Prior to starting his business, Perry had a decent and stable bank job. But since every day he comes into contact with the same things, he doesn't like it, so he wants to go out and explore. As a result, with a natural sense of initiative, Perry gave up his stable banking job and went south to Shenzhen to join a team of entrepreneurial partners to engage in domestic 3C sales. At that time, Perry's emphasis on product quality control, after-sales service, etc. was already beginning to bear fruit. Relying on what they claim to be the strictest quality control and the most perfect customer service in the entire market, they had achieved top ranking on domestic e-commerce websites. In 2014, as domestic business became increasingly “volumized,” Perry and founder Jason developed the idea of developing overseas through Amazon. In the beginning, DEPSTECH chose to replicate the successful experience of domestic e-commerce and make the 3C accessories they are familiar with. However, due to insufficient understanding of foreign conditions, errors in product positioning and pricing, and insufficient team operation experience, the results of this initial trial were not ideal, and millions of dollars were lost over a year.

The turning point came at an exhibition. At that exhibition, Perry first came into contact with the “industrial endoscope” product and immediately smelled the business opportunity. After some research and analysis, they learned and chose “home endoscopes” as an entry point with large profit margins but relatively little competition, and later developed various product lines such as drones and web cameras around “imaging” as the core technology, achieving continuous and rapid growth. Facts have proven that this attempt was a turning point for DEPSTECH to “go against the wind” on Amazon. Today, through the development of C-end and B-end customers, DEPSTECH has been ranked number one in the industrial endoscope category on Amazon for seven consecutive years. Its star products such as WF010 have won the first place in the Best Seller list many times. The global sales volume of DEPSTECH's brand has also reached more than 30 million US dollars, making it a veritable cross-border seller.

As a group of overseas companies as early as 2014, DEPSTECH decided to follow the branding route and developed a brand concept that continues to this day — “All for Your Joy makes every user happy”. The simple meaning is that from the design, pricing, and quality of the product, users immediately feel a “sense of pleasure” as soon as they get their products. However, achieving this “sense of pleasure” is not an easy task.
Beginning in 2019, DEPSTECH began the second phase, which is dominated by technology research and development. At present, DEPSTECH has established two major R&D teams in Shenzhen. R&D engineers account for more than 50% of all employees, and have built a comprehensive and leading R&D system. At the same time, in order to find the right direction of research and development, DEPSTECH is also using services such as Amazon Brand Analysis Report (ABA) to understand consumer trends, explore user pain points from Amazon reviews, customer feedback, and suggestions from Amazon's official manager, solve the problems of quality management and product homogenization in a targeted manner. Through patented technologies such as Bluart 1.0 to 4.0 and CamTele, DEPSTECH has begun a new stage of steady growth.

At this stage, DEPSTECH also has a more clear approach to brand building. In 2023, DEPSTECH's products unexpectedly appeared in the hit domestic drama “Crazy”, making more people aware of the special product industrial endoscope. After Perry's colleagues shared the incident on a short video platform, the number of likes exceeded 5,000 in one day, and the number of views reached hundreds of thousands, which also confirmed the strong influence of DEPSTECH products and brands.

After DEPSTECH gained brand awareness, C-side traffic on Amazon soon attracted many inquiries from enterprise customers such as electricity and auto repair. This also made Perry notice a new field with great potential for growth while carefully building consumer-grade products.

Speaking about DepsTech's breakthrough in the commercial field, Perry summed up three lessons
1 Good at finding product inspiration from industry insights. They often understand some of the problems and pain points in customers' daily application scenarios through research on domestic auto repair shops and other customers.
2. On top of a consistent brand image, use customized marketing methods to accurately reach corporate customers and enhance their brand trust. In this regard, DEPSTECH will specifically cooperate with relevant KOLs to shoot videos in the real business scenarios of the company to show the unique advantages of the product.
3. The most critical step is to launch Amazon Enterprise Shopping and use various digital commercial procurement intelligence tools to obtain comprehensive support, resources and assistance in enterprise-level product planning and positioning, marketing and promotion, transaction processes, etc., to easily directly target a large number of terminal enterprise users and meet the needs of large-scale commercial procurement.

