New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Supporting 100,000 sellers to settle in for 3 years?Ride the Amazon Middle East Station ride and make money without waiting
July 7, 2023
Table of Contents
01/ Amazon Middle East Site Development “Money” Power at a Glance
02/ 2023 Ramadan & Iftar Sale, Amazon Middle East sales soared
03/ Middle East Station Entry Benefits & Official Support
01/ Amazon Middle East Site Development “Money” Power at a Glance
02/ 2023 Ramadan & Iftar Sale, Amazon Middle East sales soared
03/ Middle East Station Entry Benefits & Official Support
Plan D33 in line with the Dubai Economic Agenda
Amazon announced until 2026
Will let small to medium sellers in the UAE
Growing from 50,000 to 100,000
Amazon announced until 2026
Will let small to medium sellers in the UAE
Growing from 50,000 to 100,000
Source: https://hamdan.ae/en-us/news/details?nid=4425
Amazon has never hesitated to invest in the Middle East website, which has been popular in recent years — from FBA, which overcomes logistics problems, to Prime membership that optimizes the shopping experience, to Ramadan promotions that seize peak traffic, etc., the good e-commerce environment provided by Amazon is combined with the promotion of gradually mature e-commerce supporting facilities and policies in the region, so that The Middle East Station has become an ideal choice for Chinese sellers to go overseas.
I want to know what kind of development potential does the Middle East Station have?Why is Amazon constantly investing here?Next, let's go to the Middle East Station and learn more about this “crater” gas station!
01
More than just a “trench”, why is the Middle East Station a “treasure” site you can't miss?
More than just a “trench”, why is the Middle East Station a “treasure” site you can't miss?
Gold is everywhere, and the power of “money” is limitless
Breaking down the five major advantages of the Middle East Station 👇
Breaking down the five major advantages of the Middle East Station 👇
High network penetration rate, fast e-commerce growth
Hot weather can easily discourage shoppers who go shopping online instead. In 2022, e-commerce penetration in the Middle East rose to 59% 1. The growth rate of online consumers is the highest in the world 2. It is estimated that by the end of 2025, e-commerce volume in the Middle East will reach 50 billion US dollars, of which Saudi Arabia will reach 21 billion US dollars, and the UAE will also increase to 17 billion US dollars3.
Young population, high GDP per capita, strong purchasing power
The Middle East's consumer base is one of the youngest in the world; young people aged 15 to 29 make up 30% of the region's total population5. Moreover, they also have money — in 2022, the UAE ranked 6th in the world in terms of per capita GDP, surpassing developed countries such as the US, the United Kingdom, Japan, and France 6. The per capita GDP of Saudi Arabia also reached 23,000 US dollars 7 in 2021.
Imported products are very popular in the local area
Due to the industrial structure, most goods in the Middle East depend on imports, and China happens to be the main source of imports for Middle Eastern countries and the largest trading partner of Arab countries, ranking at the top 8 of the UAE's major trading partners for four consecutive years. For a long time, Chinese products have been favored by consumers in the Middle East.
Efficient customs clearance, no waiting for cross-border logistics
The efficiency of customs clearance in the UAE and Saudi Arabia has been steadily improving. According to data released by Abu Dhabi Customs, the capital of the UAE, 45% of air cargo is cleared before arrival9. In addition, in recent years, many countries in the Middle East have also used digital technology to introduce favorable policies such as simplified declarations and automatic tax refunds, effectively reducing e-commerce operating costs.
The popular “Blue Sea” Middle East Station
Amazon is very popular in the Middle East and has occupied the top 10 cumulative visits to e-commerce websites in the Middle East all year round. At the same time, with the rapid take-off of e-commerce in the Middle East, Amazon Middle East has excellent potential for development. Coupled with the current relatively small competition, low promotion costs, and strong Amazon support, all aspects have benefits and preferential policies. Naturally, Middle East sellers can show bravery and go wild all the way!
02
Ramadan & Iftar 2023 Amazon Middle East Site Handover 💯 Answer Form
Ramadan & Iftar 2023 Amazon Middle East Site Handover 💯 Answer Form
The Middle East has unique cultural customs, and there are also many unique festivals. It is a good time for sellers to promote popular orders. The rapid development of Amazon in the Middle East has also attracted more people to buy and buy.
In the Ramadan Festival promotion this past year, the sales volume of participating Chinese sellers increased by an impressive 11, and several categories showed excellent “hit list” potential!
Every year Ramadan is an important day for Middle Eastern Muslims to reunite with their families. Just like the Chinese Spring Festival, it unleashes the greatest purchasing power of the year in the Middle East region. So in 2023, which categories and products will take the lead in this big promotion?
