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Amazon Operation Strategy: How exactly is the estimated delivery time set for Amazon sellers during peak season?
July 7, 2023
Seller A
The expected delivery setup time is too short. If delivery is not on time, returns or complaints will occur, which will also affect account performance.
It is expected that the delivery setup time is too long and will reduce the appeal of the product to customers and affect the number of orders placed. I think last year's survey showed that 32% of consumers would abandon their purchases because of the expected long delivery time!This is affecting sales too much!Too long or too short doesn't work. What should I do?! Self-Fulfilment (MFN) sellers are so difficult!
Seller B
*According to the 2021 consumer survey, as many as 32% * of consumers globally abandoned their purchases because “the expected delivery time was too long”, and 22% * abandoned the purchase because “the seller did not specify a specific delivery time”.
Seller C
*This number comes from Amazon tracking sellers who used the feature in August. It may not apply to all sellers, and the exact amount of time it takes to reduce the feature may vary from seller to seller.
Seller A
Why can this function accurately predict, and what is the principle?Wouldn't it increase the estimated delivery time and end up not being able to deliver and cause me to be sued?
Amazon uses back-office big data to automatically calculate the transit time required from the shipping address to the buyer's address based on your shipping location in SSA and the logistics services you use, thereby improving the accuracy of the estimated delivery time.
AMAZON
Selling Globally
Selling Globally
Seller A
Wouldn't it be too complicated to operate?Wouldn't it be necessary to maintain it manually all the time?
Of course not!In addition to being able to accurately predict the estimated delivery time, SSA is also very user-friendly!
🚩 Eliminate manual delivery time settings: automatic settings, no need to burn your brain to set them manually, and don't worry about careless mistakes!
🚩 No need to manually maintain shipping templates: Amazon regularly refreshes your shipping templates to reflect the latest delivery speeds for delivery service levels and ensure that your shipping settings are always accurate.
🚩 Eliminate manual delivery time settings: automatic settings, no need to burn your brain to set them manually, and don't worry about careless mistakes!
🚩 No need to manually maintain shipping templates: Amazon regularly refreshes your shipping templates to reflect the latest delivery speeds for delivery service levels and ensure that your shipping settings are always accurate.
AMAZON
Selling Globally
Selling Globally
Seller A
Is this feature still free?Am I moved by everything I said?How do I use it?
Yes, SSA is free!！！Moreover, it only takes 5 simple steps to activate this feature!！！
AMAZON
Selling Globally
Selling Globally
First step
Open Shipping Settings: Go to Seller Central → Settings → Shipping Settings
Second step
Create a new shipping template
Step 3
Turn on automated delivery settings
Step 4
Select International (for target sites)
Warehouse address (shipping address)
Warehouse address (shipping address)
Step 5
Select the carrier and logistics service the seller uses
🚩 In order to improve the accuracy of SSA, the seller is requested to select the logistics service currently used truthfully and accurately, and do not check the unused services.
🚩 If sellers use different logistics services for different ASINs, sellers can set up multiple SSA templates and select corresponding logistics services for different ASINs.
🚩 In order to ensure the accuracy of the delivery time, the seller is requested to hand over the actual goods to the carrier within the set preparation time.
🚩 If sellers use different logistics services for different ASINs, sellers can set up multiple SSA templates and select corresponding logistics services for different ASINs.
🚩 In order to ensure the accuracy of the delivery time, the seller is requested to hand over the actual goods to the carrier within the set preparation time.
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