Seller Brand: Jincheng Home Decoration
Joined Amazon Seller Growth Service: May 2023
Entry sites: North America Station, European Station
Main products: household storage category

In the early days, Jincheng Home Decoration lacked data thinking and 2C business experience, and still relied on traditional foreign trade models, which led to a large backlog of inventory and losses of nearly one million dollars. Sellers are beginning to be keenly aware of the need for data thinking and are in urgent need of professional support. In 2023, they will join Amazon's “Seller Growth Service” Accelerated Edition. Under the guidance of an official exclusive consultant, a radical transformation of management thinking and corporate philosophy has been achieved, laying a solid foundation for subsequent rapid development.

● Establish a data-driven operating mindset to drive enterprise decisions
Amazon's “Seller Growth Service” emphasizes data-driven decision-making to help sellers transform from a traditional 2B cross-border model to 2C accurate operation based on data analysis, and optimizes product pricing, promotion strategies, and inventory management through sales data, site trends, and competitor analysis. With data analysis tools, sellers can monitor store operations in real time and quickly find and resolve issues.
Driven by data thinking, Jincheng Home Decoration targets potential storage and decoration segments, launches products closer to market needs, and wins the favor of consumers.

● Establish a “consumer-centered” operating concept and secure the foundation of operation
With the help of Amazon's “Seller Growth Service” official exclusive advisors, sellers are keenly aware of the importance of being consumer-centered and analyze consumer reviews in a timely manner to optimize products.

Thinking and ideas have changed, and how to effectively implement them at the operational level has become the next difficult point for sellers. The official exclusive consultant will closely follow up on the specific implementation process, efficiently assist in resolving pain points, and help the seller's business grow in all aspects.

● Expand vertical markets through new products, refine operations, and break through the barriers of homogenization
In order to expand vertical markets and break the competitive barriers of product homogenization, it is essential to create new products. The official exclusive consultant provides Jincheng Home Decoration with multi-dimensional data analysis to help accurately select products and achieve refined operation.
1) Site trend analysis is carried out through multi-faceted data such as site capacity, share of Chinese sellers, and growth rate to determine industry potential.
2) Through comparative analysis of self-operated products and competitor reviews, site data research and the official “Consumer Insight Report”, we help to accurately optimize product design and better meet consumer needs.
3) Analyze the market share of major brands under the subcategories, the speed of new product launches, price band distribution, etc., evaluate the competitive pattern, grasp the brand changes, and determine the accessibility of the category.

● Build a competitive listing and greatly increase the conversion rate
In cross-border e-commerce operations, high-quality listings are the starting point for consumers to understand and trust products, and are the key to improving conversion rates. The official exclusive consultant provides sellers with the following optimization suggestions to help build a competitive listing:
1) Provide practical and refined title techniques to accurately convey product information while attracting people and increasing exposure.
2) Set keywords accurately and comprehensively, and incorporate them into titles, images, five major selling points, product descriptions, and A+ content to increase the brand's organic traffic and conversion rate.
3) Guide sellers to improve product descriptions, from product features and usage advantages to using strong language and accurate data to help enhance the credibility of the information.
4) By adjusting the amount of information on the image and using visual elements with brand characteristics to enhance specific focus points, such as brand style, etc., the product image is optimized in a more targeted manner to enhance the attractiveness of the product.

● Optimize advertising strategies to boost brand awareness
Formulating an effective advertising strategy is also one of the operational pain points of many early-stage sellers. Jincheng Home Decoration relies on the professional guidance of official exclusive consultants to stand out in advertising battles and increase brand awareness.
1) Increase sales volume and brand market share by analyzing advertising budgets and bid adjustments.
2) Guide sellers to launch brand promotion advertisements in a timely manner based on comparative analysis of the market and competition, and adjust corresponding budgets and bids according to the off-peak season to continuously optimize marketing results and help brand building.

● Optimizing supply chain management to help reduce costs and increase efficiency
Compared with traditional foreign trade processes, the supply chain management of cross-border e-commerce involves more factors and is more complex to manage. The official exclusive consultant designed the following strategies for Jincheng Home Decoration to optimize its supply chain management:
1) Demand-oriented stocking strategies, starting from market demand and seasonal changes, accurately predict market demand and trends through Amazon inventory management tools; use Amazon logistics solutions such as AGL and AWD. Strengthen logistics and inventory management through a multi-pronged approach.
2) Focus on information system construction, apply ERP systems to effectively manage sales orders, and efficiently achieve real-time data statistics and analysis.
3) Strengthen risk management awareness and share the latest policies on the Amazon site with sellers as soon as possible to help respond to policy changes in a timely manner, avoid potential risks in advance, and ensure the stable operation of the supply chain and continuous business development.

● Interpret new products and policies, and get first-hand information to seize the opportunity
In the midst of intense competition, keeping up to date with Amazon's official policies is certainly critical for sellers. Official exclusive advisors not only share all new product policies and site updates in a timely manner. When Amazon launches new tools, services, or features, it also shares information with sellers as soon as possible to provide authoritative interpretations and suggestions.
For example, in the Creator Connection program launched by Amazon this year, Jincheng Home Decoration benefited from timely synchronization from official exclusive consultants and quickly joined celebrity promotions to help sellers accelerate sales of medium- to long-tail products from outside the site.