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Amazon Product Selection Tool: It's about your ASIN!The Amazon Business Opportunity Detector is once again exploiting the magic feature for sellers in the US, Europe, and Japan!
July 7, 2023
Since Amazon opened the official product selection tool, the business opportunity detector, to European and American sellers in July of last year, it has received widespread praise. But Amazon has also taken note of the seller's voice:
The market segment of the business opportunity detector can indeed help us understand the overall demand situation in the market, but if we want to further implement the indicators of some leading ASINs and better learn the data situation of excellent ASINs to optimize our own products, then it will be even more helpful!
When will it go online to Japan Station?The business opportunity detector has provided me with comprehensive data help in the operation of Amazon's US site, and the Japanese site also needs it!
Before reviewing the business opportunity detector and learning about the latest features, Xiaobian would like to invite you to do a small self-test to see if you are currently also facing these dilemmas!
Make good use of product selection tools, and it's easier to place an order to get money!In the above dilemmas, business opportunity detectors can help you solve problems in a time-saving and labor-saving manner, obtain product selection superpowers, and discover the real demand of overseas consumers for new products!The tool is completely free to open, provides multi-dimensional category data, and covers multiple usage scenarios.
Scenario 1: Develop new products ✦
✦ How to determine newbie-friendliness and whether it's worth entering?
The business opportunity detector can take sellers to explore the target market segment in depth and determine newbie-friendliness in a comprehensive manner
The business opportunity detector can take sellers to explore the target market segment in depth and determine newbie-friendliness in a comprehensive manner
Scenario 2: Optimizing existing selections ✦
✦ Product sales have declined, but you've been struggling to find a reason?
The business opportunity detector provides sellers with detailed data support such as search terms, buyer review insights, and market segment leading product selections to take existing products one step further
The business opportunity detector provides sellers with detailed data support such as search terms, buyer review insights, and market segment leading product selections to take existing products one step further
Scenario 3: I want to know new multi-site business opportunities ✦
✦ Cross-site operations are inherently lacking, so how can you easily take advantage of global business opportunities?
Sellers can use the business opportunity detector to freely switch between Amazon's US, 5 European countries, and Japan sites to unlock multi-site market segmentation data
Sellers can use the business opportunity detector to freely switch between Amazon's US, 5 European countries, and Japan sites to unlock multi-site market segmentation data
The “Detect ASIN” feature is now live, what can it do? Simply put, in the business opportunity detector, in addition to being able to search for keywords to go to market segments, sellers and friends can now directly search for ASIN numbers to conduct macro market research and in-depth data exploration! Next, let's take a look at the two specific ways to use it!
✦ Macro market research
Go to Opportunity Finder > Search ASIN > Go to Niche View page to view the details of the various market segments to which this ASIN belongs, and get an overview of the market segments.
From Niche View, you can easily obtain indicators such as search volume growth, sales volume, and price for each market segment where this ASIN is located in the past year, half a year, and three months to help you better understand search terms and data performance in different market segments, thereby optimizing your own product keywords and various metrics.
✦ In-depth ASIN detection
Go to Opportunity Finder > Search ASIN > Switch to the ASIN View page to view multiple metrics such as category, release date, number of clicks, average price, total reviews, and ratings for the target ASIN and similar ASINs.
From the ASIN view, you can easily obtain various metrics for the target ASIN and similar ASINs, such as if you want to launch a desk. By searching for the ASIN number that is currently selling well, you can learn about the past performance of this ASIN and related best-selling ASINs, including clicks, reviews, and best seller rankings.
👉 Further unlock more metrics for this ASIN
Click on that ASIN to go to the detail page, and you can also view more information on the Product Metrics and Customer Review Insights feature pages to get a complete picture of the target ASIN you are interested in.
Here, you can intuitively understand where the main highlights of this product are favored by consumers. For example, in customer review opinions, you can see the important factors that the product received positive and negative reviews, so as to better optimize existing products.
The newly upgraded business opportunity detector is more powerful and easier to use!Follow the steps to start an efficient and accurate product selection journey!
✦ Step1
You can start using the product selection tool by clicking “Growth > Opportunity Finder” in the Seller Central menu bar.
✦ Step2
Once in the opportunity finder, you can select the target site you want to visit using the drop-down menu at the top right of the page.
✦ Step3
Once you've confirmed the target site, enter a keyword or ASIN number in the search box to begin your business opportunity detector journey!
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