Amazon Prime Day 2023 will be held globally from July 11th to 12th. The event will cover 25 countries and will continue to expand from last year, including the United States, the United Kingdom, Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, and the UAE, while the Indian event will be held later this summer.

With the announcement of the Prime Day date, it means that we have entered the final sprint phase of Prime Day.

🔘 Step 1: Find the item that “needs attention” and click “View Details”

🔘 Step 2: In the “Status” column, find the prohibited Prime exclusive discount and the reason for the ban, and edit the promotion settings according to the reason prompted

Generally, the display is prohibited for the following three common reasons

If you have already filled in the reference price for the product, but the Prime exclusive discount submission status in the back office shows “prohibited” or “no reference price”, it means that the reference price you set for the product has not been verified by the Amazon system. It is recommended that you set a Prime targeted coupon for the product to seize the Prime membership daily traffic opportunity!

If you missed the Prime Day Deal promotion report before, ‼ ️ It is recommended to claim coupons and Prime exclusive discounts as soon as possible ‼️ Low-threshold promotion tools effectively help expand the big traffic pool!(Note: Coupons take up to 6 hours to take effect)

● Claim the coupon as soon as possible (valid as soon as 6 hours)
● Coupon settings must cover the Prime Day event period
● Eligible sellers can start running coupons earlier than the event time to warm up products in advance

⏰ Tip: Be sure to check the box marked in red in the image below.

Exclusive Prime discounts are widely used on products that are eligible for Prime delivery. Good news!This year, Prime Exclusive Discounts will also be open to reporting on eligible MFN products on North American and European sites. (Note: Japan sites are still limited to FBA products. )

During the month before the promotion, avoid using a price lower than the daily promotion price for Prime members to participate in other promotions, which will affect the promotional price for Prime members.

As long as that date covers the entire Prime Day event cycle. If conditions permit, it is recommended that you start the coupon campaign early to warm up your products in advance to perform better during the campaign period.

If you're a seller on an up-and-coming site, check out the image below to see if coupons and Prime exclusive discounts apply. Please also keep an eye on your email, check the official email from Amazon, or consult your account manager to learn about the requirements and deadlines for submitting coupons and exclusive Prime discounts for each new site. Note: The Indian event will take place later this summer.

Sellers can apply for multiple promotions during the Amazon Prime Day promotion and submission phase, but after the campaign application results and schedule are determined, sellers are advised to carefully review the schedule and make some selections by considering various factors such as product profit. If the Lightning Deal is scheduled by the system for a time that doesn't meet your business requirements, be sure to cancel 25 hours before the deal starts (the sooner the better). You can also claim coupons and Prime exclusive discounts for cancelled deals to increase traffic and sales during the promotion period.

The big promotion is imminent. Sellers must not slack off just because they are ready. Please compare the sprint list one by one 👇

🔘 Most major sites have closed FBA warehousing. The deadline for FBA warehousing at Japan/Saudi Station/UAE is July 7 (local time). Sellers are requested to pay attention to the carrier's logistics information to ensure that your products are placed in the warehouse as soon as possible.

🔘 Self-shipping sellers pay close attention to their own delivery performance to ensure sales rights during peak seasons. Amazon recommends using the “Buy and Ship” service to ship.

🔘 Check account health, promotions, product detail pages, and ad health.

🔘 Sellers of a certain size recommend previewing big promotions within the company to clarify the responsibilities and traffic of each team to avoid chaos in the big promotion.

🔘 Check the email address promptly to see if the reported promotion is at risk of being cancelled, and check for adjustments in a timely manner.

🔘 Get rewards through the Amazon Brand Referral Bonus Program (Brand Referral Bonus), optimize the brand's flagship store (Store) for promotions, so that traffic imported from outside the site can be better handled. Use Manage Your Buyer Interactions (MYCE) to send promotional emails to fans and repeat buyers in advance to enhance interaction and promote repeat purchases.