New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Amazon Operation Guide for Beginners
90 Day Gold Guide for New Sellers
Is it difficult to order a new account or a new product?If you do this within 90 days for a new account, your sales volume can exceed 10 times within 1 year!
*The information is for informational purposes only, and Amazon does not guarantee any specific results.
What is New Seller Gold 90 Days
I just completed my registration, how do I start running an account next?Are there any guidelines for new sellers?
Yes, new Amazon Gold sellers can guide new accounts to issue orders quickly for 90 days. The details are as follows:
A new account is calculated within 90 days from when sellable inventory is listed (FBA sellers calculate from the time the product is placed in stock and calculated from the time the shipping seller lists sellable inventory), which is called “90 days of new seller gold”. According to the data, new sellers that have launched and used the Amazon series of tools (such as Amazon Logistics FBA, series of AI tools, brand registration, Amazon advertising, coupons, A+ pages, Vine plans, etc.) have performed better in these 90 days:
The first order was placed 1 month faster than other sellers*
Annual store sales volume is approximately 10 times that of other sellers*
The store's second-year sales volume was approximately 15 times that of other sellers*
*The data is from the historical data of new sellers. The actual situation may vary depending on the operation of the account. The data is for reference only.
Let's hear what other new sellers have to say?Is “90 Days of Gold” really useful?
Recommended 90-day Gold Recommended Schedule for New Sellers
The first stage of 90 days of gold: building a foundation
So after listing, do I have to use all the FBA, ads, coupons, and AI tools in one go?
You can divide 90 days into three stages and use each Amazon tool one by one, the results are better!The first stage is: build a foundation. Before the product goes on sale, establish a solid foundation for popular sales!
According to previous perceptions, many sellers felt that the gold stopwatch only started beating after 90 days when the goods arrived at the FBA warehouse. But now, with powerful AI tools, sellers can move a lot of preparation work before they go on sale, so that high-quality ASINs can win at the starting line!
Before going on sale, new sellers can do the following 4 things:
Before going on sale, new sellers can do the following 4 things:
Build high-quality listings and A+ pages
Using the “Amazon Gen AI” generative AI tool, production costs for listings and A+ pages are greatly reduced. You only need to enter keywords or upload an image, and AI can automatically generate high-quality titles, descriptions, and even A+ graphic content that matches local cultural preferences. Complete and rich listing content can greatly increase product drainage and promote conversion, paving the way for subsequent successful products.
Complete the Amazon Brand Registry (Brand Registry)
With Amazon's “Brand Name Stars”, AI can generate more authentic, memorable brand names for you, and have undergone preliminary trademark screening to help you take the first step in brand building. After completing brand registration, sellers can also unlock more exclusive tools and benefits such as brand protection, brand marketing, and brand data analysis to help build a cross-border brand image. New sellers are advised to complete the brand registration as early as possible in the initial phase to benefit as soon as possible.
Brand sellers enjoy a single site $52,500*commission deductible voucher
*The first 50,000 US dollar sales will be refunded 10%, and the brand sales amount will be refunded 5% after that
Brand sellers have launched the UK website, four mature European sites, and a new European site. Eligible sellers can enjoy 3 introductory packages for new sellers, with a total value of over 150,000 US dollars
Brand sellers have launched the UK website, four mature European sites, and a new European site. Eligible sellers can enjoy 3 introductory packages for new sellers, with a total value of over 150,000 US dollars
Using Fulfillment by Amazon (FBA)
Sold by seller, shipped by Amazon. You only need to send the products in batches to the Amazon fulfillment center, and Amazon will complete the next logistics steps for you and provide after-sales service to help you save manpower, material resources, and financial resources. FBA has great advantages. Not only can you get access to Prime membership, next-day/two-day delivery services, and round-the-clock professional customer service, but it also allows you to enjoy the traffic slant brought by the Prime logo, and unlock a new product entry discount program, saving you real money on your first few orders.
Automatically join the Amazon Logistics New Product Inventory Promotion Program, and an average sales refund of 10% or 5%
Use the Review Management Tool (VINE Program)
The Amazon Vine Program helps sellers to quickly obtain authentic and reliable high-quality reviews by selecting Vine reviewers to try out products, improving product credibility, exposure opportunities, and conversion performance. Now, the “pre-release” function of the Vine program supports registration before the product is put into storage, giving the new product the chance to bring up to 30 real reviews on the first day of sale, winning the trust of consumers from the first day, helping to place orders quickly and increase conversion.
