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2023 Amazon Prime membership daily reporting rules have changed!Quick check!
July 7, 2023
Before asking questions, consolidate the important knowledge points of 2023
🚩 Lowest price this year/last 30 days:
Lowest prices so far this year/last 30 days, pay attention ‼️ Prices including various promotions.
Lowest prices so far this year/last 30 days, pay attention ‼️ Prices including various promotions.
🚩 Discounted base price:
● Japan Station: Lowest product price within 30 days (‼ ️ Excluding the price of the product after participating in a deal-type promotion or coupon discount).
● US/Europe/Canada: Using a valid reference price, the retail price represents a price other than the short-term discount applied by you or another retailer or seller for the relevant product.
● Japan Station: Lowest product price within 30 days (‼ ️ Excluding the price of the product after participating in a deal-type promotion or coupon discount).
● US/Europe/Canada: Using a valid reference price, the retail price represents a price other than the short-term discount applied by you or another retailer or seller for the relevant product.
There are several products in the Kevin store. Since he often participates in regular flash sales events, Kevin is quite puzzled about the price of applying for the Prime Day Lightning Deal. Please help him refer to it.
[US site] Product A: It usually sells for 100 US dollars. Prime members had a flash sale for the first 30 days at the event price of 75 US dollars (which is also the lowest transaction price for this product within the first 30 days of Prime membership). Normally, they usually use 80 US dollars to participate in the usual flash sale. The price shown on the product detail page is 100 US dollars. So how much should the daily Prime membership discount price of product A not be higher than how much?
Answer: $75
Analysis: This year's US Prime membership daily discount price requirements meet: 1) the benchmark price (that is, the marked price displayed on the detail page when the product is discounted) at least 20% off; 2) it is lower than or matches the lowest price in the past 30 days.
According to the requirement of at least 20% off the benchmark price (marked price), the daily flash sale price for Prime members should not be higher than $80 (obtained by multiplying the standard price of $100 on the detail page by 20% off), and lower or match the lowest price in the past 30 days. So the answer is: the Prime Day Flash Deal cannot be higher than $75.
Analysis: This year's US Prime membership daily discount price requirements meet: 1) the benchmark price (that is, the marked price displayed on the detail page when the product is discounted) at least 20% off; 2) it is lower than or matches the lowest price in the past 30 days.
According to the requirement of at least 20% off the benchmark price (marked price), the daily flash sale price for Prime members should not be higher than $80 (obtained by multiplying the standard price of $100 on the detail page by 20% off), and lower or match the lowest price in the past 30 days. So the answer is: the Prime Day Flash Deal cannot be higher than $75.
[European Site] Product B: The seller reported the Prime Membership Day Lightning Deal on the European site. It usually sells for 100 US dollars. Generally, it costs 85 US dollars to participate in the usual flash sale. The price shown in the flash sale event is 100 US dollars. In February of this year, there was a flash sale at an event price of 70 US dollars (this is also the lowest transaction price for this product before this year's Prime membership). Sellers raised the weekday price to $110 before Prime Day starts. If this product participated in the UK and France Lightning Deals at the same time on Prime Day, the price should not be higher than how much US dollars?
Answer: $70 for the UK; $70 for France
Analysis: When the European website reports promotions, there are three price requirements to pay attention to:
Based on the fact that the lowest price on the European site must be the lowest price this year, the flash sale price cannot be higher than 70 US dollars (including all event prices from the beginning of the year to date, refer to the February Lightning Deal price).
Sellers increase the shopping cart price before the campaign starts, based on the site price requirement not higher than 110*0.95 = 104.5 US dollars before the launch.
Europe uses a valid reference price as the discount benchmark price. The UK station requires at least 15%, while the French station requires at least 5%, then the UK station and the French station require at least 85 and 95 US dollars respectively.
If the three are the lowest, then the UK station is at least not higher than 70 US dollars, and France is not higher than 70 US dollars.
