New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Amazon New Seller Starter Pack
New Seller Incentives
Low entry threshold, multiple benefits to help sellers set sail
Over $50,000 in Referral Fee Savings per Marketplace
What is the New Seller Starter Pack?
The New Seller Starter Package (New Seller Starter Pack) is a series of incentives for new sellers.
• Based on past data analysis, Amazon provides new sellers with a series of initial operational recommendations (mainly including brand registration, joining Amazon Logistics, use of product promotion, use of Amazon coupons, etc.).
• At the same time, for these operations, a series of rate concessions are provided to help sellers reduce the risk and cost of taking these actions, and help sellers achieve rapid sales growth.
• Based on past data analysis, Amazon provides new sellers with a series of initial operational recommendations (mainly including brand registration, joining Amazon Logistics, use of product promotion, use of Amazon coupons, etc.).
• At the same time, for these operations, a series of rate concessions are provided to help sellers reduce the risk and cost of taking these actions, and help sellers achieve rapid sales growth.
The New Seller Starter Package has covered 11 major sectors and 18 websites around the world:
• American station
Japan Marketplace
Australia Marketplace
Japan Marketplace
Australia Marketplace
CA
MX
• Brazil station
MX
• Brazil station
AE
• Saudi station
• Saudi station
UK station
Four Europe marketplaces (France, Germany, Italy, Spain)
• New European stations (Netherlands station, Sweden station, Poland station, Belgium station, Ireland station)
Four Europe marketplaces (France, Germany, Italy, Spain)
• New European stations (Netherlands station, Sweden station, Poland station, Belgium station, Ireland station)
Click on the Seller Central [Seller Benefits] page to check your eligibility for the “New Seller Starter Pack” benefit
New Seller Incentives
Over $50,000 in Referral Fee Savings per Marketplace
Big benefits in the New Seller Starter Pack!If you meet the requirements, prepaid vouchers will be issued to deduct commissions on brand sales, up to $52,500 per site. There are also multiple benefits such as logistics, promotions, and advertising!
Official Getting Started Guide for New Sellers
In the early stages, in the face of a variety of tasks, what should be prioritized?What actions can help you quickly open up the business situation?The New Seller Starter Package combines data analysis and previous successful sellers' experience to provide sellers with starting suggestions and corresponding fee deductions to reduce risk and costs.
Auto join without manual intervention
Eliminate complicated procedures!If new sellers are eligible, they will automatically join the New Seller Starter Package Program. There is no need to register manually, and it takes effect immediately. The “low threshold” store opening is today!
*Prices vary from site to site, please refer to Seller Central information.
New Seller Starter Package Eligibility Criteria
Seller requirements
Must be registered as a Professional Sellers (Professional Sellers)
Time requirements
Site
When the first ASIN available for purchase is published*
American station
On or after March 2, 2026
Japan Marketplace
On or after March 2, 2026
Four European countries (France/German/Italian/Spanish)
On or after March 2, 2026
UK station
On or after March 2, 2026
Australia Marketplace
On or after March 2, 2026
CA
On or after March 2, 2026
Saudi station, UAE station
On or after March 2, 2026
MX
On or after March 2, 2026
New European sites (Dutch station, Sweden station, Poland station, Belgium station, Ireland station)
On or after March 2, 2026
Brazil station
On or after March 2, 2026
* If the seller sells in the US, Japan, the UK, the four European countries, and Australia, and lists the first ASIN available for purchase between March 1, 2022 and February 5, 2026 (Pacific Time), please refer to the tasks and benefits associated with the 2022/2023/2024 New Seller Starter Package.
Detailed explanation of benefits
The content of the New Seller Starter Package is diverse. For ease of understanding, we present the entire plan in the form of a “task” to help sellers understand the applicable conditions and uses of each benefit.
The following shows details of the tasks and benefits of mature sites (US site, Japan site, UK site, European Shikoku site). The benefits vary from site to site, so please refer to the information on the Seller Central help page.
The following shows details of the tasks and benefits of mature sites (US site, Japan site, UK site, European Shikoku site). The benefits vary from site to site, so please refer to the information on the Seller Central help page.
Task 1: Brand Growth
Brand owners complete brand registration within 6 months*
Sign up for the Amazon brand, enjoy multiple preferential programs, and unlock Amazon brand tools to enable comprehensive brand rights protection and promote brand growth.
