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Seller story
The lightest exoskeleton in the world!Beihang brought “Iron Man” into reality after the 90s, and the launch on Amazon became a consumer hit!
March 10, 2026
Reading time about 6 minutes
In November 2025, when the world's lightest exoskeleton landed on Amazon, it not only made a profit in the first month, but also boosted sales of their famous game “Death Stranding” with Kojima Studio — 100 official co-branded models sold out. European and American users rated Dnsys' products: like a highly intelligent “Porsche 911, small, light and powerful”.
This is the story of Dnsys (Dnsys) going overseas. How did a simple original intention stemming from “anxiety about old age” evolve into a hard-core technology that allows users around the world to experience a “human body upgrade”?How did the “geek” team formed by a group of engineers actually break into the homes of ordinary people through Amazon with Chinese exoskeleton technology?Today, let's have an in-depth conversation with Dong Shiqian, founder of Action Innovation, and Zhu Tao, CMO, to explore the path of success behind it.
This is the story of Dnsys (Dnsys) going overseas. How did a simple original intention stemming from “anxiety about old age” evolve into a hard-core technology that allows users around the world to experience a “human body upgrade”?How did the “geek” team formed by a group of engineers actually break into the homes of ordinary people through Amazon with Chinese exoskeleton technology?Today, let's have an in-depth conversation with Dong Shiqian, founder of Action Innovation, and Zhu Tao, CMO, to explore the path of success behind it.
seller business card
Brand: Dnsys
Main category: Exoskeleton robots
Entry site: US site
Check-in time: November 2025
Brand: Dnsys
Main category: Exoskeleton robots
Entry site: US site
Check-in time: November 2025
The warm “Iron Man” dream of a group of engineers
The creative entrepreneurial story begins with a simple and common Chinese sentiment—concerns about the aging of parents and the passion of a group of engineers to change the world.
Zhu Tao
“The team's initial idea was simple: to do something more socially valuable together. We have observed that “people always grow old” and want to make a product that can help parents and more people who are getting older to enhance their ability to perform daily activities. I hope they can live and act with dignity without recourse to others. Abbottt, Premiere Creative’s creative director.
This stems from the starting point of “anxiety about old age” and lays the product's deep human care undertone. The core team is a group of post-90s engineers from Beijing University of Aeronautics and Astronautics, with solid technical skills. They chose the exoskeleton “hard mode” track because it is directly related to human safety and is extremely dependent on research and development capabilities, which is an advantage of ideological innovation.
However, there is a huge gap between ideals and reality. To ensure absolute safety and effectiveness, the team chose the most solid path: starting with medical-grade products. The company was established in 2021 and obtained medical device certification in 2023. Two years of clinical verification served hundreds of patients and accumulated critical human biomechanical data and clinical insights for the team.
Speaking about the first medical exoskeleton test scene, founder Dong Shiqian has fresh memories: “It was a 15-year-old brain tumor patient after surgery. He was only able to walk slowly while dragging one leg at the time. After we put a medical exoskeleton on him, he ran three laps around the hospital lobby, and his mom wouldn't stop at all... Abbottt, Premiere Creative’s creative director.
The bright smile on the child's face deeply touched this group of engineers. They realized that the power of technology was not only parameters and performance, but also the spark that rekindled the vitality of life. It also strengthened their determination to “consumerize” the exoskeleton, hoping to benefit more people.
Zhu Tao
“The team's initial idea was simple: to do something more socially valuable together. We have observed that “people always grow old” and want to make a product that can help parents and more people who are getting older to enhance their ability to perform daily activities. I hope they can live and act with dignity without recourse to others. Abbottt, Premiere Creative’s creative director.
This stems from the starting point of “anxiety about old age” and lays the product's deep human care undertone. The core team is a group of post-90s engineers from Beijing University of Aeronautics and Astronautics, with solid technical skills. They chose the exoskeleton “hard mode” track because it is directly related to human safety and is extremely dependent on research and development capabilities, which is an advantage of ideological innovation.