Analysis: When the European website reports promotions, there are three price requirements to pay attention to:
Based on the fact that the lowest price on the European site must be the lowest price this year, the flash sale price cannot be higher than 70 US dollars (including all event prices from the beginning of the year to date, refer to the February Lightning Deal price).
Sellers increase the shopping cart price before the campaign starts, based on the site price requirement not higher than 110*0.95 = 104.5 US dollars before the launch.
Europe uses a valid reference price as the discount benchmark price. The UK station requires at least 15%, while the French station requires at least 5%, then the UK station and the French station require at least 85 and 95 US dollars respectively.
If the three are the lowest, then the UK station is at least not higher than 70 US dollars, and France is not higher than 70 US dollars.
[Japan Station] Product C: It usually sells for 1,000 yen. In the first 30 days of Prime membership, there was a flash sale at the event price of 750 yen (which is also the lowest transaction price for this product within the 30 days before the Prime membership date). Normally, 800 yen is used to participate in the regular flash sale. The price shown on the product detail page is 1,000 yen. So how much yen must the daily Prime membership discount price of product C not be higher than?
Answer: 780 yen
Analysis: According to the requirement of 20% off the sales price, the daily flash sale price for Prime members should not be higher than 800 yen. At the same time, the price should be lower than or equal to the lowest price of 780 yen in the past 30 days, so the Prime membership day discount price cannot be higher than 780 yen.
Analysis: According to the requirement of 20% off the sales price, the daily flash sale price for Prime members should not be higher than 800 yen. At the same time, the price should be lower than or equal to the lowest price of 780 yen in the past 30 days, so the Prime membership day discount price cannot be higher than 780 yen.
Seller Kevin sets up discounts for his products. Each coupon is $5 off, and the total budget is 560 US dollars, which lasts for 10 days. On the 8th day, Kevin was surprised to discover that the coupon had been removed, but the actual usage amount was 616 US dollars. Q: Why did the actual amount exceed the budget?
Answer: According to Seller Central's coupon rules, when the budget is 20% left, the system will automatically remove this coupon, and consumers will not be able to see this coupon. Coupons previously received but not redeemed by consumers expire 30 minutes after they are removed from the shelves.
According to the description of this case, the system removed the coupon when the coupon budget was only 112 US dollars (560* 20% = 112), but the reason it exceeded the budget by 56 US dollars (616-560 = 56) was because within 30 minutes of the coupon being removed, several customers who had previously received the coupon but had not redeemed it had redeemed it within 30 minutes. Based on the cost of a coupon of 5.6 US dollars (0.6 US dollar coupon handling fee+5 US dollar discount amount), it can be calculated that 30 customers ((112+56) /5.6 = 30) redeemed the coupon within 30 minutes of removing the coupon.
According to the description of this case, the system removed the coupon when the coupon budget was only 112 US dollars (560* 20% = 112), but the reason it exceeded the budget by 56 US dollars (616-560 = 56) was because within 30 minutes of the coupon being removed, several customers who had previously received the coupon but had not redeemed it had redeemed it within 30 minutes. Based on the cost of a coupon of 5.6 US dollars (0.6 US dollar coupon handling fee+5 US dollar discount amount), it can be calculated that 30 customers ((112+56) /5.6 = 30) redeemed the coupon within 30 minutes of removing the coupon.
Through practical exercises, are you more clear about this year's Prime Day promotion reporting rules?Below, we've also compiled typical questions about peak season promotion reports that sellers often mention to help you thoroughly understand the rules and be more confident in filing reports.
The lowest prices so far this year/in the past 30 days include various promotions.
30 days prior to the start of the reported activity.
At the Amazon Prime Day Promotion Open Promotion Report stage, sellers can apply for multiple promotions, but after the campaign application results and schedule are determined, sellers are advised to consider various factors such as time schedule and product profit for some screening. It is recommended to use only one promotion tool for the same ASIN at the same time to avoid excessive discounts due to the combination of discounts and affecting profits.
