DID YOU KNOW?A recent survey report published by PowerReviews found that Amazon is the most popular search starting point for US online shoppers, with 50% of US product searches starting on Amazon. Among them, 60% of consumers say they look at user-generated images or videos when learning about new products; 77% say they trust user photos and videos; and 53% say past user-generated photos and videos will influence whether they buy products. Amazon, on the other hand, is the site most consumers choose to check ratings and reviews. [1]

Through visiting seller friends, Amazon learned that the Vine program is commonly used in the following two major scenarios:
1 When a new product is launched, a quick cold start will accelerate conversion
2 Get real feedback quickly for iterative product optimization

Maverick Electric began its journey to sea the year before. The most famous products are electric motorcycles. Since 2019, as the shared scooter industry in Europe and the US has continued to heat up, driving rapid global electric scooter sales growth. After in-depth industry research, the company has incorporated electric scooters into an important corporate strategy, relying on its excellent R&D, design capabilities, and factory and supply chain advantages.

However, in North America and Europe, electric scooters already have quite a few leading brands. As a “new entrant” brand and new product, how to quickly gain brand awareness and gain consumer recognition is a problem faced by Mavericks.

In order to break the ice quickly, at the beginning of the Amazon store, Maverick focused on a new product launch marketing campaign on North American and European sites — outside of Amazon, Maverick collaborated with KOC in specialized fields such as extreme sports and electric scooters on social media to attract volume attention and channel it to Amazon stores; within Amazon, Maverick used the Vine program for all 6 ASINs and made full use of it Each ASIN has a limit of 30 products to register for the Vine Program, and in a short period of time, we received around 150 high-quality, illustrated reviews. Because of the excellent product, many Vine Voice community reviewers filmed trial videos to express their enjoyable product experience in detail.

By breaking the ice quickly in March-April, Maverick accumulated 500+ reviews for the main ASIN in May-June, with an average monthly sales volume of about 2,500 units. The listing ranking quickly reached the top 50 in the category, laying a solid foundation for the upcoming Prime Day of the year. During Prime Day in July last year, Maverick's electric scooters quickly topped the Best Seller in Germany, France, and Canada, and the top 3 in Spain and Italy with a two-day sales record of nearly 5,000 units!

Through a quick review of the Vine Program, Maverick has grasped the important launch pace and promotion timeline, and achieved good results of nearly 20 million US dollars in the first year of opening a new store!

The Vine program has greatly helped Maverick's new products launched on the Amazon store. After experiencing Maverick's electric scooter, end users made a comprehensive, realistic, and objective evaluation of the product. These reviews have established a solid foundation for Maverick electric scooters to spread word of mouth overseas. The Vine Program is an accelerator for new product launches!

Amoretu is a clothing brand that focuses on women's clothing. Because minor differences in design style, size, and fabric in the apparel category clearly affect sales, apparel sellers often list a small batch of products first to test consumer feedback, and eliminate or optimize products and adjust production based on feedback. The same is true of Amoretu.

Because of Vine Voice's fast review speed and high review rate, every time Amoretu launches a new product, it uses detailed reviews provided by Vine Voice to quickly grasp users' product feedback. If the reviews are generally good, it means that this product can quickly increase sales; if there are several feedback optimization suggestions in the review, it immediately reduces the risk and cost of inventory backlog and optimizes iterating the next batch of products — through this “prepare with two hands and run fast in small steps” approach, Amoretu does not fight risky battles and works step by step It strives to improve the success rate of new products and shorten the launch period.

It won't. Amazon will not charge you for the Amazon Vine Plan if you do not receive a review within 90 days or more than 90 days from the date your product was made available to Vine Voice.

This “Limited to 2 Items” offer can quickly determine the fee situation through the following table:

Brand owners (Brand Owners) can register up to 200 parent ASINs to participate in the Amazon Vine Program at the same time, and each parent ASIN can register up to 30 products to participate in the Vine Program. Each parent ASIN can register 2 products for free during this promotion, so a total of up to 400 products can be registered for free during the campaign period.

1 When a new product is launched, get quality reviews quickly and quickly achieve a cold start.
2 Listen to consumer feedback, optimize products in a timely manner, and reduce the risk of slow inventory sales. Statistics show that the Vine program helps increase sales by up to 30% [2]!

Yes. If you sign up for the Vine Program within 90 days of completing brand registration (or within 90 days of launching the first purchasable ASIN, whichever is later), you can receive an additional $200 discount credit in the “New Seller Starter Pack” to offset the costs of the Vine Program. In other words, when you register > 2 products for a parent ASIN and receive at least 1 review within 90 days, you can use credits to deduct $200 of the Vine Program fee [3].
👉 Click here to learn more about the New Seller Starter Pack

Impossible. Since Vine Voice's existing interface doesn't support scheduled delivery, H&B (Heavy and Large Item) ASINs can provide a better delivery experience for their buyers by using scheduled delivery. Therefore, in order to avoid bad reviews for your ASIN due to poor delivery experience, North American and European sites (English/French/German/Italian/West) will no longer support Vine Program registration applications for H&B (Heavy and Large) ASINs starting May 18, 2023. The Japanese station will also implement this policy from June 18, 2023.

For more seller best practices, please click to read: “Amazon Vine Program is 50% off for a limited time, and you can register to expand the parent ASIN limit to 200! 》

Scan the QR code to download the Amazon Vine Program Quick Guide for more details: