Listing is the face of a product, and it is essential to optimize dimensions such as product maps, selling point copy, and A+ pages before a big promotion. When browsing products, in addition to paying attention to product descriptions, reviews, and prices, buyers also often pay great attention to the quality of the product and are concerned about whether they are buying authentic products. After ASIN joins the Transparency transparency program, Amazon allows sellers to show buyers that the product has been verified by Amazon on the listing to quickly differentiate it from other products to help increase conversion. 2 locations that can be displayed:

● Add an eye-catching “little blue label” to the five-point description
● Product Description section on the A+ page

Since the product has joined the Transparency transparency program, it has been inspected by Amazon in advance and confirmed as authentic. In order for buyers to be able to check the authenticity of the product again after receipt, Amazon allows brands to directly interact with buyers in 2 ways at the golden moment when the buyer receives the product for products protected by the Transparency Transparency Program!

● Method 1: A card showing the brand information is included with the product

The front of the card can include information such as the brand's official website, contact email address, social media account, etc. Once the buyer has any questions, they can find the brand owner, so don't worry!The back of the card is mainly used to guide buyers to use the Amazon Shopping App to scan the transparency bar code on the product package, check the authenticity of the product, leave a review with one click, etc.

● Method 2: Guide buyers to scan the code and leave comments with one click on the landing page

Are you unaware of the existence of this “secret” review portal?! Buyers can use the Amazon App to scan the transparency barcode on the product, rate the product on the first screen of the landing page, and enter the full review page;

The landing page after scanning the code can not only guide buyers to leave reviews on the product, and products that have joined the Transparency Transparency Program, it will also get an additional entry for display posts (Posts) on this landing page, helping to increase the number of fans in the brand's flagship store! Many sellers will also add videos and offers to help increase repeat purchases and cross-selling. Some video content that worked well:

● Show product usage scenarios to create a sense of atmosphere
● Show the correct way to use the product and avoid bad reviews

Join the Transparency program now, the first year is free!Each new product added to the program can use 20,000 Transparency Transparency Program codes for free within 365 days of starting protection; if multiple products are added, the number of free codes can be superimposed.

Brands that have not joined the program need to complete Amazon Brand Registration on any Amazon site and have an R mark (TM is not yet a requirement); brands that have joined Transparency and meet the ASIN dimension requirements can also enjoy this offer.

Since the Transparency transparency program is added at the ASIN level, as long as the ASIN you plan to join, you can start protection for the first time between April 12, 2023 and December 31, 2023 Beijing time, and each ASIN will receive 20,000 free code credits.

The Transparency Transparency Program label must be applied to the same side of the product packaging as a GTIN barcode (e.g. UPC, EAN) or Amazon barcode (e.g. FNSKU).

Because multiple ASINs are added, the free credits can be combined!Last year, the “King of Wool Scavers” sellers received nearly 20 million free code credits. This is how this account is calculated:

Yes, the free codes you receive need to be used within 1 year after the ASIN first opens protection.

The Transparency Transparency Program currently covers 10 Amazon sites around the world, and as long as your brand and ASIN are eligible for the offer at any site, you can enjoy the benefits and features of the program across sites. The top 10 sites include: the United States, Canada, the United Kingdom, France, Germany, Italy, Spain, Japan, India, and Australia.