Everyone is familiar with traditional whiteboards, but did you know?Smart whiteboards may be disrupting traditional office and meeting models!

What exactly is a smart whiteboard?Mr. Yang, head of Jiyuanxin's cross-border e-commerce division, described it as a “digital extension of traditional whiteboards”. The core concept is “write as you like.” It is essentially an interactive device integrating a large high-definition screen, touch writing, and an intelligent system. It makes up for many of the shortcomings of traditional meetings: screen projection, annotations, and meeting minutes are generated with one click of a QR code.

With the smart whiteboard, an emerging category, Jiyuanxin sells to overseas consumers while buying from Amazon to overseas customers: after only 3 months of operation, most products entered the Best Seller list, and monthly sales exceeded 200,000 US dollars.

Today, let's dive into Yuanxin's transformation story to see how this traditional factory with 20 years of manufacturing experience successfully transformed and enjoyed Amazon's 2B and 2C businesses in just 8 months.

Seller profile
Company: Shenzhen Jiyuanxin Electronics Co., Ltd.
Main products: smart whiteboard
Entry site: US station
Outstanding performance:
● Starting at 29,000 US dollars to monthly sales of 200,000 US dollars in 3 months
● Many products received the Best Seller label
● The proportion of sales on the B&C side has been 1:1 since the opening of the store

Jiyuanxin was founded in 2018 and has its roots in an integrated industrial and trade factory with 20 years of history. For a long time, this factory acted as a behind-the-scenes technology solution provider: focusing on technology integration to provide modular solutions for specific functions for other companies.

Turning point:
In 2018, a chance foundry opportunity completely changed the company's trajectory. At the time, a well-known domestic education technology brand found Jiyuanxin as an OEM. Coinciding with the rise of the educational technology circuit, the market demand for intelligent teaching equipment is exploding.

“It was our first in-depth exposure to the field of smart whiteboards. Mr. Yang said, “We discovered that this was not only an order, but also a new opportunity. Abbottt, Premiere Creative’s creative director.

The team immediately took the opportunity and decided to move from behind the scenes to the front of the stage to deeply cultivate the smart whiteboard field. In the end, through continuous cooperation with several large enterprises, Jiyuanxin successfully polished the smart whiteboard into its core business.

However, the business environment is always changing. After experiencing rapid growth, the domestic education technology circuit has rapidly become saturated. In contrast, the vast overseas market is still a blue ocean full of opportunities.

In October 2024, the company officially formed an Amazon e-commerce team of 6-7 people, starting the brand's journey overseas.

Shenzhen Jiyuanxin Electronics Co., Ltd. Mr. Yang
For consumers, smart whiteboards are an emerging product, so we need market education. Amazon has a large number of customers, is relatively well-equipped, and can also endorse sellers. Compared to independent websites, etc., it is a channel with little investment and high output, so we decided to start testing the waters with Amazon.

While researching the market, Ji Yuanxin discovered that traditional whiteboards have many pain points: they cannot support remote collaboration, and content written in video conferences cannot be synchronized. When sorting through negative reviews of Amazon's competitors, the team also found that “glare” (23%) and “touch delay” (18%) were the two most complained about by users. In response to these clear pain points, Jiyuanxin began targeted research and development:

● Launched a patented solution for self-developed AG anti-glare glass to solve the problem of glare
● Achieve 16ms ultra-low latency touch feedback, nearly twice as fast as competitive products
● Develop a cloud-based simultaneous annotation function to achieve remote real-time sharing
● Built-in automatic recognition and conversion function for handwritten content, compatible with 6 languages including German and Japanese

Despite the challenges faced during the transformation, Jiyuanxin's core strategic layout is extremely clear. That is, Amazon has a B-side and C-side layout at the same time. First, because the smart whiteboard itself is a natural fit for corporate office procurement scenarios; second, Mr. Yang knows Amazon very well with his past experience, and has known about the existence of Amazon corporate purchases for a long time. He is keenly aware that this B+C strategy has great potential for the smart whiteboard category.

What is Amazon Business Buy
Amazon Business Buy is an online purchasing business provided by Amazon for business buyers. Amazon seller accounts can be used for both individual and business buyers. By becoming an Amazon seller, you can sell products to Amazon Business customers. With an Amazon account, the cross-border e-commerce B2B and B2C markets are all covered.

11 major overseas sites have been opened
US, Canada, Mexico, UK, France, Italy, Germany, Spain, Japan, India, Australia

Areas covered by corporate buyers
Hospitals - educational institutions, Fortune 500 companies, government agencies, laboratories, daycare centers, etc.

