The company was founded in 1996. In 2004, CONTEC successfully developed the first multi-parameter monitor, filling the gap in related fields in China. As early as 2006, CONTEC began the battle of “going overseas”. In 2008, CONTEC set up cross-border e-commerce and established a US branch in 2012, which mainly provides marketing, warehousing, logistics and after-sales services for CONTEC's business in the American market. After laying a solid “foundation”, CONTEC entered Amazon in 2015, opening up more space for cross-border business. In 2019, by chance, CONTEC's Amazon operations team saw the promotion of business prices (business prices), which has since leveraged the growth of cross-border e-commerce B-side business.

On Amazon, compared with a 12% year-on-year increase in C-side sales, CONTEC's B-side growth was even stronger, up 64% from last year; in the past 30 days, B-side sales increased 99% year over year; this year, CONTEC also received 2 batch orders totaling 3,000 pieces from US medical institutions. “Amazon Business Buying covers many regions and countries around the world, and can help companies quickly enter overseas markets and expand global business. Amazon Business Shopping provides a range of services and tools, such as logistics management, order management, big data analysis, etc., which can help us better manage and optimize our sales business. ” How did Amazon Business Buying help CONTEC win the business? Next, let's listen to CONTEC's B-side business reopened.

The B-side inquiry time is “online”, making it easy to complete large orders
“In February of this year, the customer initiated an inquiry for one of our oximeter products through the company's back-office purchase. The unit price of CONTEC's oximeters is around 15 US dollars, while products with the same function in the US market cost about 20 US dollars. High cost performance is our main advantage. After only 2 negotiations, we settled on a satisfactory price with the customer and finally settled an order for 1,500 oximeters. Due to the large number of orders on the B-side, we can give customers a greater discount. Compared with the C-side, the price on the B-side is 40% lower, which is also the key to winning this order. Abbottt, Premiere Creative’s creative director.
Only 2 months later, since they were satisfied with the quality and price of the product, the customer ordered another 1,500 oximeters of the same color. The customer also recommended CONTEC's product to other customers.

Why is the Custom Quote Engine (Custom Quote Engine) so effective for B-side orders?
It is an online inquiry tool launched by Enterprise Purchase, which allows buyers and sellers to make online inquiries and quotations. The order is completed faster and the process is smoother. At the same time, compared to the lengthy procurement process of traditional B-side businesses, the inquiry quoter helps buyers easily browse product information, bargain prices, and subsequent orders and payments, which can be completed in a few simple steps on Amazon.
Bella, which started Contec's cross-border business in 2008, is deeply moved by this. She believes that compared to traditional foreign trade, an inquiry quotation machine (CQE) saves the process of email communication with customers. Through an inquiry, the customer is given a reasonable price, and the customer can accept it, and the inquiry is won. This shortened the process by at least three or four times!It used to take orders for a week, but now they can be received in a day, or even half a day. In addition, Amazon's brand endorsement allows the inquiry quoter to help buyers and sellers increase transaction trust and increase the possibility of closing an order. Using the Inquiry Quoter (CQE), CONTEC's B-side repurchase rate increased 100% in two months.
“The Inquiry Quoter (CQE) has helped us get more repeat customers. After the first purchase, customers have accumulated trust and recognition for our product quality and service. Now, more and more customers are returning to us. Abbottt, Premiere Creative’s creative director.

The quantity discount was done well, and the B-side business came early
The CONTEC cross-border team also learned another experience from several large orders this year: on Amazon, the B-side business purchases more than the C-side, and setting corporate prices and quantity discounts for products is an important factor in attracting B-side traffic. CONTEC believes that setting up corporate price and quantity discounts (BPQD) and continuously optimizing discount strategies is the key to CONTEC's business growth. Before using Enterprise Price and Quantity Discounts (BPQD), CONTEC's B-side repurchase rate was around 5%. Later, I tried to set corporate price and quantity discounts on several high-profile products, and found that it worked very well, so I set corporate price and quantity discounts for 99% of the products in the store. Up to now, CONTEC's B-side repurchase rate has reached 25%!

Speaking of this, many sellers may have questions, how exactly should corporate prices and discounts be set to be more reasonable?
CONTEC's answer is: regularly use the Amazon Business Back Office to analyze sales data, and use a business discount analysis function that provides more specific business pricing and quantity discount tier settings. Here, CONTEC also shared a secret of popular products. It will set sufficient quantity discounts on products that perform well on the B-side, with an intensity between 15% and 20%. The price advantage helps CONTEC get more traffic exposure and order conversion opportunities. For sellers, batch orders can save logistics costs, so making concessions to B-side customers actually achieve a win-win situation for both buyers and sellers.

On Amazon, CONTEC achieved both B-side and C-side growth. How did Amazon's US operation team of only 4 people play the B-side and C-side at the same time?This is inseparable from Amazon Business Shopping!Business purchases allow sellers to have an Amazon account and manage both B-side and C-side traffic pools at the same time without additional operating costs. For B-side customers, CONTEC will focus on their procurement needs and budget, provide professional product consulting and technical support, and establish long-term cooperative relationships with them. For C-side customers, CONTEC pays more attention to the individual needs and user experience of each country's market, provides convenient purchasing channels and after-sales service, and continuously optimizes product design and functions.

