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Don't step into a hole when entering the warehouse during peak season!FIST helps Amazon Prime members with efficient daily logistics customs clearance
March 27, 2026
Amazon Prime membership orders surged on a daily basis, and logistics faced multiple difficulties
◉ The delivery time is short, leading to tight logistics capacity;
◉ Shipping time is slow, difficult to match the pace of replenishment, and air freight costs are too high;
◉ Popular ports such as the US and the West frequently close their warehouses, and stranded goods have become the norm;
◉ Shipment tracking is like finding a needle in a haystack. Manually filling in the order number is easy to make mistakes, and the delivery time is difficult to predict;
◉ After the goods arrive at the port, they will have to wait 3 weeks before they can be put into storage, and the lost traffic of the goods is revealed;
◉ Product delivery is not stable during the promotion period, so it is easy to miss the best time to launch the product.
◉ The delivery time is short, leading to tight logistics capacity;
◉ Shipping time is slow, difficult to match the pace of replenishment, and air freight costs are too high;
◉ Popular ports such as the US and the West frequently close their warehouses, and stranded goods have become the norm;
◉ Shipment tracking is like finding a needle in a haystack. Manually filling in the order number is easy to make mistakes, and the delivery time is difficult to predict;
◉ After the goods arrive at the port, they will have to wait 3 weeks before they can be put into storage, and the lost traffic of the goods is revealed;
◉ Product delivery is not stable during the promotion period, so it is easy to miss the best time to launch the product.
How to overcome these pain points?
Xiaobian has sorted out the logistics preparation rhythm for Prime Day and explained in detail how to store efficiently and not burst into storage:
◉ Precisely control the pace of logistics delivery times and seize business opportunities
◉ Optimize warehousing decisions and accurately estimate delivery times
◉ Skillfully use FIST tools to help control the timing of cross-border logistics on Prime membership day
Xiaobian has sorted out the logistics preparation rhythm for Prime Day and explained in detail how to store efficiently and not burst into storage:
◉ Precisely control the pace of logistics delivery times and seize business opportunities
◉ Optimize warehousing decisions and accurately estimate delivery times
◉ Skillfully use FIST tools to help control the timing of cross-border logistics on Prime membership day
The core of logistics preparation for Prime membership day is to plan ahead and accurately control time points. Amazon suggests that FBA sellers start logistics preparations 3 months in advance. From formulating delivery plans to preparing for warehousing, there are clear operational priorities at every stage. Only by interlocking links can we avoid missing out on business opportunities due to disconnected logistics:
3 months before the big sale
Prepare for delivery and warehousing in advance, make product selection plans based on previous major promotion experiences, formulate detailed delivery plans, reserve the shipping schedule, confirm the final storage volume according to storage conditions, and make inventory allocation to avoid excess or insufficient inventory.
2 months before the big sale
Last time for shipping by sea, shipping by air on time.
1 month before the big sale
Emergency replenishment by air freight, FBA warehousing deadline.
Promotion Preparation Timeline for Fulfilment by Amazon (FBA) Sellers
3 months before the big sale
Prepare for delivery and warehousing in advance, make product selection plans based on previous major promotion experiences, formulate detailed delivery plans, reserve the shipping schedule, confirm the final storage volume according to storage conditions, and make inventory allocation to avoid excess or insufficient inventory.
2 months before the big sale
Last time for shipping by sea, shipping by air on time.
1 month before the big sale
Emergency replenishment by air freight, FBA warehousing deadline.
Promotion Preparation Timeline for Fulfilment by Amazon (FBA) Sellers
During the warehousing process, sellers are often anxious about uncertainties such as “where the goods will be delivered, when will they be delivered, and whether there will be delays in storage”, and the new warehousing features and policies introduced by Amazon make the warehousing process traceable in real time, flexible, controllable, and rule-based, helping sellers to easily control the overall pace.
2.1 Keep track of warehouse status in real time and avoid congestion in advance
A new “Real-time Control of Warehouse Reception Status” view has been added, which can check the warehouse capacity status of each inbound option and storage area. You can also compare the warehouse capacity situation in different time periods in the “Expected Delivery Time” calendar view to help sellers plan inbound plans in advance to avoid congestion.
