New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Free open classes in the official lecture hall
Amazon's official training directly targets the core needs of sellers, develops practical operation skills, and combines real case analysis with the sole purpose of helping sellers grow. There are no additional costs, and professionalism is guaranteed.
Beginner course
Beginner
Fulfillment
FBA
07:32
Starting Your Way to Amazon from Scratch Part 1
Introduction to Amazon's Cross-border Logistics Solution
Objective: Learn about cross-border logistics solutions
Key Takeaways: FBA Benefits
Beginner
Fulfillment
FBA
03:35
Starting Your Way to Amazon from Scratch Part 2
FBA considerations
Goal: Understand FBA restrictions
Key Knowledge Points: FBA Prohibited Products Policy
Beginner
Fulfillment
FBA
02:16
Starting Your Way to Amazon from Scratch Part 3
FBA in action: How to label
Goal: Understand FBA packaging labeling requirements
Main knowledge points: Product and outer box labels
Beginner
Drainage and transformation
Product detail page
05:30
Starting Your Way to Amazon from Scratch Part 4
Essential for beginners: Listing listing and ad creation
Objective: Understand the operational priorities for newbies
Key knowledge points: Fill in the product details page
Beginner
Advertising
New product period
8:03
From Advertising Beginner to Master Drafting Expert: SP Advertising Zero-Foundation Practice Section 1
Sources of traffic and advertising on Amazon
Goal: Understand traffic and advertising
Key knowledge points: Introduction to product promotion ads
Beginner
Advertising
New product period
8:51
From Advertising Beginner to Master Drafting Expert: SP Advertising Zero-Foundation Practice Section 2
Create your first Sponsored Products ad
Goal: Learn how to create Sponsored Products ads
Key Knowledge Points: Creating Sponsored Products Ads
Beginner
Advertising
New product period
3:17
From Advertising Beginner to Master Drafting Expert: SP Advertising Zero-Foundation Practice Section 3
New product promotion advertising suggestions
Goal: Learn how to advertise new products
Key knowledge points: New product advertising
Beginner
Drainage and transformation
ABA
04:10
Exploring Traffic Entrances and Boosting Traffic Within the Station Section 1
Sorting out the relationship between keywords and traffic
Goal: Understand the source of keyword information
Key knowledge points: keyword sorting ideas
Beginner
Drainage and transformation
03:02
Exploring Traffic Entrances and Boosting Traffic Within the Site Section 2
Case Study: How to Find High-Frequency Words
Goal: Identify high-traffic keywords
Key knowledge points: keyword screening ideas
Beginner
Drainage and transformation
05:57
Exploring Traffic Entrances to Increase In-Site Traffic Section 3
Case Study: How to Find High-Frequency Words
Goal: Improve the ability to build a keyword base
Key knowledge points: keyword generation and layout ideas
Beginner
Drainage and transformation
Product detail pages/product promotion ads/promotions
04:02
Exploring Traffic Entrances and Boosting Traffic Within the Site Section 4
How to channel products with different life cycles
Goal: Improve traffic acquisition performance
Main knowledge points: ideas for sorting out product selling points
Beginner
Drainage and transformation
Product detail page
03:58
Exploring Traffic Entrances and Boosting Traffic Within the Site Section 5
Case Study: Writing High Quality Titles Based on High-Frequency Words
Goal: Improve detail page quality
Key knowledge points: Detailed page word selection ideas
Beginner
Promotions
Peak
4:46
From 0 to hit list!Amazon Promotions Practical Guide Section 1
Amazon Traffic Map
Goal: Understand where traffic comes from
Key knowledge points: The two main sources of traffic within the site
Beginner
Promotions
Peak
10:14
From 0 to hit list!Amazon Promotion Campaign Practical Guide Section 2
How to create coupons
Goal: Learn how to set up coupons
Key knowledge points: Advantages and settings of coupons
Beginner
Promotions
Peak
9:29
From 0 to hit list!Amazon Promotions Practical Guide Section 3
How to create a deal
Goal: Learn how to set up promotions
Key knowledge points: Advantages and settings of promotions
Beginner
Promotions
Peak
4:18
From 0 to hit list!Amazon Promotion Campaign Practical Guide Section 4
Use promotional tools to drive product growth and peak season sales
Goal: Promotion advantages and settings
Key knowledge points: promotion nodes for each site
Beginner
Drainage and transformation
Product detail page
06:12
Scientifically Optimizing Detailed Pages to Improve Ad Performance Section 1
Analysis of the principles of improving conversion rates
Goal: Increase conversion rates
Key knowledge points: Factors influencing conversion rate
Beginner
Drainage and transformation
