If you want to be an Amazon in 2022, you need to be a brand!What to do?How to do it?A dry article to understand
October 19, 2021

Seller Amy
I've completed my brand registration and ready to start my brand building journey, but how do I get started?

Seller Betty
You've unlocked all kinds of operating tools, how exactly do you use them?

Seller Kevin
At the same time as brand promotion, how can I do a good job of protecting brand rights and secure sales?
......
As a brand seller, you
Do you have the same or similar questions?
As a brand seller, you
Do you have the same or similar questions?
No hurry!Today, Xiaobian will package all kinds of tools and usage methods according to the classification of efficacy!Helping sellers embark on the path of brand building.
More at the end of the article
Amazon Brand Operations Map brochure
Contains more hardcore stuff
Don't miss it!
Amazon Brand Operations Map brochure
Contains more hardcore stuff
Don't miss it!

We invited veteran seller Mike, who has gained a lot of experience from trademark registration to brand overseas. All sellers can sign in to unlock the relevant tools.

Seller Mike
After establishing a brand, the first thing we need to do is understand the market and customers, which helps us make product choices and overall strategic planning.
Frequently asked questions
1. Who are my customers?How old?gender?The level of income?
2. What language should I use to impress my customers?
3. How should the product be reasonably priced?
2. What language should I use to impress my customers?
3. How should the product be reasonably priced?
01
Understand market needs and have a more mature brand strategy
Understand market needs and have a more mature brand strategy
√ Customer Insight
Through brand analysis reports, keyword reports, purchasing behavior, and crowd portraits can be obtained with one click to understand market trends and user needs. Typical user portraits are then clarified, and product selection, packaging, marketing channels, and marketing strategies are ready to be developed.
Brand Analytics Brand Analytics
Data support, scientific explosions - five first-hand reports run through the entire sales chain.
Data support, scientific explosions - five first-hand reports run through the entire sales chain.
√ Pricing Strategy
Brand dashboard Brand Dashboard
The top ten indicators, explore business opportunities — successful brands are all here.
The top ten indicators, explore business opportunities — successful brands are all here.
√ Product planning
Based on repeated purchasing behavior and market basket analysis, combined with product selection tools, it is possible to determine the product matrix strategy, thereby building a brand “moat”.
Add new product Add a Product
Data algorithms, pioneering categories - a tool to explore product trends.
Global product demand
Global Product Demand
Check out opportunities and select products efficiently - expand business opportunities on multiple sites!
Data algorithms, pioneering categories - a tool to explore product trends.
Global product demand
Global Product Demand
Check out opportunities and select products efficiently - expand business opportunities on multiple sites!

Seller Mike
With senior strategic guidance, our brand direction is more clear, and our brand image has become clear. And Amazon's range of store-building and traffic boosting tools can help our brand stand out faster.
Frequently asked questions
1. How can I use Amazon tools to create A+ pages to keep more customers coming back?
2. How to arrange the front of the store so that users can better understand my brand?
3. How to choose paid ads correctly to efficiently increase sales?
4. How to use Amazon's big promotions to earn sales while retaining customers?
2. How to arrange the front of the store so that users can better understand my brand?
3. How to choose paid ads correctly to efficiently increase sales?
4. How to use Amazon's big promotions to earn sales while retaining customers?
02
Build a basic image and convey brand value
Build a basic image and convey brand value
√ Image display
The rich module settings on the A+ page fully reflect your brand story and product details; the brand's flagship store acts as a position to convey brand trends, conveys brand value to fans, and forms a closed loop of traffic.
Double the template, double the gameplay — increased conversion rate and sales rate.
Beautify the store and retain customers - decoration guide makes the store bright and eye-catching.
Beautify the store and retain customers - decoration guide makes the store bright and eye-catching.

