Amazon Selling Registration

To sell on Amazon, there are no hard requirements for the scope of business of your business license. However, for long-term planning and because some Marketplaces have stricter compliance regulations (such as Europe Marketplace), we recommend that the business scope you declared is as consistent as possible with the categories you plan to sell in on Amazon in the future.

There are no requirements for registered capital or company size for registering Amazon seller accounts.

To sell on Amazon, there are no requirements on the business license issue date. Please ensure that the company registered on your business license is active and that your business license does not expire within 45 days.

Any one is fine. However, we recommend to use an address that can receive SF Express deliverables and for which you can provide a bill issued by any utility provider within the past 90 days for water, electricity, gas, or Internet services. Once you completed registration, you can also add a new address in Seller Central.
Businesses in Hong Kong China, and Taiwan China can use English or Pinyin to fill in the registered address or actual operating address on your company’s business documents.

Please use credit or debit cards that support international payments (Visa and MasterCard are accepted, and VISA is recommended). Make sure they supports the local currency of the destination country, have sufficient credit, are within its validity period, and have no payment restrictions. Do not use virtual credit cards.

Now Amazon allows you to use one set of information to open stores in most Amazon Marketplaces. You can use the same credit card/debit card for charges across all Marketplaces, and we recommend to use multi-currency credit card/debit cards.

The credit/debit card holder and account holder do not need to be the same person, and a personal credit card can also be used for corporate accounts (it is recommended to use the credit/debit cards belonging to the legal representative or beneficiary).

Please make sure the information you fill in exactly matches the information on your bank files, including the card number, name, phone number, ZIP code, and address (in English or Pinyin), and especially check whether the default billing address is the same as the billing address of the credit/debit card. If not, please click “Add New Address” and fill in new address information in English or Pinyin.

Please first check your credit/debit cards and confirm that they are not expired (with at least 6 months of validity), has sufficient available credit, support the local currency of the target country, and have no payment restrictions. Ideally a new card should have a record of at least one successful transaction.

You can update new bank accounts or credit/debit cards at any time via Account Info under the “Settings” tab of your account.

The first Monthly Subscription Fee ($39.99) will be charged after you complete qualification verification. If you still don't have any active listings by the second month, you won't be charged the monthly subscription fee in any following month until you have active listings. If you have sellable products in the second month, you will be charged the monthly subscription fee each month.

The payee account can be a personal account. However, we recommend that you use the legal representative’s payee account. If you plan to do business in Europe Marketplace, your payee account for that Europe Marketplace must be a business account (the payment account owner is the registered company).

You don’t have to use a third-party payee account. If you don’t have an overseas bank account, you can contact a third-party payment service provider to help you resolve payee account issues. Alternatively, you can also use Amazon Currency Converter for Sellers to use a domestic bank account and receive global payments in Chinese Yuan, having safe and convenient payment collection experience.

Yes.

If you choose to “take your face photo,” Amazon will use facial recognition technology to complete your identity verification; if you choose to “record your face video,” an Amazon employee will review the video to verify your identity.
Please note that neither of these verification methods requires appointment. However, if you choose “Take Your Face Photo”, your review process will be faster and more efficient because “Record Your Face Video” requires review by an Amazon employee.

It can be either the legal representative or the company contact. However, Amazon recommends that the legal representatives take the photo themselves, because this can improve the efficiency of your verification.
If the company’s legal representative is unable to take verification in person, they can authorize someone else to complete the “record face video” or “take face photo” verification. After the authorized person completes the “Record your face video” or “take your face photo” verification, they need to log back in to Seller Central after 2 business days, then click the “Use Video Call Verification” button. This option requires them to schedule an identity verification appointment and, and at the scheduled time, complete the online video verification by video call with an Amazon employee.
Please ensure that the authorized person has their own ID and the ID of the legal representative ready.

Amazon supports verification on computers and mobile devices, and you can switch devices during the verification process. But please be sure to keep the following points in mind:
- Your device has a front-facing camera that works properly.
- Your Internet connection is stable and reliable.
If the photo or the video taken during the verification process has a low resolution, you will receive a system message and need to try verification again.

