Germany's top 2!He sells all over Europe with the headphone category!

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Germany's top 2!He sold his headphones all over Europe!

October 22, 2024

Reading time about 7 minutes

Since its establishment in 2018, Earfun, which is almost demanding on product quality, has received international awards such as the IF Design Award and CES (International Consumer Electronics Show). But the consumer electronics market is extremely competitive. How can EarFun build a global brand based on high-quality products?Let's learn how Amazon's “Seller Growth Service” helps EarFun build a brand from a full link, enhance competitiveness, and expand its global footprint.

Seller Brand: EarFun
Joined Amazon Seller Growth Service: March 2024
Entry sites: North America Station, Japan Station, Europe Station, Middle East Station, Australia Station, India Station
Main products: audio products

Sales performance:

1. Germany's top 2 headphone brands
2. Annual sales growth of 44%

Build brand differentiation and empower sellers to go overseas throughout the link

In the early days, EarFun was an emerging brand in the headphone category. The initial product line was relatively single, and there was an urgent need for more customized and professional help. Join Amazon's “Seller Growth Service” Ultimate Edition in 2024. The official exclusive consultant combines brand positioning with a focus on the middle and high-end markets. Through comprehensive and in-depth data analysis, they help EarFun accurately grasp the actual pain points of consumers while helping EarFun optimize products while helping EarFun understand the competitive situation in the industry, so that EarFun can develop more targeted products.

Amazon's “Seller Growth Service” empowers brand growth advantages and steadily competes globally

● Play a good advertising and promotion combo, play with traffic, and comprehensively enhance brand influence
The official exclusive consultant provides solutions to problems in advertising, such as loss of brand traffic, insufficient defense, and low repurchase rates, etc., and assists in formulating advertising and promotion strategies to achieve internal and external circulation, and increase brand awareness and sales. Combining the different stages of brand building, we recommend corresponding brand tools, analyze advertising data, assist sellers in formulating advertising and promotion strategies, achieve effective internal and external circulation, and comprehensively enhance brand awareness and sales.

1) Based on the goals of different stages of brand building, recommend corresponding brand tools to help sellers achieve key indicators at each stage.
2) Conduct a global review of advertising performance, interpret advertising report data, analyze different types of advertising performance in multiple dimensions, accurately target problems, and provide implementable advertising optimization solutions.
3) Seize opportunities for sellers to report promotions and help increase both brand exposure and sales.

● Authoritative interpretation of Amazon's new product policy to avoid risks and help develop new sites
After joining Amazon's “Seller Growth Service”, the official exclusive consultant will also accurately interpret Amazon's latest policies for EarFun as soon as possible, share first-hand product launch information, and opportunity points on emerging sites to help sellers keep up with the pulse of the industry and keep up with Amazon's trends and policies, not only avoid risks, but also seize business opportunities first!

1) Thanks to the official exclusive consultant sharing Amazon's new products and efficient communication as soon as possible, EarFun participated in the after-sales project of the Product Lifecycle Support Program, which not only reduced the return rate, but also improved the efficiency of after-sales service and enhanced consumers' trust and affection for the brand.
2) Monthly offline review meetings provide in-depth insight into the layout and expansion of EarFun's emerging sites. Successful case experiences shared by the official exclusive consultant and integrated resources supported EarFun to expand emerging sites in India, Australia, the Middle East, etc., and achieved impressive results, laying the foundation for brand globalization.

● Take a multi-pronged approach to reduce costs and increase efficiency in warehousing and logistics
The headphone category is a FMCG product with fast turnover and large delivery volume, so the control of logistics costs and timeliness stability are critical for EarFun. In the past, EarFun's operations were plagued by the problem of opaque prices in the third-party freight forwarding logistics market. At the same time, due to the different logistics policies of each site, it was often difficult to enter and sell out.

After joining the Amazon Seller Growth Service, EarFun added 2 types of logistics solutions to the first stage logistics process: Amazon Global Logistics (AGL) and Amazon SEND (Amazon Cross-border Shipping Partner Program), on the advice of an official exclusive consultant. Through official channel logistics, the timeliness of logistics is more guaranteed, and customs clearance is faster, thereby effectively saving inventory allocation fees, reducing initial costs, reducing warehousing and logistics costs and increasing efficiency, and helping EarFun finally overcome logistics problems.

The ultimate product to shape the brand's global influence

EarFun Founder & CEO White said, “Through Amazon's “Seller Growth Service”, customized, systematic, time-efficient, and ultra-accurate professional guidance and brand building plans, we can stick to our original intentions and continue to create better products. It has also made EarFun a globally influential brand. It has grown significantly in terms of business scale and global layout, and achieved the top 2 results in the German market!Abbottt, Premiere Creative’s creative director.

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