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Successful seller stories
As far as Chinese brands go overseas, Amazon has an advantage unmatched by other websites. Helping small to medium sellers quickly enter the market is a powerful tool for Little Ant to expand overseas business.
>Da Shengwei, CEO of Shanghai Little Ant Technology Co., Ltd.
Established in 2014, Shanghai Little Ant Technology Co., Ltd. (hereinafter referred to as “Little Ant”) is a global leader in AI machine vision. It has complete global smart imaging product solutions, used in emerging industries such as smart mobility, smart homes, and smart retail. Its products and services have covered 168 countries around the world.
At the beginning of 2015, Little Ant settled in Amazon in the US. During this year's Prime Day campaign, with a large base, Little Ant still created an astonishing triple sales volume, and reached a record high of more than 120,000 units sold in a month. It seemed like a big sale among big sales.
At the beginning of 2015, Little Ant settled in Amazon in the US. During this year's Prime Day campaign, with a large base, Little Ant still created an astonishing triple sales volume, and reached a record high of more than 120,000 units sold in a month. It seemed like a big sale among big sales.
How can “young” little ants become “big sellers” of old qualifications?And how can you successfully globalize your brand with Amazon Global Selling?Today's Amazon global store opens, bringing you 818, a little “thinking” ant. In 2015, Little Ant CEO Da Shengwei and his team visited the United States for inspection. At that time, Little Ant had already established brand awareness in China and was loved by customers. Successful domestic operations also made the management team start thinking about the possibility of breakthroughs in overseas markets. Mr. Da and his entourage arrived in Seattle and called an Uber. It turned out that the Uber driver from far away on the other side of the ocean was actually using the Little Ant sports camera. In fact, it was not possible to directly buy Little Ant products in the US at the time. The driver placed an order through the Haitao website and waited several weeks to get Little Ant.
This made Dazhou very excited. “He bought a brand that was not well known locally through internet research, and he was willing to wait more than two months to get it after placing an online order. This made me clearly see the appeal and effect of the Internet on brands going overseas, and also let me see overseas users and market potential, so soon we launched Amazon's US website. Abbottt, Premiere Creative’s creative director.
The rapid development of Little Ant's overseas business over the next two years also confirmed the shock brought about by this episode at the beginning. In the second year of opening a store on Amazon, Little Ant achieved a 400% increase in sales and broke the DOTD sales record for Chinese sellers on Amazon Membership Day.
“With the advent and development of the Internet, the technological, cultural and capital barriers that hindered the globalization process in the past are gradually no longer barriers; certain information can be transmitted around the world within 24 hours. This unprecedented speed and connectivity allows large, medium, and large enterprises in this environment to find their own way in brand globalization. ” Mr. Da said when talking about his personal views on globalization.
This made Dazhou very excited. “He bought a brand that was not well known locally through internet research, and he was willing to wait more than two months to get it after placing an online order. This made me clearly see the appeal and effect of the Internet on brands going overseas, and also let me see overseas users and market potential, so soon we launched Amazon's US website. Abbottt, Premiere Creative’s creative director.
The rapid development of Little Ant's overseas business over the next two years also confirmed the shock brought about by this episode at the beginning. In the second year of opening a store on Amazon, Little Ant achieved a 400% increase in sales and broke the DOTD sales record for Chinese sellers on Amazon Membership Day.
“With the advent and development of the Internet, the technological, cultural and capital barriers that hindered the globalization process in the past are gradually no longer barriers; certain information can be transmitted around the world within 24 hours. This unprecedented speed and connectivity allows large, medium, and large enterprises in this environment to find their own way in brand globalization. ” Mr. Da said when talking about his personal views on globalization.
“Making it easy for every “retired housewife” around the world to use is the global inclusive value of the product.
Since its inception, Little Ant has had a true sense of globalization. Internally, it has promoted the three major values, which have been implemented in all aspects of business development at home and abroad:
① Always put the user first. Every problem to be solved must be something the user is concerned about.
② Pursue technological innovation. Product upgrade ≠ change the case.
③ Global inclusive value. The products are not produced in a specific country or region, but are intended for use by all human beings.
① Always put the user first. Every problem to be solved must be something the user is concerned about.
② Pursue technological innovation. Product upgrade ≠ change the case.
③ Global inclusive value. The products are not produced in a specific country or region, but are intended for use by all human beings.
For Little Ant, customer first always comes first; the last two points are actually an extension of the first point. Improving products and strengthening innovation is ultimately all about better serving users. For a long time after entering Amazon, Dazong maintained the habit of personally reading customer feedback. It wasn't until one day when he saw an evaluation from a housewife that he truly believed that his product had passed the customs.
