New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Another new traffic portal was added in 2023!A powerful tool for word of mouth and sales, Amazon Inspire is online!
July 7, 2023
Thank you to all our sellers for always choosing Amazon! As we begin the new year, challenges related to the COVID-19 pandemic remain, and fuel prices and inflationary pressures have brought more challenges. Despite these challenges, Amazon sellers have risen to the challenge, persevered, demonstrated great adaptability, and worked with Amazon to provide excellent service to buyers.
To better serve sellers, Amazon continues to invest heavily in people, technology, transportation, and infrastructure, continue to innovate, and strive to improve efficiency and optimize cost management to provide you and your customers with high-value, high-quality services.
Seller A
For some products, images alone are not comprehensive enough. How can reviews and “buyer shows” be seen, highlight usage scenarios, and make more customers feel the same?
Seller B
A potential product that currently has average traffic. How can the product be discovered by potential customers who may be interested?
Seller C
In addition to using advertising such as SP and SD for product promotion, what other methods can open up traffic entrances and increase conversion?
Amazon Inspire, which combines social, interest, and interactive features, makes this possible. Satisfy the new “buy while shopping” experience through a new form of social shopping.
With the development of the Internet, consumers are paying more and more attention to the sense of experience of online shopping. They not only want the speed and convenience brought by online shopping, but also want to have a shopping experience with social interest similar to offline “shopping”.
On December 9, 2022, Amazon officially launched a new feature on the mobile app: Inspire. Through short videos and graphic content, it will customize a personalized “product planting” plan based on consumer preferences and labels to satisfy consumers to “hang out” online, discover more interesting content, and inspire enthusiasm for shopping, making online shopping an easy experience to “buy while shopping”!
Amazon Inspire, a social form of shopping, is a great opportunity for cross-border sellers to seize traffic dividends!
Next, let's take a look at how Inspire pushes so much accurate content to potential customers through the consumer process of using Amazon Inspire.
After entering the Amazon Inspire page, users will see more than 20 interest tags. After selecting the tags they are interested in, the system will “tailor” the content they are interested in according to the tag preferences.
For sellers, the emergence of more interest tags means that product information can be accurately promoted to more consumers “under” the same interest through more combinations such as graphics and videos, thereby effectively improving reach accuracy and helping to drive product sales.
Simply slide the screen up and down, and the products you can buy in the images or short videos you are browsing will automatically be displayed, so there is no need to go to the store homepage to search for them. This is like starting an online “shopping” mode, where you can view the products you are interested in while browsing your favorite content. The more content you browse and click, the more accurate the content you push will be, and you will see more products that meet your preferences, thereby stimulating consumers' shopping behavior.
For sellers, it is even more important for social shopping to capture the customer's attention and make attractive product short videos.
If you want to learn how to quickly create high-quality videos, click here to learn about Amazon's free video maker tools that even “beginners” can quickly get started with.
In the process of browsing content, consumers can obtain relevant information and reviews about products by clicking on the screen. When scrolling the screen, these products are also automatically marked and displayed on the screen, and consumers can add them to the shopping cart at any time.
For sellers, with the double support of “accurately targeting target consumers+high-quality content to stimulate desire to buy”. The “one-step” decision path for consumers to place orders will be drastically shortened, which will help increase the potential for final sales conversion!
MERCHANT
Can everyone use Inspire?
Inspire is currently available to users in select US stations, and will be open to all US users in the future.
MERCHANT
Can I use Inspire on my computer?
Currently, Inspire is only available when using the Amazon mobile shopping app.
MERCHANT
How does Inspire recommend content for me?
The interest tags you choose when you first open Inspire, and recommendations based on content you've “liked” before, so the flow of information is overwhelming.
First, you need to know where the content in Inspire comes from. Here are three ways to create content in Inspire:
Customers who have purchased the product can post real sharing of product usage experiences, scenarios, and after-sales experiences through graphics and videos. The system will randomly grab this content and display it in the browsing lists of other customers with similar preferences.
The real feeling of a “buyer's show” will resonate with users. Although sellers cannot dominate user reviews, they can help sellers iterate on better products through different “voices”.
The content shared by influencers who participated in the Amazon Influencer Program (Amazon Influencer Program) will also appear on Inspire.
Because of the “self-contained traffic” attribute of influencers, the more fans there are, the more they will retweet and browse each other, which will effectively increase the visibility of the product. Therefore, sellers can cooperate with influencers in the same field to take more exquisite product photos and share real experiences on Inspire, so as to guide more fans in the same field and pay attention to products and brands, thereby driving traffic and increasing conversion opportunities.
For brand sellers, posts (beta) are a “passport” to debut at Inspire. As long as brand sellers add images and titles to complete creation, posts (beta) can link to the brand's best-selling products with one click, and have a chance to appear in Inspire's information flow and reach more consumers.
Therefore, posts (beta) are the only way for brand sellers to directly post product content and increase exposure on Amazon Inspire!
There are also many ways to reach potential users with content posted in a post (beta). Let's take a look at where the posted posts will appear.
1
Amazon Inspire:
Graphic content posted by Amazon brand sellers in posts (beta) is likely to appear on Amazon Inspire, so many users with similar interests can see it while browsing.
2
Top of search results:
In addition to brand promotion ads, posts posted by brand sellers have the opportunity to appear in the search results of the Amazon mobile shopping app, helping consumers find their favorite brands more quickly.
3
Brand concerns:
As long as consumers are already following the brand, they will see information such as posts and live streaming trailers on their personal shopping timelines, which will effectively deepen consumers' understanding of the brand.
4
Discover the flow of information:
More consumers interested in lifestyle categories such as fashion, apparel, and art will be reached in the “Discover” information stream on the Amazon mobile app.
Want to learn how to publish better post (beta) content?Click here to find out.
The advent of Inspire
More than just an opportunity to increase product and brand exposure
It is also a choice to follow shopping trends and seize traffic dividends
Seize the opportunity to enter the market, ignite traffic,
Give your business more possibilities to grow!
More than just an opportunity to increase product and brand exposure
It is also a choice to follow shopping trends and seize traffic dividends
Seize the opportunity to enter the market, ignite traffic,
Give your business more possibilities to grow!
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