Over the past year, Amazon has recruited many reviewers to become Vine Voice, built a larger community of reviewers, and strengthened reviewer community governance to motivate reviewers, thereby improving the possibility and timeliness of sellers to obtain high-quality reviews through the Vine Program.

Compared to ordinary reviews, the Vine Program's high-quality reviews are more detailed and rich, and are more trusted by consumers, which can be described as a “word-of-mouth marketing tool” for sellers! The data shows that through the Vine program, brand sellers can better establish awareness and help increase sales:

You can receive detailed product feedback at the beginning of the launch, so that you can make targeted improvements to the product in a timely manner and attract buyers more accurately

In the “Growth Suggestions” tool, the system will directly prompt you to “sign up for the Amazon Vine Program” based on data analysis to provide you with more references. You can use this to select high-potential ASINs recommended by Amazon to join the Amazon Vine Program and check their estimated potential sales growth after joining Vine.

※ Reminder: Sellers are advised to plan ahead, select suitable products to join the Amazon Vine Program, and reserve logistics and time for users to use and write reviews in order to welcome the peak sales season.

Usage path: Log in to Amazon Seller Central and click “Grow” > “Growth Suggestions” > “Product Recommendations” > “Sign up for the Amazon Vine Program”

You can also use the “Brand Analysis” tool to objectively evaluate the competitiveness of ASINs and make product choices for the Vine Program:

An underwear brand A entered Amazon US in early 2022. Since new products generally face low traffic and 0 reviews, and in the face of more intense competition in the SL category, how to quickly get reviews and increase conversion rates has always bothered Brand A. After trying many methods, Brand A chose the main style to join the Vine program. Unexpectedly, 30 products from the first ASIN were quickly received, and 20 quality reviews were received!

By comparing data for four weeks before and after using Vine, the ASIN had a very low number of pageviews in the first month of use, no products ordered. After using Vine, the number of views increased 85 times, the number of product orders increased 33 times, and the total number of reviews was 21. Brand A felt that Vine was very helpful to the business, and decided to select several key products each month to participate in the Vine Program.

Seller Bob specializes in accessories products. Due to insufficient reviews and lack of more visual reviews, he was unable to stand out from similar products, so he decided to try the Vine Program to collect high-quality customer show reviews.

After receiving the first ASIN, Bob soon received a trial video and image of the product, with extensive text feedback. These high-quality reviews with vivid images were also prioritized in the product detail page review area, greatly increasing buyers' understanding of the product and sales conversion.

Electric heaters sold by seller Carol have characteristics such as strong seasonality and short sales cycle, and it takes time to accumulate reviews for new ASINs. How to quickly accumulate the first wave of reviews during the sales season has always been a problem for Carol.

In response, Carol chose to warm up the product in advance through the Vine Program. In the summer, in August, she entered the ASIN for electric heaters to be sold in winter, and received a large number of high-quality reviews in September, laying the foundation for word-of-mouth marketing for winter sales.

Sellers who specialize in seasonal products can join the Vine Program to warm up ahead of time and keep up with the pace of sales. Report the corresponding ASIN 2 months in advance, set aside 1 month for Vine Voice to receive and try, 1 month to wait for feedback, and prepare for peak season marketing in advance!

The Vine Program's high-quality reviews can also provide sellers with objective and realistic product feedback, and help you optimize information such as product descriptions on the A+ page. For example, if the buyer reports that the size of the product is not accurate enough, you can enrich the size instructions; if buyers have questions about how to use the product, you can supplement the product operation steps and related questions as appropriate.

The data shows that using A+ pages can help increase sales by 8%, using advanced A+ pages can help increase sales by 20%, and using Manage Your Experiments (MYE) can help increase sales by 25%! 2.

For professional sellers who publish their first ASIN available for purchase on or after March 1, 2023 (Pacific Time), Amazon has launched a New Seller Starter Pack to support new sellers with corresponding benefits. Brand owners or insiders can also unlock the $200 Amazon Vine program discount after completing the Amazon Brand Registry within 6 months of the launch of the first ASIN available for purchase.

After using Vine for the first time, eligible brand sellers will receive a $200 fee discount, which can be used to pay for your first Vine program. This offer can also be used in combination with the 50% off Vine plans in the US and Japan!

If you are not yet eligible to use the Vine Program, you can complete the Brand Registry (Brand Registry) by following the steps below and then apply to join the Vine Program.

Go to the Amazon Brand Registry website and log in

Log in with the email and password of your seller account to access the Amazon Brand Registry platform; if the brand owner does not have an Amazon seller account, you can also create an Amazon Brand Registry account to log in

Providing brand information

Provide sales account information

Provide distribution information and complete registration

A registration fee of $200 is charged for each registered parent ASIN, and the registration fee is shown upon registration. Amazon will charge once the product's first Vine review is posted.

If you don't receive reviews or post your first Vine review for more than 90 days from the date your product was made available to Vine Voices, Amazon will not charge you for the Amazon Vine Program.

No. Amazon encourages users to provide real feedback on positive or negative products and services as described in the Community Guidelines. Once charged, Amazon cannot refund Vine fees.

Yes, registration fees will be charged per country/region.

You can use the Fee Explainer in the Payments Report to find out how much Vine registration was charged to your account.

① Select Payments under Reports in Amazon Seller Central;

② Select the transaction view on the payment dashboard;

③ Click on the amount mentioned in the “Total” column;

④ Click any clickable amount under Amazon Fees.

This fee may be subject to tax depending on the applicable tax rules in the country where you sell and the country, state, province, and region where you do business. If your charges are taxable, you'll see applicable taxes on the transaction details page.

Because each parent ASIN can only participate in the Amazon Vine Program once. Therefore, if the number of claims you previously signed up for the Amazon Vine Program was 0, you can cancel your registration and resubmit during the promotion period to enjoy the offer. If the number of claims for the program is greater than 0 before the promotion starts, you will not be able to re-register the ASIN. This promotion is only for ASINs that have joined the program during the event.

Yes, eligible sellers can enjoy the two promotions together. After using Vine for the first time, eligible sellers will receive a $200 fee discount, which can be used to charge your first $200 Vine product (valid for 90 days). If you participate in the Vine Program during the validity period of March 15 to April 15, 2023 (US Pacific Time), the corresponding fee will be reduced when paying the fee. This is equivalent to you being able to select 2 parent ASINs to use Vine for free. Among them, each Vine plan can set up up to 30 products to claim, that is, you can get up to 60 reviews.

Once you have completed the Amazon Brand Registry (Brand Registry) and become a brand owner (Brand Owner), you can open 5 modules with 30+ brand building and protection tools, covering functions such as data insight, buyer interaction, vivid display, brand protection, etc., to help sellers quickly boost performance growth and stand out from their peers through more professional and sophisticated operating methods!

At the same time, brand sellers have additional benefits in multiple preferential policy packages!For example, unlock exclusive Brand Owner (Brand Owner) benefits in the 2023 New Seller Package:

✔ 5% of the first year or the first $1 million brand product turnover will be refunded. The refund amount will be deducted from the next month's sales commission

✔ Up to $150,000 rebate: Eligible brands can each enjoy a refund of up to $50,000 on the US, Europe, and Japan sites

✔ $200 Amazon Review Management Tool (Amazon Vine Plan) Offer