low competition, sellers can also enjoy a series of official support policies to unlock more business opportunities with the support of offshore artifacts such as the Amazon Logistics Remote Delivery Program (NARF)!
Next, let's follow Xiaobian to the two major treasure sites in Mexico and Canada!
No.1
The “North America” Great Bottom
Mexico Station & Canada Station Why you
A treasure site not to be missed?
Mexico Station & Canada Station Why you
A treasure site not to be missed?
Mexico and Canada have one thing in common, but definitely not the only one, in close proximity to the US. After digging deeper, you'll find that these two sites have far more in common than you might think!
E-commerce has great opportunities and continues to grow rapidly
By 2025, retail e-commerce revenue in Mexico is expected to grow to US$23.9 billion, a year-on-year increase of 35% 3. According to forecasts, retail e-commerce sales in Canada will reach 121.3 billion Canadian dollars in 2023, accounting for 14.6% of total retail sales 4!
Love the online “buy buy buy”
Mexico's online penetration rate has increased by 24% over the past three years and is expected to reach 52.5% in 2025. Furthermore, 52% of online shoppers in Mexico are under 34 years old, of which the 15-24 age group accounts for 24% 6. In 2022, the number of online consumers in Canada reached 26 million 7, accounting for more than half of the total population8!
Trusted Amazon
Mexico Station has long been part of Amazon's business landscape. The share of monthly visits to Amazon Mexico is nearly 20% 9. About 33% of Mexican consumers prefer Amazon 10 when making online purchases, and Mexican consumers are the most satisfied with Amazon 11. Similarly, Amazon is in the top 12 e-commerce rankings in Canada. In 2022, Amazon Canada's sales reached 12 billion US dollars 13 billion in 2022!
Product selection ideas are highly similar to those in the US
The three North American countries are geographically close and have quite similar popular categories. Therefore, sellers in the US can directly distribute existing products to Mexico and Canada. While saving time, they can also solve the problem of slow sales of some sellers' products to a certain extent.
No.2
Seize the secrets of Canadian and Mexican billing and open unlimited business opportunities overseas
Looking at this, I'm sure the sellers already have a general idea of the potential in Mexico and Canada. So, what are the annual product selection and promotion trends in Mexico and Canada? How can we better formulate smart product selection strategies and seize business opportunities in a timely manner? Next, we've prepared the Canada-Mexico Checkout Cheats for you to teach you how to get “extra money when going overseas”!
01
Abundant promotion nodes
The Mexico Station and Canada Station are full of big promotion points, bringing strong shopping demand and full traffic!In particular, in Mexico, consumers are generally young and pursue cost performance. Every time the promotion season arrives, the seller's sales performance will also be superior to that of the flat sales period.
02
There are many popular categories
Although Canada and Mexico's overall product selection ideas are similar to those in the US, consumer electronics, personal goods (including clothing accessories), home, and furniture are all quite popular. However, the specific share and product segments of each category will be slightly different.
Therefore, if you want to cultivate deeply in the local area and gain higher sales and popularity, you need to enhance your insight into local consumers in Mexico or Canada, so that you can focus on operations and find product selection strategies that suit you.
MX
Popular products in Mexico are mainly cost-effective products, which are mostly biased towards consumer electronics and daily necessities. This is also an area of advantage for Chinese sellers.
Furniture household category
● Examples of popular products: desk lamps, tower fans, ceiling chandeliers, floor lamps, dressing table lamps, freestanding shoe racks and hangers
● Category review: With the development of e-commerce, local furniture purchases have moved from offline to online. Therefore, products that account for a relatively high proportion of offline products will have a growing trend online
● Operational focus: focus on product quality and product design; consumers prefer cost-effective products
● Industrial belt: Cixi, Ningbo, Zhejiang, and Zhongshan, Guangdong (lighting)
● Category review: With the development of e-commerce, local furniture purchases have moved from offline to online. Therefore, products that account for a relatively high proportion of offline products will have a growing trend online
● Operational focus: focus on product quality and product design; consumers prefer cost-effective products
● Industrial belt: Cixi, Ningbo, Zhejiang, and Zhongshan, Guangdong (lighting)
Electronic office category
● Examples of popular products: headphones/in-ear contours, smartwatches, record players, webcams, 3D printers
● Category review: Consumers spent a long time working and playing from home in the previous two years, spawned a boom in electronic product consumption. These products are rapidly updated and iterated. They need to match popular trends according to their own advantages, and grasp promotion points and peak sales seasons
● Operational focus: excellent product quality and product design; more innovative product features
● Industrial belt: concentrated in the Pearl River Delta region (Dongguan/Shenzhen, etc.)