2.2 Provide accurate delivery times and aim for priority storage
Amazon has updated the “Delivery Window” (Delivery Window) and inbound reservation policies:
◉ For shipments within the US and cross-border shipments, the standard delivery window will be 7 days (previously 14 days for cross-border shipments).
◉ Shipments that arrive within the estimated delivery time period can be eligible for priority storage reservations, thereby speeding up product warehousing.
2.3 The pace of receipt and listing is predictable, making it easy to restock
Amazon synchronizes receipt and listing time information to the shipment summary page to enable transparent and independent inquiry throughout the progress process. Sellers can directly view two key time points to schedule subsequent sales and replenishment plans:
◉ The estimated time required from delivery to the beginning of registration of unloading
◉ Estimated time required from the beginning of receipt to final listing
2.1 Keep track of warehouse status in real time and avoid congestion in advance
A new “Real-time Control of Warehouse Reception Status” view has been added, which can check the warehouse capacity status of each inbound option and storage area. You can also compare the warehouse capacity situation in different time periods in the “Expected Delivery Time” calendar view to help sellers plan inbound plans in advance to avoid congestion.
2.2 Provide accurate delivery times and aim for priority storage
Amazon has updated the “Delivery Window” (Delivery Window) and inbound reservation policies:
◉ For shipments within the US and cross-border shipments, the standard delivery window will be 7 days (previously 14 days for cross-border shipments).
◉ Shipments that arrive within the estimated delivery time period can be eligible for priority storage reservations, thereby speeding up product warehousing.
2.3 The pace of receipt and listing is predictable, making it easy to restock
Amazon synchronizes receipt and listing time information to the shipment summary page to enable transparent and independent inquiry throughout the progress process. Sellers can directly view two key time points to schedule subsequent sales and replenishment plans:
◉ The estimated time required from delivery to the beginning of registration of unloading
◉ Estimated time required from the beginning of receipt to final listing
In response to the pain points of multiple aspects of first-tier logistics, the FBA inbound shipment tracking and intelligent control system FIST integrates multiple third-party offline carriers to synchronize logistics data. It is committed to making cross-border shipments traceable throughout the process through transparent, automated, and intelligent product systems. Reduce operating costs and create a more efficient first-haul logistics experience for sellers.
FIST has continued to upgrade this year. Through the three core functions of FBA shipment tracking service technology docking (ShipTrack), automatic delivery window automation (“DW Automation”), and smart reroute service (“SR”), it provides comprehensive logistics support for Prime members' preparation during peak seasons.
3.1 ShipTrack: Make the entire logistics process transparent and visible, and simplify operations
As the basic core function of FIST, ShipTrack covers all FIST partner carriers and fundamentally solves the sellers' pain points of “difficult shipment tracking and frequent manual order filling”. Its advantages:
Full traceability
✅ One-stop integration: Integrated logistics service provider system, timely synchronization of shipment trajectories, unified display on seller platform pages.
✅ End-to-end tracking: Provides updates to major tracking nodes such as delivery, departure, arrival, customs clearance, and warehousing to improve the transparency of cross-border logistics tracking.
Streamline operations
✅ Automatically enter shipment tracking numbers to simplify seller operations and warehousing processes and improve warehousing efficiency.
✅ Exempt sellers from inbound defects caused by inaccurate shipment tracking numbers to reduce the impact on seller performance.
3.2 DW Automation: Delivery times are automatically updated, no more tedious manual operations
With DW Automation, sellers no longer need to manually update the estimated delivery time for each shipment. Cooperative carriers will automatically update the delivery time period throughout the process based on the real-time transportation status of the shipment, greatly simplifying operations and improving the accuracy of the estimated delivery period.
How to use: For offline delivery, just select a FIST carrier that has the automatic delivery time update function and keep the default check box during the shipment creation process [Allow FIST carriers to update my delivery time]
⌚️ Also, when you first create a shipment and fill in the delivery period, please still choose a reasonable delivery period based on your best estimate. Feel free to select a delivery time that is too close to the date, which may cause your carrier to be unable to update the delivery period once it has been picked up.
FIST has continued to upgrade this year. Through the three core functions of FBA shipment tracking service technology docking (ShipTrack), automatic delivery window automation (“DW Automation”), and smart reroute service (“SR”), it provides comprehensive logistics support for Prime members' preparation during peak seasons.
