On June 1, Amazon Turkey began trial operation for Chinese sellers

On June 1, Amazon Turkey began trial operation for Chinese sellers!

July 7, 2023

Table of Contents
01/ Turkey's potential at a glance
02/ Entering Turkey Station is convenient and economical
03/ Inventory of major promotions in Turkey and product selection recommendations
04/ Turkey Station Logistics Solution

/ Türkiye /

Trade center of the ancient “Silk Road”
Today's important “Belt and Road” nodes
Once Ottoman, now Turkey
This “Eurasian hub”
From ancient times to the present, it has contained unlimited business opportunities

As early as Western Han, links were established between China and Turkey, and countless silks, porcelain, and tea came to Turkey in endless numbers via the Silk Road. Even in Turkish, the pronunciation of tea [çay] is very similar to Chinese [chá]. Furthermore, Turkey, which is located at the border of Eurasia, has also transported many Chinese products to Europe, making silk a “trendy item” for European royalty.

Entering the 21st century, the emergence of the “Online Silk Road” — cross-border e-commerce has brought more vitality to Sino-Turkish trade. Coupled with the continuous increase in the overall e-commerce penetration rate in Europe, Turkey's cross-border imported e-commerce has also ushered in explosive growth. In 2023, the “Greater Europe” map, which has attracted the attention of Chinese sellers, will expand once again:

🎉 Amazon Turkey site starts trial operation!

Starting June 1, 2023, Amazon Turkey will begin trial operation for Chinese sellers. You are welcome to scan the QR code to join the group to submit entry information, and we will promptly contact you to assist in settling in.

Scan the QR code above
Add Amazon Global Selling Customer Development Manager
and leave a message directly to the manager in the dialog box [Turkey]
We'll add you to the appropriate group chat
An account manager within the group will help you get online
Support is also provided for new sellers!

In addition to the Turkish site for trial operation, Amazon has unlocked 9 major European sites for Chinese sellers (English/French/Germany/Italy/West/Netherlands/Swiss/Poland/Ratio). Using the “European Export Program”, it can also help Chinese sellers expand their business to 30+ countries within Europe, fully helping you Seize massive business opportunities in Europe!

Facing the newly opened “blue ocean” of e-commerce like Turkey, how to efficiently select products, handle logistics, and break the game quickly are probably all questions that sellers are unfamiliar with.
But don't worry, next, we'll present you with a carefully prepared “Amazon Turkey Site Entry Guide” to answer questions and answers questions in one stop, starting from the aspects of entry, operation, logistics, etc., to help you explore the vast business opportunities in the blue ocean of e-commerce in Turkey, where the economy is taking off!

Three keywords
Take you to know Turkey again

Surrounded by the sea on three sides, where Europe and Asia meet, its unique geographical location has made Turkey a major trading center connecting Europe and Asia, and has also given this country a unique advantage in economic development! Walking into Turkey, we have summarized three key words for you:

1 A “young” Turkey

As one of the fastest growing countries in the world, Turkey's GDP growth rate in 2022 was 5.6%, reaching 15 trillion Turkish liras, or approximately US$905.5 billion 1. Most importantly, the median age of Turkey's 85 million people is only 33.5 years2, which indicates that Turkey will have strong consumption potential for several years to come.

2 “Digitalized” Turkey

As a young country, Turks also love to surf the internet. Currently, Turkey's internet penetration rate has exceeded 80% 3, e-commerce penetration rate has reached 57.2%, and is expected to reach 75.5% in 2027 4. Turkey's e-commerce revenue compound annual growth rate (CAGR2023-2027) is expected to reach 14.33%, and the e-commerce scale will reach US$39.44 billion by 2027 5. This high growth trend has made Turkey a “Feng Shui treasure” for Chinese sellers to explore incremental business opportunities!

3 “Diverse” Turkey

The superior geographical location is not only conducive to trade development, but also promotes exchanges between Turkey and various ethnic groups, bringing about a more diverse cultural environment. For example, from Turkey's holidays, you can see that there are traditional holidays such as Eid al-Fitr, as well as national sovereignty and statutory holidays such as Children's Day, Youth, and Sports Day. These holidays are all good times for e-commerce sellers to launch big promotions and increase sales.

Furthermore, it is worth mentioning that over the past few years, under the joint impetus of the “Belt and Road” initiative and Turkey's “Middle Corridor” plan, Sino-Turkish trade has developed rapidly. China has now become Turkey's second-largest importer 6. Exports to Turkey reached 34 billion US dollars in 2022, an increase of 16.9% 7. Between China and Turkey It has a solid trading foundation.

After reading these presentations, are you already “eager” to enter Amazon Turkey?Now, all you need is a valid European account and unrestricted sales in any marketplace to be eligible to apply to join the Turkish site trial operation.

In addition, we have carefully summarized the “Big Sale Strategy” specially tailored for Turkey for you. In just three steps, you can open up unlimited business opportunities in the “Eurasian Hub”!

“Big Selling Strategy” Step 1
Make good use of the “benefits” of settling in and start easily

The initial phase of entering a new site always comes with challenges. Don't worry, Amazon offers triple benefits to sellers entering Turkey, “save time, save money, and increase sales” at any time.

