The US Consumer Notification Act is in effect!What to do if verification has not been completed on June 27

The US Consumer Notification Act is in effect!What should I do if verification is not completed on June 27th?

July 7, 2023

The “CONSUMER ONLINE RETAIL MARKET INTEGRITY, NOTICE AND FAIRITY ACT” (“CONSUMER NOTICE ACT”) came into effect on June 27, 2023. This is a new US law designed to protect consumers and businesses. The law obligates online retailers to collect, verify, and disclose information about third party sellers that meet certain requirements.

In recent months, Amazon has been working to support sellers in meeting their compliance obligations under the new law. To ensure that sellers take appropriate steps and help them comply, Amazon began contacting sellers covered by the new regulatory obligations a few months ago. Amazon regularly communicates with sellers to provide appropriate guidance and resources, and has a dedicated team responsible for calling sellers to guide them through the verification process and answer questions from sellers.

Today, the regulations have come into effect. Have you successfully completed all five verifications?What if all of the verifications haven't passed?

● What happens to seller accounts that haven't been verified before June 27?
● Frequently asked questions updated
● If you have any questions, ask Amazon for official help
● More help pages

We recommend that you log in to the Amazon Seller Central “Account Status” page as soon as possible, check for any outstanding verifications, and follow the prompts. Also, in the near future, you will also receive an email informing you to take appropriate action as soon as possible. If no action is taken within 10 days of receiving the email, Amazon will suspend withdrawals from your account starting July 7th. Please act as soon as possible; failure to complete all required verifications in accordance with the Act puts your account at risk of being suspended.

If you have provided the required information and the verification was successful, you will receive an email from Amazon (pictured) informing you that all Consumer Notification Act-related verifications have been completed.

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How to access the “Account Status” page: Log in to Amazon Seller Central and click “Performance > Account Status”.

If you have submitted a verification request but haven't been verified, then the verification status on your “Account Status” page or “Account Information” page will show “In Progress” (as shown in the image below), then your account will not currently be affected. Amazon will let you know if more information is required after June 27th.

Access to the “Account Information” page: Log in to Amazon Seller Central and click “Settings > Account Information”.

If you revise your information again after one of these verifications has been completed, Amazon will re-verify your information as required by the Consumer Communications Act.

In the past few weeks, based on your feedback, Amazon has made many improvements to the verification process. Xiaobian would like to thank all the sellers for their comments and suggestions!If you have any further questions, please refer to the FAQ updates below or contact the official team for help, as well as the help pages at the end of this article for information on verifying seller identity, bank, phone, address, or tax information.

During the seller identity verification phase, I found several information updates:

01 How to resubmit information after the seller's identity verification failed

If your seller authentication fails and there is no re-verification portal, you can now also re-contact the Amazon Seller Support team by clicking “Identity Verification (Reveal)” as shown in the image below to re-obtain the seller's identity verification channel.

Path: In the banner on the “Account Information” page, click “Identity Verification (Revise) > Get More Help > I Want to Start a Business > My Account > Recover Your Account”.

Note:

In this case log, please be sure to confirm that you have encountered an issue during the Consumer Notification Act seller identity verification process, and indicate that your current requirement is “the gateway to re-authenticate sellers under the Consumer Notification Act”. At this point, the official Amazon team will provide appropriate assistance based on the issues you have encountered.

02 Question about the name of the store

Recently, seller friends have always asked questions about the name of the store. First, during the authentication phase, sellers are required to fill in the company name in Chinese. At this point, if the company only has an English name, you can use translation software to translate and provide a Chinese company name.

Second, if the store name is too long when filling in, you can't fill in all of the “Business Name” fields. We recommend that you try deleting the spaces in the pinyin gap or only keeping the important information in the store name (for example: “Xiaoming Co., Ltd.” can be abbreviated as “Xiaoming Company”).

03 How should I fill in the “middle name” section of the name entry field?

Sellers can ignore the middle name when filling in the first name and only fill in the “last name” and “first name”. (Example: Seller Wang Xiaoming only needs to fill in “Last Name: Wang” and “First Name: Xiao Ming”. )

04 What if incorrect information was entered during the seller authentication process and the changes cannot be returned?

If you have previously entered incorrect information in your identity verification and have not submitted for review (e.g., you chose the wrong business type and need to change from a business seller to an individual seller), you can now contact the Amazon Seller Support team and re-edit the information.

01 What information do I need to include on my bank statement?Who is meant by “primary contact”?

Draw the key points!The bank statement must include: bank name, bank logo, account number, and account holder information. Among them:
🔹 The bank account number must be the same as the bank account linked to the Amazon seller platform;
🔹 The bank card account holder information must match the legal entity information, primary contact* information, or company name in Amazon Seller Central.