From the past many years of commercial procurement experience, DEPSTECH found that B-side commercial procurement orders have some common points. For example, B-side customers often have clear and clear procurement requirements, and once a product is approved, it is easier to develop into a “loyal user” of the brand. Compared with the C-side 2.3% repurchase rate, DEPSTECH's B-side repurchase rate is as high as 25.4%, which fully illustrates the unique advantages of commercial procurement orders.
At the same time, Amazon Enterprise Shopping has also solved the problems of limited customer acquisition channels, poor communication, and complicated transaction processes in traditional foreign trade methods, and has become one of the best promoters of commercial procurement transactions. Therefore, in the second year after the Amazon Enterprise Purchase went online, DEPSTECH became a “loyal user” of corporate purchases, and gave four major reasons to insist on using Amazon Enterprise Purchases.

01 C-side and B-side share inventory to easily solve the problem of stocking
“Many overseas customers will ask you if you have goods ready locally, because in the past, Chinese foreign trade factories often took a few months from order placement to delivery, and they couldn't wait that long,” Perry said. After joining Amazon Enterprise Purchase, DEPSTECH achieved inventory “sharing” of C-side products and B-side products through efficient, stable, and convenient FBA, which not only achieved sufficient preparation and stable delivery, improved the logistics timeliness of B-side products, but also avoided the risk of inventory backlog to a certain extent, and solved the long-standing problem of “stocking up”.

02 Amazon guarantees to add a “sense of security” to transactions
“Trust has always been a prominent issue in commercial transactions. Some time ago, we almost ran into a scam. The other party falsified various information such as email addresses and signatures. In the end, we only discovered the problem through a bug where the VAT and EORI numbers were inconsistent on the order. Therefore, in commercial procurement transactions, the seller wants to pay first and the customer wants to receive the goods first, which is a difficult conflict to reconcile. Abbottt, Premiere Creative’s creative director.
For example, a few years ago, a customer contacted DEPSTECH via email and wanted to purchase nearly 400,000 US dollars of drone products as Christmas gifts for employees, but the customer made a “cash on delivery” request at the beginning. Also, for DEPSTECH, such a large cash on delivery order is obviously an unacceptable risk. Therefore, DEPSTECH advises customers to buy and place orders directly from Amazon businesses, which not only guarantees the safety of transactions, but also does not need to worry about delivery issues. In the end, the customer accepted the proposal and then repurchased, making DEPSTECH's largest commercial purchase order on Amazon to date.

03 Smart tools support commercial procurement and price settings are more reasonable
According to Perry's summary: “On Amazon, the B-side business purchases more than the C-side, and setting corporate prices and quantity discounts for products is an important factor in attracting B-side traffic.” When it comes to corporate pricing, it is often difficult for inexperienced sellers to give proper pricing in mass purchases. In this regard, Amazon Business Purchase provides a pricing “artifact” called Business Discount Analysis (BDI), which can help sellers set appropriate prices based on external market conditions. For example, the Amazon Business Purchasing account manager relied on BDI's analysis and insight to suggest “setting a minimum and maximum gradient difference of 5% or more” to DEPSTECH, making DEPSTECH more attractive preferential pricing, which attracted the attention of more corporate buyers, and obtained multiple major commercial orders, which contributed to a significant increase in sales volume.

Tool usage path: Seller Central > B2B > Business Discount Analysis
For example, on Amazon Japan, a local company was attracted by the corporate discount price set by DEPSTECH and was interested in a toy airplane originally designed for the C-end, and the purchase volume was as high as 1,000 units. In subsequent communication, DEPSTECH recommended another product based on the needs of this Japanese buyer due to inventory reasons, and soon successfully completed the transaction for this order.

04 Professional account managers support the acquisition of large commercial orders “falling from the sky”
The Amazon Business Purchase account manager not only provided targeted suggestions to DEPSTECH in terms of pricing and operation, but also directly and strongly contributed to DEPSTECH's multiple major commercial procurement orders. In 2022, the Amazon account manager brought good news to DEPSTECH. A corporate buyer on the Amazon Canada site discovered that DEPSTECH's product had a high ranking on Amazon's US site and had a customer rating of 4.5, so he intended to order more than 300 industrial endoscope DS300 products. This also became the first major commercial inquiry deal DEPSTECH received on the Canadian site.
Following communication from the account manager, DEPSTECH provided it with a discounted price and gave it the best deal. DEPSETCH's products also “conquered” this company's customers based on excellent quality and performance, making them have developed a deep sense of trust in the DEPSTECH brand. In that year, they repurchased a total of 400 orders twice in a row, and also chose more high-end products and established a long-term cooperative relationship.

As can be seen from the DEPSTECH brand's nine years of overseas experience, sometimes products specially created for C-side consumers also have huge business opportunities on the B-side. On the basis of doing a good job in product research and development and building a global brand, maybe you can also try to explore the unprecedented increase in overseas sales through Amazon corporate purchases!