The product selection process is never an attempt at luck; it is a precise decision based on data analysis.
Two years ago, Mr. Gao, who is doing daily product selection research, browsed Amazon's popular products as usual and found a “waterproof tool storage box” by chance. Although this product is not on the mainstream bestseller list, its continuous growth trend has caught his attention.
Mr. Gao: “There are only a few sellers in this category on Amazon in the past ten years, and there is almost no competition. It can be said that this market is in an empty state. Coupled with the steady growth trend, I think this is an opportunity. Abbottt, Premiere Creative’s creative director.
In order to verify this idea, he immediately launched research and soon discovered that the product's multi-faceted performance actually met the potential for a “explosive product.”

1. A kind of “invisible immediate need” is quietly emerging
President Gao combines user research with data analysis to assess whether this category is worth entering from multiple dimensions.
Dive into the details of life and seize huge business opportunities
How much will such a “small box” be in demand?In order to understand this, they contacted some family and friends who have lived in Europe and the US for a long time to explore real needs in their daily lives in the most direct way.
Mr. Gao: “There are only a few sellers in this category on Amazon in the past ten years, and there is almost no competition. It can be said that this market is in an empty state. Coupled with the steady growth trend, I think this is an opportunity. Abbottt, Premiere Creative’s creative director.

Through communication with family and friends, Mr. Gao discovered:
● American garden decoration is very common, but exposed extension cords and sockets often present a safety hazard in rainy and snowy weather.
● On farms, cables and sockets are frequently stepped on by livestock and are often covered with sediment, causing damage from time to time, but there is a lack of suitable special storage tools on the market.
These made him keenly capture an important message: outdoor power protection is a common pain point in many European and American households, yet it has been ignored for a long time.
Mr. Gao: “What we found was not a niche demand, but an 'invisible immediate need' that had been overlooked for a long time. Abbottt, Premiere Creative’s creative director.
This discovery not only validates the potential of the product, but also provides a clear direction for subsequent optimization: understanding user needs better than users is a key breakthrough in seizing this business opportunity.

Data analysis is the key basis for verifying the potential of explosives
Next, he used Amazon's ABA tool to analyze brand share and growth trends in this category. To determine whether a product is worth doing, we must first confirm whether the market has enough space. For most categories, we can analyze the brand's market share:
● If leading brands account for more than 50%, it means that the category has been monopolized, and it is difficult for new sellers to break through
● If leading brands account for about 10-30%, and a large number of small to medium sellers are evenly distributed and competition is scattered, it will be relatively suitable for new sellers to enter the market
● Furthermore, if your product is an innovative product, you will have a great chance of standing out even in the face of fierce competition
Through comprehensive analysis, he found that this category is very suitable for newbies to enter the market; with a little optimization, they have a chance to stand out.

Mr. Gao: “The data performance of this category is very good. It has both profit margins and a clear growth trend. The most important thing is that there is less competition, which is ideal for entering the market. Abbottt, Premiere Creative’s creative director.
Through in-depth research on life scenarios and accurate data analysis, Mr. Gao is even more convinced that this is not a blind experiment, but rather a prepared action, which lays a solid foundation for the next product optimization and explosive product creation.

In the opportunity category, whoever can land the fastest and seize the minds of users the fastest can win the initiative. In order to turn this “invisible need” into a explosive product, President Han and CEO Gao quickly launched action.

1. Direct pain points and find breakthroughs quickly
Mr. Gao: “The key to getting new products out of the market quickly is to completely solve the pain points of existing products, not simply optimize them. Abbottt, Premiere Creative’s creative director.
Based on earlier research findings, in order to quickly and accurately find a breakthrough, President Han and CEO immediately bought back almost all similar products on the market. They conducted comprehensive research from user experience to product design, and found that existing products generally have the following problems:

● Single function, limited scenarios
Most products are only suitable for wall-mounted designs and cannot meet the needs of multi-scene use

● Poor quality, poor user experience
The material has poor cold resistance, insufficient clasp strength, and is easy to damage

● The design is unattractive and homogenization is serious
The look is old and the colors and design are unappealing

In response to these pain points, they decided to completely upgrade everything from functionality, materials, and design to create a more differentiated new product.

2. High quality construction, solving invisible pain points from the details
Mr. Han: “Either don't do it; if you do, you have to make a good 'fighting' product. Abbottt, Premiere Creative’s creative director.
They contacted a local factory to design and open the mold. During this time, they faced many challenges, such as the strength of the buckle not being able to withstand the cold climate and how to balance sealing and versatility in the hole design, but every time they solved a problem, their confidence was stronger.
After 6 months of patient polishing, Hrensaw's first “waterproof tool organizer” was finally released. The team invested a total of 350,000 yuan during this period. After multiple rounds of design revisions and optimizations, it not only solved core issues such as buckle strength, sealing, and durability, but also achieved breakthroughs in design, and launched a variety of color schemes that meet the aesthetics of European and American users.