Conditions:
Brand owners or insiders complete the Amazon Brand Registry
Benefits:
1) The rules for a single-site $52,500 prepaid commission voucher are as follows:
• The top 50,000 dollar range of brand sales (consumes a $5,000 voucher): Commission is deducted equal to 10% of sales for each order
• The portion of brand sales exceeding $50,000 (consumes the remaining $47,500 vouchers): Commission is deducted equal to 5% of sales for each order
• The top 50,000 dollar range of brand sales (consumes a $5,000 voucher): Commission is deducted equal to 10% of sales for each order
• The portion of brand sales exceeding $50,000 (consumes the remaining $47,500 vouchers): Commission is deducted equal to 5% of sales for each order
● $200 Amazon Review Manager (Vine) discount
*The amount of vouchers on each site is in local currency. The dollar amount is for reference only. The actual amount is based on the seller's portal information; the voucher will expire 12 months after issuance.
**To receive the $200 Amazon Review Management Tool (Vine) fee discount, sellers must sign up for the Vine program within 90 days of completing brand registration (or 90 days after launching the first purchasable ASIN, whichever is later); it has not been used for 1 year after receipt.
**To receive the $200 Amazon Review Management Tool (Vine) fee discount, sellers must sign up for the Vine program within 90 days of completing brand registration (or 90 days after launching the first purchasable ASIN, whichever is later); it has not been used for 1 year after receipt.
Task 2: Business Expansion
Using Fulfillment by Amazon (FBA)
Using Amazon Logistics (FBA), you can reduce shipping and storage costs, and provide you with one-stop logistics solutions from selection, packaging, and delivery to after-sales service to help sellers expand their business.
Conditions:
Send inventory to Amazon fulfillment centers
Benefits:
➀ Up to $200 off warehousing or delivery**
➁ Automatically join the FBA New Product Inventory Promotion Program
➂ 10% discount on delivery fees for the first 100 Amazon Multi-Channel Fulfilment products
➃ $400 warehousing configuration service fee discount (US stations only)
Additionally, all sellers new to FBA will receive:
➀ No storage utilization surcharges for the first 365 days***
➁ Low inventory fees are waived for the first 365 days***
*90 days based on the FBA shipment creation date.
**If you ship from within the destination country to an Amazon logistics center, you can get a $100 discount on inbound shipping fees for Amazon partner carriers; if you ship directly from China to an Amazon logistics center, you can get a $200 discount on Amazon fulfillment center delivery fees, but you need to use Amazon Cross-border Logistics Service (AGL) or Amazon SEND shipping input. The voucher amount for each site is in local currency units. The dollar amount is for reference only. The actual amount is based on the seller's central information.
** Calculation begins on the date the Amazon Logistics inventory is first received
**If you ship from within the destination country to an Amazon logistics center, you can get a $100 discount on inbound shipping fees for Amazon partner carriers; if you ship directly from China to an Amazon logistics center, you can get a $200 discount on Amazon fulfillment center delivery fees, but you need to use Amazon Cross-border Logistics Service (AGL) or Amazon SEND shipping input. The voucher amount for each site is in local currency units. The dollar amount is for reference only. The actual amount is based on the seller's central information.
** Calculation begins on the date the Amazon Logistics inventory is first received
Task 3: Drainage and transformation
Use Amazon Sponsored Products ads within 90 days*
Conditions:
Create an ad campaign using Amazon Sponsored Products within 90 days of posting the first purchasable ASIN
Benefits:
● Up to $1,000 per marketplace* Amazon Sponsored Products Discount Vouchers
● For each of the five European marketplaces (UK, Germany, France, Italy, and Spain), you can claim a one-time advertising discount coupon after activating ads in that marketplace.
● For each of the five European marketplaces (UK, Germany, France, Italy, and Spain), you can claim a one-time advertising discount coupon after activating ads in that marketplace.
*This upgraded advertising benefit (up to $1000 Sponsored Products Vouchers) requires an additional time requirement: create the first Sponsored Products ad on or after August 20, 2025 (Pacific Time); otherwise, you will receive a fixed $50 Sponsored Products advertising voucher.
**1) Sellers need to reach the corresponding spending level within 30 days of starting the advertising campaign; 2) The voucher amount on each site is in local currency units, and the dollar amount is for reference only. The actual amount is based on the seller's central information; 3) Amazon may take up to 14 working days to calculate on the day of issuance. If not consumed within 30 days, the voucher expires.
**1) Sellers need to reach the corresponding spending level within 30 days of starting the advertising campaign; 2) The voucher amount on each site is in local currency units, and the dollar amount is for reference only. The actual amount is based on the seller's central information; 3) Amazon may take up to 14 working days to calculate on the day of issuance. If not consumed within 30 days, the voucher expires.
Task 4: Drainage and Monetization
Use Amazon coupons within 90 days*
Doing a good job in Amazon product marketing can help sellers attract more traffic and achieve sales growth. Product promotion has now been added, and you can also enjoy multiple advertising benefits.