If the profit is very sufficient and you want to participate in multiple promotions at the same time for the same product, you can refer to the following image to understand the different types of promotion superposition rules.
If the profit is very sufficient and you want to participate in multiple promotions at the same time for the same product, you can refer to the following image to understand the different types of promotion superposition rules.
Note: Since the actual situation of each product is different, please refer to the actual resulting price after reporting on each site for the actual price results after being added.
When setting up coupons, sellers can set their own target groups, such as students, Prime members, etc. P RIME membership day is Amazon's big promotion for Prime members. Sellers are advised to set coupons to target Prime members during the Prime Day promotion period to get better performance.
It should be emphasized that whether it is a regular or peak season promotion such as Prime Membership Day, the system automatically recommends deals (including flash sales) based on the overall performance of the ASIN. The prerequisite for making a Lightning Deal is to get a recommendation first.
Sellers can check if their ASIN has been recommended in Seller Central (🔍 path: Seller Central -> Ads -> Lightning Deals -> Create New Promotion).
Sellers are requested to note that Prime Day Lightning Deals are updated weekly (usually at the beginning of the week). When you see that the product has received Prime Day's Lightning Deals, please report it immediately and don't wait, as these recommendations may disappear next week.
For sellers who have not yet received flash sale recommendations, it is possible to increase sales by optimizing product listings, participating in daily promotions, accumulating customer reviews, etc., and increase the chances of products getting deal recommendations.
Sellers can check if their ASIN has been recommended in Seller Central (🔍 path: Seller Central -> Ads -> Lightning Deals -> Create New Promotion).
Sellers are requested to note that Prime Day Lightning Deals are updated weekly (usually at the beginning of the week). When you see that the product has received Prime Day's Lightning Deals, please report it immediately and don't wait, as these recommendations may disappear next week.
For sellers who have not yet received flash sale recommendations, it is possible to increase sales by optimizing product listings, participating in daily promotions, accumulating customer reviews, etc., and increase the chances of products getting deal recommendations.
At the Amazon Prime Day Promotion Open Promotion Report stage, sellers can apply for multiple promotions, but after the campaign application results and schedule are determined, sellers are advised to carefully review the schedule and make some selections by considering various factors such as product profit.
If the Lightning Deal is scheduled by the system for a time that does not meet your business requirements, be sure to cancel the Lightning Deal 25 hours before the Lightning Deal starts (the sooner the better).
If the Lightning Deal is scheduled by the system for a time that does not meet your business requirements, be sure to cancel the Lightning Deal 25 hours before the Lightning Deal starts (the sooner the better).
There may be many reasons; please check Seller Central to see what the promotion status means and what actions are needed.
🔍 Enter the following link to your browser to view common errors and how to troubleshoot them:
https://sellercentral.amazon.com/help/hub/reference/G202111570
🔍 Enter the following link to your browser to view common errors and how to troubleshoot them:
https://sellercentral.amazon.com/help/hub/reference/G202111570
There will be displays, but the display format for different sites and promotion types is different, depending on the final presentation of the event.
Whether or not you have received an official email is irrelevant to your eligibility to participate. However, all sellers are reminded to make a habit of checking Amazon emails on a daily basis. If you do not open official emails from Amazon for a long time, your email account may not receive notifications from Amazon.
Amazon Prime Day promotions are divided into different types, and the eligibility requirements for products vary. Deals are based on recommendations on the Amazon platform, but if you don't get a deal recommendation, you can also participate in Prime Day through low-threshold promotional tools such as submitting coupons or Prime exclusive discounts (the promotion date only covers the Prime membership day date).