However, there is a huge gap between ideals and reality. To ensure absolute safety and effectiveness, the team chose the most solid path: starting with medical-grade products. The company was established in 2021 and obtained medical device certification in 2023. Two years of clinical verification served hundreds of patients and accumulated critical human biomechanical data and clinical insights for the team.
Speaking about the first medical exoskeleton test scene, founder Dong Shiqian has fresh memories: “It was a 15-year-old brain tumor patient after surgery. He was only able to walk slowly while dragging one leg at the time. After we put a medical exoskeleton on him, he ran three laps around the hospital lobby, and his mom wouldn't stop at all... Abbottt, Premiere Creative’s creative director.
The bright smile on the child's face deeply touched this group of engineers. They realized that the power of technology was not only parameters and performance, but also the spark that rekindled the vitality of life. It also strengthened their determination to “consumerize” the exoskeleton, hoping to benefit more people.
Turning “heavy medical equipment” into ultra-lightweight “mecha”
As far as activism and innovation is concerned, there is a gap that must be crossed between dreams and reality: how can heavy and expensive “heavy medical equipment” be transformed into lightweight and affordable everyday consumer products?
1 Breakthrough from the source of technology, self-developed core devices
At the time, the speed reducers on the market simply could not meet the stringent requirements of consumer products for “lightweighting” and “high power.” The creative solution is: since there are no ready-made ones, create your own. As a result, we went deep into the top of the industrial chain and developed our own core power units.
1 Breakthrough from the source of technology, self-developed core devices
At the time, the speed reducers on the market simply could not meet the stringent requirements of consumer products for “lightweighting” and “high power.” The creative solution is: since there are no ready-made ones, create your own. As a result, we went deep into the top of the industrial chain and developed our own core power units.
In 2023, the team successfully developed a speed reducer used in the exoskeleton, achieving a breakthrough in “extremely high power output at a very small size and weight”. This breakthrough in core technology directly led to the birth of its consumer flagship product, the Dnsys X1 hip exoskeleton.
Dong Shiqian
“We launched the X1 two years ago, and as of today, it is also the lightest hip exoskeleton in the world, weighing only about 1.6 kg. At the same time, advanced AI algorithms are also used to analyze gait in real time and provide millisecond energy assistance, and the more it is used, the better it integrates with humans. Abbottt, Premiere Creative’s creative director.
“We launched the X1 two years ago, and as of today, it is also the lightest hip exoskeleton in the world, weighing only about 1.6 kg. At the same time, advanced AI algorithms are also used to analyze gait in real time and provide millisecond energy assistance, and the more it is used, the better it integrates with humans. Abbottt, Premiere Creative’s creative director.
2. Use “modular” design to achieve personalized customization
Dnsys X1 sparked lively discussions overseas, and more feedback poured in: “What should I do about bad knees?” “Can you make products for other joints?” Based on the accumulation of modular joint technology and deep medical expertise, in 2025, Dongsi Innovation followed the trend and launched the world's first and currently only consumer-grade knee exoskeleton, the Dnsys Z1.
Dnsys X1 sparked lively discussions overseas, and more feedback poured in: “What should I do about bad knees?” “Can you make products for other joints?” Based on the accumulation of modular joint technology and deep medical expertise, in 2025, Dongsi Innovation followed the trend and launched the world's first and currently only consumer-grade knee exoskeleton, the Dnsys Z1.
The Dnsys Z1 has a built-in motor developed independently by Activision Innovation, which can reduce the load on the knee joint equivalent to twice your body weight (about 150 kg). It can provide lifting assistance of up to 20 kg, and is suitable for various scenarios such as skiing, cycling, weight walking, and sports training.
Modularity is a major advantage of Activision Innovation. Users can choose single hip, single knee, double knee, or hip-knee linkage combinations as if they were building blocks according to their needs. Behind this is the support of complex algorithms, and it is this flexibility that actually transforms exoskeletons from medical devices to personalized power assistance equipment.
