Amazon Global Selling _ Amazon Selling Rules _ Ensuring Product Quality

Global Selling rule

Amazon Product Quality Program

(Version updated to April 6, 2017)

Please refer to the original sales policy on the local site. The Chinese translation is for reference only.

“Ensuring Product Quality” North American Seller Central Original Link Chinese Reference Link

Ensuring product quality

Customers trust that they can always buy with confidence on Amazon. As a seller, make sure you understand Amazon's guidelines on product quality and product authenticity. Doing so will not only help you increase your chances of successfully doing business on Amazon, but it will also help you avoid behaviors that may cause your products to be blocked or even unable to sell on Amazon.

Please take a moment to review the Amazon guide below. You need to review these guidelines before listing products for sale on Amazon.

Note: The relevant policies described in this guide are in addition to, and do not limit in any way, your other obligations under seller agreements or other documents.

Types of violations

Violations affecting product quality can be broadly classified as “serious mismatches” and “intellectual property” violations:

“Significantly Mismatched” Product Violations: The products you list and ship must be exactly as described and pictured on the corresponding product detail page. Listing or shipping “seriously mismatched” products is in violation of Amazon policies, such as:

Ship products that are damaged, defective, misclassified, misdescribed, or missing the parts shown in the product image on the detail page

List your product for sale on the detail page of the best-selling related product, and your product isn't exactly as described on that page

Amazon will make the final determination of whether the product is seriously mismatched.

If you sell a seriously mismatched item, you should be willing to refund or exchange the customer. If you refuse a refund or exchange, the buyer can get a refund through the Amazon Marketplace Transaction Guarantee claim.
Learn more about prohibited seller behavior.
Intellectual Property Infringement: Amazon respects the intellectual property rights of others. As a seller, you are responsible for ensuring that the products you offer are legal and authorized to be sold or resold, and that these products do not infringe the intellectual property rights of others, such as copyright, patent rights, trademark rights, and publicity rights.

Examples of “intellectual property” violations:

Selling the same products as popular trademarked products without authorization from the trademark owner (also known as “counterfeit”)

Manufacture and sell the same products as popular trademark products

Use another party's copyrighted content on the packaging of your own products without the copyright owner's authorization

If you post content that infringes someone else's intellectual property rights, Amazon may remove your products or suspend or remove your selling privileges.

Learn more about intellectual property infringement.

Mandatory implementation of policies

Amazon enforces relevant policies for products offered on Amazon.com. Key methods for enforcing policies include:

Rights Owner (RO) Complaints: Rights holders can notify Amazon when sellers are suspected of infringing their intellectual property rights. Amazon will take action against sellers who violate Amazon's intellectual property policies.

Counterfeit Product Complaints: We use the Counterfeit Product Complaint method to determine possible product quality issues. Amazon takes action against sellers who list counterfeit products.

Serious discrepancy complaint: You can complain if the product is not as described on the published detail page. Amazon will take action against sellers who list seriously mismatched products.

Additionally, we have listing restrictions on products from certain brands, ASINs, or categories. Sellers need approval to list products under these brands, ASINs, or categories.

Consequences of product quality violations: Depending on the severity of the violation, Amazon may take the following actions against the seller:

Cancel items

Limits on listing privileges

Suspension of listing privileges

Revoke or freeze publishing rights

Notify Amazon when there is a policy violation: As a seller, you can notify us of any policy violation:

Report other sellers for seriously mismatched products: To report sellers suspected of offering “seriously mismatched” products:

Go to the contact us form.

Click “Other questions” and then “Report a violation”.

Complete the form and click “Send” when you're done.

Rights Owner Notification Form: This form is for intellectual property owners to notify Amazon of suspected intellectual property infringement. In the US, use the Report Infringement Form to report suspected intellectual property infringement.

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