New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Successful seller stories
At every step of the growth of the Zhi European brand, we are working with Amazon. Now, our business team has expanded from 30 to hundreds, and the average growth rate of the company's performance within three years has reached 109%.
> To Zhou Zengpan, Vice President of European Product Operations
Every step of the way to Europe is a steady and steady fight
Currently, it has developed into a successful major seller in Amazon's European and American home furnishing markets. The company's “SONGMICS” brand is one of the most popular overseas home and outdoor display brands.
“From product design, operation management, marketing to logistics distribution, etc., every step of the European brand's growth is 'icing on the cake' because of Amazon's company. Currently, our products are exported overseas and have been recognized and praised by our customers,” Song Chuan, general manager of Ou, said proudly.
“From product design, operation management, marketing to logistics distribution, etc., every step of the European brand's growth is 'icing on the cake' because of Amazon's company. Currently, our products are exported overseas and have been recognized and praised by our customers,” Song Chuan, general manager of Ou, said proudly.
Our goal is to make fine products
Amazon gives confidence to Europe to achieve it
Amazon gives confidence to Europe to achieve it
Established in 2010, Zhengzhou Zhiou Network Technology Co., Ltd. is an e-commerce enterprise engaged in furniture, home, outdoor and pet categories. Despite its current enviable results, this cross-border e-commerce company located in Greentown in the Central Plains has also experienced a difficult entrepreneurial experience.
“Furniture and home furnishings are a category of electronic products with a high threshold. First, it is closely related to people's daily lives, and quality control is particularly important. Therefore, “breaking the ice and going overseas” must take the lead in breaking the stereotype that Chinese products are shoddy and of poor quality abroad. Second, household products come in different sizes and are complicated to combine and install. To have a good experience throughout the customer's purchasing process, logistics and after-sales must be improved. However, the slow speed of self-delivery, poor customer experience, and the high cost of building our own warehouses all became a burden when we “took off.” ” Past events have drawn endless thoughts to Ou General Manager Song Chuan.
“Furniture and home furnishings are a category of electronic products with a high threshold. First, it is closely related to people's daily lives, and quality control is particularly important. Therefore, “breaking the ice and going overseas” must take the lead in breaking the stereotype that Chinese products are shoddy and of poor quality abroad. Second, household products come in different sizes and are complicated to combine and install. To have a good experience throughout the customer's purchasing process, logistics and after-sales must be improved. However, the slow speed of self-delivery, poor customer experience, and the high cost of building our own warehouses all became a burden when we “took off.” ” Past events have drawn endless thoughts to Ou General Manager Song Chuan.
As a result, Europe realizes that it is difficult to solve these problems on its own. As a result, I tried to find a “way out” in cross-border e-commerce.
“Initially, we arranged for commissioners to study these cross-border sites. Through comparison and exploration, Europe discovered that Amazon stood out from various e-commerce businesses and performed well. “To Ou General Manager Song Chuan,” said, “First, Amazon has a good reputation and credibility, and can endorse products from high-quality sellers. Furthermore, Amazon's emphasis on quality and refined operating characteristics is what Europe values most. So we finally decided to move our focus to Amazon and take the lead in developing the European market. It was also with the “pioneering force” of Amazon's European site that we were able to develop the US market until then. Abbottt, Premiere Creative’s creative director.
“Only good soil can nurture a healthy life. Amazon has strict policies, regulations, and review mechanisms that severely crack down on acts that disrupt the order of the site, such as ranking swiping, order swiping, and manipulating reviews, creating a fair and fair competitive environment for sellers. At the same time, we always focus on product quality and user experience, and focus on the sustainable long-term development of the company. According to our understanding, most products in the household category will probably be rated between 4.0 and 4.2; our goal is to achieve 4.5 points or above, at least 4.3 points. Currently, there is a lack of industry standards in the home furnishing category, so we have set such a 'small target', hoping to lead the ratings and quality standards of the home furnishing category. By improving our products, Amazon gives us more confidence to achieve this goal. “To Ou General Manager Song Chuan, laughed, “Refinement, branding, and differentiation may be the way we are looking for. Abbottt, Premiere Creative’s creative director.
