The 5th anniversary of the Japanese website corporate purchase event was grandly opened. From September 12 to October 31, sellers participating in the event will be able to get an exclusive page and an exclusive advertising space in the center of the homepage. Last year's event, sales from corporate buyers increased by an average of 20%, and B-side sales increased by 30%; among them, B-side sales of active products were 1.5 times higher than non-active products!

In addition to the 5th anniversary festival at the Japan Station, there are also plenty of other exclusive events for you to participate in, such as the opening season for European and American stations, the season for returning to school, and year-end accounts for Japanese companies. One of the prerequisites for participating in these events is to set corporate prices and quantity discounts.

When business buyers log in to Amazon Business to search for products, they will find products with corporate discounts in the corporate procurement promotion section, special area, and special event pages on the homepage. This type of product will be displayed first, and business sellers can get millions of additional views as a result.

The automated pricing feature includes two settings: catalog-level rules and customized automated pricing rules . It can automatically set business prices and quantity discounts for an entire product or a subset of products, and also allows sellers to have different pricing strategies for different products.

Set business prices and quantity discounts for all of your products in bulk in just a few simple steps.

1) Go to Seller Central, click “Confirm Price” and select “Automatic Pricing”

2) Under the directory-level rules entry, click “Settings”

On the “Edit Rule Parameters” page, set the following parameters:
3) Select whether you want to cover all existing business discounts that aren't under other automated pricing rules
4) Set your minimum price percentage for existing SKUs for which no minimum price was previously set, and for newly added SKUs. The lowest price is a measure to protect your price. It is recommended to fill in a larger discount, such as 20% or 50% below your standard price
5) Enter your business discount, such as 1%
6) Enter your quantity ladder and corresponding discount rate, enter your quantity ladder and corresponding discount rate, such as quantity 2, discount 2%; quantity 5, discount 5%; quantity 10, discount 10%
7) Click “Save and Activate”

8) The system shows a confirmation message: You have activated directory-level rules.

Don't want to set a uniform B-side price for all products?Sellers can then use custom automated pricing rules. The operation is as follows:

1) In Seller Central, go to “Determine Prices”, select “Automate Pricing” and click “Create Custom Pricing Rules”

2) In the Create Type drop-down box, select “Enterprise Product Price and Quantity Discount” and name the rules you set. It is recommended to choose a short, descriptive name, such as “buy 2 items 2%, buy 5 items 5%” to confirm the next step

3) Check the corresponding Amazon site and select Save and Continue
4) Enter specific pricing rules, including the quantity ladder and corresponding discount rate (percentage discount on standard price). If you want to set up more discount tiers, click “Add quantity discount tiers” and click Save Rules
5) Confirm to go to the next step and select the corresponding marketplace

6) Check the SKUs that need to be added to this automated pricing rule. You can select multiple items to operate in batches
7) Set the minimum price (required) and maximum price (optional). The lowest price is a measure to protect your price. It is recommended to fill in a larger discount, such as 20% or 50% below your standard price
8) Select the corresponding automated pricing rules. If the SKU is currently unsellable (such as out of stock), automatic pricing cannot be set

9) Click “Start Repricing” to enable the automatic pricing function. You can stop the automatic pricing function for any product at any time

Enterprise discount analysis page path: Go to [Seller Platform] — [B2B Platform] — find “Enterprise Discount Analysis” in the left column — click to see the corporate discount analysis board, and you can also generate and download reports for further data analysis.

You can log in to Seller Central and follow the following three steps or search the “Amazon Business Buyer Marketplace” through the help page to independently unlock the Amazon Business Purchase feature!