1 Easy entry

Once you have successfully joined the Turkey Site Pilot Program, you will be able to log in to the Turkey site in your Amazon Europe Unified Account.
💡 No additional review required, no need to register to apply for a VAT number, and you can move in
💡 For FBA sellers, Turkey can directly share inventory from the four European countries (German/France/Italy/West) without additional shipping
💡 Use the global tool to establish international product information (BIL) and one-click listing to automatically translate product detail pages into Turkish, and can be sold by synchronizing listings with one click, making it easy to sync existing products in Europe

2 Reduced operating costs

Visit the Turkish station immediately and enjoy the benefits of a 0 month rental fee. Additionally, to help sellers further increase their profit margins, some categories charge lower commissions than mature European sites.

3 Rich in-site marketing resources

Although it has just opened trial operation, the Turkish website has equipped sellers with rich in-site marketing resources, such as coupons, flash sales, exclusive discounts for Prime members, advertising, etc., to help sellers increase exposure and conversion rates. All promotions on this site are free of charge.

“Big Selling Strategy” Step 2
Complete product selection and take advantage of big promotions to easily unlock growth opportunities

In addition to the “silky” entry experience, the Turkish station also has excellent potential to hit the list.

1 big promotion many

The big promotion in Turkey consists of two parts: the European promotion and the Turkish local promotion. There are big promotions almost every month, which can quickly increase traffic and exposure, and help you unlock the “peak season throughout the year”.

Amazon Turkey Promotion Calendar

● Valentine's Day, February
● Spring sale, March
● Children's Day, April
● Mother's Day, May
● Father's Day, June
● Amazon Prime Day, time to be determined
● School season, August to September
● Early access day for Prime members, time to be determined
● Black Friday & Cyber Monday, November
● Year-end promotion, December

2 Worry-free options

Third-party data shows that electronic products, clothing, and toys are the top 8 e-commerce categories in Turkey, which is quite close to the overall trend in the five European countries, especially Germany. Therefore, sellers who have already settled in Amazon's European site (English/German/French/Italian/West) can sync their products directly to the Turkish site.

Amazon Turkey's Top 5 High Potential Categories

● Electronic products: computer accessories, computing components and networks, headphones, audio
● Kitchen products: electronic cookware, floor cleaning equipment, hot drink making machines, food making machines
● Household products: household goods, lamps, cooking utensils, desktop supplies
● Wireless products: wearable devices, wireless accessories, other accessories, navigation electronics
● Home decoration materials: electric tools, hand tools, power tool accessories, gardening tools

“Big Selling Strategy” Step 3
Flexible choice of logistics solutions to open up efficient and stable business channels

Currently, according to their own needs, sellers can choose the two major logistics methods currently supported by Turkey — Amazon Logistics (FBA) or Seller Self-Delivery (MFN) — to efficiently deliver products to Turkish consumers.

Note: According to the latest customs regulations, only products priced below €150 can be sold in Turkey (products above €150 will be removed by Amazon)

Amazon (FBA)
Cross-border distribution model for sharing inventory in the 4 EU countries

There is no need to deliver products to a Turkish warehouse; Amazon can directly ship your FBA inventory in the four European countries (Germany/France/Italy/West) to Turkish consumers (cross-border delivery model), making logistics more efficient and convenient.

Local delivery costs within Turkey and customs duties generated from the EU to Turkey are all paid by the consumer and displayed separately at the front desk with the product price.

2 Seller Self-Shipped (MFN)
Sellers need to use DDP (Advance Tariff Settlement) mode for customs clearance

Seller Self-Shipment (MFN) means that sellers themselves deliver products from within China to Turkish buyers. Using this logistics solution, sellers can control all aspects of inventory management, returns and exchanges on their own.

Tips:
● It is recommended that sellers set a promised delivery time of 14-18 days
● Valid tracking numbers for all orders must be uploaded to ensure a healthy Valid Tracking Rate (VTR)
● Please use a logistics provider with DDP (Advance Tariff Settlement) mode, please contact the account manager to obtain a list of self-delivery service providers

Amazon Site ➕ European Export Program
Big European business opportunities, easy to reach

In addition to the Turkish site for trial operation, Amazon's European site now covers 9 major sites. If you want to explore Europe's new blue ocean, you can also visit the Netherlands/Sweden/Poland/Belgium sites, the four emerging Amazon European sites to unlock huge business opportunities and potential!

Sellers who already have a European Unified Account and have a healthy account status:

✔ No additional fees, just sync your listing with one click to start selling
✔ FBA sellers can share European inventory and enjoy discounted shipping costs without additional VAT numbers
✔ Claim all types of promotions for free. Poland also has a referral fee discount

Please copy the following link to your browser to view the Polish site referral fee details: https://www.sellercentral.amazon.dev/help/hub/reference/G8DGDDVY6WEJ522N

Additionally, for European countries and regions without an Amazon site, you can expand your business footprint at zero cost through Amazon's European Export Program, and sell directly to 30+ countries in Europe with one SKU!
Further Reading: Amazon European Export Program Upgrades

New Seller Onboarding Guide Video

Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!

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