New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Successful seller stories
Covos is a company that focuses on products and internationalization. We are eager to build a world-class home service robot brand.
Amazon's 'global store' has helped us to better explore the needs of overseas markets, which helps us to provide products more suitable for overseas consumers and build the Covos brand.
I'm really looking forward to exploring more overseas markets through Amazon's 'Global Store' in the near future.
Amazon's 'global store' has helped us to better explore the needs of overseas markets, which helps us to provide products more suitable for overseas consumers and build the Covos brand.
I'm really looking forward to exploring more overseas markets through Amazon's 'Global Store' in the near future.
> David Qian (David Qian), President of Covos Overseas Division
Black Friday is a traditional shopping carnival in the US, and the rise of cross-border e-commerce has enabled Chinese companies that are thousands of miles away to take advantage of this opportunity to make a lot of money. During Black 5 2016, Covos, the leading Chinese household robot company that has only been online for 4 months, became the protagonist of Amazon's US vacuum cleaner category — its flagship model, the DN78, sold an average of 1,000 units per hour during the 17-hour “Treasure of the Town” promotion on Thanksgiving Day. The cumulative sales volume reached 1.76 million US dollars on the day, ranking first in the robot vacuum category and fourth place in the home and kitchen supplies category.
As an excellent domestic service robot R&D and manufacturing company in China, Covos began entering the international market in 2012, and has successively set up branches in Germany, the United States, and Japan, successfully establishing overseas offline channels. However, David Qian (David Qian), president of Covos's Overseas Division, said, “For the target consumers, where cleaning robots account for the largest share, online shopping has become a popular method and habit for them, and Amazon, as an international online retail platform, is clearly our first choice. We hope to use Amazon to win a pass to mainstream overseas markets. ” In August 2016, Covos officially launched on Amazon's US website, and initially established its brand position in the US online market during the Black Friday carnival a few months later.
The reason why Covos was able to achieve impressive results in a short period of time is mainly due to the following three factors:
As an excellent domestic service robot R&D and manufacturing company in China, Covos began entering the international market in 2012, and has successively set up branches in Germany, the United States, and Japan, successfully establishing overseas offline channels. However, David Qian (David Qian), president of Covos's Overseas Division, said, “For the target consumers, where cleaning robots account for the largest share, online shopping has become a popular method and habit for them, and Amazon, as an international online retail platform, is clearly our first choice. We hope to use Amazon to win a pass to mainstream overseas markets. ” In August 2016, Covos officially launched on Amazon's US website, and initially established its brand position in the US online market during the Black Friday carnival a few months later.
The reason why Covos was able to achieve impressive results in a short period of time is mainly due to the following three factors:
First,
Persist in innovation, build brands, and use technology to change lives
Persist in innovation, build brands, and use technology to change lives
Qian Cheng said, “According to a survey of 1,500 American consumers by an international marketing agency, 94% of American respondents couldn't name a Chinese brand even though Chinese manufacturing is ubiquitous. Covos wants to become an excellent international company, but the internationalization of Covos, and more importantly, international branding. We need to make “Covos” a Chinese brand that overseas consumers can say. Abbottt, Premiere Creative’s creative director.
To build a brand, the first thing you need to solve is to create your own brand. As the first company among local brands to shift from an OEM model to a brand strategy, Covos does not use the “market-heavy, light-R&D” overseas expansion model that Chinese companies have always used. It invests 10% of sales as R&D expenses every year, and continuously seeks independent R&D technology to increase the added value of its products.
To build a brand, the first thing you need to solve is to create your own brand. As the first company among local brands to shift from an OEM model to a brand strategy, Covos does not use the “market-heavy, light-R&D” overseas expansion model that Chinese companies have always used. It invests 10% of sales as R&D expenses every year, and continuously seeks independent R&D technology to increase the added value of its products.
The effort is worth the effort. Since 2009, Covos has released new products every year. It has successively launched innovative robot products such as the floor cleaning robot Dibao, the automatic window cleaning robot Window Scrubber, the mobile air purification robot Qinbao, and the housekeeper robot UNIBOT, and has applied for more than 1,000 patents at home and abroad. Many of its star models have also won international awards such as IF Design Award, Red Dot Award, and CES Innovative Product Award many times. After the launch of Amazon, Covos also collaborated with Amazon to develop various Amazon-exclusive cleaning robot products such as DN78, SLIM Neo, DN79, and DM80 Pro in response to the needs of the US market. For example, the DN78 is a customized product, mainly to solve the problem of American households treating pet hair. These products are well received by Amazon's overseas consumers.