3.1 ShipTrack: Make the entire logistics process transparent and visible, and simplify operations
As the basic core function of FIST, ShipTrack covers all FIST partner carriers and fundamentally solves the sellers' pain points of “difficult shipment tracking and frequent manual order filling”. Its advantages:
Full traceability
✅ One-stop integration: Integrated logistics service provider system, timely synchronization of shipment trajectories, unified display on seller platform pages.
✅ End-to-end tracking: Provides updates to major tracking nodes such as delivery, departure, arrival, customs clearance, and warehousing to improve the transparency of cross-border logistics tracking.
Streamline operations
✅ Automatically enter shipment tracking numbers to simplify seller operations and warehousing processes and improve warehousing efficiency.
✅ Exempt sellers from inbound defects caused by inaccurate shipment tracking numbers to reduce the impact on seller performance.
3.2 DW Automation: Delivery times are automatically updated, no more tedious manual operations
With DW Automation, sellers no longer need to manually update the estimated delivery time for each shipment. Cooperative carriers will automatically update the delivery time period throughout the process based on the real-time transportation status of the shipment, greatly simplifying operations and improving the accuracy of the estimated delivery period.
How to use: For offline delivery, just select a FIST carrier that has the automatic delivery time update function and keep the default check box during the shipment creation process [Allow FIST carriers to update my delivery time]
⌚️ Also, when you first create a shipment and fill in the delivery period, please still choose a reasonable delivery period based on your best estimate. Feel free to select a delivery time that is too close to the date, which may cause your carrier to be unable to update the delivery period once it has been picked up.
3.3 SR: Smart Stock Transfer to Minimize Delays
When sellers encounter any unplanned delays in the logistics process, causing the inbound FBA warehouse to wait a long time, SR will automatically optimize the inbound route according to warehouse congestion. Through collaboration with some cooperating FIST carriers*, congested FBA warehouses can be avoided in a timely manner based on dynamic data, and delayed FBA shipments can be transferred to other uncongested FBA warehouses, effectively reducing the risk of entry delays and achieving efficient warehousing.
How to use
For offline delivery, you only need to choose a FIST carrier that has launched the smart transfer function.
Select the corresponding carriers through the product tags “ShipTrack,” “Smart Transfer,” and “DW Automation.”
When sellers encounter any unplanned delays in the logistics process, causing the inbound FBA warehouse to wait a long time, SR will automatically optimize the inbound route according to warehouse congestion. Through collaboration with some cooperating FIST carriers*, congested FBA warehouses can be avoided in a timely manner based on dynamic data, and delayed FBA shipments can be transferred to other uncongested FBA warehouses, effectively reducing the risk of entry delays and achieving efficient warehousing.
How to use
For offline delivery, you only need to choose a FIST carrier that has launched the smart transfer function.
Select the corresponding carriers through the product tags “ShipTrack,” “Smart Transfer,” and “DW Automation.”
FIST will continue to upgrade and expand in 2026. In order to better serve Australian sellers, the ShipTrack service will officially launch in Australia now (March 27, 2026)!At that time, FBA sellers who ship to the Australian site can directly select ShipTrack partner carriers to enjoy all of ShipTrack's core services, and completely solve the problems of difficult logistics tracking and complicated operation at the Australian site.
As an important emerging site for Amazon, the Australian site has great potential for traffic growth during Prime membership days. The launch of ShipTrack will provide strong logistics support for Australian sellers to prepare goods during peak seasons, further improve ShipTrack's global site coverage, and allow more sellers to enjoy the efficient front-end logistics experience brought by ShipTrack.
Sellers can use Amazon's official website 👉 (https://gs.amazon.cn/fist/fistlist-em?country=au）查询澳洲站ShipTrack合作承运商名单，提前做好备货规划.
As an important emerging site for Amazon, the Australian site has great potential for traffic growth during Prime membership days. The launch of ShipTrack will provide strong logistics support for Australian sellers to prepare goods during peak seasons, further improve ShipTrack's global site coverage, and allow more sellers to enjoy the efficient front-end logistics experience brought by ShipTrack.
Sellers can use Amazon's official website 👉 (https://gs.amazon.cn/fist/fistlist-em?country=au）查询澳洲站ShipTrack合作承运商名单，提前做好备货规划.
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