● Category review: Consumers spent a long time working and playing from home in the previous two years, spawned a boom in electronic product consumption. These products are rapidly updated and iterated. They need to match popular trends according to their own advantages, and grasp promotion points and peak sales seasons
● Operational focus: excellent product quality and product design; more innovative product features
● Industrial belt: concentrated in the Pearl River Delta region (Dongguan/Shenzhen, etc.)
Kitchen category
● Examples of popular products: electric countertop mixers, electric whisk, reusable lunch bags and lunch boxes, kitchen storage and storage accessories, cookie molds, bottle openers
● Category reviews: With the development of e-commerce, more segmented needs can be met online. People have gradually developed a demand for cooking and eating out with meals
● Operational priorities: durability, safety; excellent exterior design
● Industrial belt: Fujian Minhou/Nanping; Jiangsu Xuzhou; Shandong Binzhou (commercial kitchen); Zhejiang Shaoxing
● Category reviews: With the development of e-commerce, more segmented needs can be met online. People have gradually developed a demand for cooking and eating out with meals
● Operational priorities: durability, safety; excellent exterior design
● Industrial belt: Fujian Minhou/Nanping; Jiangsu Xuzhou; Shandong Binzhou (commercial kitchen); Zhejiang Shaoxing
Furniture category
● Examples of popular products: home office tables and chairs, bar stools, floating shelves, coffee tables, bed frames, carpets
● Category review: Phenomena such as working from home make people spend more time at home, driving up demand for peripheral products; the value of goods is high, the size is large, and the entry threshold is high
● Operational priorities: focus on product quality; grasp the supply chain and capital chain; installation and operation guidelines
● Industrial belts: Ningbo/Hangzhou in Zhejiang, Foshan in Guangdong (furniture), Minhou/Nanping/Longyan in Fujian, Xuzhou, Jiangsu, Shouguang, Weifang, Shandong (panel furniture), Ganzhou, Jiangxi
● Category review: Phenomena such as working from home make people spend more time at home, driving up demand for peripheral products; the value of goods is high, the size is large, and the entry threshold is high
● Operational priorities: focus on product quality; grasp the supply chain and capital chain; installation and operation guidelines
● Industrial belts: Ningbo/Hangzhou in Zhejiang, Foshan in Guangdong (furniture), Minhou/Nanping/Longyan in Fujian, Xuzhou, Jiangsu, Shouguang, Weifang, Shandong (panel furniture), Ganzhou, Jiangxi
CA
In terms of retail e-commerce sales, the consumer electronics category is the largest product category in Canada, followed by the clothing and accessories category. The categories of home and furniture, personal health and beauty are also on the rise due to the rapid growth of home and health trends.
Furniture storage category
● Examples of popular products: freestanding shoe rack, freestanding hanger, dish drainer, storage basket, hanger
● Category review: Purchases of daily necessities have moved from offline to online; segmented categories have a lot of room for growth
● Operational focus: focus on materials and product design; size is more in line with the needs of local consumers
● Industrial belt: Fujian Anxi/Minhou/Nanping/Sanming, Guangdong (furniture), Pingdu, Qingdao, Shandong (storage), Bazhou, Hebei
● Category review: Purchases of daily necessities have moved from offline to online; segmented categories have a lot of room for growth
● Operational focus: focus on materials and product design; size is more in line with the needs of local consumers
● Industrial belt: Fujian Anxi/Minhou/Nanping/Sanming, Guangdong (furniture), Pingdu, Qingdao, Shandong (storage), Bazhou, Hebei
Bathroom category
● Examples of popular products: bathroom organizer, towel rack, floor drain, tissue holder, shower curtain rod, bathroom tray
● Category review: The reliability and durability of bathroom products is an important indicator affecting product ratings; you can try integrating more functions and combining changes in consumption habits to complete product upgrades
● Operational focus: focus on product functionality and style; installation and operation guidelines
● Industrial belt: Zhejiang Wenzhou/Hangzhou Xiaoshan (shower curtain, shower room), Guangdong Jiangmen (hardware and bathroom), Nan'an, Fujian, Zibo (bathroom mirror)
● Category review: The reliability and durability of bathroom products is an important indicator affecting product ratings; you can try integrating more functions and combining changes in consumption habits to complete product upgrades
● Operational focus: focus on product functionality and style; installation and operation guidelines
● Industrial belt: Zhejiang Wenzhou/Hangzhou Xiaoshan (shower curtain, shower room), Guangdong Jiangmen (hardware and bathroom), Nan'an, Fujian, Zibo (bathroom mirror)
Energy & indoor environment category
● Examples of popular products: humidifiers, portable air conditioners, room air conditioning accessories, solar panels, pressure washer accessories
● Category review: A category that has grown with the increase in abnormal weather; energy-related products are also growing due to changes in the international environment
● Operational priorities: higher quality requirements, stronger functions; optimized supply chain and cost performance
● Industrial belt: Jiangsu Changzhou/Wuxi, Jiangxi Yichun (lithium battery)
● Category review: A category that has grown with the increase in abnormal weather; energy-related products are also growing due to changes in the international environment
● Operational priorities: higher quality requirements, stronger functions; optimized supply chain and cost performance
● Industrial belt: Jiangsu Changzhou/Wuxi, Jiangxi Yichun (lithium battery)
Outdoor & travel category
● Examples of popular products: e-bikes, tents, coolers, camping stoves, self-inflating sleeping pads, camping beds, stand-up paddleboards
● Category review: outdoor demand continues to grow; strong seasonal attributes, pay attention to the pace of preparation and promotion
● Operational priorities: seasonal operation and preparation rhythm; trend grasping; installation and operation guidelines
● Industrial belt: Shandong Weihai (SUP stand-up paddleboard & fishing gear), Tianjin (electric bike), Zhejiang (outdoor tent)
● Category review: outdoor demand continues to grow; strong seasonal attributes, pay attention to the pace of preparation and promotion
● Operational priorities: seasonal operation and preparation rhythm; trend grasping; installation and operation guidelines
● Industrial belt: Shandong Weihai (SUP stand-up paddleboard & fishing gear), Tianjin (electric bike), Zhejiang (outdoor tent)
The idea is open!Turns out I've always missed such an excellent treasure site. Don't you know if it's still too late to move in?
