Hello everyone, I'm Liu Yongqiang, founder of iteaword. After graduating from graduate school, I went directly to Shenzhen to start a business with a friend. We started a budget hotel at the time, and during the process of starting a business, we were influenced by our friends and started drinking tea. It was around 08/09. They completely sold their shares in this economy hotel. After selling it, they used this money to invest in a tea shop and start a new tea business.

When we first started making tea, uh, we made tea garden tea, and they thought our tea leaves weren't good enough. But for this, we started looking for this ancient tree tea base in Guangxi. We went to Shanglin, Liuzhou, and Lingyun, which is the most remote place. Finally, I was able to find this place in Guilin, ah, in Lijiang, which has basically achieved all three conditions: ancient trees, rough rocks, and mountains. Guilin's wild tea series is just a lot of remote, very deserted places, which are the best raw materials for Chinese tea. But because of the difficult conditions, few people came to do it. From '18 to '21, we have successively transplanted nearly 3,000 trees. An old tree that is over 100 years old. Our current tea garden at iteaworld is a pure wild tea garden located in the source group of Lijiang Village. It is almost 4,800 acres. At the time, more thought was to find a way for more varieties of this tea to be protected and restored to the most traditional method of farming in China. We call it traditional farming.

We are rooted in the beautiful Guilin and use the soil and water of Jiatian to cultivate our tea leaves. Longsheng Autonomous County is an autonomous county with ethnic minorities. In Jiangdi Township, where our tea factory is located, in particular, there are many Yao compatriots. By letting the local people cooperate to manage this model, we have also created more employment opportunities for the local community, and we will definitely organically integrate this national tea culture with our entire tea culture.

Selling Chinese tea abroad has actually seen a huge business opportunity. Foreign consumers are not satisfied with the current tea products, whether in Radit or Discord. In this Youku module, we've all seen that consumers have begun to drink Chinese loose leaf tea, or even use traditional kung fu tea methods. We are discussing how to drink better Chinese tea. What about these two?Let's start making a real decision to get involved in the cross-border field of tea. I really hope one day to see Chinese tea return to the top of the world.

Everyone knows that it is the hardest part for Chinese food to go overseas. Because of all kinds of tests, all kinds of standards are different, but after more than a year of experience, I don't think things are as complicated as I had imagined. For example, like Amazon for export, we only need an FDA certification to do this. Of course, various countries can do this kind of testing, including its certification. As long as you are willing to do it, it can still be solved.

Well, we actually had two core points in choosing Amazon at the time. One point is that Amazon has its own traffic, which is very difficult on Amazon, but if you do it well enough, its own traffic is large enough, and it is easier for a brand to quickly establish its own brand influence. We need to do this kind of difficult, but right thing, because if we want to expand our influence, we must have a quantity. Second, I think that in the platforms I've seen so far, Amazon respects consumers, or a value that really puts the interests of consumers at the center, will be more conducive to building consumer trust. Because we also want to be a mid-range and high-end brand, we must choose a platform that is relatively easier to become a mid-range and high-end brand to be a starting point for our brand.

This difference is quite large. Overseas, we will find that overseas consumers like cold drinks to make tea, then we have also specially created a cold brew series. Also, we have discovered that when consumers use loose leaf tea, they also use bubble tea. Well, in every type of tea, we actually have empty, biodegradable empty tea bags inside of loose leaf tea, which can either be drunk loose or used with bubbles.

Now on Amazon, since this is our first year, our base is relatively small, so almost every month it doubles at such a rate. Of course, it can't be compared to offline, because after 20 years of doing it offline, there will be a foundation, but because Amazon's data feedback and market feedback will be relatively fast and accurate, we believe that when Amazon grows in size in the future, our revenue will also be quite impressive.

When we were working on this project, our purpose was also to build a cross-border e-commerce brand for the Chinese industry, so our entire early stage was an investment period, so profits were higher and lower; in fact, it didn't have much impact on me. We value his future development space even more. We hope to have our place on this track before it matures, so the current short difficulties will not have much impact on our layout.