Automatic integration port (API) is online!Easily use all channels of Amazon inventory delivery
July 7, 2023
Contents:
01/ What is automated integration?
02/ 4 solutions for fast business growth!
03/ 4 key advantages to help you easily expand your multichannel business!
04/ No more hesitation!Choose the “best solution” with 5 questions!
For seller Afei, order fulfillment is a fairly complex task. He has to handle a large number of SKU orders from multiple channels and locations around the world at the same time, while also managing inventory separately, which always leaves him scrambling when it’s time to ship...
We know that properly delivering orders is critical to maintaining customer satisfaction and loyalty!As a seller, how to efficiently and easily fulfill orders has also become a question many people care about. Now!You can use the automated integration portal from Amazon Multi-Channel Fulfillment (MCF) to help optimize your order management process and automate it!
Simply put, an automated integration port is software that connects your standalone website/e-commerce platform to your back-end systems. You can use those back-end systems to manage all areas of your online business, including sales, CRM, inventory management, order management, and order fulfillment, helping sellers optimize and automate the order management process through system integration.
Automated integration can not only reduce a lot of manual work, but also automatically connect and synchronize your order management, inventory management, and order fulfillment systems. Whether they plan to outsource order fulfillment or handle it themselves, sellers can use automated integration to simplify order fulfillment operations.
In terms of order fulfillment, you can use automated integration to connect to:
Direct-to-consumer branded website (DTC)
Currently, most independent websites’ application ecosystems are supported by solutions provided by their software design service providers, and these online applications are the “pillars” of sellers’ direct-to-consumer websites (DTC), serving important functions, including managing product catalogs and detail pages, enabling catalog rankings, shopping carts, checkout, customer notifications, and sending orders to order fulfillment systems.
The purpose of these apps is to give consumers a seamless shopping experience, thereby increasing your DTC site’s conversion rate and revenue.
The e-commerce channels and social media stores you use
Many cross-border sellers sell not only through Amazon, but also through multiple other online channels, such as Facebook, Instagram, or other social media channels. In many cases, sellers will direct these social media shoppers to their website to check out.
Easier!Smarter!Seen this way, doesn’t managing things become really easy once you’ve connected through automatic integration?! Now, through the 4 different types of automated integration solutions that Amazon Multi-Channel Fulfillment (MCF) offers sellers, you can connect your order fulfillment system to the ecommerce website or social media store you’re using—let’s take a look!
A free-to-use app built by Amazon that provides a direct connection between Multi-Channel Fulfillment (MCF) and e-commerce websites and can be used free of charge.
Amazon Multi-Channel Fulfillment (MCF) offers more than 100 third-party applications built by independent software vendors (ISVs) that connect Amazon Multi-Channel Fulfillment (MCF) with e-commerce solutions on DTC websites, other e-commerce websites, social media stores, and inventory and order management systems.
For example: ERP systems such as the third-party order/inventory management systems “店小蜜” and “赛盒,” which Chinese sellers are familiar with, have already achieved automatic integration with Multi-Channel Fulfillment (MCF). Sellers only need to set up their store information to boost productivity.
Linnworks is an example of an app that can help you streamline and automate order processing and inventory management across all sales channels.
🔍 Copy the following link into your browser to learn more about “Amazon’s automated integration partners in the UK and the US”:
US Marketplace: https://supplychain.amazon.com/integrations?ld=ELXXAGS-issues.amazon.com
UK Marketplace: https://supplychain.amazon.co.uk/integrations?ld=ELXXAGS-issues.amazon.com
Amazon Multi-Channel Fulfillment (MCF) offers more than 100 third-party inventory and order management systems, including ChannelAdvisor, ShipStation, Listing Mirror, Sellercloud, and Pipe17, which can simplify and automate order processing and inventory management across all sales channels.
