Amazon announced today that Prime Appreciation Sale will be available to Amazon Prime members this October. Prime members in 19 countries, including Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the United States, and the United Kingdom, will find more seasonal deals on Amazon.

Amazon has more than 200 million paid Prime members worldwide. During Amazon Prime Day 2023, Prime members purchased more than 375 million items worldwide, and on the first day of the event, record-breaking sales made it the biggest sales day in Amazon history. Amazon’s global sellers, including Chinese sellers, achieved another record-breaking performance, with sales growth on Amazon exceeding that of Amazon Retail1.

Submissions for the Prime member sale are now open in Seller Central. We recommend that sellers review the following three options as soon as possible, submit before the Deal submission deadline, and capture traffic opportunities from the event.

Whether during regular periods or peak sales events, Deal recommendations are automatically generated by the system based on ASIN performance, and sellers can check in Seller Central (path: Seller Central -> Advertising -> Deals -> Create New Promotion) whether any of their ASINs have been recommended.
Deal recommendations are updated weekly. If you do not see any Deal recommendations for now, there is no need to worry. We recommend checking regularly each week, and once you see Deal recommendations, submit as many as you can.

During the submission window for Amazon Prime member sale events, sellers can apply for multiple promotions. However, after the application results and schedule are confirmed, we recommend that sellers narrow them down based on factors such as timing and product profit.
We recommend using only one promotion tool for the same ASIN at the same time to avoid overly high discounts from stacked discounts that could affect your profits.

Different promotion types have different requirements; please refer to each site's submission guidelines or Seller Central requirements for details.

You can adjust the price, but it must not exceed the maximum promotional price recommended by the system; otherwise, it will affect the promotion.

When a Deal is in progress, please do not adjust the promotional price of the product. Unauthorized price adjustments may cause system issues that prevent the Deal from continuing, create a poor experience for customers who have already purchased the product, and lead to risks such as customer complaints.

After Amazon officially announces the dates for the 2023 Amazon Prime member event, go to Seller Central to set up coupons based on those dates.

No. For promotions that include variations, avoid creating or assigning new child ASINs within that variation family. This will cause Amazon to revalidate the existing promotion for the new child ASIN, which may result in the promotion being suspended or canceled.

Of course. Promotions for the Amazon Prime member event come in different types, and each has different product eligibility requirements. Even if you do not qualify for a Deal recommendation, we still recommend submitting coupons and Prime Exclusive Discounts to improve your product ranking and gain some exposure during the peak season.

Afterward, Amazon’s official channels will continue to share the latest information about the 2023 Amazon Prime member event, so please stay tuned and go all out for the peak promotion season!