The entry of new sellers in 2025 is now open
The Q&A group for new sellers is open for a limited time, scan the QR code to join!

Register as a new seller in 2025 and enjoy the four major benefits now

Planning to join Amazon in 2025, but worried that you're unfamiliar with cross-border business processes and operations, and have questions you can't find answers to?Don't worry, Amazon's Ace Mentor Assist Program is back and getting you on the road quickly!
Gather a group of Amazon's official mentors, bringing together years of service experience for new sellers, no additional fees, no registration threshold, super professional mentors, super practical benefits, super caring service, and a new “hands-on” course to guide you through the entire process of opening a store, so you can enter Amazon efficiently and be clear every step of the way!
Benefit 1: Questions must be answered group
Online guidance from mentors, sellers exchange experiences, and the way to overseas is no longer alone!
If I have problems opening a store, who can I ask questions?

Scan QR code to join group chat
Enjoy exclusive benefits for new sellers in 2025 now
Enjoy exclusive benefits for new sellers in 2025 now
In order to allow new sellers to get quick question and answer services, the Ace Mentor Assistance Program has specially set up a question-and-answer group to customize 4 exclusive benefits, so that new sellers can get a richer, professional, and thoughtful service system!
Mentor Q&A Link Day
There is an opportunity to answer questions and connect three times a week to interact live with the mentors. Communication is more clear, and difficult questions are not afraid.
Daily dry goods feed
The group shares Amazon's latest news, highlights, “hands-on lessons” and other rich live streaming information every day, so you don't miss out on every benefit.
Normalized response
If you have any questions or requests during working hours, our professional staff will also respond quickly and give you a sense of security.
Benefit 2: Compulsory live streaming courses
A new “hands-on hands-on course” has been launched to escort you every step of the way when going overseas!
Unclear about the process of opening a store?How to use cross-border logistics?Don't know how to list your first product?
Amazon's senior manager brought a new “hands-on, hands-on course”, full of details, and I'm no longer afraid I won't learn!There is also the “Seller Roundtable” to share successful experiences with peers. The “Official Operation Course” explains key topics such as product selection, compliance, and new seller benefits, and gathers core knowledge points during the launch stage to answer newbie questions one by one!
Hands-on practical lessons
From the entry process to store operation, the Amazon manager shares the screen in real time and takes you step by step. Organize the process for you, solve the confusion immediately, and achieve zero resistance for new sellers to open a store!
Seller Roundtable
Amazon invited new sellers who have successfully crossed borders within a year. Based on the new sellers' most important concerns, a number of round-table discussions will be held to share their practical experiences and experiences in cross-border combat!
Official Operation Course
Gather common problems in the seller's operation process, thoroughly explain the key points of the entire cross-border process for new sellers, and bring new insights into business opportunities!
Benefit 3: Ace Growth Strategy Pack
0 basic study materials, a summary of official trivia so there are rules to follow when going overseas
Beginner 0 doesn't know where to start studying cross-border?There are so many materials all over the network, don't you know how to study them systematically?
Official learning materials compiled from many years of experience by an ace mentor include two study materials, including [Panorama Navigation for Beginners] and [One-stop Journey to the Sea].
Newbie navigation panorama
In the form of a mind map, the key processes in the three stages of sailing are sorted out for new sellers. The cross-border ideas are clear at a glance, and the layout for going overseas is no longer confusing.
Izumi One-Stop Street
It covers more and more detailed cross-border knowledge content, and has built a one-stop platform for novice sellers to obtain overseas knowledge.
Benefit 4: Official special support
Two special programs to help unlock more cross-border opportunities!
I have a complete supply chain, brand and business in China. How can I make the most of my existing advantages and resources to successfully go overseas?
For sellers who want to sell to business buyers and major customer sellers, Amazon has opened special programs to provide more efficient and customized service support. There is also a one-stop RMB payment solution to enable cross-border payments to domestic bank cards. New sellers can also enjoy exclusive limited-time offers in 2025!
Exclusive support for corporate purchases
Amazon Business Purchase provides a new one-stop cross-border e-commerce B2B model to help Chinese sellers directly reach end enterprise buyers, eliminate intermediaries, tap into the blue ocean with greater efficiency and lower cost, and leverage new opportunities for overseas commercial procurement orders!
Exclusive channel for major customers to open stores
For brands made in China or Chinese brands that aim to become large-scale and have certain supply chain advantages, we provide full service support for Amazon stores to help Chinese companies explore overseas channels, achieve new business growth, and build a global brand!(No additional commissions)
One-stop RMB payment solution
Amazon provides a one-stop payment solution to help sellers use RMB to receive payments to domestic bank cards, and supports US sellers to pay third party vendors. The “New Seller Escort Program” is now being launched for a limited time for new sellers in 2025. After successfully participating in the event, you can enjoy a 0.3% discount rate!
Frequently asked questions
1. Is it still too late to lay out cross-border e-commerce?Is there room for profit growth in cross-border e-commerce?
Now is the right time to go out to sea!More and more consumers are choosing to buy products online. Statistics show that e-commerce business is growing year by year. For sellers who want to start a new business or expand their business, the profit margin of e-commerce is still considerable.
It's recommended that you start by testing the waters with the Amazon store to see if your idea has potential. After all, on Amazon, you can reach a large number of consumers and provide you with plenty of opportunities to interact with potential customers so you can quickly adjust product pricing or descriptions.
It's recommended that you start by testing the waters with the Amazon store to see if your idea has potential. After all, on Amazon, you can reach a large number of consumers and provide you with plenty of opportunities to interact with potential customers so you can quickly adjust product pricing or descriptions.
2. How can novice Xiaobai learn how to operate cross-border e-commerce?Is it OK if I have no experience?
There are plenty of learning resources on Amazon. You can learn Amazon's operational knowledge and achieve success through the “Seller Encyclopedia” (free 7×24 hour tutorial).
3. Can I open a store if I don't understand the language?
For novice sellers, Amazon provides a variety of translation and cross-site upload tools, such as LOSG (One-Click Listing Global), which can translate and sync products from the source site to multiple sites in one interface, and can be sold without knowing the language of the country.
4. How much does it cost to sign up for Amazon?
To sell on Amazon, you need to consider additional costs such as monthly professional selling plan service fees, referral fees, logistics fees, and promotion fees, refund fees, listing fees, and paid account services. For specific fees, please check the cost of opening a store.
Seek change and develop a new situation, and go overseas with high quality
Click below to register to open a store and unlock global opportunities

Getting Started: New Seller Guide
Global business opportunities