Yes. You can sign in again and start recording a new video and taking a new photo. Be sure to sign in with the same email and password you used to sign up for your Seller Central account. If you see “Select merchant and marketplace”-“Select account” after you sign in, no matter which Amazon Marketplace you choose to sell in, you must click “United States,” and then you can continue with verification.

You have up to 2 chances to record a video or 3 chances to take a photo. If verification is still unsuccessful after multiple attempts, Amazon staff will review the details of the videos or photos you have already recorded or taken and may ask you to meet additional verification requirements.

On the “Seller Central - Identity Verification Selection” page, you can choose “Record you face video” or “Take your face ” to complete identity verification. During a “Record Face Video” or “Take a Face Photo” session, you can close the session at any time and return to the identity verification selection page to start over.

This means that Amazon’s review team is reviewing the registered Amazon seller account. Please wait for the review result patiently.

Once the verification is completed, Amazon will notify you of the progress by email. If you receive an email stating “Your account information has been verified and you can now log in to Seller Central to continue”, then you have successfully completed the Amazon seller account qualification review!

The registration email address, registration channel, and registration time are not related to the approval. Amazon applies the same verification requirements to all registration applications. And Amazon will continue to optimize its review policies and processes to better support compliant sellers to pass verification smoothly and efficiently, while ensuring the strictest standards against misconduct.
Failure to register an account does not necessarily mean that you cannot continue to register using this set of documents. If the failure is due to incorrect information entered during registration (such as the company location), you can continue to register using your current documents. We recommend that you contact Amazon Seller Support first through self-service appeal to understand the specific reason of the registration failure, and avoid trying to register again too quickly.

Using different devices during the registration process won't affect the registration process; the key point is to ensure that the devices you use provide clear photos/videos. If you find that your computer’s camera does not capture clear images during the qualification review process, you can use a mobile phone with a higher-resolution camera to ensure photo/video quality. This can help Amazon verify the information you provided more quickly and accurately.
Please note that while submitting your ID, you must provide complete, clear, and legible photos or color scan copies: no missing corners, no black and white copies, no screenshots, and no processing the file by Meitu tools such as PS or Meitu Xiuxiu before upload.

Please also note the following requirements while taking the photo: make sure there is enough light, and avoid backlighting from a window or other bright light source; if your government-issued IDs are blurry, please slowly adjust the position until the image is clearly in focus; the barcode may not match your ID, so make sure the document stays within the frame.

You can download and save your electronic business license to your laptop or mobile phone in advance, and when you’re asked to show your business license during the qualification review, please display the photo of your electronic business license to the camera on your mobile device. Please ensure that all information on the business license is fully displayed on the device screen, without missing any corners, and that the screen is bright enough and clearly visible.

Amazon requires sellers to be at least 18 years old. Besides that, Amazon has no age restrictions on registration.

Amazon has no hard requirements for the business scope or registered capital for your business license. In the SIV review process, Amazon usually considers the information provided by the seller and does not rely on a single reason alone to make decisions. However, in the long run, Amazon recommends that the business scope you filled in to be as consistent as possible with the categories you plan to sell on Amazon.

The US tax review is a self-service review process that guides you through entering your taxpayer identification information and verifying your W-9 or W-8BEN tax information. To meet the requirements of the US tax authorities as efficiently as possible, please answer all questions and fill in all required information during the review process. Chinese sellers also need to complete this review process to finish the registration process.

After you complete registration, Amazon will require professional sellers to provide their taxpayer identification information. Please follow the system instructions to fill in your taxpayer identification information.

No. As required by the US Internal Revenue Service, Amazon requires all sellers to provide their US taxpayer identification information.
The US tax review is a self-service review process that guides you through filling in your identity information to confirm whether your account needs to pay applicable US taxes.

If you choose to sell in the North America Marketplace, giving up or canceling the tax review will prevent you from completing your registration. If you need to continue selling in North America, you'll need to restart the review process.

