

Join the program to enjoy four major benefits
As the world's third-largest economy, Japan is ranked No. 3 in the world with a GDP of 4.9 trillion USD*1
The number of online shoppers in Japan is expected to rise to 130 million by 2025 2
Japan's per capita spending power is strong, with a per capita consumption of 2,179 US dollars 3
The number of online shoppers in Japan is expected to rise to 130 million by 2025 2
Japan's per capita spending power is strong, with a per capita consumption of 2,179 US dollars 3
Those of you who want to enter Japan as soon as possible and make a trillion dollar business opportunity
Would you also like to know that Japan has so much potential, what are the consumer trends this year?How should novice sellers select products, seize the peak season, and place orders quickly?How to easily resolve operational issues related to logistics, compliance, and language in Japan?
Would you also like to know that Japan has so much potential, what are the consumer trends this year?How should novice sellers select products, seize the peak season, and place orders quickly?How to easily resolve operational issues related to logistics, compliance, and language in Japan?
In order to help sellers solve problems more comprehensively and efficiently, enter the Japanese site faster, seize opportunities for mining throughout the year, and seize big business opportunities
Benefit 1: Ace Mentor Q&A Group
Seller mentors communicate in real time, and can also join groups to enjoy exclusive courses and get first-hand information on the Japanese website, making the journey to the sea one step faster!
Amazon's Ace Mentor Japan Assist Program has officially launched!
Ace mentors will bring 4 major ace benefits, and provide comprehensive guidance and support for newbies, covering the whole process from opening a store to operation to help sellers grow rapidly and successfully develop the Japanese website
Ace mentors will bring 4 major ace benefits, and provide comprehensive guidance and support for newbies, covering the whole process from opening a store to operation to help sellers grow rapidly and successfully develop the Japanese website
4 exclusive benefits
Mentor Q&A Day
One-day live chat opportunity every week, live interaction with mentors. Communication is more convenient, and difficult questions can be reached in one stop.
Normalized response
Working hours If you have any questions or requests, our professional staff will also provide quick responses to protect you during your trip to sea.
Daily dry goods feed
Every day, the group shares the latest news from Japan, interesting content, and rich live streaming information about the ace mentor Japan Assist Program, so you can fully benefit and get started quickly.
Communicate with fellow sellers
Connect and share experiences with like-minded sellers so you're not alone on your way to sailing.

Tips Reminder: Scan the QR code to sign up for the program to get access to the group.
Benefit 2: Compulsory Course for Ace Mentors
An ace mentor who has been deeply involved in the Japanese station for many years visited the live broadcast room to guide the 0-1 store, and set sail worry-free throughout the process!
Based on the difficulties of new sellers in Japan, a specially customized series of live courses with ace mentors explains the core knowledge points of opening and operating a Japanese website at once. The course starts on time on April 26. Come and learn the key things to set sail!

Shirley Yu

Danny Yang

Fang Jing
Japanese expert airborne live broadcast room
In-depth analysis of Japan's annual trends and business opportunities from a first perspective
April 26th (Wednesday) 10:00-12:00

Felicia Guo

Fiona Wu
Is the language difficult?Is logistics inventory difficult to manage?
One-stop account on the problem of starting a website in Japan and a detailed explanation of the new seller's benefit policy
April 28 (Friday) 10:00-12:00

Jessica Yang

Yang Chen
Does Xiaobai open a store and have this kind of benefit?
A collection of benefits for new sellers in Japan, and a detailed explanation of Japan's compliance policies
May 5 (Friday) 10:00-12:00

Jerry Zhou

Jason Wang
How can the Japanese website boost the list?How can new products grow rapidly?
Teach you how to beat the peak season
May 11 (Thursday) 10:00-12:00
Benefit 3: Ace Celebrity Sharing Session
Top sellers in Japan and experts from Japan and Asia have personally taught successful experiences, so that success is not difficult to replicate!
Japan's top sellers and Nichia experts were specially invited to share successful operation experiences and operating strategies face-to-face. Help new sellers avoid “detours” and take the “shortcut” to overseas!