Note:

🔹 For sellers in mainland China, Hong Kong, and Taiwan, the “primary contact” must be the individual listed on the business license document.
🔹 For all other sellers, the “primary contact” shall be an employee or representative managing sales on an Amazon account.
🔹 The primary contact will be required to provide proof of identity and verify identity.

02 When verifying bank information, the page shows “Forbidden” and the operation cannot be performed, what should I do?

Some sellers are verifying their bank information because the page says “Forbidden. You do not have the rights to perform this action.” and the operation cannot be carried out. Editor's Report: This technical issue has been solved!Sellers who have experienced this issue before may receive an email (shown in the image below) advising that they can begin.

03 When verifying bank information, I don't see the “Verify” button

Some sellers say that if the “Account Status” page shows that bank card information verification has been triggered, but they don't know if they need to verify the credit card used for payment in “My Deposit Method”. Some sellers are also asking what to do if they don't see the “Verify” button when verifying bank information.

In response to the first question, Xiaobian needs to emphasize that the bank card information verification stage verifies the seller's payment method, and does not verify the credit card.

In response to the second question, you need to ensure that the seller's identity information has been verified before you can see the “Verify” button normally on the bank card information verification page.

01 After the tax information verification materials are uploaded, I can only see “Retake” and “Exit Interview”. What should I do?

After uploading the materials required for tax information verification, if they only see the “Retake” and “Exit Interview” options, the seller should click “Exit Interview” and go to the original verification page. After 3-5 business days, the seller can check the verification results through the “Account Status” page.

02 How many digits do I need to fill in for a business registration number in Hong Kong, China?

It is the first 8 digits of the 16-digit registration certificate number according to the Business Registration Regulations.

03 Is there a statute of limitations for the business license uploaded in the “Supporting Documents”?

For sellers in China and Hong Kong, the business license must be valid for > 45 days.

01 Why were my account withdrawals suspended after June 8 due to the Consumer Notification Act?

To comply with the requirements of the new Consumer Information Act and the Business Solutions Agreement, Amazon recently required you to submit information by a certain date to help Amazon verify your identity. Withdrawals to your Amazon selling account have been suspended because Amazon has not received this information by the requested date.

02 What do I need to do to resume my withdrawals?How long will it take?

Please follow the instructions on the “Account Status” page/“ Account Information” page/email to complete the verification required of you under the Consumer Notification Act. Once you have submitted your information and verified your identity, Amazon will lift the suspension of your withdrawals within 24 hours.

Once the suspension is lifted, the banner informing you that withdrawals have been suspended will disappear on your “Account Status” page. You may also receive an email notification letting you know that withdrawals have now resumed. The balance will become disposable again on your next scheduled settlement date.

03 I've submitted the requested information, but my withdrawals are still suspended. What should I do?

Amazon apologizes for the inconvenience if you have submitted the requested information and withdrawals are still suspended or there are technical issues. Please refer to Part 3 of this article to contact the Amazon Account Status team or Seller Support team to help review your information. If applicable, erroneous withdrawal suspensions will be lifted.

If you have other issues during the verification process, please contact the Amazon Account Status Support Team or the Amazon Seller Support team for help by using the following methods!

01 Contact

🔹 Log in to Amazon Seller Central and click “Performance > Account Status > Call Me Now (Call Me Now)”.

🔹 After entering the corresponding page, you need to fill in the relevant information, then click the “Contact Me Now” button to contact the Amazon Account Status Specialist.

02 Certification method

Account Status Support will require a security check with you to ensure the security of the seller's account information. For security verification, you need to spell out your seller login email address or 6-digit verification code in English letters (for example, 您的亚马逊登录邮箱为example@amazon.com, 该邮箱拼读即为example@amazon.com).

Note that you need to spell out your full email address, including @的部分. You can also request a reverse security verification if you are unable to confirm your professional identity, which is also promoted by Amazon to ensure the security of your account.

03 Working hours

7 a.m. to 19 p.m. Beijing time, Monday to Sunday.

Step1

Log in to Amazon Seller Central, click “Help” in the upper right corner, and at the bottom of the “Help” page, click “Get Support > I want to sell”;

Step2

Describe your problem, or click “or browse the menu to find your problem” and select the problem you want to solve in the menu.

If you click “or browse the menu to find your issue,” you can continue to click “Your Account > Restore Your Account” to contact the Amazon Seller Support team via email, phone, or chat.