Modularity is a major advantage of Activision Innovation. Users can choose single hip, single knee, double knee, or hip-knee linkage combinations as if they were building blocks according to their needs. Behind this is the support of complex algorithms, and it is this flexibility that actually transforms exoskeletons from medical devices to personalized power assistance equipment.
Using Amazon to open up the global consumer market
Although the strong demand for exoskeletons has been verified by users, to truly reach mainstream consumers on a large scale and in a sustainable manner, ideological innovation still requires a strong commercial fulcrum. In the end, their choice was Amazon, and the final market feedback far exceeded the team's expectations.
1 Why Amazon?Removing “trust barriers” for new categories
Dong Shiqian
“For a new and complex consumer product such as exoskeleton, building trust with users is key. Amazon provides an irreplaceable 'field of trust'. Its high reputation in the hearts of global consumers and a perfect and transparent after-sales policy have greatly reduced the user's trial threshold and psychological burden. Abbottt, Premiere Creative’s creative director.
Dong Shiqian
“For a new and complex consumer product such as exoskeleton, building trust with users is key. Amazon provides an irreplaceable 'field of trust'. Its high reputation in the hearts of global consumers and a perfect and transparent after-sales policy have greatly reduced the user's trial threshold and psychological burden. Abbottt, Premiere Creative’s creative director.
This trust was quickly verified after the launch of Activision Innovation on Amazon. The store opened in November 2025, and the operating data for the first month far exceeded the team's conservative expectations.
Dong Shiqian admits that at first, the team had many concerns, such as whether Amazon's user profile matched?Is the price per customer within their comfort zone?It was found that Amazon greatly reduced the cost of waiting for users. Many interested but hesitant potential customers finally completed the purchase decision due to Amazon's endorsements and guarantees, bringing high-quality first seed users to Idea Innovation.
Dong Shiqian admits that at first, the team had many concerns, such as whether Amazon's user profile matched?Is the price per customer within their comfort zone?It was found that Amazon greatly reduced the cost of waiting for users. Many interested but hesitant potential customers finally completed the purchase decision due to Amazon's endorsements and guarantees, bringing high-quality first seed users to Idea Innovation.
2 From 0 to 1, professional support from Amazon's Strategic Key Account team
Zhu Tao
“In the early days of signing in to Amazon, Activision Innovation was fully supported by Amazon's Strategic Key Accounts team. They have a deep understanding of the strategies and pain points of operating the new category on Amazon. They thoroughly guided our Amazon business plan before launching the sale, jointly formulated sales plans and marketing strategies, and gave us good suggestions on reducing the return rate, giving us more confidence in Amazon's 0 to 1. From the results of these few months, we are convinced that even for very new categories, Amazon is a channel that can quickly grow our performance. Abbottt, Premiere Creative’s creative director.
“In the early days of signing in to Amazon, Activision Innovation was fully supported by Amazon's Strategic Key Accounts team. They have a deep understanding of the strategies and pain points of operating the new category on Amazon. They thoroughly guided our Amazon business plan before launching the sale, jointly formulated sales plans and marketing strategies, and gave us good suggestions on reducing the return rate, giving us more confidence in Amazon's 0 to 1. From the results of these few months, we are convinced that even for very new categories, Amazon is a channel that can quickly grow our performance. Abbottt, Premiere Creative’s creative director.
Amazon's strategic key account team accurately serves the world's famous brands, emerging brands, DTC brands and mature manufacturers with an in-depth and hands-on one-on-one exclusive support model. The team relies on eight steps of professional service — covering site selection, logistics compliance, brand registration, store opening process, in-site operation, promotion support, brand building, off-site operation, etc., to provide brands with a one-stop solution from 0 to 1. The whole process helps to remove barriers to starting and help them quickly achieve steady growth on Amazon.