● $200 Amazon Review Manager (Vine) discount
Frequently asked questions
What is the difference between trademark registration and Amazon brand filing?
Trademark register
Brand filing
Where
The trademark office in the country of destination of sale
The trademark office in the target sales country is in Amazon Brand Service
Find someone to do it
Find an official trademark registration service provider
Do it yourself
Whether to pay
Pay
Free
How long
Officials recommend that you register a trademark in the target sales country about 45 days before issuing your seller account. For specific trademark registration conditions, it is recommended to consult a trademark registration service provider, or refer to the official trademark registration website of the target sales country.
Usually around 10 working days
The filing can be completed, subject to the actual situation
The filing can be completed, subject to the actual situation
Scope of protection
For specific trademark registration conditions, it is recommended to consult a trademark registration service provider, or refer to the information on the official website of the national trademark registration for the purpose of sales.
You can register on one site and license to another site, so that this site can also enjoy brand benefits
Do you have to do it
Recommended to do
Recommended to do
If I want to use Fulfilment by Amazon (FBA), what are the fees?
When you use the Addison Logistics (FBA) delivery method, the logistics fees you will need to pay include: delivery fees for Addison Logistics orders, monthly inventory storage fees, temporary storage fees, removal order fees and disposal order fees, return processing fees, and unplanned service fees. Click here to learn more.
The second phase of 90 days of gold: promoting growth
I understand. The first step is to ship the product and prepare the brand in advance before the product is officially on sale. So when do you start advertising?
Yes, the next stage is the second stage, using advertising and promotion to promote growth and accelerate the cold start efficiency of new products in new stores!
Brand filing wins consumer trust, FBA enhances customer satisfaction, listing optimization enables efficient traffic conversion, and Vine plans to quickly accumulate real word-of-mouth — once these foundations are in place, it's time to consider how to get more traffic!Amazon advertising and promotions are a powerful tool for efficient traffic flow.
Why choose Amazon Ads?
Know the consumer better
Amazon has a special connection with Amazon consumers, and this connection helps sellers connect with a more active audience.
More relevant information
Amazon products help sellers present highly relevant information to the right audience at the right time.
More intuitive data
Amazon's data can provide important insights to help sellers plan and optimize their marketing strategies to achieve optimal results.
Three basic search advertising tools
Sponsored Products
Increase the visibility of individual products through ads displayed in shopping search results to help motivate consumers to buy and increase sales.
Sponsored Brands
Help consumers discover and follow your brand by displaying ads that include your logo, custom titles, and products in shopping search results.
Sponsored Display
Attract consumers on and off Amazon based on their interests through display ads that are easy to create and manage.
Up to $1000 Amazon Sponsored Products Ad Discount Vouchers
Rich in-site promotion tools
Sellers can use promotional tools such as coupons (Coupons) and deals to further promote conversion and continuously stimulate sales.
Use Amazon Coupons (Coupons)
Amazon coupons (Coupons) create discounts for individual products or groups of products, have low thresholds, and have exclusive traffic entry displays. They are a great choice for attracting traffic and saving costs, so they are ideal for new products or new sellers.
$50 Amazon coupon fee discount
Use the Amazon Deal tool
Products with outstanding performance will have the opportunity to qualify for Amazon Deal promotions. They can participate in promotions such as flash sales, 7-day promotions, and Zhendian Treasure to quickly increase sales, further promote conversion, and continuously stimulate sales.
Frequently asked questions
How does Amazon advertising cost?
Sponsored Products, Branding, and Display Ads are pay-per-click ads, which means you only pay when customers click on your ad, and you have control over your campaign budget.
Phase 3 of 90 Days of Gold: Welcome to the Explosion
It turns out that there are so many tools we can use to help us with our daily operations and speed up order processing, so what do we need to do in the final stage?
The third stage can welcome the explosion of orders!The accumulation of the first two stages has laid a solid foundation for you, now is the best time to take advantage of the peak season and expand the global market!
100+ promotion opportunities throughout the year, with constant peak traffic!
Amazon provides 100+ promotion nodes for 19 major sites around the world throughout the year, such as Prime Membership Day, Black Five Network 1, back to school season, school season, etc., and hot sales opportunities continue one after another!