These inventory and order management systems are aggregators that receive orders from different channels and send fulfillment requests to Amazon Multi-Channel Fulfillment (MCF) or other fulfillment methods, enabling you to track inventory levels, customer orders, and tracking information across all sales channels, and support complex fulfillment rules.
For some large sellers with their own in-house developers or who hire external developers, you can choose to build a custom API integration that better fits your order needs to connect your e-commerce website and order and inventory management systems directly to the Multi-Channel Fulfillment (MCF) API.
*Amazon Multi-Channel Fulfillment (MCF) developer-friendly API makes it easier to create custom API integrations.
Now that you have a basic understanding of the four main types of automated integration solutions, what exactly are the benefits and advantages of using automated integration?
Benefit 1: reduce manual workload
With automated integration, sellers can significantly reduce the amount of manual work needed to handle order fulfillment operations. There’s no need to manually enter and monitor every order received in Amazon Multi-Channel Fulfillment (MCF)’s order fulfillment system; instead, you can automate this process. Sellers can use the time saved to focus on more important areas of their business.
Advantage 2: increase operational efficiency
Using automated integration, sellers can use Amazon Multi-Channel Fulfillment (MCF) to automatically create inbound and outbound shipments, synchronize inventory across different sales channels, and track orders in real time, streamlining the order fulfillment process. As a result, this not only improves efficiency, delivers faster, more reliable performance, and reduces out-of-stock rates, but also increases customer satisfaction and retention.
Benefit 3: greater multichannel sales growth
With automated integration, sellers can easily set up and integrate sales across multiple online channels, including direct-to-consumer (DTC) sites, various e-commerce sites, and social media stores.
Through these integrations, sellers can automatically adjust orders and inventory across sales channels and easily expand to new sales channels so they can successfully manage and grow their multichannel business.
Benefit 4: increase sales conversion
Using automated integration, sellers can use Amazon Multi-Channel Fulfillment (MCF)’s Order Promise feature to provide consumers with accurate delivery times at checkout.
According to data from the Baymard Institute, 22% of online shoppers abandon their carts at checkout because shipping is too slow.
By combining automatic integration with Amazon Multi-Channel Fulfillment (MCF), you can offer shipping as fast as 1-Day, provide real-time estimated delivery times at checkout, and make delivery promises, which can greatly increase conversion rates and reduce cart abandonment.
You might not expect automatic integration to be this good, but how do you choose the right integration solution?Quickly “self-test” with the following questions to find the right automated integration solution for you!
🔍 Q1: Where are you currently selling your products?
A: If you sell only on a DTC website and send orders from other channels, such as social media, to your website, then a “lightweight,” low-cost app may be right for you, such as Plan 1 and Plan 2 mentioned above.
If you sell on multiple sales channels, you can try using an order management system, such as solution three.
🔍 Q2: What back-end system are you currently using?
A: You can check whether the back-end system you currently use to support your e-commerce website, inventory, and order management system can integrate with the back-end system of Amazon Multi-Channel Fulfillment (MCF). At this point, you might need to create a system architecture diagram to understand how to connect all the systems.
🔍 Q3: What's your growth strategy?
A:Sellers can choose different types of automated integration solutions based on the company’s future plans. For sellers who want to sell through new sales channels, you need to choose a robust inventory and order management system that has feed optimization and product listing capabilities, and make sure it can integrate effectively with your other support systems.
🔍 Q4: Do you have access to developer resources?
A: If your business has in-house developer resources or hires external developers, you can consider building your own custom API integration to connect your e-commerce website and backend systems to a third-party service provider’s order delivery solution.
In general, only large businesses can access these developer resources. If your company does not have them, don’t worry—Amazon Multi-Channel Fulfillment offers many direct and third-party integration options to choose from.
🔍 Q5: What automated integrations does your third-party service provider offer?
A: Fulfillment by Amazon (MCF) offers 4 types of automated integration solutions to choose from, and you can check whether you can use them to connect to your e-commerce website and your inventory and order management system.