3 Operation Practice: Making Black Technology Understandable, Trustworthy, and Purchasable
● In terms of logistics:
Using FBA logistics, complex warehousing, packaging, distribution and customer service processes were handed over to Amazon, which ensured the standardization and efficiency of the end user experience, and also enabled the team to focus on product development and marketing strategies
● Traffic acquisition:
Preliminary exploration of Amazon's advertising tools to accurately reach high-potential people interested in scientific and technological innovation, health and sports
● Conversion optimization:
Optimize product detail pages, make full use of advanced A+ pages to tell technical stories and brand intentions, and transform a medical device-level R&D background into a commitment to consumer safety
● In terms of logistics:
Using FBA logistics, complex warehousing, packaging, distribution and customer service processes were handed over to Amazon, which ensured the standardization and efficiency of the end user experience, and also enabled the team to focus on product development and marketing strategies
● Traffic acquisition:
Preliminary exploration of Amazon's advertising tools to accurately reach high-potential people interested in scientific and technological innovation, health and sports
● Conversion optimization:
Optimize product detail pages, make full use of advanced A+ pages to tell technical stories and brand intentions, and transform a medical device-level R&D background into a commitment to consumer safety
4 User Feedback Drives Product Evolution: Exploring “Strong Model” Business Opportunities from Positive Reviews
At the same time, Amazon has also formed a closed loop of rapid user feedback, directly feeding back product iterations. For example, in response to feedback from some burly European and American users on increasing power intensity, the team remotely optimized the core algorithm through OTA and quickly launched the “Power Mode”, which effectively increased satisfaction. Users then gave vivid reviews of “small, light and powerful, like a Porsche 911”, forming a positive cycle between the product and the market.
Through just a few months of operation, Activision Innovation, with the help of Amazon's strategic key account team, gained more operating experience and results at Amazon, and decided to launch more products on Amazon in the future.
Through just a few months of operation, Activision Innovation, with the help of Amazon's strategic key account team, gained more operating experience and results at Amazon, and decided to launch more products on Amazon in the future.
Dream linkage!
When Warframe meets Death Stranding
When Warframe meets Death Stranding
The rapid launch of various exoskeleton products by Dnsys led to a collaboration with Death Stranding, a game owned by the world's top game studio: Kojima Studios. The two sides joined forces to withdraw from a co-branded product with more forward-looking aesthetics and hardcore features:
【Dnsys Z1 Exoskeleton Pro DEATH STRANDING 2: ON THE BEACH Limited Edition】。 The players were amazed, “The devices in the game were actually brought to the real world by dnsys!Abbottt, Premiere Creative’s creative director.
Dong Shiqian
“It was a fantastic collaboration, and the team was thrilled — because we're also fans of Mr. Kojima and loyal players of the Death Stranding game. The exoskeleton itself is one of the important pieces of equipment in the “Death Stranding” game, and we are very excited to be able to combine our core abilities with Kojima Studio to bring the equipment in this game to the real world. Abbottt, Premiere Creative’s creative director.
“It was a fantastic collaboration, and the team was thrilled — because we're also fans of Mr. Kojima and loyal players of the Death Stranding game. The exoskeleton itself is one of the important pieces of equipment in the “Death Stranding” game, and we are very excited to be able to combine our core abilities with Kojima Studio to bring the equipment in this game to the real world. Abbottt, Premiere Creative’s creative director.
When “Exoskeleton” met the top gaming IP, the two sides hit it off and launched a limited-edition co-branded exoskeleton. The first batch of 100 pieces sold out in less than 1 hour. This means that cutting-edge technology products “intelligently” made in China are fully capable of integrating into the context of global pop culture and evoking strong emotional resonance.
Turning over the corporate mission of creative thinking and innovation — “Upgrade Humans”, we see that it is a high-dimensional sense of responsibility upheld by Chinese science and technology innovation enterprises. Their goal is to enhance human physical fitness through exoskeleton technology, so that everyone can break through physical limitations and enjoy greater freedom of movement and spiritual liberation.
Today, through Amazon, this path, which began with humanistic care and became hard-core technology, is bringing the once sci-fi “Iron Man” battle armor into the homes of ordinary people, so that the dream of technology empowering human action has taken root on a global scale.
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