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Successful seller stories
The key to creating high-quality, innovative products is to listen to the real needs of customers. And Amazon customer reviews are the most important consideration in our product development process.
>Steven Yang, founder of Anker
Total revenue of RMB 2.5 billion in 2016
Revenue of RMB 3,912 billion in 2017, growth rate of 56.43%
Revenue of RMB 3,912 billion in 2017, growth rate of 56.43%
This is the impressive report card given by Anke Innovation, founded in 2011, with an average annual growth rate of over 50%, making it an incredible “cross-border e-commerce myth”!As a charging brand under Anker Innovation, Anker is already a leading online brand in North America, Japan, and Europe. It sells well in over 100 countries and regions, and has more than 30 million loyal users. How did such miraculous results come about?Tap the video to learn the truth
Put ideas first, work hand in hand
Anke Innovation has always followed the business philosophy of putting products as king and keeping up with consumer demand, which coincides with Amazon's development philosophy of respecting good products and respecting consumers.
Because of this, Anke Innovation and Amazon have come together to create a new pattern of cross-border e-commerce
Because of this, Anke Innovation and Amazon have come together to create a new pattern of cross-border e-commerce
Entering Amazon is just the first step. How can we penetrate the industry?
As Wen Junge, online manager of Anke Innovation Europe, said: “In 2011, Anke Innovation first entered Amazon in the US. At that time, in order to attract new products, I first used product promotion advertised by Amazon with the mentality of trying them out. As a result, something unexpected happened, and the team was very excited about the changes in the data after launch!
After a new product was launched for product promotion, the traffic actually increased more than 3 times the original one, and the ranking was also greatly improved. We've found the golden key to success!Abbottt, Premiere Creative’s creative director.
With such an impressive conversion rate, Anke Innovation, which had tasted its sweetness, intuitively experienced the power of Amazon advertising, and instead invested 99% of the company's advertising campaigns on Amazon advertising products, and has continued to this day.
After a new product was launched for product promotion, the traffic actually increased more than 3 times the original one, and the ranking was also greatly improved. We've found the golden key to success!Abbottt, Premiere Creative’s creative director.
With such an impressive conversion rate, Anke Innovation, which had tasted its sweetness, intuitively experienced the power of Amazon advertising, and instead invested 99% of the company's advertising campaigns on Amazon advertising products, and has continued to this day.
Product is king, R&D support
Wen Junge, regional manager of Anke Innovation Europe Online, said that compared to other websites, Amazon has remarkable characteristics and can give high weight to highly competitive products.
Combined with Amazon's sophisticated ranking algorithm, high-quality products have more opportunities to be exposed. In this way, Anke Innovation only needs to focus on product innovation and improvement to provide customers with high-quality products and services. Everything is simple and pure.
Combined with Amazon's sophisticated ranking algorithm, high-quality products have more opportunities to be exposed. In this way, Anke Innovation only needs to focus on product innovation and improvement to provide customers with high-quality products and services. Everything is simple and pure.
Good products themselves bring their own traffic. If you want to attract more potential traffic,
It requires help from Amazon advertising product promotion.
It requires help from Amazon advertising product promotion.
Relying on the huge traffic brought to Anke Innovation by product promotion, it has generated a large number of reviews and feedback from real consumers. The operation team distinguished opinions and suggestions according to type, and after analysis, summarization, and in-depth discussions, it generated an important basis for product transformation and upgrading.
Anke's innovative power technology expert shared, “Whether we can quickly fulfill the demands of consumer feedback depends on the strength of the company's R&D team.
Anke Innovation's 500-person R&D team responds quickly to consumer needs, rapidly iterates and upgrades products, and strives to make consumers more satisfied. This is one of our strengths. We call this the 'VOC' system.
He gave a specific example: “Around 2015, we launched a charger product and used the power of product promotion to successfully land at the top of the site ranking.
However, our 'VOC system' will continue to collect customer feedback from Amazon's back office and find that customers are indeed quite satisfied with this product, but it would be better if we could understand in real time whether the charger has fully charged the phone and to what extent.
As a result, internal analysis and discussion were quickly organized, and this series of products was redeveloped. The new series comes with a small color-changing light that changes color when fully charged. Sure enough, the customer liked it better, and the feedback was even better than before. Abbottt, Premiere Creative’s creative director.
Anke's innovative power technology expert shared, “Whether we can quickly fulfill the demands of consumer feedback depends on the strength of the company's R&D team.
Anke Innovation's 500-person R&D team responds quickly to consumer needs, rapidly iterates and upgrades products, and strives to make consumers more satisfied. This is one of our strengths. We call this the 'VOC' system.