Except for Canadian domestic companies, Chinese legal entities operating in the Canada Marketplace do not need to register for a tax ID, and Amazon will withdraw the taxes on their behalf.

In general, if you do not need to operate in the European Marketplace, not completing the KYC review will not affect operations in other Marketplaces; if you need to sell or continue selling in the European Marketplace and receive transaction proceeds, you must pass the KYC review.

KYC review is a qualification review for sellers who sell on Amazon Europe Marketplace. Sellers need to provide information about themselves and their business to ensure compliant selling.
Depending on each seller’s specific circumstance, the conditions that trigger KYC review are not always the same and generally fall into three categories:
The first condition is that after most sellers complete registration and identity verification, they fill in information Seller Central for the European Marketplace, and once they confirm that they have added all beneficiary information, KYC review is triggered immediately;
The second condition is that after some sellers start selling, when their store account payments reach a certain threshold, they need to provide more information for review.
The third condition is when your store account payments reach a certain threshold after start selling. If sellers did not trigger a full KYC review before starting sales, they will also need to provide more information for review when the store account’s disbursements receivable payment reaches a certain threshold after they start selling. During the review process, if your receivable payment has not yet reached a certain threshold, your stores can still sell as usual. However, if your receivable payment reaches a certain threshold and you still have not passed the review, you may face sales restrictions until you pass the review, reactivate your store, and restart sales.
The account review triggered after completing Amazon registration is referred to by many cross-border sellers as a “secondary review.” This is a review process where Amazon may suspend some sellers' accounts and request more information in order to help maintain a trustworthy marketplace for buyers and sellers. This usually happens when an account is suspended and needs to be reactivated. Sellers need to submit clear and complete materials and documents as required so that the review team can conduct “account review.” However, this is not a mandatory process, and not every seller will be required to undergo such an account review!
Reminder: If you encounter a second review and KYC review at the same time, please appeal the second review first, and appeal the KYC review only after the second review is succeeded.

While verifying and supplementing identity information, please fill it out accurately, and do not enter anything incorrectly or miss anything. After the review is approved, unless necessary, please do not make changes to the information in your seller account at will. Any changes could re-trigger re-verification.

Color scan of the company's business license
• Mainland China: business license;
● Hong Kong, China: Company Registration Certificates and Business Registration Regulations
• Taiwan, China: Registration Form for Limited Companies, Registration Form for Companies Limited by Shares, Change Registration Form for Limited Companies, Change Registration Form for Limited Shareholder Companies.
Since April 5, 2023, the following six additional documents can also be submitted for review: Sole ownership Business Registration Approval Letter, Partnership Business Registration Approval Letter, Limited Partnership Establishment/Change Registration Form, Unlimited Company Establishment/Change Registration Form, Partnership Limited by Shares Establishment/Change Registration Form, and Closed Company Limited Shareholder Establishment/Change Registration Form.

Please follow the requirements of the performance notification. The original “One License, One Code” Registration Application, Company Registration (Filing) Application, or Enterprise Change (Filing) Registration Application is acceptable. Any document of these three types can be accepted; you only need to provide one of them.

Please go to your local market supervision authority and/or other government departments, or consult your advisor. The first and last pages of the submitted scanned copy of the Articles of Association should be stamped, signed, and stamped across the page edges.

Yes. There are 3 types of bank accounts to choose from for payee payments (choose one of three):
• Domestic bank account
• Overseas bank account
• Third-party payment service provider accounts
Also, please note that!the owner of the payment receiving account should be the registered company. .

The documents each seller needs to provide depend on the marketplaces. For specific requirements, please check the email notification or log in to the seller platform and go to Settings → Identity Information, to see which documents are required. Examples include business licenses, articles of association, proof of address, IDs, household registration pages, bank inquiry records, etc.