Sponsored Products Search Term Report
07:35
Scientifically Optimizing Detailed Pages to Improve Ad Performance Section 2
Case Study: How to Find High-Frequency Words
Goal: Find good keywords
Key knowledge points: search term report analysis ideas
Beginner
Drainage and transformation
Product detail page
04:22
Scientifically Optimizing Detailed Pages to Improve Ad Performance Section 3
Case Study: How to Optimize Listing Copywriting Based on Thesaurus
Goal: Increase conversion rates
Key knowledge points: detail page optimization ideas
Beginner
Drainage and transformation
Sponsored Product Ads
06:21
Scientifically Optimizing Detailed Pages to Improve Ad Performance Section 4
Dismantling the idea of improving conversion and moving towards explosive orders
Goal: Increase ad traffic
Key knowledge points: advertising keyword optimization ideas
Beginner
Drainage and transformation
Product detail page
12:28
Amazon Operations Beginner's Guide Section 1
Amazon detail page element analysis
Goal: Understand the product detail page
Key knowledge points: Product detail page components
Beginner
Drainage and transformation
Product detail page
02:31
Amazon Operations Beginner's Guide Section 2
Detailed page Product ID details
Objective: Correctly understand product ID
Key knowledge points: Product ID meaning
Beginner
Drainage and transformation
Sponsored Product Ads
06:03
Amazon Operations Beginner's Guide Section 3
Overview of operations and frequently asked questions
Objective: Understand the operational priorities for newbies
Key Knowledge Points: Sponsored Products Ads Overview
Beginner
Selection
Pricing
Find products
21:17
Amazon's Hot Product Selection Tips: 60 Minutes to Become Proficient in Official Product Selection Tools and Accurately Create Hot Products Section 1
Use Amazon's product selection tool to quickly determine whether the target product is selling well
Goal: Learn how to determine whether a selection is appropriate
Key knowledge points: Comprehensive application of business opportunity detectors
Beginner
Selection
Pricing
Find products
7:52
Amazon's Hot Product Selection Tips: 60 Minutes to Become Proficient in Official Product Selection Tools and Accurately Create Hot Products Section 2
Amazon's product selection tool tells you what kind of products sell well
Goal: Understand what a “good sell” product is
Main knowledge points: Comprehensive application of the product selection compass
Beginner
Selection
Pricing
Find products
8:03
Amazon's Hot Product Selection Tips: 60 Minutes to Become Proficient in Official Product Selection Tools and Accurately Create Hot Products Section 3
How much is the right price for the product?How to adjust prices throughout the year
Goal: Learn how to price selections
Key knowledge points: Product pricing approval
Beginner
Drainage and transformation
ABA
03:18
Find all the keywords and make good use of traffic tools section 1
How to build a thesaurus for beginners
Goal: Find good keywords
Key knowledge points: keyword screening ideas
Beginner
Drainage and transformation
Product detail page
07:23
Find all the keywords and make good use of traffic tools Section 2
Case Study: How to create high-traffic detail pages based on a thesaurus
Goal: Improve detail page quality
Key knowledge points: detail page keyword layout ideas
Beginner
Drainage and transformation
Product promotion advertising/coupons
05:08
Find all the keywords and make good use of traffic tools Section 3
Traffic promotion tools that newbies need to know
Goal: Improve traffic acquisition performance
Key knowledge points: advertising keyword selection ideas
Beginner
Amazon site
04:50
Nugget Europe, Sail Japan: Symphony of Challenge and Opportunity Section 1
European and Japanese market potential and product selection preferences
Goal: Site Overview
Key Knowledge Points: Site Consumption Preferences
Beginner
Amazon site
KYC/VAT/JCT
02:55
Nugget Europe, Sail Japan: Symphony of Challenges and Opportunities Section 2
Outline of compliance operation of European and Japanese sites
Goal: Account and tax compliance
Key Knowledge Points: Compliance Requirements
Beginner
Amazon site
Product detail page
02:00
Nugget Europe, Sail Japan: Symphony of Challenge and Opportunity Section 3
Sharing techniques for using European and Japanese sites
Goal: detail page quality
Key Knowledge Points: Details Page Creation Tips
Advanced courses
Advanced
Drainage and transformation
Sponsored Product Ads
02:42
Efficiently interpret advertising data and find the right advertising diagnosis ideas Section 1
Case Study: Misconceptions in Optimizing Advertising
Goal: Understand the misconceptions of ad optimization
Key Knowledge Points: The Significance of Campaign Manager
Advanced
Drainage and transformation
Sponsored Product Ads
07:32
