New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Increase sales!Amazon self-delivery sellers in the US, Canada, and Europe can now report exclusive Prime discounts!
July 7, 2023
Contents:
01/ Great news!Self-shipping sellers can also claim Prime exclusive discounts
02/ There was a surprise!Limited-time discount offers to increase “combat effectiveness”
03/ Self-delivery top artifact - “buy and deliver” will “take delivery” during this peak season
04/ “Purchase and Delivery” Service Operation and Usage Procedure
01/ Great news!Self-shipping sellers can also claim Prime exclusive discounts
02/ There was a surprise!Limited-time discount offers to increase “combat effectiveness”
03/ Self-delivery top artifact - “buy and deliver” will “take delivery” during this peak season
04/ “Purchase and Delivery” Service Operation and Usage Procedure
Attention seller friends who use MFN shipping (MFN) shipping. With the Prime Exclusive discount eligibility requirements updated, self-shipping sellers can also set up Prime Exclusive Discounts!
According to the latest Prime Exclusive discount eligibility requirements, Prime Exclusive Discounts can be open to both Prime (Amazon Logistics and Seller-Fulfilled Prime) products and non-Prime (Seller-Fulfilled) products that meet certain conditions. In other words, the exclusive P rime discount “beckons” to self-delivery sellers!
Exclusive discounts for Prime members can not only effectively stimulate purchases and increase sales, but also stabilize the accumulation of high-quality members, increase product exposure and optimize operations over the long term They are also very helpful. Generally, the product page list and product detail page listing are displayed in the search results on the front end of the mall.
Quickly follow the editor to get the following reporting requirements to increase traffic for your products!
US station, Canada station, European station (UK/France/Germany/Spain/Italy/Poland/Sweden/Netherlands/Belgium)
❶ The product must have a star rating of at least 3 stars or no rating
❷ The discount must be at least 10% off the non-promotional price for non-members (i.e. “Your Product Price” or “Sale Price”, whichever is lower).
❸ The Prime Exclusive Discount Price must be lower than the ASIN's lowest price in the past 30 days. The lowest price in the last 30 days is the lowest customer bought price for the ASIN in that period including all deals, promotional, and sale prices across all sellers.
❹ The Prime Exclusive Discount Price must be 5% lower than the reference price (i.e. “Market Price” or “Original Price”).
❺ The product must meet the requirements of Amazon's customer product review policies and pricing policies.
❷ The discount must be at least 10% off the non-promotional price for non-members (i.e. “Your Product Price” or “Sale Price”, whichever is lower).
❸ The Prime Exclusive Discount Price must be lower than the ASIN's lowest price in the past 30 days. The lowest price in the last 30 days is the lowest customer bought price for the ASIN in that period including all deals, promotional, and sale prices across all sellers.
❹ The Prime Exclusive Discount Price must be 5% lower than the reference price (i.e. “Market Price” or “Original Price”).
❺ The product must meet the requirements of Amazon's customer product review policies and pricing policies.
*If you are creating a Prime Exclusive discount to participate in Prime Day, please refer to the “Prime Day Guide” on the Seller Central > Advertise > Prime Exclusive Discounts > Create Discounts page
❶ Your account must have a late delivery rate, and the late delivery rate should not exceed 4% in the month before the promotion starts.
❷ Your account must have an order defect rate, and the order defect rate should not exceed 1% in the month before the promotion starts.
❸ Your account must have a pre-delivery cancellation rate, and the pre-delivery cancellation rate should not exceed 0.5% one month before the promotion starts.
❹ Your payment reserve policy must be set to 7 days or more after the delivery date.
❺ The product must be shipped free of charge.
❷ Your account must have an order defect rate, and the order defect rate should not exceed 1% in the month before the promotion starts.
❸ Your account must have a pre-delivery cancellation rate, and the pre-delivery cancellation rate should not exceed 0.5% one month before the promotion starts.
❹ Your payment reserve policy must be set to 7 days or more after the delivery date.
❺ The product must be shipped free of charge.
*Please note: Amazon will not list your discount if the item does not meet the above markings
Prime Exclusive Discount Creation Path: Seller Central > Ads > Lightning Deals > Create New Promotion
US site: https://sellercentral.amazon.com/merchandising-new/create
Canada site: https://sellercentral.amazon.ca/prime-discounts/create
European site: https://sellercentral-europe.amazon.com/merchandising-new/create
Canada site: https://sellercentral.amazon.ca/prime-discounts/create
European site: https://sellercentral-europe.amazon.com/merchandising-new/create
Overall, in order for self-delivery sellers to set up Prime exclusive discounts, they need to meet the corresponding delivery performance. Among them, the Order Defect Rate (ODR) * is what sellers are most concerned about, and if ODR is exceeded, it may result in account suspension. Basically, most of them are due to order complaints due to logistics, and not being able to choose a reliable carrier is also a “heartache” for sellers.
*Order Defect Rate (ODR): This is the percentage of all orders with defects over a given 60-day period compared to the total number of orders.