It was a retired housewife in her 50s who had to go out to work again because Mr. had a stroke and was bedridden at home. However, in order to be able to understand Mr.'s condition at home while working outside, she bought a home computer (camera) product from Little Ant and easily completed the installation and use by herself according to the instructions.
It was a retired housewife in her 50s who had to go out to work again because Mr. had a stroke and was bedridden at home. However, in order to be able to understand Mr.'s condition at home while working outside, she bought a home computer (camera) product from Little Ant and easily completed the installation and use by herself according to the instructions.
“Being able to make every 'retired housewife in their 50s' around the world feel that it's an easy to use product, this is the product's all-inclusive value. When the core performance of a product is no longer created for a specific country or region, a big step has already been taken to globalize the brand. ” That's what President Da said.
“More importantly, Amazon is also a company with values that put the customer first, and we are a great fit in this regard. ” The unique and in-depth insight into the current state of globalization has enabled Little Ant to always operate brands in a global way of thinking, and has taken fewer detours on the way to expand globally. After being successful on Amazon's US site, Little Ant soon launched Amazon sites such as Mexico, Japan, and Europe. Currently, the growth of overseas business has surpassed that of domestic business.
“More importantly, Amazon is also a company with values that put the customer first, and we are a great fit in this regard. ” The unique and in-depth insight into the current state of globalization has enabled Little Ant to always operate brands in a global way of thinking, and has taken fewer detours on the way to expand globally. After being successful on Amazon's US site, Little Ant soon launched Amazon sites such as Mexico, Japan, and Europe. Currently, the growth of overseas business has surpassed that of domestic business.
“We really want to empower other businesses with our technology. Abbottt, Premiere Creative’s creative director.
Little Ant's success on Amazon has also prompted the company to start thinking about deeper development.
At the beginning of this year, Little Ant had the idea of licensing the patented technology open source to partners, and soon began to put it into action. Twelve or twenty companies have been contacted, and authorized products from some companies are already being shipped in bulk.
General Manager Da said, “Through this technology licensing method, our role has also changed. Through technical empowerment, manufacturers have the ability to integrate with consumers. This is similar to Amazon's philosophy. As a result, we have also become an organic contributor to Amazon's 'layout of the next generation trade chain'. Abbottt, Premiere Creative’s creative director.
Confidence in the path of technological empowerment comes from Little Ant's R&D strength. Little Ant's R&D team is very large. Up to now, the number of team members accounts for more than 65% of the entire company. The company has set up R&D centers in Beijing, the US and Israel to explore technological innovation in a targeted manner. For example, the Israeli team will specialize in computer vision technical issues, while the Beijing team will focus more on imaging technology research and development.
At the beginning of this year, Little Ant had the idea of licensing the patented technology open source to partners, and soon began to put it into action. Twelve or twenty companies have been contacted, and authorized products from some companies are already being shipped in bulk.
General Manager Da said, “Through this technology licensing method, our role has also changed. Through technical empowerment, manufacturers have the ability to integrate with consumers. This is similar to Amazon's philosophy. As a result, we have also become an organic contributor to Amazon's 'layout of the next generation trade chain'. Abbottt, Premiere Creative’s creative director.
Confidence in the path of technological empowerment comes from Little Ant's R&D strength. Little Ant's R&D team is very large. Up to now, the number of team members accounts for more than 65% of the entire company. The company has set up R&D centers in Beijing, the US and Israel to explore technological innovation in a targeted manner. For example, the Israeli team will specialize in computer vision technical issues, while the Beijing team will focus more on imaging technology research and development.
Attention and significant investment in R&D have enabled Little Ant to maintain rapid and steady development in product technology upgrades. In this way, technological empowerment can become a reality. From a hardware manufacturer to a solution provider, from serving thousands of consumers to serving hundreds of manufacturers, they then serve hundreds of millions of consumers. According to Xiao Ant, in a sense, this is infinitely amplifying one's influence and can promote a win-win situation in multiple industries and fields.
“As far as Chinese brands go overseas, Amazon has an advantage unmatched by other websites. It can help small to medium sellers quickly enter the market, and is a powerful tool for Little Ant to expand overseas business. Therefore, in the future, our operating strategy will closely follow Amazon, continue to expand multiple sites and expand overseas business; join hands with Amazon to open a global store, lay out the next-generation trade chain, and bring Chinese brands to the world chain. Abbottt, Premiere Creative’s creative director.