Efficiently interpret advertising data and find the right advertising diagnosis ideas Section 2
Start by understanding advertising reports to sort out advertising diagnosis ideas
Goal: Improve the ability to diagnose advertising problems
Key Knowledge Points: Reasons for Ad Performance Problems
Advanced
Drainage and transformation
Sponsored Product Ads
05:54
Efficiently interpret advertising data and find the right advertising diagnosis ideas Section 3
Case Study: Using Advertising Diagnostic Tools to Efficiently Interpret Product Problems
Goal: Improve the ability to diagnose advertising problems
Key knowledge points: advertising data summary analysis table
Advanced
Drainage and transformation
Sponsored Product Ads
01:56
Efficiently interpret advertising data and find the right advertising diagnosis ideas Section 4
How to optimize ads after ad diagnosis
Goal: Improve the ability to optimize advertising performance
Key knowledge points: advertising search term analysis table
Advanced
Fulfillment
SCA
04:58
From Forecast to Implementation, Mastering the Infinite Possibilities of Data-Based Supply Chain Management Section 1
Overview of the cross-border logistics model and Amazon supply chain
Objective: Learn about cross-border logistics solutions
Key Knowledge Points: FBA Prohibited Products Policy
Advanced
Fulfillment
FBA
02:48
From Forecast to Implementation, Mastering the Infinite Possibilities of Data-Based Supply Chain Management Section 2
Interpreting inventory level metrics
Goal: Understand the fundamentals of inventory management
Key knowledge points: Interpretation of inventory level indicators
Advanced
Fulfillment
FBA
03:30
From Forecast to Implementation, Mastering the Infinite Possibilities of Data-Based Supply Chain Management Section 3
The official lecture tool “Delivery and Replenishment Reference Form” helps with inventory management
Goal: Improve the accuracy of demand forecasting
Key knowledge points: Application of demand forecasting tools
Advanced
Drainage and transformation
Sponsored Product Ads
05:22
Using Targeted Strategy Reports to Precisely Optimize Ad Delivery Section 1
How to find the focus of advertising optimization
Goal: Understand ad performance metrics
Key knowledge points: Factors influencing ACOS
Advanced
Drainage and transformation
Sponsored Product Ads
01:16
Using Targeted Strategy Reports to Precisely Optimize Ad Delivery Section 2
Sorting out advertising optimization steps and judgment logic
Goal: Understand the prerequisites for optimizing ads
Main knowledge points: advertising optimization analysis ideas
Advanced
Drainage and transformation
Sponsored Product Ads
02:22
Using Targeted Strategy Reports to Precisely Optimize Ad Delivery Section 3
Optimize automated ads with targeted strategy reports
Goal: Improve the ability to apply targeted strategy reports
Key knowledge points: automatic delivery optimization ideas
Advanced
Drainage and transformation
Sponsored Product Ads
04:00
Using Targeted Strategy Reports to Precisely Optimize Ad Delivery Section 4
Use targeted strategy reports to optimize product and category advertising
Goal: Improve the ability to apply targeted strategy reports
Key knowledge points: Product and category launch optimization ideas
Advanced
Drainage and transformation
Sponsored Product Ads
03:17
Using Targeted Strategy Reports to Precisely Optimize Ad Delivery Section 5
Optimize keyword targeting with targeted strategy reports
Goal: Improve the ability to apply targeted strategy reports
Key Knowledge Points: Keyword Placement Optimization Ideas
Advanced
Branding and protection
Product Selection Guide
02:00
Brand Protection in the Business Development Process Section 1
The only way to develop a brand's business
Goal: Establish a foundation for Tupin Tuo Station planning
Main knowledge points: Recommended application ideas for new products
Advanced
Branding and protection
06:11
Brand Protection in the Business Development Process Section 2
How to prevent and respond to trademark/copyright/patent infringement
Goal: Avoid infringing on brand rights
Key knowledge points: ways to deal with complaints of infringement
Advanced
Branding and protection
Report a violation
04:18
Brand Protection in the Business Development Process Section 3
How to effectively prevent and respond to infringements with brand protection tools
Goal: Protect your brand rights
Key points of knowledge: Procedure for reporting violations
Full-stage courses
Full_Stage
Compliance
4:11
Amazon Novice Seller Compliance Survey: Focus on Pain Points, Don't Cross the Red Line Section 1
Amazon Selling Policies
Amazon Selling Policies
Key Takeaways: Seller Code of Conduct
Full_Stage
Compliance
12:57
Amazon Novice Seller Compliance Survey: Focus on Pain Points, Don't Cross the Red Line Section 2
How to protect intellectual property rights?