Type of defect: Negative feedback, Amazon Marketplace Transaction Guarantee claim (A2Z), credit card chargeback claim
Type of defect: Negative feedback, Amazon Marketplace Transaction Guarantee claim (A2Z), credit card chargeback claim
If you want to easily cross the “threshold”, Xiaobian said there are “unique tips” to help you!Amazon's “Buy Shipping” service (Buy Shipping) guarantees the performance of your account and meets your Prime discount settings requirements!Not only that, but on 5/15-6/15, we will also be offering a limited-time exclusive discount offer to “add bricks and tiles” to your business!
Buy Shipping/MSS-Merchant Shipping Service (Buy Shipping/MSS-Merchant Shipping Service) is an online shipping service for sellers' self-shipping orders. It automatically filters out carriers and delivery methods that can deliver on time and meet Amazon's shipping requirements based on the product, size, and weight to ensure that self-delivery orders comply with Amazon's shipping policies.
Currently, there are 15 sites that support the “Buy and Ship” service from within China.
Currently, there are 15 sites that support the “Buy and Ship” service from within China.
As long as you ship on time, when you encounter order defects or performance issues due to logistics, the “Buy and Ship” service can:
● Eliminate negative feedback from sellers about the delivery experience and protect the Order Defect Rate (ODR);
● Amazon Marketplace Transaction Guarantee Claim Protection (A2Z), Order Defect Rate Protection (ODR);
● Automatically upload the tracking number and effectively track the package to protect the valid tracking rate (VTR)
● Eliminate negative feedback from sellers about the delivery experience and protect the Order Defect Rate (ODR);
● Amazon Marketplace Transaction Guarantee Claim Protection (A2Z), Order Defect Rate Protection (ODR);
● Automatically upload the tracking number and effectively track the package to protect the valid tracking rate (VTR)
In addition to protecting account performance, there are many other advantages to purchasing and delivery, which is faster, cheaper and more efficient!
01 Improve operational efficiency
✦ Automatically upload tracking numbers;
✦ Automatically push IOSS codes.
02 Enjoy lower discounted rates
✦ Exclusive discount for online delivery;
✦ If you have your own offline agreement price, you can continue to use it;
✦ Both the agreed rate and the online discount are lower at the time of checkout.
03 Diversified logistics options
✦ Add more high-quality carriers to choose from, so that sellers can enjoy the purchase and delivery service guarantee without changing the existing cooperative carrier service provider;
01 Improve operational efficiency
✦ Automatically upload tracking numbers;
✦ Automatically push IOSS codes.
02 Enjoy lower discounted rates
✦ Exclusive discount for online delivery;
✦ If you have your own offline agreement price, you can continue to use it;
✦ Both the agreed rate and the online discount are lower at the time of checkout.
03 Diversified logistics options
✦ Add more high-quality carriers to choose from, so that sellers can enjoy the purchase and delivery service guarantee without changing the existing cooperative carrier service provider;
New “Buy and Ship” Service Optional Carriers at Each Site
*Please note: Purchase and delivery service capacity will be updated continuously. The above images are for reference only, please focus on the actual options in the seller's back office
✦ Provide sellers with more logistics product line choices, efficiently reach more sites, and meet more personalized logistics needs.
● Liquid and powder cosmetics: Sellers can ship via Yuntu Cosmetics Hotline, 4PX Global Express Special Delivery (Canada only), or Wanbang Sensitive Line.
● Clothing product line (excluding bubble weight): Face value can be shipped through Yuntu, China Post, Yanwen, and Wanbang service product lines.
04 Improve the seller experience
✦ Provide delivery solutions that meet the delivery timelines promised to buyers.
● Liquid and powder cosmetics: Sellers can ship via Yuntu Cosmetics Hotline, 4PX Global Express Special Delivery (Canada only), or Wanbang Sensitive Line.
● Clothing product line (excluding bubble weight): Face value can be shipped through Yuntu, China Post, Yanwen, and Wanbang service product lines.
04 Improve the seller experience
✦ Provide delivery solutions that meet the delivery timelines promised to buyers.
“Payment and Collection Methods”
The current settlement method for the “Buy Delivery” service is the same as offline delivery. It is an offline settlement between the seller and the carrier, and the carrier supports the seller to pay according to the agreed rate (the agreed rate and online discount are both lower).
*Please note: Using offline negotiated rates requires communication with the carrier to confirm the specific operation method!
“Prime Exclusive Discounts” and “Limited Time Purchase and Delivery Discounts” join forces, so it's hard not to sell out during this peak season!Want to learn how to use this performance protection artifact?Get set up in a few easy steps.
Step 1: Initial Setup
You can initially set up “Buy Delivery” by going to Seller Central [Settings] > [Account Information] > [“Buy Delivery” Preferences].
You must first register for the Seller Delivery API in Seller Central and check the terms and conditions of the corresponding carrier before you can use the purchase delivery service in ERP. (Checking the carrier only indicates that it can be used in ERP; it does not mean that all selected carriers must be used for actual delivery)
New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
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