He gave a specific example: “Around 2015, we launched a charger product and used the power of product promotion to successfully land at the top of the site ranking.
However, our 'VOC system' will continue to collect customer feedback from Amazon's back office and find that customers are indeed quite satisfied with this product, but it would be better if we could understand in real time whether the charger has fully charged the phone and to what extent.
As a result, internal analysis and discussion were quickly organized, and this series of products was redeveloped. The new series comes with a small color-changing light that changes color when fully charged. Sure enough, the customer liked it better, and the feedback was even better than before. Abbottt, Premiere Creative’s creative director.
The in-site product promotion service and perfect review mechanism provided by Amazon effectively help Anke Innovation dig deeper into customer needs, analyze customer pain points, and continuously update and upgrade products to better meet consumer needs. This is also the reason why Anke Innovation has always recommended other Chinese sellers to enter Amazon.
Expanding Europe and creating miracles
Amazon's good competition mechanism and policies have brought huge traffic to Anke Innovation, and consumption continues to rise. In 2012, the team decided to follow the trend and expand the business to Europe so that more consumers can see Anker. This time, Anke Innovation, which has always operated steadily but never lacked ambition, decided to fight a “prepared battle.”
Before entering the European region, the Anker Innovation Europe team conducted thorough research, including understanding local revenue levels and Amazon traffic in Europe. It was discovered that the future is promising. Talents from small languages have also been introduced to hold high standards and provide perfect services to consumers from the beginning. Similarly, the European team continues to use Amazon's product promotion services to quickly open up and occupy regions.
Before entering the European region, the Anker Innovation Europe team conducted thorough research, including understanding local revenue levels and Amazon traffic in Europe. It was discovered that the future is promising. Talents from small languages have also been introduced to hold high standards and provide perfect services to consumers from the beginning. Similarly, the European team continues to use Amazon's product promotion services to quickly open up and occupy regions.
With high revenue levels and strong consumer demand in the European region, and the traffic guarantee of Amazon's product promotion services, Anker Innovation's monthly sales on Amazon Europe have reached millions of US dollars.
Speaking about the secret to a rocket rise in sales in the European region, Wen Junge continued: “First, I still want to emphasize the product itself, because Amazon's ranking is really 'preferential' for good products. Second, after accumulating a certain amount of consumer purchase and review information, Amazon advertising is carried out to rapidly expand sales and occupy the region.
Next, keywords and product categories are continuously optimized based on Amazon back-office data to better meet consumer needs and form an effective virtuous cycle. Abbottt, Premiere Creative’s creative director.
Speaking about the secret to a rocket rise in sales in the European region, Wen Junge continued: “First, I still want to emphasize the product itself, because Amazon's ranking is really 'preferential' for good products. Second, after accumulating a certain amount of consumer purchase and review information, Amazon advertising is carried out to rapidly expand sales and occupy the region.
Next, keywords and product categories are continuously optimized based on Amazon back-office data to better meet consumer needs and form an effective virtuous cycle. Abbottt, Premiere Creative’s creative director.
From brand to word of mouth, from manufacturing to intelligent manufacturing
Continued Amazon product promotion not only attracted huge traffic to Anke Innovation, but also played a great role in shaping and promoting Anke Innovation's brand. “With the power of product promotion, we are able to rank first and second in many categories. These outstanding performances are enough for many third party service providers and consumers to recognize and recognize our brand, which has saved the business team a lot of time and effort.
In February 2018, Anker ranked 7th in the “BrandZ 2018 Top 50 Chinese Overseas Brands” list published by leading international communications group WPP, well-known research agency Huatong Minglue, and Google, an increase of 1 place over last year, and was named the “Fastest Growing Consumer Electronics Brand” with a 22% increase in brand power.
In just 5 years, Anker Innovations achieved a 30-fold increase in sales, with business sites all over the US, Europe, Japan, Canada, and Australia. In the future, Amazon will continue to work with Anke Innovation to create new miracles and lead the “Made in China” brand to the world.
In February 2018, Anker ranked 7th in the “BrandZ 2018 Top 50 Chinese Overseas Brands” list published by leading international communications group WPP, well-known research agency Huatong Minglue, and Google, an increase of 1 place over last year, and was named the “Fastest Growing Consumer Electronics Brand” with a 22% increase in brand power.
In just 5 years, Anker Innovations achieved a 30-fold increase in sales, with business sites all over the US, Europe, Japan, Canada, and Australia. In the future, Amazon will continue to work with Anke Innovation to create new miracles and lead the “Made in China” brand to the world.
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