Middle East Ramadan bestseller list released
① Electronic and accessory products: earphones, power adapters
② Personal computer: power adapter, adapter, drawing board
③ Personal care equipment: breast pump, massager, hair dryer, electric shaver, toothbrush
④ Beauty and beauty: curling iron, makeup brush, nail kit, beauty device
⑤ Video games: gamepads, game accessories
⑥ Home life: robot vacuum
⑦ Kitchen: vacuum cleaner, humidifier, food blender, carpet, air fryer, air humidifier, kitchen utensils
⑧ Clothing: backpack
⑨ Shoes: handbags, sunglasses, shoes, backpacks, watch straps
② Personal computer: power adapter, adapter, drawing board
③ Personal care equipment: breast pump, massager, hair dryer, electric shaver, toothbrush
④ Beauty and beauty: curling iron, makeup brush, nail kit, beauty device
⑤ Video games: gamepads, game accessories
⑥ Home life: robot vacuum
⑦ Kitchen: vacuum cleaner, humidifier, food blender, carpet, air fryer, air humidifier, kitchen utensils
⑧ Clothing: backpack
⑨ Shoes: handbags, sunglasses, shoes, backpacks, watch straps
Seize the two key words to unlock more growth opportunities in the coming year
The selection of popular products in the Middle East is quite diverse, which may dazzle sellers and friends and not know how to choose. According to Amazon's past data, when formulating product selection strategies, sellers can focus on two major keywords — high-end & characteristic culture, so as to firmly grasp the hearts of Middle Eastern consumers!
High-end in the Middle East, consumers are less sensitive to price, and high-end luxury products have good sales. At the same time, they are also very willing to try high-end smart electronic products with higher unit prices. Smartphones, electric massage devices, etc. are all popular items recently.
Characteristic culture The Middle East region has its own unique culture, which is reflected in popular local products — carpets, essential oils, and traditional clothing such as headscarves and robes. Deeply understanding local consumers is a “basic skill” that sellers especially need to do in the Middle East.
At the same time, in addition to Ramadan, big promotions such as Amazon Prime Day and White Friday are also key points for sellers to sprint to their goals for the whole year and ignite sales growth.
More importantly, these promotion points often don't have specific product preferences. As long as your products have characteristics that impress consumers in terms of innovation, design, quality, etc., you have a chance to stand out!
03
Multiple official support for new sellers to enter Fukubukuro
Multiple official support for new sellers to enter Fukubukuro
There is great potential, little competition, and high profit. I am really excited!But I've never known about the Middle East Station before, and I'm really worried that I don't have enough experience and it's easy to step on lightning!
As soon as I mentioned the Middle East, I thought of oil and deserts; I really didn't expect the internet to be so developed here. But in places full of deserts, how can logistics be solved?
Don't worry, we understand your concerns and concerns. For sellers who want to enter the Middle East website, we have also prepared a “New Seller Registration Lucky Bag” for you, and promoted a series of official support programs to teach and guide you quickly!
New sellers enter Fukubukuro Rising Star Seller Growth Plan
For sellers who are just starting to try out the Middle East website, Amazon's “Rising Star Seller Growth Plan” can provide one-stop support from registration to exit, helping you get started quickly and place orders one step faster! Join now and you'll get:
● The latest live course, covering all stages of registration/ordering/peak season
● Share with peers, exchange operational skills and tips with sellers
● Official managers/class representatives take turns to answer questions every day
● “Star sellers” meet face to face and systematically analyze the growth experience of Xiaobai to Big Sellers
● Timely information interpretation, perfect pit avoidance on the way out to sea
● Share with peers, exchange operational skills and tips with sellers
● Official managers/class representatives take turns to answer questions every day
● “Star sellers” meet face to face and systematically analyze the growth experience of Xiaobai to Big Sellers
● Timely information interpretation, perfect pit avoidance on the way out to sea
Multiple support policies allow sellers to make money quickly in the Middle East!
1. An attractive perk with no monthly fee!
Since the opening of the Amazon Middle East site for Chinese sellers, no monthly fees have been charged, which is very friendly!
Since the opening of the Amazon Middle East site for Chinese sellers, no monthly fees have been charged, which is very friendly!
2. Efficient and convenient logistics solutions!
When you go overseas to the Middle East, you can get a number of preferential logistics plans to help sell big!
When you go overseas to the Middle East, you can get a number of preferential logistics plans to help sell big!
💡 Amazon Logistics (FBA) New Product Arrival Promotion Program
Shipping through FBA allows you to store the product in an Amazon fulfillment center, and Amazon will pick, pack, and ship it for you for same-day/next-day delivery, and cash on delivery. Currently, FBA sellers can also enjoy limited-time discounts such as storage fees and removal fees when using this service, so they can try and error new products at a low cost!
💡 Amazon Cross-Border Carrier Partner Program (SEND)
Third-party logistics partner carriers selected by Amazon send sellers' inbound shipments from China to Amazon warehouses in the destination country, providing a one-stop FBA first-way warehousing service. Low lifting, low freight, easy operation, fast warehousing, stable timeliness, five major advantages to solve logistics problems in the Middle East in one stop!
💡 Service programs supported by third party logistics service providers Pre-S
Help sellers solve the problems of high first-line logistics costs and high shipping standards in the Middle East! The Middle East Station lowered the air freight shipping standard to 5KG, sellers can apply for free entry quotas and corresponding preferential logistics prices; and some logistics service providers enjoy free FBA warehouse reservation quotas, which can improve warehousing efficiency, thereby increasing sales of popular products and new products.
3. Preferential operating costs!
Just waiving the monthly fee isn't enough?Don't worry, once you sign in, you can still enjoy a series of official surprises from Amazon — lower referral fees, lower storage fees, lower FBA final delivery fees, etc., greatly increasing seller profit margins!
Just waiving the monthly fee isn't enough?Don't worry, once you sign in, you can still enjoy a series of official surprises from Amazon — lower referral fees, lower storage fees, lower FBA final delivery fees, etc., greatly increasing seller profit margins!
New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
Hot news
Getting Started: New Seller Guide
Global business opportunities