How to understand the store's ToB potential?
By default, ASINs listed on Amazon stores can be sold on the C-side and B-side at the same time; your store probably already has B-side orders!Follow these steps to enter the B2B platform to check the store's B-side sales:
● Step 1: Log in to Seller Central
● Step 2: Click the top button in the upper left corner to open the menu and click B2B> B2B Platform

Mr. Yang revealed that since Amazon's operation, Jiyuanxin's B-side and C-side businesses have always maintained a 1:1 ratio.
In fact, this dual-ended route is not only suitable for smart whiteboards, but also for many categories such as commercial furniture, commercial IT, office supplies, hotel supplies, and even cleaning and dental supplies. The common characteristic of these categories is that they can not only meet the professional needs of enterprise users, but also serve the daily use of C-end consumers.

Jiyuanxin has established a unified high-standard service system, making great efforts to meet the dual needs of customers for reliability and experience.

1. Product breakthrough: accurately identify scenarios and lay out products in response to demand

Since consumers are not sufficiently aware of emerging categories, Jiyuanxin first laid a solid foundation in products and services:

● Accurate differentiation of B-side C-side product lines: A clear product line has been set for the completely different needs of the B-side and C-side. For example, the main 65-inch conference console is dedicated to office scenarios, with built-in Windows and Android systems, and is powerful; while the 49-inch live broadcast is aimed at C-side anchors, removing the Windows system to optimize the functional focus.
● Strengthen core technology: Strive for products to be superior to competitors in terms of key configurations and response speed. For example, in order to meet the high durability requirements in enterprise scenarios, the screen uses high-strength tempered glass, which is strong enough to withstand severe impact and ensure the durability of the product.
● Continuous product iteration: The team continues to upgrade software and hardware. In terms of software ecology, when it was observed that competing products cleverly integrated into the Google ecosystem for promotion, the team immediately analyzed and evaluated the feasibility of access; in terms of hardware, the clarity upgrade from 1080P to 4K was also completed, and the splicing shell was improved to an integrated molding process.

2. Operational escort: creating a common experience on the B/C side

● Listing intuitively conveys product value: The team found it difficult for customers to perceive advantages from abstract terms such as “computing power” and “speed.” As a result, they switched to Listing to clearly convey product highlights through specific scenario-based feature demonstrations, such as speaking and writing while projecting a screen at a meeting.
● “Dotted with noodles” product-driven strategy: For example, a whiteboard stand with a relatively low customer unit price successfully reached the top of the Best Seller in just two or three months after it went on sale at the beginning of the year. This accessory product successfully played the role of an entry point in the market, which in turn effectively boosted sales of high-value host products such as 65-inch conference machines, and helped the latter successfully enter the current category.
● Improve after-sales service: In response to common customer pain points in remote control use or function settings, the team not only produced detailed guidance videos, but also set up overseas repair stations. At the same time, the team promises to provide same-day email support services to ensure that customer issues are resolved in a timely manner.

3. Accelerated Conversions: Accelerate Conversions with Amazon Business Shopping Tools

When products and services are enough to impress customers, the Amazon Business Shopping Tool becomes the key to increasing conversion. Mr. Yang pointed out that these tools helped them get real rewards from B-side customers.

● Use enterprise price and quantity discounts (BPQD): In response to the characteristics of batch procurement for enterprise customers, the team uses BPQD to set up batch discounts to effectively motivate enterprise customers to place orders and improve conversion rates.

● Use exclusive advertisements for corporate purchases: Mr. Yang emphasized that the effect of this type of advertisement will be much better than ordinary product promotion advertisements, and the conversion rate will be twice as high. This shows that Jiyuanxin's products and services have accurately reached corporate buyers and received high recognition through this exclusive channel.
● Use B-side exclusive peak season: B-side procurement demand is clearly seasonal. Every year from July to September, which coincides with the rework and return to school season, product sales peak significantly. Therefore, the team will adjust the operating pace and stocking strategy in advance based on this cycle.
● Make good use of the professional support of business account managers: Mr. Yang emphasized that support from Amazon Business Account Managers is essential. Whether it's daily complaint optimization guidance or when the store faces urgent issues such as shipping rights, account managers can provide quick response and effective solutions.

BPQD setup path
● Set up business discounts for all products with one click: Seller Central > Determine Price > Automate Pricing > Business Catalogue-Level Rules
● Flexible automated pricing rules (set up business discounts for select ASINs): Seller Central > Determine Price > Automate Pricing > Create New Pricing Rule
● Upload the form to quickly set up corporate discounts: Search “Upload Business Prices in Bulk” in Seller Central and download the “Enterprise-specific Data Upload File” to set batch price discounts for products through the file template
● Set up business discounts for individual ASINs: Seller Central > Inventory Management > Business Price/Add Quantity Discounts

Ji Yuanxin proved that the parallel B+C style of play on Amazon has great potential. They have gone through this two-track path, and also provided a clear model for Chinese smart manufacturing to go overseas.