According to Covos, more and more consumers in mainstream European and American markets are willing to pay for high value-added hardware and software, especially the Amazon customer base that pursues quality and service. Covos will also rely on invention and innovation to help more customers “live smartly and enjoy life”.
According to Covos, more and more consumers in mainstream European and American markets are willing to pay for high value-added hardware and software, especially the Amazon customer base that pursues quality and service. Covos will also rely on invention and innovation to help more customers “live smartly and enjoy life”.
Second,
Target your target audience accurately and find market segments based on your strengths
Target your target audience accurately and find market segments based on your strengths
To create a good product, how to promote it globally has become another difficult problem. Covos is market-oriented and hopes to meet the needs of local consumers as much as possible in product research and development, brand positioning, and product pricing. This is critical for Chinese companies that are new to overseas markets.
“The consumer demand insights provided by Amazon helped Covos immensely. ” Qian Cheng said. For example, using accurate data provided by Amazon, Covos was able to accurately target the target audience in the first place, thereby effectively improving the conversion rate of online purchases. At the same time, by capturing and controlling consumer search keywords, Covos has not only improved its understanding of consumers, but also built a bridge between brands and categories.
In addition, Covos also focuses on accurately grasping market segments based on its own strengths. For example, through consumer evaluation analysis and understanding of market conditions on Amazon, Covos has developed a unique cleaning robot with integrated sweeping and mopping, which provides customers with differentiated value and also wins opportunities for its own development.
“The consumer demand insights provided by Amazon helped Covos immensely. ” Qian Cheng said. For example, using accurate data provided by Amazon, Covos was able to accurately target the target audience in the first place, thereby effectively improving the conversion rate of online purchases. At the same time, by capturing and controlling consumer search keywords, Covos has not only improved its understanding of consumers, but also built a bridge between brands and categories.
In addition, Covos also focuses on accurately grasping market segments based on its own strengths. For example, through consumer evaluation analysis and understanding of market conditions on Amazon, Covos has developed a unique cleaning robot with integrated sweeping and mopping, which provides customers with differentiated value and also wins opportunities for its own development.
Third,
Cleverly use online resources to improve channels and develop markets
Cleverly use online resources to improve channels and develop markets
Amazon provides third-party sellers with a wealth of resources, tools, and services to help sellers improve their performance and expand the global market. In the fourth quarter of 2016, the number of products sold by third-party sellers accounted for nearly 50% of the total number of products sold by Amazon globally.
For Covos, Amazon resources such as A+ listing design (A+ listing design), Sponsored Products (Sponsored Products), and Amazon Logistics Services (FBA) have greatly contributed to its rapid rise in overseas online markets. Covos not only showed consumers many product details through the product listing function, but also used product promotion services to make new products visible to more customers in the short term, while the A+ function effectively increased the purchase conversion rate.
Furthermore, Covos adopted FBA services from the beginning of the launch, which made them not need to set up their own logistics system and saved investment in logistics infrastructure. At the same time, relying on FBA, a global logistics system, Covos is able to ensure delivery efficiency and maximize the timeliness and satisfaction of customers receiving goods, thereby improving the user experience. FBA's advantages are particularly evident during peak sales spikes and promotions.
Covos firmly believes that “success on Amazon equals success in brand marketing,” so it regards Amazon as an important channel in its international strategic layout, and has configured an independent operating system for this purpose, covering a complete team structure from product development and sales to marketing support and customer service. The success of Amazon's US site has also strengthened Covos' belief. It is expected that within this year, Covos will launch one after another on Amazon's Japan, Canada, and European sites.
For Covos, Amazon resources such as A+ listing design (A+ listing design), Sponsored Products (Sponsored Products), and Amazon Logistics Services (FBA) have greatly contributed to its rapid rise in overseas online markets. Covos not only showed consumers many product details through the product listing function, but also used product promotion services to make new products visible to more customers in the short term, while the A+ function effectively increased the purchase conversion rate.
Furthermore, Covos adopted FBA services from the beginning of the launch, which made them not need to set up their own logistics system and saved investment in logistics infrastructure. At the same time, relying on FBA, a global logistics system, Covos is able to ensure delivery efficiency and maximize the timeliness and satisfaction of customers receiving goods, thereby improving the user experience. FBA's advantages are particularly evident during peak sales spikes and promotions.
Covos firmly believes that “success on Amazon equals success in brand marketing,” so it regards Amazon as an important channel in its international strategic layout, and has configured an independent operating system for this purpose, covering a complete team structure from product development and sales to marketing support and customer service. The success of Amazon's US site has also strengthened Covos' belief. It is expected that within this year, Covos will launch one after another on Amazon's Japan, Canada, and European sites.
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