New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Over the past 4 weeks, the group asked: How exactly can I get this “little logo” on the listing page?
April 25, 2026
Last year, Amazon achieved same-day or next-day delivery of more than 13 billion products for Prime members, an increase of 30% over the previous year. According to Amazon data, same-day/next-day delivery product sales increased by an average of 20%. [ 1 ]
If you've been doing these few things recently:
● Keep an eye on the front desk of your product for a “Same-Day Delivery/Next-Day Delivery” logo,
● Thinking about display ratio numbers is good or bad
● I started making adjustments according to the recommendations, but I still don't know the results
● I want to send more orders and I'm afraid the financial pressure will be too high
Today's content should help you
● Keep an eye on the front desk of your product for a “Same-Day Delivery/Next-Day Delivery” logo,
● Thinking about display ratio numbers is good or bad
● I started making adjustments according to the recommendations, but I still don't know the results
● I want to send more orders and I'm afraid the financial pressure will be too high
Today's content should help you
Chapter 1: Same-day/Next-Day Delivery, how should sellers start?
Q1: The product front desk displays the “Same-Day Delivery/Next-Day Delivery” logo. What value does it have to me?
According to internal data from Amazon, sales of products increased by an average of about 20% after displaying the “Same-day/Next-Day Delivery” logo at the front desk. Imagine if consumers see two similar products at the same time on the search page. One shows “Today's 5PM-10PM delivery”, and the other shows that delivery takes longer. The moment an order is placed, most consumers will choose the former.
Q2: How can I check the “Same-day/Next-Day Delivery” ratio of my products displayed at the front desk?
A: Log in to Seller Central → Brand → Brand Analysis → Brand Analysis → Search Catalog Performance → Click “Custom Columns” in the upper right corner → check the “Same-Day Delivery Speed” and “Next-Day Delivery Speed” fields under “Search Funnel-Clicks”.
Calculation formula:
Product delivery time = (number of clicks for same-day delivery speed+number of clicks for next-day delivery speed) ÷ total number of clicks × 100%
This data reflects the proportion of consumers currently actually seeing the Same-Day Delivery/Next-Day Delivery logo at the front desk. It is not lagging data after the order is completed, and can be directly used to verify whether your adjustments have taken effect.
Q3: What kind of standards can get the “Same-Day Delivery” logo?Can I get it automatically if I meet certain conditions?
A: Same-day/next-day delivery is not automatically obtained by meeting certain fixed criteria. It is determined in real time by the Amazon system based on “consumer location+location+distance matching of the fulfillment center where your product inventory is located” the moment the consumer browses the front desk and places an order. Therefore, for the same ASIN, the “delivery time” shown to consumers in different regions may be different — if consumers in the US and Western countries see same-day delivery, consumers in the US and East may not have it. What you can do is not “meet standards and receive awards,” but distribute inventory to operations centers as close to as many consumers as possible.
Q4: I found that the coverage rate was 74% (or 76%, 80%...). Is that a good or bad number?
A: I can't draw a conclusion just by looking at this number. Different categories of basic accounts are not the same, and the most useful reference is always your own historical data: is this number higher or lower than a month ago?How about three months ago?Trends are far more important than absolute values. Steady progress is a good sign; we need to be wary if the decline continues. Then take a look at another perspective: In-store hierarchy: look at head/waist/tail ASINs separately. Ideally, the same-day delivery display ratio for head ASINs should be higher than the tail. If it's almost the same or backwards, it means that the top ASIN still has a lot of room for optimization.
According to internal data from Amazon, sales of products increased by an average of about 20% after displaying the “Same-day/Next-Day Delivery” logo at the front desk. Imagine if consumers see two similar products at the same time on the search page. One shows “Today's 5PM-10PM delivery”, and the other shows that delivery takes longer. The moment an order is placed, most consumers will choose the former.
Q2: How can I check the “Same-day/Next-Day Delivery” ratio of my products displayed at the front desk?
A: Log in to Seller Central → Brand → Brand Analysis → Brand Analysis → Search Catalog Performance → Click “Custom Columns” in the upper right corner → check the “Same-Day Delivery Speed” and “Next-Day Delivery Speed” fields under “Search Funnel-Clicks”.
