Amazon US sellers, please complete the information review required by the new law by June 27

July 7, 2023

Recently, many sellers on the US website have received emails about the Consumer Notification Act one after another.

Amazon's current information verification is based on the US federal law “Consumer Notification Act”, which will come into effect on June 27, 2023, Beijing time.

According to the requirements of the Act, third party sellers who sell on Amazon's US marketplace and meet the requirements of the corresponding provisions of the Act are required to provide relevant business information, and Amazon is obligated to collect, verify, and disclose the relevant information.

Amazon is taking steps to verify relevant seller information that meets the requirements of the Act. During this process, Amazon will take strict measures to protect the seller's data security.

The Act applies to third party sellers who sell products on the Amazon Marketplace and meet the following conditions:

Over the past 24 months, total sales of new products (or unused items) were greater than 200 units for 12 consecutive months, and total transactions exceeded $5,000.

Business information provided by sellers to Amazon must meet the requirements of the Consumer Notification Act. As of June 27, 2023, Amazon will collect, verify, and disclose business information from all eligible third party sellers to consumers. These include:

● Seller identity verification
● Bank account verification
● Business address verification
● Phone number verification
● Verification of tax information

Therefore, you need to ensure that you have provided the above information to Amazon and keep it current and accurate; otherwise, Amazon may suspend your selling privileges and withhold payments until you provide the necessary information and successfully complete verification.

Amazon will notify you of the verification steps you need to complete in the form of an email and a banner on your seller account information page to complete one or more of these verification actions.

Step1

First, the seller will receive an email (pictured below) informing you to begin verifying the seller's identity information.

Step2

Log in to Amazon Seller Central and click “Settings > Account Information > Start Re-Verification” to find the verification portal.

Step3

Once you have submitted the required information, your seller account information page will show “Your account is being verified.”

Step4

① If the verification is successful, your seller account information page will indicate “Verification Successful”;
② If verification fails, the seller can restart the verification process by clicking “Start Re-Verification” in the same location. If verification is not successfully completed after the regulations come into effect, the seller's access to Amazon selling services will be restricted.

First, the seller will receive an email informing you to begin verifying current/existing payment instruments or adding a new bank account.

Scenario A: Validate current/existing collection instruments

Step1

Log in to Amazon Seller Central and click “Settings > Account Information > Payment Information > Deposit Methods > Manage Deposit Methods” to find the verification portal.

Step2

Once you have submitted the required information, your seller account information page will show “Your account is being verified.”

Step3

If the verification is successful, your seller account information page will say “Verification successful”.

Step4

At this point, you can click the “Allocate” button on the right side of the “Deposit Information” page to enter the “Allocate Deposit Method” page, and click the “Set Deposit Method” button below to assign a successfully verified bank account to your store on the US site to receive payments.

Note: Once your bank account has been submitted for verification, there will be a mandatory 3-day security retention period, after which you can begin transferring funds in your account.

Scenario B: Adding a new bank account

Step1

Log in to Amazon Seller Central and click “Settings > Account Information > Payment Information > Deposit Method > Add New Deposit Method” to find the operation portal.

Step2

Add and provide the appropriate bank account information, and once successfully added, return to the previous page and click “Manage Deposit Methods” to verify.

Step3

If the verification is successful, your seller account information page will say “Verification successful”.

Step4

Note: Once your bank account has been submitted for verification, there will be a mandatory 3-day security retention period, after which you can begin transferring funds in your account.

Step1

First, the seller will receive an email (as shown below) informing you to begin verifying the address information/phone number, and there are 3 types of situations that can occur: ① only address verification; ② only phone number verification; ③ address and phone number must be verified.

Step2

Log in to Amazon Seller Central and click “Settings > Account Information > Business Information > Company Address and Phone Number” to find the verification portal.

Step3

When you click “Add New Address” or “Add New Company Phone”, you will be taken to the information filling page.

Step4

After submitting the corresponding required information, your page will be redirected to a new page, and specific validations will be triggered based on the changes. For example, you might need to do one-time verification by receiving a postcard from Amazon.

Step1

First, the seller will receive an email informing you to begin verifying your taxpayer identity.

Step2

Log in to Amazon Seller Central and click “Settings > Account Information > Tax Information > Tax Information” to find the verification portal.

Step3

You will see that the tax information previously provided is pre-filled on this page, and you can re-update the information if necessary by clicking “Edit”.