Amazon Prime Day promotions are divided into different types, and the eligibility requirements for products vary. Deals are based on recommendations on the Amazon platform, but if you don't get a deal recommendation, you can also participate in Prime Day through low-threshold promotional tools such as submitting coupons or Prime exclusive discounts (the promotion date only covers the Prime membership day date).
On mature sites: Deal promotions only support FBA shipping; coupons support FBA and self-shipping; Prime exclusive discounts: the US, Canada, and Europe support FBA and eligible MFN products (see below for details); Japan only supports FBA shipping products.
Since each site's situation is different, please pay attention to recent emails or consult the corresponding site's account manager for details.
Products shipped by MFN must meet the following conditions to claim the Prime exclusive discount:
● Your account must have a late delivery rate, and the late delivery rate should not exceed 4.0% in the month before the promotion starts
● Your account must have an order defect rate, and the order defect rate should not exceed 1.0% in the month before the promotion starts
● Your account must have a pre-delivery cancellation rate, and the pre-delivery cancellation rate should not exceed 0.5% one month before the promotion starts
● Your payment reserve policy must be set to 7 days or more after the delivery date
● Products must be shipped free of charge
Since each site's situation is different, please pay attention to recent emails or consult the corresponding site's account manager for details.
Products shipped by MFN must meet the following conditions to claim the Prime exclusive discount:
● Your account must have a late delivery rate, and the late delivery rate should not exceed 4.0% in the month before the promotion starts
● Your account must have an order defect rate, and the order defect rate should not exceed 1.0% in the month before the promotion starts
● Your account must have a pre-delivery cancellation rate, and the pre-delivery cancellation rate should not exceed 0.5% one month before the promotion starts
● Your payment reserve policy must be set to 7 days or more after the delivery date
● Products must be shipped free of charge
Amazon has yet to officially announce the date for Amazon Prime Day 2023. The Prime Membership Day related reporting guidelines on mature European, American, and Japanese sites have already been communicated with sellers through Amazon's official email, account managers and other channels. Sellers can check recent emails or ask account managers to obtain this year's Prime Day Promotion Report Guidelines and official live broadcast links.
Not all Prime membership day information on the new site has been released yet. Please contact your account manager and check the email for the latest information.
Not all Prime membership day information on the new site has been released yet. Please contact your account manager and check the email for the latest information.
The nature week that Prime Day falls on is Prime Week.
❗️❗️ Reminder to sellers: Deal charges on Prime Day are not the same as usual.
❗️❗️ Reminder to sellers: Deal charges on Prime Day are not the same as usual.
The FBA warehouse will not distinguish whether the item is active inventory on Amazon Prime Day or general inventory. The storage deadline is set to take into account that a large number of sellers will concentrate on preparing more inventory for Amazon Prime Day. Centralized delivery may cause warehouse reception/listing speed to be drastically reduced, causing the Amazon Prime Day event to be missed.
Sellers are advised to complete delivery before the storage deadline recommended by Amazon. Amazon Prime Day products that arrive later than that date can still be stored, but there is no guarantee that they will participate in the event in a timely manner.
Sellers are advised to complete delivery before the storage deadline recommended by Amazon. Amazon Prime Day products that arrive later than that date can still be stored, but there is no guarantee that they will participate in the event in a timely manner.