Use brand protection tools
Once you have a small reputation and gained prominence, you need to start protecting your brand rights and interests, say goodbye to fake intrusion and sales problems, so that consumers can buy with confidence and ensure more stable sales.
Easily expand global business opportunities
Through Amazon's official tool, sellers can easily enter multiple sites and share global traffic bonuses with one-click access to the world!
New Seller Incentives
New Seller Incentives
To help new sellers expand their business and get started quickly, Amazon is also introducing the New Seller Starter Package benefits. Sellers can get multiple discounts on inbound shipping fees, promotional tools, review management tools, and brand protection tools!Eligible sellers can enjoy up to 50,000 US dollars in commission relief on a single site at 18 major sites around the world, including the US, Europe, the UK, and Japan!
Commission deducted vouchers, up to 550,000 in the world!
List of benefits at mature sites (US/Japanese/English/European [FD·Italy·Spanish])
Benefit 1｜Brand Seller Benefits If you complete brand registration within 6 months , you can get up to $52,500 prepaid commission vouchers for a single site¹: Top brand sales The commission is deducted in the same amount as 10% for 50,000 and 5% for the excess portion; plus $200 Vine Review Tool Deals².
Benefit 2 | Add to FBA seller benefits and ship inventory to Amazon fulfillment centers within 90 days to enjoy up to $200 shipping/shipping fee³ · $400 Inbound Configuration Service Fee Discount (US site only) · Enjoy 10% off the delivery fee for the first 100 Amazon Multi-Channel Delivery items, and automatically join the FBA New Product Inbound Promotion Program; enjoy the first 365 days Free storage utilization surcharges + no low inventory fees.
Benefit 3 | Amazon Advertising Benefits If you use Product Promotion within 90 days, you can claim up to $1,000 Product Promotion Advertising Discount Coupons on the site 305. Each of the five European countries can also receive it once at each site.
Benefit 4 | Amazon Coupon Benefits If you use an Amazon coupon within 90 days , you can enjoy a $50 coupon fee discount, which can be deducted from the non-fixed cost of the coupon.
1. The amount of vouchers on each site is based on the local currency. The dollar amount is for reference only. Actual information on Seller Central shall prevail; vouchers expire 12 months after issuance.
2. You must sign up for the Vine program within 90 days of completing brand registration (or 90 days after the launch of the first purchasable ASIN, whichever is later); it expires if not used for 1 year after receipt.
3. If you ship from within the destination country to an Amazon fulfillment center, you can get a $100 discount on Amazon partner carrier inbound shipping fees; if you ship directly from China to the logistics center, you can get a $200 discount on fulfillment center delivery fees, but you must use Amazon Cross Border Logistics Service (AGL) or Amazon SEND for inbound shipping. Amounts are in local currency, US dollars are for reference only.
4. Calculated from the date Amazon Logistics inventory was first received.
5. The first Sponsored Products ad must be created on or after August 20, 2025 (Pacific Time), otherwise you will only receive a $50 fixed amount voucher; you must reach the corresponding spending level within 30 days of starting the campaign; the amount is in the local currency, USD is for reference only; it takes up to 14 working days from the day of issuance, and expires if not consumed within 30 days.
6. If not used for 1 year after receipt, it will expire.
2. You must sign up for the Vine program within 90 days of completing brand registration (or 90 days after the launch of the first purchasable ASIN, whichever is later); it expires if not used for 1 year after receipt.
3. If you ship from within the destination country to an Amazon fulfillment center, you can get a $100 discount on Amazon partner carrier inbound shipping fees; if you ship directly from China to the logistics center, you can get a $200 discount on fulfillment center delivery fees, but you must use Amazon Cross Border Logistics Service (AGL) or Amazon SEND for inbound shipping. Amounts are in local currency, US dollars are for reference only.
4. Calculated from the date Amazon Logistics inventory was first received.
5. The first Sponsored Products ad must be created on or after August 20, 2025 (Pacific Time), otherwise you will only receive a $50 fixed amount voucher; you must reach the corresponding spending level within 30 days of starting the campaign; the amount is in the local currency, USD is for reference only; it takes up to 14 working days from the day of issuance, and expires if not consumed within 30 days.
6. If not used for 1 year after receipt, it will expire.
90 Day Gold Guide for New Sellers
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Data source: *The data comes from the historical data of new sellers. The actual situation may vary depending on account operation. The data is for reference only.
Getting Started: New Seller Guide
Global business opportunities
