Bookmarks|2023 Amazon Brand Operation Map Launched!6 modules and 30+ tools, covering all stages of brand building

July 7, 2023

Too many branded tools to use?Is brand recognition difficult to improve?Not sure how to strengthen buyers' brand loyalty?Brand sellers may encounter all kinds of problems and problems in the process of building a brand, now there are better solutions!

In order to help Chinese brands go overseas more “smoothly” and more “powerful”, over the past year, Amazon has continued to build exclusive tools for brand sellers, and the product functions of many existing brand building tools have also been fully upgraded to help brand sellers improve their brand operating skills and improve operational efficiency and depth in the following 3 areas:

Data analysis tool upgrade:

Let brand sellers gain deeper and broader data insights

Image presentation tool upgrade:

Let the brand achieve a more unique presentation effect that highlights the brand style

User Operation Tool Upgrades:

Let the brand communicate better with users and build stronger brand loyalty

In order to help sellers learn the details of brand building tools in one stop, Amazon has newly upgraded Brand Operation Map 2.0, which includes more than 30 exclusive brand seller-specific and brand-building core tools, and summarizes different solutions based on their functions and usage scenarios.

Click to download the full brochure now and have a sneak peek!

The brand operation map sorts out product solutions from 6 dimensions to help you embark on a brand building journey:

Brand Registry:
Start the first step in your brand building journey

Complete brand registration, become a brand owner, and get comprehensive brand building and protection tools from Amazon.

Brand Strategy:
Strategic focus to promote the steady and far-reaching growth of the brand

Formulate a complete brand development plan and marketing strategy through big data analysis and consumer insight inside and outside of Amazon.

Brand image:
The key to externally showcasing your brand and attracting traffic

Tell the brand story well, convey the brand spirit, and reach more customers.

Brand growth:
The stage of achieving a breakthrough in brand sales

Through internal and off-site drainage and promotion tools, traffic is converted into a win-win situation for sales volume and brand power.

Brand loyalty:
An upward period of continuous growth in brand power, product power, and operation power

Use more word-of-mouth communication tools and accurate marketing tools to promote cross-selling and more repurchases, transform “buyers” into “brand fans”, and enhance the lifetime value (CLV) of brand users.

Brand protection:
The cornerstone of stable brand development

Amazon helps sellers win the long-term battle to prevent follow-up and infringement.

Through awareness awareness — interest interest — purchase — loyalty from the perspective of the loyal consumer journey, we help brand seller operation teams find corresponding solutions according to the picture, from sorting traffic display from the operational dimension to conversion to the tools needed for private domain operations. Brand strategy and brand protection run through the operation process, providing data analysis insights and infringement prevention and reporting solutions.

In addition to the above panoramic map of brand operations to help sellers successfully embark on a brand building journey from different dimensions, this update also adds action suggestions and key focus tool recommendations for sellers at different stages. Amazon divides the growth stages of brand sellers into four major stages: brand planning period, brand start-up period, brand growth period, and brand maturity period.

Core goals: Determine brand positioning, name, VI, LOGO, and complete trademark registration and Amazon brand registration.

It is recommended to focus on the following tools to quickly complete brand registration and brand positioning:

🔘 Amazon Brand Registry: “Brand Filing” is a prerequisite for using Amazon Brand Tools
🔘 Amazon IP Accelerator: Solution to accelerate the acquisition of US registered trademarks and complete the Amazon Brand Registry
🔘 Business opportunity detector: a product selection tool to discover the real demand of overseas consumers for new products
🔘 Build your brand: The brand seller portal on Amazon Seller Central, an exclusive interface for Amazon brand sellers covering all areas of brand growth and protection

Core goals: brand image building, main ASIN promotion.

It is recommended to focus on the following tools to complete brand position building and brand communication:

🔘 Brand analysis: An analysis tool that includes six major reports of product search performance, search term performance, repeat purchasing behavior, demographic statistics, popular search terms, and shopping basket analysis
🔘 Brand flagship store: An immersive space to introduce the brand's story and products
🔘 A+ page: A conversion tool that can customize product detail pages and optimize brand display
🔘 Brand Profile: A copy tool that can “automatically paste” brand materials to other ad slots
🔘 Brand Story: A module that allows brands to show their tone and story
🔘 Vine Program: A tool to get quality reviews
🔘 Buyer reviews: A tool to get in touch with buyers and respond to their reviews
🔘 Transparency Transparency Program: Amazon Product Tracking and Authenticity Verification Service
🔘 Report Violations: The ability to authorize intellectual property owners and their agents to report intellectual property infringement to Amazon

Core goals: brand growth, fine operation, cost reduction and efficiency, increase drainage, conversion, and repurchase rates.

It is recommended to focus on the following tools to enhance brand growth and user loyalty through refined operations:

🔘 Manage your experiments: A tool to compare different versions of product detail pages
🔘 Advanced A+ Page: A tool for building product detail pages through modules such as video modules, interactive hot topic modules, carousel modules, and advanced product comparison tables
🔘 Posts: A tool to help you increase brand and product visibility through images and descriptive headlines
🔘 Buyer Engagement: A tool to send marketing emails to your Amazon brand fans and other audiences
🔘 Virtual bundling: A tool to bundle products and channel them to each other
🔘 Branded promotions: A personalized promotional tool to create exclusive discount offers in the form of promotional codes
🔘 Display promotion: A tool for advertising promotion to users inside and outside the site
🔘 Branding: Help consumers discover and follow your brand by showing ads that include your logo, custom titles, and products in relevant Amazon Shopping search results
🔘 Amazon Live: A live ad slot tool that encourages buyers to make purchasing decisions through real-time brand interaction

Core goals: establish business barriers, enhance differentiated competitive advantages, and protect brands and intellectual property rights.

It is recommended to focus on the following tools to enhance competitive advantage and establish brand barriers:

🔘 Transparency Transparency Program: Amazon Product Tracking and Authenticity Verification Service
🔘 Brand Referral Incentive Program: A sales incentive program that encourages sellers to direct off-site traffic to Amazon
🔘 Amazon Traffic Insights: A tool for ad analysis and performance measurement
🔘 Amazon DSP: A demand-side platform for programmatic ad buying
In addition to the above tools, sellers still need to focus on using tools such as Buyer Interaction (MYCE), Brand Customized Promotion (BTP), Follow (Follow), and Posts (Posts) during brand maturity to maximize brand influence and create exclusive brand competitiveness!

The new edition of the Brand Operation Map also details the product definition, usage, scope of use, presentation style, common problems, and extended reading of each brand tool. Among them, 63 additional reading copies have been added, providing all the latest product descriptions, best practices, seller cases, practical manuals, operation videos, video courses, etc. of the corresponding products, which can help new and old sellers search all tool details in a dictionary style and learn mature and effective combinations and methodologies.

Click to download the full brochure now and have a sneak peek!

New Seller Onboarding Guide Video

Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!

Hot news

Unrivaled!The official Amazon Selection Group is open for a limited time!Inventory of hot products is waiting for you!

Major Announcement!Amazon will hold a big Prime membership sale in October!

Automatic integration port (API) is online!Easily use all channels of Amazon inventory delivery

Shipped without brand logo!Amazon's unbranded box feature has been updated to help sell big!

Is there a new logo on the Amazon front desk page again?Brand customization promotion is now live!