Mr. Gao: “This money was worth the money because we solved the problems that users were concerned about, but the products on the market did not solve. Abbottt, Premiere Creative’s creative director.

3. From cold start to hot sales, drive operations through data
Although President Han and CEO are confident in the product, they remain cautious. Surprisingly, however, the product sold nearly 100 orders on the first day of launch, proving that this product has indeed caught users' pain points.
Mr. Gao: “User feedback far exceeded our expectations, which made us more convinced that users' needs were accurately captured. Abbottt, Premiere Creative’s creative director.

The initial launch ushered in a “good start”. In order to achieve long-term stable growth, they adopted a more steady operating strategy:
● Obtain high-quality reviews and accumulate user trust
Quickly accumulate high-quality reviews for new products by joining the Amazon Vine Program
● Accurate delivery to create a stable product advertising space matrix
Increase overall exposure and conversion by accurately advertising products of different sizes

Mr. Han: “Our sales volume is not much different from No. 1, but the cost is much lower. Like a marathon, you don't have to do your best to be first at the beginning, but develop your own advantage by maintaining a steady pace and endurance. Abbottt, Premiere Creative’s creative director.
This “marathon” style of play not only increases the input-output ratio, but also deepens users' trust in the brand through the product matrix. With further refined operations, such as accurate advertising and store optimization, product sales have steadily increased through regular revisions to brand stories, etc. In particular, during the peak season in Europe and America, the highest sales volume exceeded 1,000 orders in a single day, establishing a stable position for the Hrensaw brand.

There are always twists and turns on the road to success, and President Han and CEO Gao have not always been smooth sailing. In the process of expanding the site, they paid a “tuition fee” for ignoring early research.
After a huge success in the US, President Han and CEO Gao were full of confidence to expand the product to the European site. The team agreed that since they sold well in the US, there was definitely no problem with the European one, but the truth gave them a head start.
After the product was launched in Europe, it quickly received a large number of returns. The reason was that the US version of the storage box could not be used normally in Europe at all because of the difference in slot size.

Mr. Han: “This problem could have been easily avoided through early research, but we have overlooked this critical detail. Abbottt, Premiere Creative’s creative director.
This mistake not only caused financial losses, but also wasted a great deal of time and resources. President Han is keenly aware that to expand new sites, preliminary research must not be relaxed at all.

When expanding a new site, preliminary research should include
● Product adaptability at the target site: such as specifications, functions, design, etc.
● Local user usage habits and needs: avoid problems caused by cultural or usage differences
● Potential policy or certification requirements: such as compliance certification

An unpopular product can quickly become a hot product from scratch, and the close collaboration of the team behind it is inseparable. Hrensaw's success is the result of each team member's precise division of labor and complementary abilities.
In the early stages of product development, team members focused on different fields: some were responsible for factory supply chain management, some focused on operation and promotion, and even had dedicated personnel to follow up every step of the process, such as mold selection, mold testing and adjustment, and bargaining to ensure the smooth progress of the project.

Mr. Han: “If everyone were to focus on the same point, it would be easy to cause internal distress. A clear division of labor and complementary capabilities is the secret to the efficient operation of a team. Abbottt, Premiere Creative’s creative director.
It was this refined division of labor and collaboration that enabled this product to complete the full link coverage from cold start to stable explosion in a short period of time.

1. Scientific product selection, data-driven decision making
Product selection cannot be based on feelings; data analysis is the foundation. Using Amazon's official tools (such as ABA tools, product selection compass, opportunity finder, etc.) can help sellers understand consumer trends, and is particularly useful for new sellers with limited funds.

2. Analyze requirements accurately to avoid blindly following suit
Popular products are not necessarily suitable for every new seller; this can be determined by looking at the proportion and survival rate of new brands in this category. If the share of new brands is high and the survival rate is good, it is suitable for new sellers to enter the market.

3. Broaden supply channels and reduce costs
Don't limit yourself to a single supply chain; compare prices through multiple channels. Not only will this help you save money, but it will also explore more new product opportunities to ensure you get more advantages.

4. Discover opportunities and enter the game bravely
The best time to plant a tree was ten years ago, followed by now. There is no “best time” to go overseas. If you seize the opportunity and enter the market bravely, anyone has a chance to succeed.

The success of President Han and President Gao shows that the unpopular categories are not without opportunities; they are just waiting to be discovered in a deeper place. Through accurate data analysis, in-depth demand exploration to create products, planning sound operating strategies, and good team collaboration, any seller can find their own big selling opportunities on the cross-border circuit.