Let the US sell FBA products directly to Japan!Amazon Japan launches “Overseas Purchase” program!

December 15, 2025

Want to capture the consumer preferences and demand pain points of Japanese consumers at a low cost?
Want to set up a Japanese site without worry and master the secrets to long-term growth?

Here comes the good news
Recently, at the 2025 Amazon Global Store Cross-border Summit, Amazon Japan officially announced the launch of the “Overseas Purchase” program to help sellers easily start new growth in cross-border business!Now let's take a look at the details of this major benefit.

Amazon Japan officially launched the “Overseas Purchase” program. From now on, millions of Amazon Logistics FBA products from the US website will be automatically listed and delivered directly to Japanese consumers by Amazon Logistics. This brings a richer selection of global products to Japanese consumers, and also provides a new channel for US sellers to open up cross-border business growth without additional construction processes.

The profit analysis dashboard is like a GPS that guides you to increase your profit margins—it clearly shows the current state of the business, the general direction, and the best path to higher profits. With it, you can clearly know how much and where you spend it, and make better decisions based on data to improve operational efficiency and increase profits.

● 0 additional operating investment, no pressure of trial and error: Sellers can use the existing product matrix to enter the Japanese warehouse through Amazon Logistics FBA and verify with real orders and buyer feedback, significantly reducing the trial and error costs and risks of cross-site expansion while also obtaining better conversion and sales

● Driven by real data, expansion is more efficient: Through various real data such as searches and sales evaluations generated by the “overseas purchase” project on the Japanese site, sellers can quickly capture the needs of Japanese consumers for price acceptance, functional preferences, and packaging requirements, providing a clear basis for subsequent formal deepening of the Japanese site.

Furthermore, in order to further meet the in-depth operating needs of sellers, Amazon will also upgrade the “overseas purchase” business model in Japan in the future, such as opening a sellers' self-management model. At that time, sellers can independently carry out price management, brand promotion, marketing activity planning, and customer management, etc., to help the brand make a steady transition from “lightweight testing the waters” to “full localization”.

Francisco Medina, Head of Third-Party Seller Business at Amazon Japan
“The overseas shopping service is a transformative breakthrough for sellers already selling in the US. Through this service, millions of products from Chinese sellers in the US will be automatically listed simultaneously to the Japanese site, at zero cost and without additional operations. This means that based on real user feedback and sales data, you can now more accurately identify which products have been verified in the US and have high potential in Japan, thus providing you with more confidence in making decisions through the Amazon Logistics FBA. Abbottt, Premiere Creative’s creative director.

Amazon Japan Overseas Purchases are Amazon's cross-border project. Amazon automatically purchases eligible FBA products from Amazon's US site and exports them to Amazon Japan.

Amazon, as the sales record holder, determines the pricing of the products selected for this project. Amazon will pay the seller the purchase price based on the seller's pricing on Amazon's US site. Currently, sellers on Amazon's US site are unable to create Japan-specific promotions for products participating in this program.

Sellers can check the sales revenue and selected ASINs generated by the program by logging on to Seller Central.

Path: US Seller Central > Reports > Shipping > Sales > Global Store Sales Report

Q1 How does Amazon select products and what are the selection criteria?

A: Amazon automatically identifies eligible Amazon US FBA products through compliance and other quality standards checks. No additional action is required from the seller.

Q2 Are there any additional fees to participate in this program?

A: There are no additional fees for sellers.

Q3 Do I need to set up a Japanese average income method to participate in this project?

A: Sellers are not required to set up a Japanese payment method.

Q4 Will the project have any tax impact on me?

A: You have no tax impact on Amazon's overseas purchases because Amazon handles all compliance matters as the sales record holder, and you are not subject to Japan's direct tax obligations.

Q5 Will this affect my sales in the US? How do reviews work between the two sites?

A: The Amazon Japan Overseas Purchase Program is generally positive for US sales. All sales generated through this project will be included in total FBA product sales in the US, and eligible US FBA products will automatically be listed in Japan to expand sales opportunities. The reviews on the two sites will be synchronized, but local reviews in the US will be prioritized and given higher weight. Sellers are unable to manage or edit product pages in Japan at this time.

Q6 Will this item affect my US inventory and cause it to be out of stock?

A: The project uses a gradual promotion method in Japan. Traffic is expected to grow steadily, and normal inventory management can meet demand.

Q7 Can sellers withdraw from the program or control their level of participation?

A: Sellers can opt out of this program at any time through the US Seller Central for products under their account.

Q8 If I already sell in Japan, will you also include my US FBA products in this project?

A: Yes, even if you already sell in Japan, eligible US FBA products can still be included in the Amazon Japan overseas purchase program. Your existing Japanese site listings will continue to exist and will not be affected.

Q9 How will my product be displayed and how will delivery to Japanese customers work?

A: Your products will be displayed on Amazon Japan through Amazon Overseas Purchase, providing a fully localized shopping experience, including a Japanese interface, Japanese yen pricing, and local Japanese payment methods, while making it easy for Japanese customers to discover your products through integrated search, keyword search, and specialized filters. Amazon Overseas Purchases offers Japanese customers two delivery options: free standard delivery (8-10 days) and paid priority delivery (5-7 days), with Amazon providing end-to-end delivery.

Q10 How are customer service and returns handled?

A: In the Amazon Japan Overseas Purchase Program, Amazon will provide 7x24 language customer service support to fully manage all returns and complaints arising from the project. Sellers are not required to directly handle customer service issues from Japanese consumers.

Other hot information

The new product has been around for 90 days, and I've calculated this account...

No more stocking up!Business opportunity detector launched a product selection simulator to screen out slow selling new products in advance

Amazon Europe's new lithium battery regulations: On September 30, products that have not passed TIC certification will be removed from the shelves

Amazon Europe please verify your main business address as soon as possible, withhold overdue payments, and deactivate your account