The new home page puts core data and functionality at your fingertips to help you achieve clear and efficient real-time insights.

1 One-stop core data monitoring
Instead of jumping between multiple pages, the global overview dashboard lets you track product status, core data, and key metrics at any time in one central location. Data visualization makes complex information easy to understand!

2 Visual project performance reports
With interactive charts, you can intuitively track ASIN performance over time, get instant performance insights, and support every decision with data.

3 Intuitive process navigation interface
New sequential process guidance. With a clear 4-step visual guide, no more confusion about the operating process!
● Clear action guidelines:
Tell us exactly what you need to do and in what order to execute it, greatly improving operational efficiency
● Highlight important content:
Find the features you need quickly

4 Transparent billing and transaction management
The billing module has been added, so you can directly go to the transaction history page to view detailed transaction information, and download invoices with one click. Financial management is more transparent, and there is more confidence.
● Real-time updates:
Clear view of all transactions, overdue amounts, and payment status in the account
● One-click operation:
You can go directly to the transaction history page and download the invoice with one click

Tips:
The Transparency Transparency Program has launched an automatic deduction payment function. If you have an active Seller Central account with good sales health in the US, you can choose to automatically deduct the monthly Transparency Transparency Program fee from your seller account balance.
● No separate transfers are required, saving time and reducing manual intervention
● Follow the schedule: Payments are always on time and in line with your invoice cycle

5. News section online
Through the news section, you can get the latest feature releases and important official announcements from the Transparency Program as soon as possible to ensure that no key information is missed.

In addition to optimizing the homepage, the product management page has also introduced a number of “burden reduction” functions to completely say goodbye to tedious operations.

1. Advanced filtering features
● Supports quick search by product name, GTIN, ASIN
● Supports accurate filtering by brand, status, and label type
It helps you quickly find specific products in our large inventory, no more searching for needles in a haystack, and saves operation time.

2 Export Excel with one click
With just one click, the complete product catalog with all details can be downloaded locally to facilitate offline analysis and reduce repetitive manual operations.

3 State-based action buttons
Based on the current state of each product, the system will directly display the exact next action button to guide you through the next process.
● Each product clearly shows the exact next steps required
● Provide a button to navigate directly to the next step
Make the workflow smoother, no more guessing what to do next, and improve management efficiency.

The Amazon Transparency Program has always been committed to providing sellers with effective brand protection. With the launch of the new self-service portal on February 25, 2026, Amazon has comprehensively optimized the seller's operating experience to help you achieve long-term and steady growth for your brand.

Join the Transparency Program and instantly enjoy:
● Multi-step anti-counterfeiting:
Protect brand rights and prevent fakes from reaching consumers
● Exclusive “Little Blue Label”:
Highlight the identity of authentic products, enhance buyers' trust, and help conversion
● Interactive “little cards”:
Reach with the goods, making it easy for buyers to become loyal fans of the brand
●Brand-specific landing page:
Efficiently guide comments and fans, and drive secondary repurchases