Conditions:
Sign up for Amazon coupons and post coupons
Benefits:
① $50 discount on the Amazon coupon fee, which can be deducted from the non-fixed cost of the coupon
*Expires after 1 year of receipt without use
List of benefits for each site
progress board
Log on to the “Seller Benefits” page to check the benefit amount and usage progress in real time.
Step 1 Find the Seller Benefits page
● [Method 1]: Copy the link to open the browser, log in to Seller Central, and go directly
https://sellercentral.amazon.com/incentives
Step 1 Find the Seller Benefits page
● [Method 1]: Copy the link to open the browser, log in to Seller Central, and go directly
https://sellercentral.amazon.com/incentives
● [Method 2]: Find the corresponding module on the Seller Central homepage and click to enter
➤ If using the “Next Generation Selling” interface: “Know Seller Benefits” module in the advice column on the left
➤ If using the old version of the Seller Central interface: “View Incentive Offers” icon on the home page
In addition to the New Seller Starter Pack, you can find other eligible benefits on this page, including invitation-based limited-time benefits.
Step 2 Click “View Details” to enter the dashboard
On the Seller Benefits page, click “View Details” to view the specific usage of each benefit in the New Seller Starter Pack.
The panel shows the specific eligible benefit items, the amount paid for that benefit item, and the amount used. You can download a list of ASINs eligible for commission deductions or complete tasks through this dashboard to claim benefits.
On the Seller Benefits page, click “View Details” to view the specific usage of each benefit in the New Seller Starter Pack.
The panel shows the specific eligible benefit items, the amount paid for that benefit item, and the amount used. You can download a list of ASINs eligible for commission deductions or complete tasks through this dashboard to claim benefits.
Seller stories
Adam recently wanted to sell small headlamps again in the US. Use the “New Seller Gift Pack” and add the “New Product Entry Discount Price”, let's calculate his cost~
Normal cost composition
New Seller
The normal cost is $18.03, and the profit margin is around 24.8%, which is profitable.
If Adam uses a new FBA product, he can claim all kinds of official benefits:
Purchase price:
¥25≈$3.43
$3.43
Referral fees:
$1.92
0
SEND shipping first trip:
¥5≈$0.68
$0.68
Inbound configuration service fee:
$0.16
0
3-month FBA storage fee:
$0.09
0
Final delivery fee:
$3.88
0
Expected damage:
$0.50
$0.50
Returns and Clearance:
$0.69
0
Estimated marketing expenses:
$5.00
0
Total cost:
$16.35
$4.61 down 71.8%
Expected selling price:
$23.99
$23.99
Frequently asked questions
Where can I learn more about Amazon's official benefits?
Visit the https://gs.amazon.cn/incentive page to learn about Amazon's latest official benefits
Where can I get official Amazon seller benefits?How many ways to get in?
To claim it on the Seller Central Seller Benefits page, visit https://gs.amazon.cn/incentive了解更多信息.
Seller Central portal:
● Old seller platform: search for suggestions on the homepage, click the “View Incentive Deals” icon to enter;
● Next-generation new sales interface: Open the “Understand Seller Rights” module in the suggestion bar on the left menu bar.
Seller Central portal:
● Old seller platform: search for suggestions on the homepage, click the “View Incentive Deals” icon to enter;
● Next-generation new sales interface: Open the “Understand Seller Rights” module in the suggestion bar on the left menu bar.
Does the program apply to existing sellers?
Existing sellers can also enjoy the benefits of this site if they set up a new business on the site where the New Seller Starter Package has been launched. For example, a seller currently opening a store in the US will soon open a store in Japan and if they meet other applicable conditions, they can enjoy the benefits of the Japan Site Gift Pack.
In addition to advertising discount vouchers, other benefits can only be received once in the European Shikoku (France/German/Italian/West) section, and only once in the new European site (Netherlands/Swiss/Poland/Belgium) section. For example, existing German sellers cannot enjoy the brand sales rebate benefits of the New Seller Starter Package by opening a store in France.
A new seller can enjoy up to 11 full New Seller Starter Package benefits, and eligible brand owners can get up to $550,000 back.
In addition to advertising discount vouchers, other benefits can only be received once in the European Shikoku (France/German/Italian/West) section, and only once in the new European site (Netherlands/Swiss/Poland/Belgium) section. For example, existing German sellers cannot enjoy the brand sales rebate benefits of the New Seller Starter Package by opening a store in France.
A new seller can enjoy up to 11 full New Seller Starter Package benefits, and eligible brand owners can get up to $550,000 back.
Can only brand owners get the benefits in the New Seller Starter Pack?