Calculation formula:
Product delivery time = (number of clicks for same-day delivery speed+number of clicks for next-day delivery speed) ÷ total number of clicks × 100%
This data reflects the proportion of consumers currently actually seeing the Same-Day Delivery/Next-Day Delivery logo at the front desk. It is not lagging data after the order is completed, and can be directly used to verify whether your adjustments have taken effect.
Q3: What kind of standards can get the “Same-Day Delivery” logo?Can I get it automatically if I meet certain conditions?
A: Same-day/next-day delivery is not automatically obtained by meeting certain fixed criteria. It is determined in real time by the Amazon system based on “consumer location+location+distance matching of the fulfillment center where your product inventory is located” the moment the consumer browses the front desk and places an order. Therefore, for the same ASIN, the “delivery time” shown to consumers in different regions may be different — if consumers in the US and Western countries see same-day delivery, consumers in the US and East may not have it. What you can do is not “meet standards and receive awards,” but distribute inventory to operations centers as close to as many consumers as possible.
Q4: I found that the coverage rate was 74% (or 76%, 80%...). Is that a good or bad number?
A: I can't draw a conclusion just by looking at this number. Different categories of basic accounts are not the same, and the most useful reference is always your own historical data: is this number higher or lower than a month ago?How about three months ago?Trends are far more important than absolute values. Steady progress is a good sign; we need to be wary if the decline continues. Then take a look at another perspective: In-store hierarchy: look at head/waist/tail ASINs separately. Ideally, the same-day delivery display ratio for head ASINs should be higher than the tail. If it's almost the same or backwards, it means that the top ASIN still has a lot of room for optimization.
Chapter 2: Inventory and Replenishment: Being Adequate and Being Adequate
Q5: How long is it appropriate to maintain FBA sellable inventory for the top ASIN?
A: According to research, the reference value is to maintain 4-8 weeks or the minimum recommended inventory level (MIL) in the seller's back office, and the recommended value for the top ASIN is closer to 6-8 weeks. This range comes from Xinbaiyi's practical experience: before, they maintained a one-size-fits-all ASIN for 4-4.6 weeks, adjusted to “top ASINs for 6-8 weeks, other ASINs according to actual demand”, and then the same-day/next-day delivery display ratio steadily increased.
Note: This is not a hard standard; the exact number of weeks appropriate depends on your category sales speed, factory delivery, and financial conditions. The minimum must be higher than the “Amazon Minimum Inventory Level Recommendation” to avoid triggering the “Low Inventory Fee.”
Link to Xinbaiyi's actual combat experience: https://mp.weixin.qq.com/s/6eBPqWzWxxNooyJTvCVY9w
Q6: How do you understand regular replenishment?I've had enough stock for 4 months, do I need to restock regularly?
A: Required. The core of regular replenishment is not to “fill up enough”, but rather to allow the Amazon system to allocate inventory according to the latest sales trends.
For example: you refill your products every 3 weeks. If sales in a certain region suddenly surges during this period, the system can distribute more quantities to that region based on the latest data when the next batch arrives. However, if you make up only once every 2 months, the system will not be able to respond in a timely manner to changes in sales distribution during this period, and the inventory distribution will deviate from optimal. “Maintaining sufficient inventory” + “high-frequency replenishment” are two things that work together. High-volume products are recommended to be restocked every 3 weeks.
Practical tools:
You can use the Amazon Logistics restocking tool or AWD's automatic replenishment function to save time and worry.
Q7: We all make up a large number of shipments, and we can only walk in several batches. Does this count as regular replenishment?
A: “Regular replenishment” means that the goods must arrive at the FBA operation center at a regular pace. You can also ship large quantities of goods to AWD or overseas warehouses at once, and then create FBA shipments in batches — for example, every 3 weeks, with a relatively uniform amount each time. What the Amazon system sees is the rhythm of FBA warehousing, not the rhythm of your shipping.
Q8: In addition to looking at FBA's sellable inventory, what else do I need to look at?
A: It is recommended to look at the three-stage inventory of the full link
*FBA inventory — directly affects current delivery speed
*Sea/air in-transit inventory - decide whether it can be replenished after 2-4 weeks
*Factory delivery inventory - determine whether there are any items to be replenished after 2-3 months
Looking at FBA's sellable inventory alone, it's easy to see a “enough look now, then suddenly cut off next month” situation. Only by watching the three sections together can we ensure that the entire link is continuously archived.