When you open a seller account with Amazon EU or Amazon Payments UK, you register yourself as the point of contact (POC) for that account. As a POC, you may or may not be authorized to open an account on behalf of your registered business. When you fill in your information (such as POC), this permission will be notified, and you’ll see a box at the bottom that says “I am also the legal representative of this business.” If you check this box, it means that you are authorized to manage and disburse funds in the payment account on behalf of the business. For example, you are the beneficial owner of the business, the chief financial officer, or hold a similar senior position within the company. If you do not have this authority, you will need to provide a letter of authorization. A person who has the authority to open and manage the account on behalf of the registered business entity can use the letter of authorization to authorize you to manage the account on his behalf.

This message means that your account is being verified. During the verification process, please check your account email on time and watch for any emails asking you to reply or submit information. If you receive such a mail,one, please respond promptly as instructed in the email. If not, please wait patiently for the review to finish, which usually takes up to 10 working days to complete.

According to Canadian laws, Amazon must verify your identity before you can use Amazon services. In order for the verification process to proceed smoothly, you will need to provide specific information and documents to Amazon.

You will not be unable to open or use a "Selling on Amazon" account. As a result, you won't be able to sell on Amazon.ca without providing this information.

During the verification process, Amazon may decide that you need to provide additional information. This information is required to complete your Canada Marketplace qualification review process.

If Amazon requires more information, you will be notified via the email address you provided during registration or in the notification area in Seller Central. You can also check what additional information is needed by clicking “Account Information” on the “Settings” tab. Please see the sections highlighted in red.
You will also receive detailed guidance in emails or Performance Notifications. Please check your spam folder in your mail box for any missed information.

Amazon will begin verifying your account once it has received all the required information. Verification may take up to 10 business days;
However, if the requirements of the related account are more complex, it may take longer time.

Under certain circumstances, Amazon will verify all the information you provide when creating and updating your account, which may take a few of days. During this time, you will be able to access your account in Seller Central and change or upload new listings. Most of the information Amazon you need to provide is listed on the Business Information page, but we may ask you to provide additional documents or information later. Make sure that the information you have entered in Seller Central is complete and correct so that the verifications can be completed quickly.

There are several reasons why Amazon may reject your application to open an account. The reason may be that Amazon is unable to verify your identity in accordance with applicable legal requirements. Providing incomplete or inaccurate information is a common reason why verification may not be successful. If you believe your information should be sufficient to pass verification and want to complain, please contact Seller Support.

If you are not currently selling on Amazon Canada, you will not be able to sell on Amazon while the information you provided during registration is being verified. You can only start selling on Amazon once the information you provided has been verified and your account has been successfully verified.
If you are currently selling on the Canada Marketplace and have triggered Canada Marketplace qualification review. Amazon allows you to complete re-verification within 60 calendar days. This does not include the time required for Amazon to complete the review. If you don't complete reverification within 60 calendar days, your rights of sales and withdrawal of funds may be limited.

Whether your Canada Marketplace qualification review is completed will only affect whether you can sell in your Canada store. Please note that even you have not completed the Canada Marketplace qualification review, this status will not affect your selling rights in your Amazon.com stores or other stores

All sellers who plan to sell in the Canada store, as well as sellers who have started selling, will be required to complete the Canada store qualification review, but the time when each seller is selected for review may be different. Therefore, sellers selling to Canadian customers from the US stores through Remote Fulfillment with FBA (NARF) are also required to complete the Canada store qualification review. Please refer to the information in your email or in Seller Central. Amazon will spare no effort to ensure that all sellers selling in the Canada stores comply with relevant regulations and requirements.

An “account review” is triggered when Amazon suspends some sellers’ accounts before they start selling and requests more information for review, to help sellers and buyers maintain a trustworthy marketplace. Not every seller will need to take an “account review,” and the specific requirements for the review will vary depending on each seller's actual conditions and sites. Sellers who are required to undergo an “account review” need to submit clear and relevant information and documents based on the email content or the requirements in the Performance Notifications, so that the review team can conduct account review.