Only brand owners can enjoy prepaid vouchers to deduct brand sales commissions and Vine offers. The rest of the benefits don't limit brand owners.
Where can I check my benefits claims and usage?
Sellers can check the distribution, receipt, and usage of various benefits on the New Seller Starter Package progress board.
Do sellers have to choose Fulfilment by Amazon (FBA)?If I only ship to Canada/Mexico/Brazil via North American Remote Delivery (NARF), can I pick it up?
Currently, there are only two ways to receive the Canada/Mexico/Brazil New Seller Package:
● Fulfilled by Amazon (FBA) - Shipped to an official Amazon warehouse in Canada
● Self-Ship via Seller (MFN) - Ship directly from within the country to Canada
NARF's shipping method does not meet the requirements.
● Fulfilled by Amazon (FBA) - Shipped to an official Amazon warehouse in Canada
● Self-Ship via Seller (MFN) - Ship directly from within the country to Canada
NARF's shipping method does not meet the requirements.
How do sellers get logistics-related benefits?
Sellers are required to create an FBA shipment, and when the Amazon fulfillment center receives the shipment, the corresponding logistics benefits will be issued.
Why didn't I get the first trip shipping reduction?
To receive the $200 first-way shipping discount, sellers must meet the following conditions:
➀ New FBA seller
➁ Professional seller
➂ First trip uses Amazon Cross-border Logistics Service (AGL) or Amazon SEND shipping input library
➃ Create your first FBA shipment within 90 days of launching the first purchasable ASIN
Once you meet the above qualifications, the initial shipping fee will still be charged as normal, and you will be able to use the $200 discount for shipping after 10 days.
➀ New FBA seller
➁ Professional seller
➂ First trip uses Amazon Cross-border Logistics Service (AGL) or Amazon SEND shipping input library
➃ Create your first FBA shipment within 90 days of launching the first purchasable ASIN
Once you meet the above qualifications, the initial shipping fee will still be charged as normal, and you will be able to use the $200 discount for shipping after 10 days.
Why is the seller still being charged an inbound configuration service fee for FBA shipments, and why can't they use the $400 reduction?
The $400 discount will arrive in the seller's account 10 days after the seller creates the FBA shipment, so prior shipments will still be charged the inbound configuration service fee as normal.
How do sellers get Vine deals?
Sellers can get a Vine registration reduction if they sign up for the ASIN to Vine program within 90 days of completing brand registration (or within 90 days of launching the first purchasable ASIN, whichever is later).
If sellers sign up for Vine after 90 days, they won't be able to receive this offer.
If sellers sign up for Vine after 90 days, they won't be able to receive this offer.
How do I activate a coupon?
New sellers create a coupon promotion within 90 days of posting the first purchasable ASIN to receive $50 off the coupon's non-fixed cost.
You can get benefits regardless of whether you join Fulfilment by Amazon (FBA) or not. Click here to learn how to create coupon promotions.
You can get benefits regardless of whether you join Fulfilment by Amazon (FBA) or not. Click here to learn how to create coupon promotions.
The seller launched sales on the US website on July 20, 2025, and placed a product promotion advertisement on July 30. Can they receive a voucher of up to 1,000 US dollars?
No, the upgraded advertising benefits (up to $1000 Sponsored Products Vouchers) must meet the time requirement: create your first Sponsored Products ad on or after August 20, 2025 (Pacific Time); otherwise, you will receive a fixed amount of Sponsored Products vouchers.
I am eligible to receive the advertising benefits of this upgrade. I actually spent 289 US dollars on product promotion advertising fees. How many advertising vouchers can I receive?
You can get a $200 voucher. Upgraded product promotion advertising discount vouchers are tiered rewards, and the reward mechanism is divided into three levels
Level 1: Spend $50-$200 (including $50) to get a $50 discount coupon
Second tier: spend $200-$1,000 (including $200) to get a $200 discount coupon
Level 3: Spend $1,000 or more to get a $1,000 discount coupon
Level 1: Spend $50-$200 (including $50) to get a $50 discount coupon
Second tier: spend $200-$1,000 (including $200) to get a $200 discount coupon
Level 3: Spend $1,000 or more to get a $1,000 discount coupon
I'm not a registered brand seller, can I receive advertising benefits?
Yes, advertising benefits are not limited to whether you are a brand seller.
How can I get the discount vouchers at the back office of the advertisement?Is there a usage expiration date requirement?
You can go to: Amazon Ads dashboard → left sidebar → Administration → Advertising discount coupons (view advertising vouchers to be used) → Promotion details. The voucher officially takes effect as soon as you receive it. The voucher is valid for 30 natural days.
Getting Started: New Seller Guide
Global business opportunities