Of course it's too late; the nuggets are now!Now we also have official support and limited-time benefits for entering!
No.3
Amazon official support
Benefits for new sellers in Canada and Mexico
Benefits for new sellers in Canada and Mexico
01
Multiple official benefits
No additional monthly rent, easy to operate
● You only need to pay a monthly service fee of 39.99 US dollars/month for the US station, no additional monthly rent, and no need to update the product price every day according to the exchange rate. The operation is simple and easy
Logistics tools and benefits
● Amazon Logistics remote delivery plan NARF: not only can you easily send US inventory to Mexico and Canada, but you can also use NARF Deals, so that NARF ASINs in the US can also report Canada-Mexico deal activities
● Amazon Logistics New Product Warehousing Promotion Program SANDBOX: Ultra low-cost FBA testing. Eligible new FBA ASINs will also receive benefits such as exemption from storage fees and inventory removal fees
Operational tools and services
● Establishing BIL for international product information: synchronize listings on multiple sites with one click
● Small Language Listing Translation GSO: Official Listing Translation+Upload One-stop Service
● SPN Service Provider Network: Integrate relevant service provider resources and open up the entire e-commerce business chain with one-stop service
● Small Language Listing Translation GSO: Official Listing Translation+Upload One-stop Service
● SPN Service Provider Network: Integrate relevant service provider resources and open up the entire e-commerce business chain with one-stop service
02
Exclusive benefits in Mexico
Free promotional tools
In order to help sellers make better use of the promotion and promotion resources of the Mexican site and achieve rapid sales growth, during the Hot Sale (Hot Sale) period, which is an important promotion point in the first half of the year in Mexico, all three promotion tools (Town Store Treasure, 7-day promotion, and flash sale) can be reported free of charge. For eligible deals, account managers can also manually request additional reporting.
Hot Sale
Sale starts and ends: May 29th to June 6th
Promotion reporting period: From now until May 5
Preparation start and end time: From now until May 5
Recommended hot products: 1) Electronic products 2) Apparel products 3) Household products
Promotion reporting period: From now until May 5
Preparation start and end time: From now until May 5
Recommended hot products: 1) Electronic products 2) Apparel products 3) Household products
RFC tax benefits
For sellers using Mexican FBA inventory, there is no need to withhold up to 36% of taxes after registering an RFC tax ID, and sellers can have a better cash flow reserve.
No.4
Settle in easily and start your nugget journey right away
💡 Unlimited business opportunities, 30+ year-round promotions, easy product selection, all-round support, and limited benefits. Are you sure you won't come to Mexico or Canada?Whether you're an old seller or a seasoned newbie, the entry process is super easy.
① For sellers who have already settled in the US, it only takes 3 steps to open the Canada-Mexico website:
● Ensure that the Mexico and Canada sites in the North American Joint Account are on sale
● Add payment and payment information to Mexico and Canada sites. Just use the same payment information as the US site
● Upload products to Mexico and Canada through the establishment of an international product information (BIL) function
● Add payment and payment information to Mexico and Canada sites. Just use the same payment information as the US site
● Upload products to Mexico and Canada through the establishment of an international product information (BIL) function
② For new sellers who have not yet joined Amazon, they only need to register once to launch the top 3 North American sites*
* and European stations (UK, Germany, Italy, France, Spain, Netherlands, Sweden, Poland, Belgium), Japan, Australia
New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
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