If “account review” is triggered for your account, you can get relevant information through email notifications, performance notifications in Seller Central, and other channels. If you are asked to take an “account review,” we recommend that you first follow the steps below to submit an appeal by yourself:
• Path 1 for appeals: Seller Central -> Performance -> Account Health -> Reactivate Your Account
• Path 2 for appeals : Seller Central -> Performance Notifications -> Appeal -> Wrong deactivation -> Add documents to submit materials for appeal
*Please note that before submitting an appeal, you need to first check whether your credit/debit card is valid. After confirming, submit your appeal. Please prepare the relevant materials according to the Performance Notifications.

Amazon’s “Account Review” does not have a limit on the number of appeals. However, please note that each appeal should be improved based on the feedback from the Amazon review team on why the previous appeals were unsuccessful. Amazon recommends that you avoid repeatedly submitting the same materials and ensure that each appeal includes updated or additional evidence (such as the latest bills or new relevant documents) to make the appeal more persuasive. If every time you submit the same materials, it not only won’t enhance the appeals’ chances of success, but may also cause the appeal to be rejected.

It may be triggered again, but this depends on the sellers’ actual conditions. Therefore, maintaining good seller behaviors and complying with Amazon’s policies are key to avoid another review. We recommend you to be cautious during the registration process:
• We recommend to use a stable, dedicated network connection. Do not use VPN/VPS/Super Browser
• Make sure that the information submitted for registration and displayed on the seller platform matches the information of the company you actually own. Never confuse the information of the legal representative with the actual operator’s identity, or the actual business address
• Be sure contact information (email address and phone number) of your business is up to date so Amazon can contact you if necessary
• The credit/debit cards submitted for payment and settlement in Seller Central must be valid and chargeable. We recommend to use the legal representative’s credit/debit cards, and keeping your bank account information up to date
• While signing up, make sure you can submit utility bills with the address same as the address on the seller platform
• We recommend you to keep your purchase invoices. If you’re asked to go through a review or apply for a category later in your following up business operation, you may be required to provide the corresponding purchase invoices

If the submitted materials were not approved, possible reasons may include:
• The bill photos are unclear and cropped, with missing edges or corners
• Names and addresses are obscured or invisible
• Missing key information prevents from effectively matching with the information in seller platform records
If none of the above issues exist, then the account itself may have risk factors. If the review fails, you should promptly reviewed and updated the submitted materials, and seek for professional advices if necessary to ensure that all Amazon requirements and standards are met.

You still need to meet the specific requirements based on the steps and materials stated in the Performance Notifications. In most cases, most marketplaces require utility or Internet bills, but Amazon Europe also accepts bank credit card/debit card statements or other bank credit certificates as supporting documents for address verification. For other marketplaces, please follow the instructions on the “Reactivate Your Account” page in Seller Central to prepare your documents and complete the required steps.

The acceptable bills are water, electricity, gas, land line broadband, mobile phone, or landline phone bills, and the bill date must be within the last 90 days.
Please ensure that the bills you provide are in the name of the company or the company’s authorized person*.
If the company bills are not in the name of the company or the company’s authorized person, Amazon can accept partnership agreements, rental contracts, lease agreements, household register, or marriage certificates as supporting documents.
The billing address must fully matches the company address or the residential address of the company's authorized person, and must be consistent with the address filled in Seller Central. Electronic statements or screen-shots are not acceptable; hard copies of the bills are required.
*Company authorized person: he/she is the legal representative or the company’s primary contact.

Because the information required varies for different Marketplaces or sellers, Amazon can’t provide specific bill templates. Please prepare documents according to the information requirements in the email or performance notice. Generally, you can view the information at the location of your legal representative or company and the utility provider you use. You can log in to the official websites, service platform, or mobile APPs of the relevant utility providers to view and download the corresponding bills. The name on the bills must show full name of the legal representative or the name on the company’s business license. The address must show the full residential address of the legal representative, the address on the company’s business license, or the actual business address, and it must match the address on the seller platforms. The bills need to show breakdown of charges within the past 90 days.

We recommend providing bills first, because invoices may sometimes be considered as invalid documents. If you can’t provide bills and can only provide invoices, please make sure they are VAT invoices, and we recommend attaching screen-shots to verifying the invoices’ authenticity.