Seller Mike
The brand A+ page and store have all been decorated. The question is, how to bring traffic to the page and store and capture traffic at the same time?
Frequently asked questions
1. How to refine product selling points and keywords to increase exposure?
2. How to take advantage of peak season promotions to get traffic quickly?
3. How to drive sales through affiliate marketing?
4. How to teach according to ability and select operating tools efficiently?
2. How to take advantage of peak season promotions to get traffic quickly?
3. How to drive sales through affiliate marketing?
4. How to teach according to ability and select operating tools efficiently?
03
Data onboarding to improve conversion rates scientifically and efficiently
Data onboarding to improve conversion rates scientifically and efficiently
√ Refined operation
Optimize listing and manage word-of-mouth to increase conversion rates to receive huge traffic.
Growth opportunities Growth opportunities
Data insight, output determination — focus on multi-dimensional optimization of key ASINs.
Vine
More reviews, more exposure — the “Vine Project” is here to help!
Manage Experiments
Recommended tips for optimizing listing pages.
Virtual Bundle
A new entry for “sell more at once” traffic.
Data insight, output determination — focus on multi-dimensional optimization of key ASINs.
Vine
More reviews, more exposure — the “Vine Project” is here to help!
Manage Experiments
Recommended tips for optimizing listing pages.
Virtual Bundle
A new entry for “sell more at once” traffic.
√ Fast start-up
Use an advertising combo to attract new products; stabilize the stock market and reach the incremental market through accurate marketing and delivery.
Sponsored Products
Product promotion FAQ section.
Branding Sponsored Brands
Get your products seen by more people with three new features.
Sponsored Display
A complete explanation of the new artifact in advertising, display type promotion.
Product promotion FAQ section.
Branding Sponsored Brands
Get your products seen by more people with three new features.
Sponsored Display
A complete explanation of the new artifact in advertising, display type promotion.
√ Peak season hits
Set a reasonable pace and strategy for product promotion to achieve both order volume and brand influence growth during the peak promotion season.
Town store treasure, flash sale, 7-day sale, coupon, Prime exclusive discount
DOTD,LD,7DD,Coupons,Prime Exclusive Discount
The deal was fully covered.
Prime Day, Black 5, 1, etc.
How to fight the battle to double daily sales by 20 times.
DOTD,LD,7DD,Coupons,Prime Exclusive Discount
The deal was fully covered.
Prime Day, Black 5, 1, etc.
How to fight the battle to double daily sales by 20 times.
√ Off-site drainage
Advertising on social media and search engines leads to Amazon and is rewarded with commissions.
Brand Drainage Incentive Program
Brand Referral Bonus
They want real money to reduce brand costs in order to do this.
Brand Referral Bonus
They want real money to reduce brand costs in order to do this.

Seller Mike
Customers are here, how can we strengthen communication and firmly grasp the customer's heart from the details?We need to establish communication through multiple channels and improve forms of interaction.
04
Strengthen buyer interaction and understand customer needs
Strengthen buyer interaction and understand customer needs
√ Fan operation
Obtain user insights and create better fan communication content through demographic reports and purchasing behavior reports in brand analysis.
Brand Analytics Brand Analytics
Tool portal: Seller Central > Brand > Brand Analysis
Tool portal: Seller Central > Brand > Brand Analysis
√ User interaction
Acquire fans through the “Follow” function of the brand's flagship store, communicate brand value through posts and live broadcasts, post new products and promotions, and enhance repurchase opportunities.
Brand flagship stores
Tool portal: Seller Central > Brand flagship store
Tool portal: Seller Central > Brand flagship store
√ Word of mouth marketing
First-hand product experience information can be obtained from a large number of real reviews, and users with low scores can also be actively contacted to improve consumers' shopping experience through sincere communication.
Customer Reviews
Tool portal: Seller Central > Brands > Buyer Reviews
Tool portal: Seller Central > Brands > Buyer Reviews

Seller Mike
At this point, many sellers think that the brand building work has already been completed; in fact, that's not the case!Your brand needs to be protected, protect brand rights, and not be bothered by counterfeit sales in order to provide a good “double insurance” for your sales.
Frequently asked questions
1. How to unify brand display and product information throughout the site?
2. Will my brand and trademark be misused?
3. What should I do if I run into a fake product followed by a sale?
2. Will my brand and trademark be misused?
3. What should I do if I run into a fake product followed by a sale?
05
Safeguard brand rights and ensure more stable sales
Safeguard brand rights and ensure more stable sales
√ Automatic brand protection
Amazon automatically monitors and removes suspected infringing content and products.
√ Report a violation Report a Violation
Brands can report suspected irregularities to Amazon, and the global investigation team handles them 7 x 24 hours a day.
√ Self-uninstall Project Zero
Project Zero allows brands to self-remove counterfeit products without contacting Amazon to prevent counterfeiting in advance.
This project allows you to tear up counterfeit products by hand.
This project allows you to tear up counterfeit products by hand.
√ Track the link
The Transparency transparency program provides each product with a unique tracking barcode to prevent counterfeits in advance, verify authenticity, and guide buyers back to the market for more product information.
Amazon's official anti-counterfeiting and follow-up program. There is no need to report after the fact to protect sales.
Amazon's official anti-counterfeiting and follow-up program. There is no need to report after the fact to protect sales.
Are there any blind spots in operating tools?Want to get started quickly?
Come on!Click this link! Download it for free!
Amazon Brand Operation Map
✔ Visual operation map, clear at a glance!
✔ Use the Seller Central portal to get started right away!
Come on!Click this link! Download it for free!
Amazon Brand Operation Map
✔ Visual operation map, clear at a glance!
✔ Use the Seller Central portal to get started right away!
New Seller Onboarding Guide Video
Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!
Hot news
Getting Started: New Seller Guide
Global business opportunities