Objective: Understand the types of intellectual property
Key knowledge points: trademarks, copyrights, patents
Full_Stage
Compliance
6:27
Amazon Novice Seller Compliance Survey: Focus on Pain Points, Don't Cross the Red Line Section 3
Overview of the types of compliance in the country of sale
Objective: Understand the types of compliance in the country of sale
Key knowledge points: Five types of compliance in sales destination countries
Full_Stage
FBA
Cost
10:42
FBA Logistics Cost Optimization: From Cost Perspective to Expense Management Practice Section 1
Key FBA fee points and optimization methods
Objective: Understand the main costs and optimization ideas for each aspect of FBA
Key knowledge points: FBA main aspects and expenses
Full_Stage
FBA
Cost
4:45
FBA Logistics Cost Optimization: From Cost Perspective to Expense Management Practice Section 2
Inbound configuration service fee optimization
Objective: Learn how to optimize inbound configuration service fees
Main knowledge points: The concept and optimization method of warehousing configuration service fees
Full_Stage
Selection
Product Opportunity Explorer
02:35
Digital Product Selection Helps You Select Potentially Explosive Models Section 1
How to use a business opportunity detector to analyze product selection potential
Goal: Understand common product selection ideas
Main knowledge points: business opportunity detector analysis and product selection ideas
Full_Stage
Selection
02:34
Digital Product Selection Helps You Select Potentially Explosive Models Section 2
Gross profit accounting for selected products
Goal: Improve the accuracy of product selection profit estimation
Key knowledge points: gross margin accounting formula
Full_Stage
Selection
02:41
Digital Product Selection Helps You Select Potentially Explosive Models Section 3
Official Lecture Hall Product Selection Methodology Overview: Single Asin Analysis Method
Goal: Understand refined product selection ideas
Key Knowledge Points: Key points of the Single ASIN Analysis Method
Full_Stage
Selection
06:36
Digital Product Selection Helps You Select Potentially Explosive Models Section 4
Introduction to the Official Lecture Hall Selection Methodology: Practical Product Selection Analysis Method
Goal: Understand refined product selection ideas
Main knowledge points: Key points of practical product selection analysis methods
Full_Stage
Brand Building
02:07
Building a Cross-border Brand to Achieve Leapfrog Growth Section 1
How to build brand value
Goal: Understand the value of building a brand
Key knowledge points: brand advantage
Full_Stage
Brand Building
01:35
Building a Cross-border Brand to Achieve Leapfrog Growth Section 2
How to position a brand
Goal: Understand the meaning of brand positioning
Key knowledge points: Problems to be solved in brand positioning
Full_Stage
Brand Building
Product Opportunity Explorer
01:58
Building a Cross-border Brand to Achieve Leapfrog Growth Section 3
Brand Positioning Step 1: Use an Opportunity Finder to Find Potential Market Segments
Goal: Select the direction of brand management
Key knowledge points: Category attractiveness analysis ideas
Full_Stage
Brand Building
ABA
03:41
Building a Cross-border Brand to Achieve Leapfrog Growth Section 4
Brand Positioning Step 2: Use ABA Reports to Find Brand Differentiation
Goal: Identify consumer needs
Key knowledge points: requirements analysis ideas
Full_Stage
Brand Building
Product Opportunity Explorer
02:10
Building a Cross-border Brand to Achieve Leapfrog Growth Section 5
Brand Positioning Step 3: Use the Opportunity Finder to Find Brand Pricing Plans
Goal: Identify brand pricing levels
Key knowledge points: brand pricing ideas
Full_Stage
Brand Building
Product Opportunity Explorer
01:33
Building a Cross-border Brand to Achieve Leapfrog Growth Section 6
Use business opportunity detectors wisely to help find more product opportunities
Goal: Plan the direction of brand development
Key knowledge points: brand product line analysis ideas
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Getting Started: New Seller Guide
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