Brother Bing
The scale reached 10 million in the first year, and the Japanese star seller taught the secret to starting fast from zero
Star sellers in the fashion category in Japan have unique opinions on product selection ideas and methodologies. They have rich experience in logistics management and promotion marketing in Japan, and are good at using advertising traffic to create blockbusters. In their first year at Amazon, they achieved an excellent record of 30 million yuan.

Shirley Yu

Tommy Huang
Beginners can easily pick products in Japan: Nichia experts explain the latest product selection trends and consumer insights
Shirley Yu, an expert from Japan and Asia, has many years of experience in Softline research in Japan. He has deep understanding and insight into Japanese consumers and Japanese consumer culture. He will guide new sellers to set sail to Japan and easily solve product selection problems.
Tips Reminder: Remember to scan the QR code to sign up for the program to get the live broadcast entrance.
Benefit 4: Ace Growth Strategy Pack
[Annual Product Selection Promotion Panorama] + [Complete Guide to Newbie Operation Problems], newbies are quickly promoted to overseas experts!
Amazon's senior mentor in Japan, combined with years of experience, specially customized learning materials for newbies, “Japan Site Annual Product Promotion Panorama” + “Japan Site Newbie Operation Problem Complete Guide” to help newbies quickly become experts!
Panorama of Japan Station's annual product selection promotion
Amazon's leading mentor, who has been deeply involved in the Japanese site for many years, has carefully compiled Japan's 2023 annual promotion calendar, product selection trends, and product selection guidelines, as well as suggestions for Amazon's official scientific product selection tool. A picture shows you how to create a password for popular Japanese websites!
A complete guide to Japanese site operation problems for newbies
Amazon's ace mentor provides solutions based on high-frequency operation issues that novice sellers in Japan are most concerned about. Explain in detail problems such as JCT/reverse customs clearance/logistics inventory/language, etc., so that you can enjoy a smooth and worry-free journey to the sea in Japan!
Japan Izumi One-Stop Street
Learn more and more detailed knowledge about the Japanese site, and build a one-stop platform for you to obtain knowledge about the Japan website
Tips Reminder: Scan the QR code to sign up for the program to get the Japan Ace Strategy Pack.
Frequently asked questions
1. If I have an account registered on the US site, do I need to register for the Japan site again?
No, just switch to a Japanese account in the back office to start selling. The monthly rent is still 39.99 US dollars
2. Can I use my current US or European account to sell products in Japan?
With. Previously, we annoutced a comprehensive upgrade to Amazon's registration process. New sellers only need to register once to quickly launch on 13 popular marketplaces, including Amazon North America (US, Mexico, Canada), Europe (UK, Germany, Italy, France, Spain, Netherlands, Sweden, Poland), Japan, and Australia. The new process redueces the complexity of opering stores in multiple countries, making expansion faster and easier!
If you have already registered a new US marketplace account, you can use the marketplace switcher to switch to the European marketplaces in Seller Central and start selling.
If you have already registered a new US marketplace account, you can use the marketplace switcher to switch to the European marketplaces in Seller Central and start selling.
3. Can I transfer my product information from North America, Europe, or other sites to Amazon's Japan Marketplace?
Yes. The Build International Listings (BIL) tool helps you sell globally by adding offers and synchronizing pricing across multiple marketplaces. BIL enables you to add numerous offers to additional marketplaces quickly. Then, based on rules you set, BIL manages pricing offers across marketplaces for you through automated updates.
Establishing an international listing does not create a new product listing (ASIN). It adds offers if the product listing already exists in the new marketplace. If it doesn’t exist yet, the offer will not be added. Establishing international product information is also not useful for managing inventory. To make the offer buyable, make inventory available for that marketplace. Learn more about establishing international product listings.
Establishing an international listing does not create a new product listing (ASIN). It adds offers if the product listing already exists in the new marketplace. If it doesn’t exist yet, the offer will not be added. Establishing international product information is also not useful for managing inventory. To make the offer buyable, make inventory available for that marketplace. Learn more about establishing international product listings.
