Cross-border e-commerce has been deeply involved in products for 11 years, only because of ingenuity, there are people guarding it

Successful seller | Cross-border e-commerce has been deeply involved in products for 11 years, only protected by people due to ingenuity

In a world that pursues speed, what is most lacking is often the ingenuity to focus on product creation. Fortunately, there are always people who stick around, just like Hynes Eagle. This foreign trade company, which has been doing cross-border e-commerce for many years, has now expanded sales to all parts of the world based on ingenuity for more than ten years, focusing on the development of luggage products and improving the customer experience. And it was Amazon's global store that got rid of Hynes Eagle's worries.

Enterprise transformation, ingenuity remains the same

When it was first established in 2006, Hynes Eagle was only a small foreign trade company. Its main business was luggage processing for European and American companies. Four years later, due to production requirements, the company built its own production line. The time is 2013. In this year, Hynes Eagle took an important step. It transformed into cross-border e-commerce and determined to open up the international market.

In the course of many years of operation and production, Hynes Eagle has discovered that it is actually the product development process that requires the most concentration to break through. “Whether it's early foundry or current cross-border e-commerce sales, the only thing that goes hand in hand is whether product recommendations meet customer and market needs. ” said Sarah Zhang, sales director at Hynes Eagle.

In order to invest as much energy as possible in product development, Hynes Eagle needs a strong support right now to help it solve the problems of intermediate logistics, inventory control, and product promotion. At this point, Amazon's Global Selling Service brought a number of “skills” to eliminate Hynes Eagle's worries.

Fancy Skills, Say Goodbye to Complexity

Amazon Global Store provides Hynes Eagle with a simple and convenient Amazon Logistics Service (FBA). As a result, Hynes Eagle saves a lot of inventory management work, can move its products more quickly, and has more energy to focus on product development and creation, bringing consumers a better product experience. Meanwhile, the Amazon Logistics Europe integration service for Amazon's global stores has saved Hynes Eagle a lot of costs by dividing its warehouses in the five European countries, and also allows it to better control the overall inventory volume in Europe.

Additionally, Amazon Merchandising has given Hynes Eagle's products a continuous high level of exposure and clicks. “All of our current products will be promoted for 15 days to test the conversion rate of this product, so Amazon Sponsored Products is already an essential promotion tool. ” said Sarah Zhang, sales director at Hynes Eagle.

Since Amazon has these tools and services to sell globally, Hynes Eagle has focused more on products, successfully gained a foothold in Europe, and gradually opened up sales channels in other countries. Today, Hynes Eagle is sold on Amazon sites in the US, Canada, Japan, the United Kingdom, Germany, France, Italy, Mexico, etc.

For the third year in a row, sales increased dramatically

Since Amazon launched a global store in 2013, Hynes Eagle's growth pace has been growing faster and sales have quadrupled for three consecutive years. This amazing explosive potential gives Hynes Eagle confidence in the future. “We hope to become one of the best Amazon luggage brands in the future. ” said Sarah Zhang, sales director at Hynes Eagle.

Sarah Zhang, head of sales at Hynes Eagle, believes that for cross-border e-commerce sellers like Hynes Eagle who want to deepen their products, Amazon's global store is definitely an unrelenting teammate.