“As far as Chinese brands go overseas, Amazon has an advantage unmatched by other websites. It can help small to medium sellers quickly enter the market, and is a powerful tool for Little Ant to expand overseas business. Therefore, in the future, our operating strategy will closely follow Amazon, continue to expand multiple sites and expand overseas business; join hands with Amazon to open a global store, lay out the next-generation trade chain, and bring Chinese brands to the world chain. Abbottt, Premiere Creative’s creative director.
“Little Ants Big Sale Collection”
First trick: choose the right logistics, the effect is visible
Description: FBA logistics service, essential for Amazon Xiaobai to fight back. It has a mature system of transportation routes, and has far leading speed and reliability at overseas sites.
Efficacy: Its customer service department can quickly solve simple after-sales problems; since using the FBA service, Little Ant has saved about 1/3 of the time in logistics.
Second trick: provide a comprehensive and complete customer service system
Description: Since Amazon directly touches each seller and is an end consumer in overseas markets, it is necessary to establish a perfect customer service system. It can be rotated online 24 hours a day, divided into product lines and character functions to comprehensively help solve various problems that consumers may have.
Efficacy: Strengthen the connection and interaction with consumers and enhance consumer stickiness.
The third trick: grasp first-hand real consumer feedback and reviews
Description: Amazon has a large amount of real consumer feedback and reviews. Sellers need to check this information regularly and in a targeted manner and update it in a timely manner. Search the library, and the customer service carefully studies it with the R&D team to prioritize and solve the problems mentioned by users in the evaluation.
Efficacy: Feed back product development and innovation, and rapidly upgrade products. It helped Xiao Ant update the custom firmware for a high-end product within 2 weeks. After testing the experience, feedback was repeated, so that the product received the ultimate upgrade at this stage.
Fourth trick: long-term and systematic product promotion
Description: Successful product promotion is a magic weapon to win in cross-border e-commerce. Do a lot of marketing before the product goes on sale, and use Amazon's advertising tools to promote it after it goes on sale. For a certain keyword at a certain time, within a manageable range of investment in product advertising, it is necessary to have a mentality of winning, because the timing of a product's entry into the market sometimes determines its sales volume.
Benefits: Amazon's Global Sponsored Products (Sponsored Products) can lead to an immediate increase in sales; Sponsored Brands (Sponsored Brands) can complement long-term brand awareness promotion. The two include a variety of advertising tools, which can be used by multiple parties for better results. Since 2018, SP advertising has driven over 30% of Little Ant's sales.
Description: FBA logistics service, essential for Amazon Xiaobai to fight back. It has a mature system of transportation routes, and has far leading speed and reliability at overseas sites.
Efficacy: Its customer service department can quickly solve simple after-sales problems; since using the FBA service, Little Ant has saved about 1/3 of the time in logistics.
Second trick: provide a comprehensive and complete customer service system
Description: Since Amazon directly touches each seller and is an end consumer in overseas markets, it is necessary to establish a perfect customer service system. It can be rotated online 24 hours a day, divided into product lines and character functions to comprehensively help solve various problems that consumers may have.
Efficacy: Strengthen the connection and interaction with consumers and enhance consumer stickiness.
The third trick: grasp first-hand real consumer feedback and reviews
Description: Amazon has a large amount of real consumer feedback and reviews. Sellers need to check this information regularly and in a targeted manner and update it in a timely manner. Search the library, and the customer service carefully studies it with the R&D team to prioritize and solve the problems mentioned by users in the evaluation.
Efficacy: Feed back product development and innovation, and rapidly upgrade products. It helped Xiao Ant update the custom firmware for a high-end product within 2 weeks. After testing the experience, feedback was repeated, so that the product received the ultimate upgrade at this stage.
Fourth trick: long-term and systematic product promotion
Description: Successful product promotion is a magic weapon to win in cross-border e-commerce. Do a lot of marketing before the product goes on sale, and use Amazon's advertising tools to promote it after it goes on sale. For a certain keyword at a certain time, within a manageable range of investment in product advertising, it is necessary to have a mentality of winning, because the timing of a product's entry into the market sometimes determines its sales volume.
Benefits: Amazon's Global Sponsored Products (Sponsored Products) can lead to an immediate increase in sales; Sponsored Brands (Sponsored Brands) can complement long-term brand awareness promotion. The two include a variety of advertising tools, which can be used by multiple parties for better results. Since 2018, SP advertising has driven over 30% of Little Ant's sales.
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