A: According to research, the reference value is to maintain 4-8 weeks or the minimum recommended inventory level (MIL) in the seller's back office, and the recommended value for the top ASIN is closer to 6-8 weeks. This range comes from Xinbaiyi's practical experience: before, they maintained a one-size-fits-all ASIN for 4-4.6 weeks, adjusted to “top ASINs for 6-8 weeks, other ASINs according to actual demand”, and then the same-day/next-day delivery display ratio steadily increased.
Note: This is not a hard standard; the exact number of weeks appropriate depends on your category sales speed, factory delivery, and financial conditions. The minimum must be higher than the “Amazon Minimum Inventory Level Recommendation” to avoid triggering the “Low Inventory Fee.”
Link to Xinbaiyi's actual combat experience: https://mp.weixin.qq.com/s/6eBPqWzWxxNooyJTvCVY9w
Q6: How do you understand regular replenishment?I've had enough stock for 4 months, do I need to restock regularly?
A: Required. The core of regular replenishment is not to “fill up enough”, but rather to allow the Amazon system to allocate inventory according to the latest sales trends.
For example: you refill your products every 3 weeks. If sales in a certain region suddenly surges during this period, the system can distribute more quantities to that region based on the latest data when the next batch arrives. However, if you make up only once every 2 months, the system will not be able to respond in a timely manner to changes in sales distribution during this period, and the inventory distribution will deviate from optimal. “Maintaining sufficient inventory” + “high-frequency replenishment” are two things that work together. High-volume products are recommended to be restocked every 3 weeks.
Practical tools:
You can use the Amazon Logistics restocking tool or AWD's automatic replenishment function to save time and worry.
Q7: We all make up a large number of shipments, and we can only walk in several batches. Does this count as regular replenishment?
A: “Regular replenishment” means that the goods must arrive at the FBA operation center at a regular pace. You can also ship large quantities of goods to AWD or overseas warehouses at once, and then create FBA shipments in batches — for example, every 3 weeks, with a relatively uniform amount each time. What the Amazon system sees is the rhythm of FBA warehousing, not the rhythm of your shipping.
Q8: In addition to looking at FBA's sellable inventory, what else do I need to look at?
A: It is recommended to look at the three-stage inventory of the full link
*FBA inventory — directly affects current delivery speed
*Sea/air in-transit inventory - decide whether it can be replenished after 2-4 weeks
*Factory delivery inventory - determine whether there are any items to be replenished after 2-3 months
Looking at FBA's sellable inventory alone, it's easy to see a “enough look now, then suddenly cut off next month” situation. Only by watching the three sections together can we ensure that the entire link is continuously archived.
Chapter 3: Warehousing and Packaging: Accurate Delivery and Fast Reporting
Q9: How to choose single point entry and multiple point entry?How is the proportion distributed appropriately?
A: There is no such thing as an “optimal ratio”, but entering a position with multiple points is almost always an advantage:
- Free storage configuration fee
- Compared to “single point of entry”, it can speed up receipt and listing from the warehouse
- Inventory is naturally distributed to 5 regional receiving centers and then transferred to different operating centers. Same-day delivery rates are likely to be higher
Q10: Why can I only select 1 warehouse or 5 warehouses for storage, not 3?
A: Currently, Amazon only supports choosing 1 warehouse (that is, single point of entry, storage configuration fee is required) or 5 warehouses (that is, multi-point storage, no configuration fee); there is no “3 warehouses” option. There are two key features to keep in mind when creating a shipment:
Feature 1- Real-time Eligibility Reminder: When the seller selects the number of products to be shipped, the system will remind the seller in real time whether they are eligible to be exempted from the storage allocation fee, making it easy for the seller to make immediate adjustments. In addition, it is also equipped with detailed practical video guides and step-by-step instructions. Sellers can follow the steps, which is convenient and worry-free.
A: There is no such thing as an “optimal ratio”, but entering a position with multiple points is almost always an advantage:
- Free storage configuration fee
- Compared to “single point of entry”, it can speed up receipt and listing from the warehouse
- Inventory is naturally distributed to 5 regional receiving centers and then transferred to different operating centers. Same-day delivery rates are likely to be higher
Q10: Why can I only select 1 warehouse or 5 warehouses for storage, not 3?
