So cool!Amazon is finally able to send discount promotional emails directly to fans!

July 7, 2023

Contents:
1\ Two steps to create a new feature, and discount promotional emails directly hit the heart of the brand's iron fans
2\ The seller and buyer both liked it, the buyer interaction (MYCE) was so sweet!
3\ “Student Master Notes” Revealed, the “Fan Fan” Secret of Buyer Interaction (MYCE)
4\ The hidden usage of Buyer Interaction (MYCE) has long been known, quick question, quick answer, conversation with the seller

How to create and use the MYCE Buyer Interaction (MYCE) “Promotion Email Promote a Promotion” function that allows both sellers and buyers to praise? Brand sellers should follow the steps below!

First, you need to create promotions that meet customer interaction (MYCE) requirements.

● Operation path:

Seller Central >> Ads >> Manage Promotions >> Create Promotions >> Percentage Off

Tips:

Amazon limits promotional offers on the following products:
1. Media products (books, music, video)
2. Alcohol must not be included in all promotions
(Details of promotion creation can be found on the “Create a MYCE-compliant promotion” page in Seller Central, path: Seller Central Help>>Increase Sales>>Manage Your Buyer Engagement>>Create MYCE-compliant promotions)

Once you have created a promotion that meets the requirements, you can use the “Promotion Email Promote a Promotion” feature on the Buyer Interaction (MYCE) page!

● Operation path:

Seller Central >> Brand >> Buyer Interaction

💡 Special reminder!

You can only create one email campaign at a time for the same audience type. For example, when you've created a “Promotional Email Promote a Promotion” marketing campaign for brand fans, you can't create any other customer interaction (MYCE) marketing emails for brand fans until the campaign ends.

After “Promote a Promotion” goes live, do brand sellers who want to use the new features also want to know the following questions:

Buyer Engagement (MYCE) is an amazing “marketing tool” for brand sellers.

Although the function of Buyer Interaction (MYCE) is simple and easy to use, it does not mean that the best results can be achieved by just sending an email. If you want to make good use of this artifact, let's first listen to the summary of big sellers who have used it. Don't forget to take notes!

If you want to reduce the unsubscribe rate and boost sales, you must first keep the following three key points in mind.

Focus 1

Never send the same product over and over; send different products alternately.

For example, if a new A product was sent a week ago, you can consider sending a promotional item B next week. Otherwise, sending the same product repeatedly, even for “old fans” of the brand, may increase the email unsubscribe rate.

Focus 2

When using a customer interactive MYCE email template other than the promotional email Promote a Promotion, it is recommended to consider promotional products or Best Deal products more as the main product for email marketing.

Because highly promoted products or products with high sales volume will attract the attention of users to a certain extent, thereby increasing the email opening rate.

Focus 3

It is recommended to select images that highlight the main selling points of the product as supporting images.

Product highlights that are known at first glance will more easily impress the minds of users, thereby increasing the conversion rate.

Next, based on the above key points, let's go back to the actual case and see how the different big sellers have implemented it.

After continuing to use Buyer Interaction (MYCE) for a period of time, ELEGOO discovered that after regularly alternately sending different products to brand fans, almost every email can bring about conversion. In particular, emails sent during the promotion period not only received good conversions, but compared to the past, the email open rate also increased markedly, and each email even brought in close to four-digit sales on average.

“As a relatively niche product, ELEGOO's fans are very loyal. Part of the reason is that it regularly sends product emails so that every fan can understand the brand and product more fully. At the same time, through alternating exposure of new products and old products, fans have the opportunity to see more of their favorite products, and ultimately achieve an effective increase in sales. Abbottt, Premiere Creative’s creative director.

——ELEGOO

Kit used Buyer Interaction (MYCE) to try to optimize email content for the brand's fan base. Last month, Kit used a Best Deal product as the main product, and sent a diagram highlighting the product's highlights. After sending it to the brand's fans, the various email data changes were very obvious. Not only did the open rate exceed 40%, but the conversion rate also exceeded 0.2%. What is even more surprising is that. The unsubscribe rate turned out to be 0, which was rare before.

“Over the past few months, we've been working hard to improve our interaction and connection with our brand fans, and finally achieved this goal through the Buyer Engagement (MYCE) tool. Now, more and more brand fans are showing strong interest and support for our promotion activities, which is amazing!Abbottt, Premiere Creative’s creative director.

——Kit (anonymous seller)

If I have few followers, is it also recommended to use Buyer Engagement (MYCE)?

Of course, I still recommend using it!Followers are users who are very loyal to the brand. Their meaning is different from that of ordinary consumers, so using Buyer Interaction (MYCE) can not only increase interaction and connection with followers, but also make them feel valued by the brand, which helps develop “iron fans.” And with the continuous improvement of the Buyer Interaction (MYCE) accurate audience function, this function will be iterated to more target groups in the future, and sellers can choose more groups to send emails to.

How does Buyer Interaction (MYCE) increase followers?

Buyer Interaction (MYCE) can be used in conjunction with other Amazon tools to increase followers. For example, it can be used in conjunction with Amazon Posts (Posts) to increase fans through Amazon Posts (Posts), and further deepen communication with fans about new products through Buyer Interaction (MYCE), thereby achieving fan conversion and retention. In this way, fans are more accurate.

What metrics are recommended to look at after the Buyer Interaction (MYCE) campaign is over?

Different brands may have different goals, and the data information to pay attention to at each stage is also different. For example, in the early stages of a promotion campaign, it is recommended to focus on the open rate (open rate). The benefit of this is that adjustments can be made better to attract the attention of potential users.

Looking at this, are you familiar with how to use Buyer Interaction (MYCE) and its new feature “Promote a Promotion” with promotional emails?The peak season is coming, so come and connect more closely with brand fans!

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