“Initially, we arranged for commissioners to study these cross-border sites. Through comparison and exploration, Europe discovered that Amazon stood out from various e-commerce businesses and performed well. “To Ou General Manager Song Chuan,” said, “First, Amazon has a good reputation and credibility, and can endorse products from high-quality sellers. Furthermore, Amazon's emphasis on quality and refined operating characteristics is what Europe values most. So we finally decided to move our focus to Amazon and take the lead in developing the European market. It was also with the “pioneering force” of Amazon's European site that we were able to develop the US market until then. Abbottt, Premiere Creative’s creative director.
“Only good soil can nurture a healthy life. Amazon has strict policies, regulations, and review mechanisms that severely crack down on acts that disrupt the order of the site, such as ranking swiping, order swiping, and manipulating reviews, creating a fair and fair competitive environment for sellers. At the same time, we always focus on product quality and user experience, and focus on the sustainable long-term development of the company. According to our understanding, most products in the household category will probably be rated between 4.0 and 4.2; our goal is to achieve 4.5 points or above, at least 4.3 points. Currently, there is a lack of industry standards in the home furnishing category, so we have set such a 'small target', hoping to lead the ratings and quality standards of the home furnishing category. By improving our products, Amazon gives us more confidence to achieve this goal. “To Ou General Manager Song Chuan, laughed, “Refinement, branding, and differentiation may be the way we are looking for. Abbottt, Premiere Creative’s creative director.
A new jewelry cabinet developed
It took half a year to seize first place in the household category
It took half a year to seize first place in the household category
“Today's furniture market is a 'red sea' filled with ships of all sizes. Coming to Europe is like a flat boat. If you want your brand to go overseas successfully, you need to be good at observing the trend and hydrology at all times. Amazon, on the other hand, is our 'lighthouse', guiding us to the other side of success. ” Speaking to Zhou Zeng, Vice President of European Product Operations, Pankan.
“If a worker wants to do a good job, he must first sharp his tools. If you want to succeed in the market's survival of the fittest, you must not blindly follow suit in product selection. Instead, it is necessary to develop one's own judgment and develop one's own nugget channel. Therefore, we want to start with demand and improve or develop products that meet our customers based on this. In addition to being based on previous experience, Amazon's superior resources and market information have provided us with valuable opinions and data, greatly improving the company's product selection speed and new product success rate. Abbottt, Premiere Creative’s creative director.
“We have benefited greatly from Amazon's product review mechanism. Users write down their user experience, preferences, and characteristics through comments; those willing to buy can write their expected selling points, features, prices, etc. We use this mechanism to provide feedback to guide product development and design direction. For example, through Amazon customer reviews, we found that the jewelry cabinet has problems such as small and easy to break, unreasonable structure, and inconvenient use at night. Based on this, we improved its size, structure and interior, developed a new jewelry cabinet, and took the first place in the household category in half a year. “In 2016, we also developed a fully mirrored and frameless jewelry cabinet, which once again led the market trend and withstood the impact of competitors' low prices,” said Zhou Zengpan, vice president of European product operations. Abbottt, Premiere Creative’s creative director.
“If a worker wants to do a good job, he must first sharp his tools. If you want to succeed in the market's survival of the fittest, you must not blindly follow suit in product selection. Instead, it is necessary to develop one's own judgment and develop one's own nugget channel. Therefore, we want to start with demand and improve or develop products that meet our customers based on this. In addition to being based on previous experience, Amazon's superior resources and market information have provided us with valuable opinions and data, greatly improving the company's product selection speed and new product success rate. Abbottt, Premiere Creative’s creative director.
“We have benefited greatly from Amazon's product review mechanism. Users write down their user experience, preferences, and characteristics through comments; those willing to buy can write their expected selling points, features, prices, etc. We use this mechanism to provide feedback to guide product development and design direction. For example, through Amazon customer reviews, we found that the jewelry cabinet has problems such as small and easy to break, unreasonable structure, and inconvenient use at night. Based on this, we improved its size, structure and interior, developed a new jewelry cabinet, and took the first place in the household category in half a year. “In 2016, we also developed a fully mirrored and frameless jewelry cabinet, which once again led the market trend and withstood the impact of competitors' low prices,” said Zhou Zengpan, vice president of European product operations. Abbottt, Premiere Creative’s creative director.
