Amazon Traffic Map Launched!Also, 3 new traffic management tools have been released!

July 7, 2023

In an era of resilient growth in cross-border e-commerce, “conserving volume, exploiting potential, and promoting growth” is essential for cross-border people. So how can we find incremental new opportunities in our inventory?Xiaobian heard the most frequently asked questions from sellers:

“What is Amazon's traffic logic?
How can I get traffic and convert traffic at a high rate of return?
What official tools can help us?Abbottt, Premiere Creative’s creative director.

01
A big hit at the beginning of the year!
Amazon traffic map!

Traffic gives sellers a sense of security!Whether at home or abroad, the basic elements of e-commerce operations are traffic and conversion, which is one of the core elements of e-commerce operations. Amazon released the “Amazon Traffic Map” at this year's Seller Summit. For the first time, Amazon's traffic logic was officially revealed, showing Amazon's traffic flow in a comprehensive and systematic manner, and slowly unfolding a traffic roadmap for internal and external traffic flow within and outside the site in front of sellers.

2 streams of traffic
Closed loop passageway

3-step increment
Traffic conversion plan

37+
Site traffic factors

Retrieve traffic, stimulate repurchases, and achieve a closed loop of effective traffic

Achieve stable and long-term traffic conversion from novice to advanced

Don't miss every chance to capture traffic

The three major modules of the traffic map include:

● Drainage: How to build and store water from inside and outside the station
● Conversion: How to efficiently import traffic to product detail pages into orders
● Remarketing: How to promote repurchase after an order is completed, and how to get it back after traffic has flowed out, forming a closed loop

In the “Amazon Traffic Map”, sellers can clearly understand where to find traffic, how to efficiently find high-quality traffic, how to convert traffic into effective traffic, and know the tools and products that each traffic node can use to increase traffic, stimulate conversion, and increase sales according to their own circumstances and stages.

02
3 new tools!
Traffic pools add new impetus!

Efficiently manage information on all deals in each country in the region on one page

Pan-Region Seller Deals Management

Amazon's newly launched “Pan-Region Seller Deals” (Pan-Region Seller Deals) tool helps sellers to easily and quickly view deal promotions from different sites within the same region (such as Europe, North America, etc.) on a deal panel, and filter according to the site Recommended Deal. There is no longer a need to switch logins between different Seller Central sites (within the same region). Also, after creating a new deal promotion, sellers can choose their own site to run the deal promotion. Greatly improve your operational efficiency!

◎ View eligible deals from the site level

◎ When creating a new deal promotion, select the site where you want to run the deal

◎ Manage deal promotions across sites within the same region (such as North America, Europe, etc.)

◎ Ability to intuitively check the promotion results of each site

◎ Suggest a deal promotion for parent ASINs

Free rich video template materials, enjoy creative videos quickly without barriers

Video Builder

In the current communication environment, videos are more loved by the public. According to a set of official data from Amazon, within 3 months after the seller launched the brand promotion video, all product metrics increased:

*The above data source: Amazon Research, US, UK, and German advertisers, August 19, 2020 to January 21, 2021

Everyone loves to watch videos, but video production is more expensive and takes longer. Amazon Video Builder (Video Builder) was created to address this concern for sellers.

Use the new Amazon Video Builder (Video Builder) to extract product images and copywriting from detail pages, or upload lifestyle images from creative material libraries and desktop devices to quickly generate creative video footage in the Amazon advertising backend. After the video production is complete, it can be directly placed as a brand promotion video or display promotion video, or downloaded locally. This tool has opened a library of over 390 million high-quality images to help sellers customize creative ads more easily and efficiently.

Key features:

● No additional charges
● Rich templates
● Easy to set up
● The system automatically generates quickly

Applicable sites:

● North American stations: the United States, Canada
● European stations: Germany, Spain, France, Italy, United Kingdom
● Asia Pacific: India

How to use:

Method 1:
When you create a brand promotion campaign in the ad dashboard, select the “Video” format and click “Use our video generation template”.

Method 2:
When you log in to the Amazon Ads UI, click “Ad Ideas” on the left sidebar, then select “Video Creator”.

Have fun with creative videos without barriers

Display-based promotional video

Amazon Ads has added a creative video format for display promotion videos, which can be displayed both inside and outside the site!Help sellers build brands more effectively on Amazon, increase awareness, and drive purchase intent. It is highly recommended that sellers use it together with the video maker described above.

Three major advantages:

● Dynamically display products and brands: You can dynamically showcase your products and brands by using product demos, tutorials, unboxing, and testimonial recommendation videos.
● Enjoy video ads outside of Amazon: Videos will be displayed in exclusive video locations on third-party websites and mobile apps, and will also be displayed on IMDb.
● Follow the existing functions of display promotion: create new methods and consumer activities to maximize the impact of video.

Applicable sites:

● North America: United States, Canada, Mexico
● South America: Brazil
● Europe: Germany, Spain, France, Italy, the Netherlands, the United Kingdom
● Middle East: UAE
● Asia Pacific: Japan, India, Australia

Key features:

● Video is automatically looped
● By default, playback is muted, and an unmute button is displayed
● On different websites, videos may also include other features, such as being able to enlarge, encourage buy buttons, skip, etc.
● Click to go to the corresponding product detail page on the Amazon website

In the face of a complex and changing trade environment, cross-border e-commerce still shows great vitality and growth resilience. On the way to overseas to stabilize the stock economy and reach incremental opportunities, cross-border people need to figure out the channel's traffic logic and distribution rules, divert according to the rules, and use good tools to promote transformation and achieve overall revenue!

New Seller Onboarding Guide Video

Before entering Amazon, please read the registration guide video, prepare relevant registration materials in advance, understand the specific registration process, and help you start a store smoothly!

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