CONTEC's recipe for success
1 Adhere to product development technology as the core
In the 30 years since its establishment, CONTEC has built a complete R&D system. The R&D team in Shenzhen and Qinhuangdao has more than 600 people, and has a number of core technology patents with independent intellectual property rights. The company develops dozens of new products every year, and the R&D cycle is generally about 3-6 months.
2 Obtain compliance certificates from different countries and regions to break down market barriers
CONTEC actively applies for authoritative international certifications, such as EU CE certification, FDA certification, etc., to enhance the international competitiveness of products and services. Amazon also provided CONTEC with support such as certificate applications on different sites. For example, a corporate purchasing account manager provides guidance for CONTEC to apply the FSA/HSA eligible logo.
3 Good horses are equipped with good saddles, and use good marketing to promote good product sales
Bella, Contec's cross-border business manager, said that by using various tools such as Amazon brand flagship stores, Vine plans, and SD ads, CONTEC can easily build a more attractive brand image. Compared to the initial construction of the brand store, the average number of daily visitors to the store has increased 10-20 times since December 2022.

As digitalization becomes more and more deeply embedded in human life, complete information is broken down into detailed information fragments by various categories. Only by adding more traffic to the brand pool can we obtain more business opportunities. CONTEC is well aware of this principle. Through promotion and advertising on social media such as Weibo, WeChat, and Facebook, e-commerce, international exhibitions, etc., CONTEC quickly “became a fan” of mass traffic and its own private domain traffic. Contec once posted a post about an oximeter on the US discount site SlickDeals, and the same day the post was posted, it received 5 to 6 hits. However, this popularity quickly turned into sales on Amazon. Two or three days after the advertisement was posted, about 2,000 oximeters were sold every day, and sales increased 7 times compared to normal.
While external traffic cooperates to channel e-commerce business, Contec actively participates in Amazon Prime Membership Day, Black Friday, Lightning Deals, and exclusive promotions for corporate purchases.

The medical diagnosis and monitoring equipment industry is a market with both potential and competition, and the global market size is expected to grow steadily over the next few years. The world pet market is nearly 300 billion US dollars, and the US is the largest market for pets2. Therefore, market trends in the US are worth paying close attention to by sellers who want to enter the market. As of 2022, the total sales volume of the US pet care industry was $77.5 billion, up 13.4% from 2021, and analysts are optimistic about the future development prospects of this field3.

CONTEC used Amazon's marketing analysis to capture this marketing message more quickly. While most people in the industry are also focusing on medical devices for human use, CONTEC sees pet medical devices as a potential category and quickly develops star products such as veterinary B-type ultrasound diagnostic devices and veterinary pumps. Feedback on the sales volume of veterinary medical devices and monitoring equipment on Amazon also gave CONTEC confidence: products such as veterinary B-type ultrasound diagnostic instruments and veterinary pumps have been on Amazon's US Best Seller list many times in a row.

After choosing the direction of product expansion, how to make the product more in line with consumer expectations has become CONTEC's “must-answer question”. However, they soon found answers from Amazon's operating experience.
“By analyzing customer search terms, purchasing behavior, reviews, and reviews on Amazon, we understand user demand and feedback on products, as well as competitors' performance and competition in the market. This is how one of our best-selling veterinary ultrasound products was developed. Initially, CONTEC provided customers with veterinary black and white B-ultrasound products. During operation, it was discovered that many customers on Amazon inquired about whether there was a color ultrasound. As a result, we quickly developed this type of product and occupied the market faster. Abbottt, Premiere Creative’s creative director.

CONTEC'S ADVICE TO SELLERS
1 Use corporate purchases to directly reach a large number of high-quality overseas commercial procurement customers
Amazon Enterprise Shopping has a large number of high-quality B-side customer resources, including 5 million+ companies and high-quality commercial procurement projects. These customers often have larger purchasing needs, so they can bring higher order volume and sales to sellers.
2. Focus on customer management and data analysis
Amazon Business Shopping provides complete customer management and multi-dimensional data analysis. Sellers can easily manage customer information, order information, and invoice information, etc., and understand customer needs and market trends through data analysis to help sellers make better decisions.
3 Familiar with all kinds of tools to buy Amazon Business
The inquiry quoter (CQE), enterprise price and quantity discount (BPQD), etc. are useful tools for Amazon business purchases, from traffic import, discount strategies, customer recommendations to order completion, and will allow you to obtain higher customer acquisition and repurchase conversion rates.

Simply put, actively using corporate purchasing services, creating cost-effective products, and actively using advertising, and participating in event promotions to increase exposure is the key for CONTEC to achieve good results on Amazon. In the future, Amazon Business Purchasing will continue to use DTB (Direct To Buyer) to enable sellers to directly reach overseas customers and help global sellers reap the success of B-side businesses more easily and efficiently.