In the brand marketing war
Amazon marketing tools help us achieve a return on investment of up to 1:10
Amazon marketing tools help us achieve a return on investment of up to 1:10
Building a brand is like a bird building a nest. It is accumulated little by little, and it is a long-term planned systematic project. A solid product foundation is the foundation, but only with good marketing and promotion can a good product have a chance to “turn into a dragon as soon as it hits a storm.”
“We attended industry summits and trainings organized by Global Selling to connect with Amazon Global Selling account managers, learn more about policies, and actively try out new features and tools. In this battle to start a brand, Amazon's superior resources and powerful seller tools are our “best players.” “To Liu Mingliang, director of the European Product Operation Division, continued to say, “The Amazon website advertising service has always been used by us. It has a flexible format. We can either set up automatic ad groups for Amazon to automatically recommend, or set advertising slogans and bids manually. In addition, Amazon also provides 6 types of advertising reports, so we can adjust marketing strategies in a timely manner based on advertising effectiveness. After using it, we felt that it worked very well, and the in-site advertising service became the “preferred tool” for companies to promote new products and stock up. In the five European countries in particular, the overall performance was very good, helping us win a return on investment of up to 1:10. Abbottt, Premiere Creative’s creative director.
Furthermore, with Amazon's help, Europe applied for the first time in May of this year for the “King of Town Stores” DOTD resources on the US website. After use, corporate jewelry cabinet sales increased 20 times, and the number of daily DOTD visits also increased 40 times compared to the previous day.
“We attended industry summits and trainings organized by Global Selling to connect with Amazon Global Selling account managers, learn more about policies, and actively try out new features and tools. In this battle to start a brand, Amazon's superior resources and powerful seller tools are our “best players.” “To Liu Mingliang, director of the European Product Operation Division, continued to say, “The Amazon website advertising service has always been used by us. It has a flexible format. We can either set up automatic ad groups for Amazon to automatically recommend, or set advertising slogans and bids manually. In addition, Amazon also provides 6 types of advertising reports, so we can adjust marketing strategies in a timely manner based on advertising effectiveness. After using it, we felt that it worked very well, and the in-site advertising service became the “preferred tool” for companies to promote new products and stock up. In the five European countries in particular, the overall performance was very good, helping us win a return on investment of up to 1:10. Abbottt, Premiere Creative’s creative director.
Furthermore, with Amazon's help, Europe applied for the first time in May of this year for the “King of Town Stores” DOTD resources on the US website. After use, corporate jewelry cabinet sales increased 20 times, and the number of daily DOTD visits also increased 40 times compared to the previous day.
Product adjustments based on FBA standards
Help us optimize costs and expenses, and win more customers for the company
Help us optimize costs and expenses, and win more customers for the company
To seize the strategic position of the 'end' of brand building, the logistics distribution system is the key. As the “last mile” of brand building, logistics is also the “Achilles' heel” of furniture e-commerce operations. Household products are large and easy to break; problems such as high transportation costs and slow timeliness not only easily cause disputes, but also seriously affect capital and product turnover.
To this end, Amazon provides a complete logistics and distribution system for cross-border e-commerce to help sellers solve these problems to the greatest extent possible. “Out of trust in Amazon, we have been using Amazon's one-stop cross-border logistics service since we first entered in 2014. The facts proved that we made the right choice. ” To Zhang Guoyin, director of the European Product Supply Chain Management Division, said.
“First, Amazon provides a hedging service, which has saved a lot of money, simplified the workflow, and improved our work efficiency. Second, Amazon provides sellers with a priority reservation service. This service is particularly important before the peak season to ensure that peak season products can be sold on time. ” To Zhang Guoyin, director of the European Product Supply Chain Management Division, I am very pleased. “Furthermore, the entire logistics situation is fully controllable. We can track the vehicle and check the status of the goods at any time on the official website. Highly transparent service processes and thorough customization plans allow us to confidently deliver our products to Amazon. Abbottt, Premiere Creative’s creative director.