4. How should Amazon cross-border e-commerce sellers deal with the new 2023 Japan Consumption Tax (JCT) invoice regulations?
From October 1, 2023, the invoice retention system (Japanese) for Japanese consumption tax (hereinafter referred to as “JCT”) compliance will officially come into effect. A compliant invoice retention system allows business buyers to apply for consumption tax credits. After the system comes into effect, if a Japanese business buyer does not have the relevant seller's Japanese consumption tax registration number (“JCT registration number) on the invoice, they will not be able to apply for a consumption tax deduction.
In response to this new policy reform, the impact and matters that sellers should pay attention to are:
You can quickly determine whether you need to register a JCT number by referring to these 4 key points:
1. Timeline: You need to pay attention to the “New Deal Launched” Timepoint and “Amazon Official Verification Time”
2. Impact of the New Deal: Why are non-obligated sellers also considering registering a JCT number?
3. Is the seller obligated?
4. Learn about the advantages of registering for JCT (including mandatory & non-obligatory, but still considering registration)
You can learn more with these resources:
🔗 Seller University 🔗 Seller manual 🔗 Help pages 🔗 More hot questions and detailed explanations!
In response to this new policy reform, the impact and matters that sellers should pay attention to are:
You can quickly determine whether you need to register a JCT number by referring to these 4 key points:
1. Timeline: You need to pay attention to the “New Deal Launched” Timepoint and “Amazon Official Verification Time”
2. Impact of the New Deal: Why are non-obligated sellers also considering registering a JCT number?
3. Is the seller obligated?
4. Learn about the advantages of registering for JCT (including mandatory & non-obligatory, but still considering registration)
You can learn more with these resources:
🔗 Seller University 🔗 Seller manual 🔗 Help pages 🔗 More hot questions and detailed explanations!
5. Can listings on the North American and European sites be synchronized to the Japanese site?
Yes. Using Amazon's “Build International Product Information” (BIL) tool, you can easily add your European and American site products, translate products, and set pricing rules in the Japanese marketplace. However, you need to ensure that you have the appropriate distribution rights and that your products comply with local Japanese regulations. For example, electrified products are subject to PSE audits in Japan. Click here to learn more about BIL.
6. Japanese is not an English-speaking country, so how can I quickly expand the product to Japan?
There are many official support resources to help sellers sell in Japan. In addition to “establishing international product information” (BIL), the Japanese site has a dedicated Japanese customer service (CSBA). Additionally, we have a free translation and upload service (GSO) for existing listings in Europe and the US, and a paid listing production refinement service. You can read more on the page above.
1 An order for an item was made on Amazon's US marketplace. How can I ship it?
You can set up the product for FBA delivery on the seller platform, and then deliver it to Amazon FBA logistics centers in various countries through the first-pass delivery service of a third party company. Amazon is responsible for storing the goods. After the customer places an order (order delivered by Amazon Logistics), Amazon then completes order sorting, packaging, and terminal delivery, and quickly and conveniently delivers the product to the seller.
You can also complete the delivery of the order through self-delivery. You need to package and ship the order after the customer places the order, and you need to enter a tracking code in the back office so that the consumer can check the progress of the shipment.
You can also complete the delivery of the order through self-delivery. You need to package and ship the order after the customer places the order, and you need to enter a tracking code in the back office so that the consumer can check the progress of the shipment.
Data sources:
1 https://www.statista.com/study/88150/gross-domestic-product-gdp-globally/ , 2022
2 Ecommerce in Japan, ecommerceDB , 2021
3 https://forecasts-na1.emarketer.com/5a4fff13d8690c0c28d1f4c5/5a4ff9f2d8690c0c28d1f484 , 2022
1 https://www.statista.com/study/88150/gross-domestic-product-gdp-globally/ , 2022
2 Ecommerce in Japan, ecommerceDB , 2021
3 https://forecasts-na1.emarketer.com/5a4fff13d8690c0c28d1f4c5/5a4ff9f2d8690c0c28d1f484 , 2022
Getting Started: New Seller Guide
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