Amazon US/Canada Marketplace Will Host Coupon Party

From 5/15–5/22, Amazon US/Canada Marketplace will host a Coupon Party

May 4, 2023

The 2023 Q2 Coupon Party for the US Marketplace and Canada Marketplace will be held from May 15 to May 22, local time.

Coupons are one of Amazon’s most effective promotional tools for sellers in the startup phase and during new product launches. They offer advantages such as low barriers to use, controllable budget investment, and suitability for everyday use, and can help sellers increase product traffic, reach target customers precisely and efficiently, and even stimulate purchases and boost sales.

Coupon Party can be seen as an upgraded version of a regular coupon campaign. During the Coupon Party event, products participating in the coupon campaign get maximum exposure!In addition to the regular storefront display for coupon products (coupon-dedicated promotion pages, product listings in search results, product detail page Listings, and the checkout page and shopping cart where buyers confirm added items), Amazon will also display third-party seller/vendor products with coupon discounts on the Amazon.com and Amazon.ca marketplace homepages and coupon pages.

Sellers can set up coupons by following the regular coupon setup steps, ‼️The coupon date only needs to overlap with the Coupon Party period:

Go to the coupon page

Step 1

🔍 Path: Amazon Seller Central -> Advertising -> Coupons -> Create new coupons (or create in bulk)
Copy the following link into your browser:
https://sellercentral.amazon.com/sellercoupons/coupon

Create coupon

Second step

🔍 Select your products -> Select start and end dates -> Determine the number of coupons -> Set the discount -> Submit

If you have too many products and a limited budget, how do you choose which products to submit for coupons?

See the 【Amazon Coupon Recommended Product List】 to find products that are more likely to be purchased and help you create coupons more efficiently.

Amazon coupon recommended product list is predicted by Amazon based on historical data, customer needs, and purchasing tendencies, and updated weekly in the backend. These product recommendations are intended to give sellers a reference when submitting coupons and help increase sales. Sellers can select a single product from the recommended list or select multiple products at the same time to apply for a coupon campaign.

🔍 Path: Seller Central -> Advertising -> Coupons -> Create a new coupon

⚠️ This recommendation is optional; sellers can choose some or all products from the recommended list to create coupons based on their business needs, and they can still create coupons for products that were not recommended. The setup method is the same as the original method.

01 Will participating in the Coupon Party affect the Prime Day price?

For products that were not submitted for Prime Day Deal recommendations, there is no need to worry about this. We recommend that you actively participate in Coupon Party to help your products get more traffic and increase sales.
For products already submitted for Prime Day Deal promotions, because price requirements vary by Marketplace and promotion type, we recommend reviewing the Prime Day Deal submission price requirements for the US and Canada Marketplaces to make sure they meet the pricing requirements.

02 How long is it recommended to set a single coupon campaign?

The coupon promotion lasts 1–90 days. You can set it based on your business needs. To participate in Coupon Party, the coupon start and end dates only need to overlap with the Coupon Party time period.

03 Can coupons be distributed to specific groups?

Sellers can choose to let all customers get coupons, or target specific customer groups, such as students and Prime members. Only target consumers can get and use coupons.

04 What are the discount requirements for coupons?

The coupon discount requirement for the North America Marketplace is: 20% off to 95% off.

05 What should you keep in mind when setting up coupons?

🔹 Using coupons together with other promotions may result in stacked discounts
🔹 Coupons are valid for up to 90 days, and you can choose a start and end date for each coupon
🔹 The coupon will not take effect until 6 hours after submission
🔹 If your coupon includes 10 products and 2 of them are not eligible, buyers can still see the remaining 8 products, and your coupon is still valid

06 What are the discount requirements for coupon?

The following fees are charged for each successfully redeemed coupon:
North America Marketplace: $0.60

07 Besides the US Marketplace and the Canada Marketplace, which other Marketplaces will run Coupon Party events?

Please watch for updates from Amazon Global Selling’s official channels and official email notifications.