A: Currently, Amazon only supports choosing 1 warehouse (that is, single point of entry, storage configuration fee is required) or 5 warehouses (that is, multi-point storage, no configuration fee); there is no “3 warehouses” option. There are two key features to keep in mind when creating a shipment:
Feature 1- Real-time Eligibility Reminder: When the seller selects the number of products to be shipped, the system will remind the seller in real time whether they are eligible to be exempted from the storage allocation fee, making it easy for the seller to make immediate adjustments. In addition, it is also equipped with detailed practical video guides and step-by-step instructions. Sellers can follow the steps, which is convenient and worry-free.
Function 2- Total storage cost estimation: The system automatically summarizes and calculates the total cost of storage for different options (including storage configuration fees and estimated shipping costs). Sellers can directly compare horizontally to quickly lock in the most cost-effective warehousing plan. (Tips: For reference only, no actual fees will be charged)
Q11: What is Amazon's recommended packaging method BPR?Can I use the US station?
A: This is a new initiative in the “Ship to Amazon (STA)” process. BPR provides sellers with the best SKU packing and grouping scheme based on consumer demand and inventory distribution. The goods can be sent directly to the target operation center to avoid unpacking, sorting and transit at the inbound transfer station, accelerate the distribution efficiency of the inventory in the FBA distribution network, and improve delivery time. This feature has been launched in Europe and is being prepared in the US, so stay tuned!
1) Amazon's Recommended Packaging Method (BPR)
A: This is a new initiative in the “Ship to Amazon (STA)” process. BPR provides sellers with the best SKU packing and grouping scheme based on consumer demand and inventory distribution. The goods can be sent directly to the target operation center to avoid unpacking, sorting and transit at the inbound transfer station, accelerate the distribution efficiency of the inventory in the FBA distribution network, and improve delivery time. This feature has been launched in Europe and is being prepared in the US, so stay tuned!
1) Amazon's Recommended Packaging Method (BPR)
Q12: Will BPR, the packaging method recommended by Amazon, be charged extra?
A: Not only will you not be charged, but there are also discounts. Each item is shipped using Amazon's recommended packaging, and you can get a $0.15 shipping discount on each item.
Q13: Fill in accurate shipment delivery information. What exactly do I need to fill in?Why is it important?
A: Delivery information mainly refers to the estimated delivery time, carrier information, tracking number, etc. The importance is: If you fill out the shipment accurately + update it in a timely manner, you can be eligible for priority storage reservations, get on the shelves faster, and your inventory can be sold faster.
Specific actions:
- Fill in the estimated delivery time when creating the shipment
- Update the actual carrier and tracking number promptly after delivery
- Use Amazon Global Logistics or Amazon's official or partnered carrier SEND/FIST whenever possible.
A: Not only will you not be charged, but there are also discounts. Each item is shipped using Amazon's recommended packaging, and you can get a $0.15 shipping discount on each item.
Q13: Fill in accurate shipment delivery information. What exactly do I need to fill in?Why is it important?
A: Delivery information mainly refers to the estimated delivery time, carrier information, tracking number, etc. The importance is: If you fill out the shipment accurately + update it in a timely manner, you can be eligible for priority storage reservations, get on the shelves faster, and your inventory can be sold faster.
Specific actions:
- Fill in the estimated delivery time when creating the shipment
- Update the actual carrier and tracking number promptly after delivery
- Use Amazon Global Logistics or Amazon's official or partnered carrier SEND/FIST whenever possible.
Chapter 4: Performance Verification: Looking at Data and Doing Iterations
Q14: I adjusted my inventory and restock, and the Same-Day Delivery display ratio hasn't changed. What did I do wrong?
A: Do a self-test:
1. Did you focus on the top ASIN?Allocate all SKUs together and distribute resources
2. Is the inventory level sufficient?Is the top ASIN 6-8 weeks old
3. Is it restocked often enough?Are high-volume ASINs at least once every 3 weeks
4. Is the deposit method correct? Are you still in the process of entering the warehouse at a single point
5. Did you use BPR, the packaging method recommended by Amazon?
6. Is the shipment tracking information accurate?Are frequent updates slow down due to untimely updates?
Most “adjustments don't work”. It's not that one step didn't work; they only took one step and didn't keep up with the others.