With Amazon's “escort”, First Class Logistics has given many sellers a sigh of relief. However, terminal logistics is still a headache for cross-border e-commerce. To this end, Amazon has launched an integrated logistics service FBA (Fulfilment by Amazon) for domestic companies to “tailor clothes”.
As long as the products are shipped to Amazon's overseas warehouses in advance, Amazon will be responsible for inspection and delivery after the order is placed. Handing over logistics work to Amazon not only helped reduce operating pressure and costs, but also improved the customer experience. At the same time, based on FBA size and fee standards, Zhi Ou has also improved product structure design, packaging materials and packaging to optimize costs and expenses, and provide customers with more reasonable prices. This virtuous cycle has brought more customers to Europe. Currently, FBA accounts for almost 99% of the company's total logistics volume.
To this end, Amazon provides a complete logistics and distribution system for cross-border e-commerce to help sellers solve these problems to the greatest extent possible. “Out of trust in Amazon, we have been using Amazon's one-stop cross-border logistics service since we first entered in 2014. The facts proved that we made the right choice. ” To Zhang Guoyin, director of the European Product Supply Chain Management Division, said.
“First, Amazon provides a hedging service, which has saved a lot of money, simplified the workflow, and improved our work efficiency. Second, Amazon provides sellers with a priority reservation service. This service is particularly important before the peak season to ensure that peak season products can be sold on time. ” To Zhang Guoyin, director of the European Product Supply Chain Management Division, I am very pleased. “Furthermore, the entire logistics situation is fully controllable. We can track the vehicle and check the status of the goods at any time on the official website. Highly transparent service processes and thorough customization plans allow us to confidently deliver our products to Amazon. Abbottt, Premiere Creative’s creative director.
With Amazon's “escort”, First Class Logistics has given many sellers a sigh of relief. However, terminal logistics is still a headache for cross-border e-commerce. To this end, Amazon has launched an integrated logistics service FBA (Fulfilment by Amazon) for domestic companies to “tailor clothes”.
As long as the products are shipped to Amazon's overseas warehouses in advance, Amazon will be responsible for inspection and delivery after the order is placed. Handing over logistics work to Amazon not only helped reduce operating pressure and costs, but also improved the customer experience. At the same time, based on FBA size and fee standards, Zhi Ou has also improved product structure design, packaging materials and packaging to optimize costs and expenses, and provide customers with more reasonable prices. This virtuous cycle has brought more customers to Europe. Currently, FBA accounts for almost 99% of the company's total logistics volume.
The soul of quality lies in ingenuity
Relying on Amazon, we aim to build the world's leading online home lifestyle brand
Relying on Amazon, we aim to build the world's leading online home lifestyle brand
“To the present, the development of Europe has maintained the same goal and route, which is to provide customers with products that meet their needs and solve their pain points. The soul of quality lies in ingenuity. Based on this, we continue to work hard at both the product and operation sides to expand the brand's influence. Abbottt, Premiere Creative’s creative director.
“There really isn't a fixed formula or answer to determine the success of a brand. Amazon provides all sellers with the same resources. However, only the clever use of tools can achieve the effect of doing more with less, thereby providing a variety of options for brand development.
Song Chuan, general manager of Ou, is full of ambition. “In the future, we will continue to keep up with Amazon's development pace and stick to high-quality products as the core. Relying on Amazon's site advantages, we are building the world's leading online home and lifestyle brand. Abbottt, Premiere Creative’s creative director.
“There really isn't a fixed formula or answer to determine the success of a brand. Amazon provides all sellers with the same resources. However, only the clever use of tools can achieve the effect of doing more with less, thereby providing a variety of options for brand development.
Song Chuan, general manager of Ou, is full of ambition. “In the future, we will continue to keep up with Amazon's development pace and stick to high-quality products as the core. Relying on Amazon's site advantages, we are building the world's leading online home and lifestyle brand. Abbottt, Premiere Creative’s creative director.
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