Are you unaware of the existence of this “secret” review portal?! Buyers can use the Amazon App to scan the transparency barcode on the product, rate the product on the first screen of the landing page, and enter the full review page;
Infrastructure & planning stage
Product selection preparation
🔘 After confirming the product selection, conduct a compliance risk test and complete the stocking plan:
- Use the free compliance tool “Compliance Reference CKP” to understand the compliance policy requirements and solutions for selected categories in the country where they are sold
- Use the free compliance tool “Manage Your Compliance” to check whether products on the shelf are at compliance risk and resolve compliance issues in a timely manner
- Use the free compliance tool “Compliance Reference CKP” to understand the compliance policy requirements and solutions for selected categories in the country where they are sold
- Use the free compliance tool “Manage Your Compliance” to check whether products on the shelf are at compliance risk and resolve compliance issues in a timely manner
Logistics preparation
🔘 Continuously optimize inventory performance, pay attention to inventory policies, and guarantee inventory space during peak season sales
🔘 Check storage capacity and product entry eligibility, and plan the quantity of inbound products reasonably
🔘 Do a good job of pre-processing such as product packing/labeling, and provide accurate information on the contents of the box
🔘 Follow the FBA warehouse cutoff time at each Amazon site, choose the appropriate logistics method according to the peak season logistics situation, and arrange early delivery
* Choose a safe and reliable carrier - Amazon recommends using AGL or SEND to avoid delivery delays or rejections
🔘 Fill in the carrier name and tracking information for FBA shipments in a timely manner, and apply VAT for FBA shipments at European sites
🔘 Self-delivery sellers can complete the initial setup of the “Buy and Ship” service for online delivery in advance, learn about the free Delivery Settings Automation (SSA) feature, and avoid operating problems during peak season use
🔘 Check the new seller's starter pack /Other sellers check the eligibility for Sandbox benefits and complete tasks early to receive benefits to reduce sales costs during peak season
🔘 Check storage capacity and product entry eligibility, and plan the quantity of inbound products reasonably
🔘 Do a good job of pre-processing such as product packing/labeling, and provide accurate information on the contents of the box
🔘 Follow the FBA warehouse cutoff time at each Amazon site, choose the appropriate logistics method according to the peak season logistics situation, and arrange early delivery
* Choose a safe and reliable carrier - Amazon recommends using AGL or SEND to avoid delivery delays or rejections
🔘 Fill in the carrier name and tracking information for FBA shipments in a timely manner, and apply VAT for FBA shipments at European sites
🔘 Self-delivery sellers can complete the initial setup of the “Buy and Ship” service for online delivery in advance, learn about the free Delivery Settings Automation (SSA) feature, and avoid operating problems during peak season use
🔘 Check the new seller's starter pack /Other sellers check the eligibility for Sandbox benefits and complete tasks early to receive benefits to reduce sales costs during peak season
Traffic optimization
🔘 Follow the promotion recommendations on Seller Central, and the deal can be fully reported!
🔘 Optimize product detail pages:
- Optimize search keywords according to category and seasonal needs to improve product rankings
- Use advertising and promotion tools to prepare early traffic reserves for focused peak season products and accumulate product reviews and ratings
- Use “growth opportunities” to determine product listing optimization measures and priorities
🔘 Maintain sales and price stability: do a good job of protecting new products and explosions promoted during the peak season
🔘 Optimize product detail pages:
- Optimize search keywords according to category and seasonal needs to improve product rankings
- Use advertising and promotion tools to prepare early traffic reserves for focused peak season products and accumulate product reviews and ratings
- Use “growth opportunities” to determine product listing optimization measures and priorities
🔘 Maintain sales and price stability: do a good job of protecting new products and explosions promoted during the peak season
Brand seller preparation
🔘 Join the Transparency Transparency Program:
1) Anti-counterfeit follow-up function to avoid possible sales volume and price fluctuations
2) Obtain the “Little Blue Label” as soon as possible to highlight the quality of genuine products and improve the conversion of listings
🔘 Check the risk of brand infringement yourself and understand the appeal process in case of infringement
🔘 Start the Vine Program to get more high-quality reviews, early warm-up, word-of-mouth marketing, and help efficient conversion
1) Anti-counterfeit follow-up function to avoid possible sales volume and price fluctuations
2) Obtain the “Little Blue Label” as soon as possible to highlight the quality of genuine products and improve the conversion of listings
🔘 Check the risk of brand infringement yourself and understand the appeal process in case of infringement
🔘 Start the Vine Program to get more high-quality reviews, early warm-up, word-of-mouth marketing, and help efficient conversion
New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
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