Q15: Which one do I look at, the actual delivery speed data or the data shown in the “Delivery Time” report?
A: The two are viewed together, but the positioning is different:
- Post-shipment speed data*: It is updated only after the order is completed, and there is a delay. Suitable for reading history and going back
- “Delivery Time” Report: Shows “Same-day/Next-Day Delivery Ratio as actually seen by consumers at the front desk”, not lagging data. Good for verifying if the adjustments you just made worked.
When making adjustments and verifying results, give priority to the “Delivery Time” report; when analyzing long-term trends, it can be viewed in conjunction with actual data after the fact.
“Delivery Time” report link: https://mp.weixin.qq.com/s/6eBPqWzWxxNooyJTvCVY9w
A: Do a self-test:
1. Did you focus on the top ASIN?Allocate all SKUs together and distribute resources
2. Is the inventory level sufficient?Is the top ASIN 6-8 weeks old
3. Is it restocked often enough?Are high-volume ASINs at least once every 3 weeks
4. Is the deposit method correct? Are you still in the process of entering the warehouse at a single point
5. Did you use BPR, the packaging method recommended by Amazon?
6. Is the shipment tracking information accurate?Are frequent updates slow down due to untimely updates?
Most “adjustments don't work”. It's not that one step didn't work; they only took one step and didn't keep up with the others.
Q15: Which one do I look at, the actual delivery speed data or the data shown in the “Delivery Time” report?
A: The two are viewed together, but the positioning is different:
- Post-shipment speed data*: It is updated only after the order is completed, and there is a delay. Suitable for reading history and going back
- “Delivery Time” Report: Shows “Same-day/Next-Day Delivery Ratio as actually seen by consumers at the front desk”, not lagging data. Good for verifying if the adjustments you just made worked.
When making adjustments and verifying results, give priority to the “Delivery Time” report; when analyzing long-term trends, it can be viewed in conjunction with actual data after the fact.
“Delivery Time” report link: https://mp.weixin.qq.com/s/6eBPqWzWxxNooyJTvCVY9w
Summarize
If you read the series here, you should be able to connect these few things:
1. Check the data first (Chapter 1 Q2): Know where to start
2. Focus on the head (Chapter 2 Q5): Limited resources don't span the entire store
3. Four Steps to Cooperation (Chapter 2/3): Be Adequate, Be Adequate, Get Hired Properly, and Report Fast
4. Review Verification (Chapter 4): Look at the front desk display ratio, don't just look at post-mortem data
[Acceleration Program Series Review]
- Phase 1: Disassembly of the FBA Delivery Network - How did speed come about
- Phase 2: Accelerate the Four-Step Methodology — Be Adequate, Be Adequate, Get Paid, and Report Fast
- Phase 3: Xinbaiyi Case Study - Same-day Delivery Display Ratio of Top ASINs Increased from 10% to 53%
- Issue 4:15 Most Frequently Asked Questions from Group Sellers (Current Issue)
FBA delivery network teardown Accelerate the four-step approach Xinbaiyi practical case
Source:
1. Amazon Official Press Release (February 4, 2026)
1. Check the data first (Chapter 1 Q2): Know where to start
2. Focus on the head (Chapter 2 Q5): Limited resources don't span the entire store
3. Four Steps to Cooperation (Chapter 2/3): Be Adequate, Be Adequate, Get Hired Properly, and Report Fast
4. Review Verification (Chapter 4): Look at the front desk display ratio, don't just look at post-mortem data
[Acceleration Program Series Review]
- Phase 1: Disassembly of the FBA Delivery Network - How did speed come about
- Phase 2: Accelerate the Four-Step Methodology — Be Adequate, Be Adequate, Get Paid, and Report Fast
- Phase 3: Xinbaiyi Case Study - Same-day Delivery Display Ratio of Top ASINs Increased from 10% to 53%
- Issue 4:15 Most Frequently Asked Questions from Group Sellers (Current Issue)
FBA delivery network teardown Accelerate the four-step approach Xinbaiyi practical case
Source:
1. Amazon Official Press Release (February 4, 2026)
Other hot information
Join Amazon now
New seller gift package: multi-site sales rebate of more than 250,000 US dollars
Getting Started: New Seller Guide
Global business opportunities
